Business Blogging
 

Business Blogging

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An introductory workshop on business blogging for students at the University of Newcastle

An introductory workshop on business blogging for students at the University of Newcastle

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  • Great clear and easy to follow presentation - don't even need to hear Wadds speaking to understand it!
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    Business Blogging Business Blogging Presentation Transcript

    • Business bloggingNewcastle University – 26 May
      Stephen Waddington@wadds
    • Blogs: an original form of social media
      May 2005 - “[…] the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business.”
      With thanks to Stephen Davis (@stedavies)
    • The internet is littered with dormant blogs
    • Why business blogs fail
      Tone of voice
      Corporate control
      Lack of focus, momentum
      Individual vs corporate personality
      FAIL
    • Why blog?
      Media platform
      Engagement, networking
      Promotion
      SEO-driven sales support
    • Engagement, networking
    • Engagement, networking
    • Promotion
    • Promotion
    • SEO
    • SEO
    • Successful business blogging require authentic and compelling content
      You can’t put lipstick on a pig
    • Thank you