Rewiring 00
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Rewiring 00 Rewiring 00 Presentation Transcript

  • Re/wiring Brains Andres Colmenares
 WABI-SABI inspiration lab
 
 Generation Einstein 3.0 Conference Amsterdam. 14.10.10"
  • Hola! "
  • WABI-SABI inspiration lab We explore trends and translate them for b®ands, companies and consumers people connecting the digital world with real life, and viceversa."
  • We believe in the beauty of imperfection.! “Image Langue” x Gen Miyamura. Japanese calligrapher."
  • We want to change the world." The Social Network movie poster @NYC subway." Sep.2010"
  • " = sustainability $"
  • The best way to predict the future is to create it. - Peter Drucker. Ydreams – Ciudad Grupo Santander (Madrid) http://www.ydreams.com
  • future :"
  • Social (2001-2010) > Gaming (2011-2021)" The Game Layer on Top of the World Seth Priebatsch SCVNGR @TEDxBoston 2010
  • Time to play!"
  • Demographics Psychographics Technographics!
  • Digital natives!
  • speed! (Fast & flexible) Skaters @ Valencia. 2009
  • Escif @ Valencia. 2009 Hacking culture!
  • Consumers > People! Sonar Festival @ Barcelona. 2010
  • B®ands > social objects! Canal St. @ NYC. 2010
  • campaigns > platforms!
  • Big idea > Small Ideas! Greenwich Village. @ NYC. 2010
  • How to connect with re/wired brains?!
  • Know the rules. Break the rules.
  • Be inspiring. Be Beta.
  • From silos to streams.
  • Less advertising and more relevant content.
  • From control to collaboration.
  • Keep it cool. Embed the Y-factor.
  • http://ad2020.tumblr.com
  • Takeaway
  • LET’S HAVE THE BALLS.
  • LET’S CREATE THE LABS.
  • LET’S CHANGE THE WORLD.
  • ” Imagination is more important than knowledge.” - Albert Einstein." ©  2010.  WABI-­‐SABI  LAB  ·∙  DOCUMENTO  CONFIDENCIAL.  PROHIBIDA  SU  REPRODUCCIÓN  PARCIAL  O  TOTAL.  
  • t: @colmenares http://bit.ly/inspirame m: andres@wabisabilab.com! See you again in an WSL*" im:perfect future." Inspiration lab! © 2010!
  • Download this presentation at: bit.ly/rewiringbrains WSL*" Inspiration lab! © 2010!