Screen Size – 20% of the space you used to have to get your message acrossPeople spend 1-3 seconds on smartphones, 3-5 on desktops
Your customer is moving around, they may not have a network connection or could be using public wifiSmartphones have the processing power of a 98 PC and the graphic card of a 2013 Macbook ProWe need to balance image size with the devices ability to render that image
2013 mobile firsteec_final
John Edwards Wacarra YeomansDirector, Digital CRM Director, Creative ServicesVerizon Wireless Responsysjohn.firstname.lastname@example.org @wac_intosh email@example.com
Smartphones are an indispensablepart of our daily lives.
Smartphones are indispensable — 62% Are using their smartphone everyday — 80% Don’t leave home without itSmartphones are used everywhereHome 97%On the go 83%In a store 78%Restaurant 71%Work 71%At a social gathering 60%Doctor’s office 56%Café or coffee shop 50%Airport 49%Public Transport 36%School 30%(Source: Google Mobile Planet Report)
Behavior indicates intent — 94% have looked for local information — 90% have taken action as a result Research t hat St art s on Smart phones Leads t o Purchases Across Channels Research on smartphone 65% then purchased 37% then purchased via comput er still prefer to shop on their PC/tablet for a 32% then purchased it o! ine better experience Base: Private sm artphone users who use the internet in general, Smartphone n= 1.000 Google Con! dential and Proprietary 29 Q48: Listed below are various products or services. For each of these products or services please indicate which statem ent applies(Source: Google Mobile Planet Report) to you.
Are you repelling customers?(Source: SmartInsights)
Clearly define your objectiveWhich of these is more clear?• Drive conversions• We need to upsell hotels to people who have purchased airline tickets.• Currently 5% of our customers who purchase flights also purchase hotels. We’d like to see 10% by the end of this campaign.
Ask what’s in it for me? Effort Pay-OffPerception
Mobile First:Review your mobile customer experience