0
Business bloggingNewcastle University – 26 May<br />Stephen Waddington@wadds<br />
Blogs: an original form of social media<br />May 2005 - “[…] the most explosive outbreak in the information world since th...
The internet is littered with dormant blogs<br />
Why business blogs fail<br />Tone of voice<br />Corporate control<br />Lack of focus, momentum<br />Individual vs corporat...
Why blog?<br />Media platform<br />Engagement, networking<br />Promotion<br />SEO-driven sales support<br />
Engagement, networking<br />
Engagement, networking<br />
Promotion<br />
Promotion<br />
SEO<br />
SEO<br />
Successful business blogging require authentic and compelling content<br />You can’t put lipstick on a pig<br />
Thank you<br />
Upcoming SlideShare
Loading in...5
×

Business Blogging

815

Published on

An introductory workshop on business blogging for students at the University of Newcastle

Published in: Business
1 Comment
0 Likes
Statistics
Notes
  • Great clear and easy to follow presentation - don't even need to hear Wadds speaking to understand it!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
815
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Business Blogging"

  1. 1. Business bloggingNewcastle University – 26 May<br />Stephen Waddington@wadds<br />
  2. 2. Blogs: an original form of social media<br />May 2005 - “[…] the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business.”<br />With thanks to Stephen Davis (@stedavies)<br />
  3. 3. The internet is littered with dormant blogs<br />
  4. 4. Why business blogs fail<br />Tone of voice<br />Corporate control<br />Lack of focus, momentum<br />Individual vs corporate personality<br />FAIL<br />
  5. 5. Why blog?<br />Media platform<br />Engagement, networking<br />Promotion<br />SEO-driven sales support<br />
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10. Engagement, networking<br />
  11. 11. Engagement, networking<br />
  12. 12. Promotion<br />
  13. 13. Promotion<br />
  14. 14. SEO<br />
  15. 15. SEO<br />
  16. 16. Successful business blogging require authentic and compelling content<br />You can’t put lipstick on a pig<br />
  17. 17. Thank you<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×