Business Blogging
 

Business Blogging

on

  • 837 views

An introductory workshop on business blogging for students at the University of Newcastle

An introductory workshop on business blogging for students at the University of Newcastle

Statistics

Views

Total Views
837
Views on SlideShare
837
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
1

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Great clear and easy to follow presentation - don't even need to hear Wadds speaking to understand it!
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Business Blogging Business Blogging Presentation Transcript

  • Business bloggingNewcastle University – 26 May
    Stephen Waddington@wadds
  • Blogs: an original form of social media
    May 2005 - “[…] the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business.”
    With thanks to Stephen Davis (@stedavies)
  • The internet is littered with dormant blogs
  • Why business blogs fail
    Tone of voice
    Corporate control
    Lack of focus, momentum
    Individual vs corporate personality
    FAIL
  • Why blog?
    Media platform
    Engagement, networking
    Promotion
    SEO-driven sales support
  • Engagement, networking
  • Engagement, networking
  • Promotion
  • Promotion
  • SEO
  • SEO
  • Successful business blogging require authentic and compelling content
    You can’t put lipstick on a pig
  • Thank you