Re/wiring Brains

Andres Colmenares

WABI-SABI inspiration lab


                                 

Generation Einstein 3....
Hola!   "
WABI-SABI
             inspiration lab




We explore trends and translate them for
 b®ands, companies and consumers
peopl...
We believe in the beauty of
imperfection.!




                          “Image Langue” x Gen Miyamura. Japanese calligrap...
We want to
change
the world."




     The Social Network movie poster
                     @NYC subway."
                ...
"   =   sustainability



$"
The best way to
predict the future is
to create it.
- Peter Drucker.




                        Ydreams – Ciudad Grupo Sa...
future :"
Social (2001-2010) > Gaming       (2011-2021)"




The Game Layer on Top of the World
Seth Priebatsch
SCVNGR
@TEDxBoston 2...
Time to play!"
Demographics
  Psychographics
Technographics!
Digital natives!
speed!
(Fast & flexible)




                    Skaters @ Valencia. 2009
Escif @ Valencia. 2009


Hacking culture!
Consumers > People!




               Sonar Festival @ Barcelona. 2010
B®ands > social objects!




                   Canal St. @ NYC. 2010
campaigns > platforms!
Big idea   > Small   Ideas!
                       Greenwich Village. @ NYC. 2010
How to connect with
  re/wired brains?!
Know the rules.
Break the rules.
Be inspiring.
Be Beta.
From silos to
streams.
Less advertising and more
relevant content.
From control to
collaboration.
Keep it cool.
Embed the Y-factor.
http://ad2020.tumblr.com
Takeaway
LET’S HAVE
THE BALLS.
LET’S
CREATE THE
LABS.
LET’S
CHANGE
THE WORLD.
” Imagination is more important
                                                                                      than...
t: @colmenares

http://bit.ly/inspirame

m: andres@wabisabilab.com!




See you again in an              WSL*"
im:perfect ...
Download this presentation at:



bit.ly/rewiringbrains

                                     WSL*"
                      ...
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Rewiring 00

  1. 1. Re/wiring Brains Andres Colmenares
 WABI-SABI inspiration lab
 
 Generation Einstein 3.0 Conference Amsterdam. 14.10.10"
  2. 2. Hola! "
  3. 3. WABI-SABI inspiration lab We explore trends and translate them for b®ands, companies and consumers people connecting the digital world with real life, and viceversa."
  4. 4. We believe in the beauty of imperfection.! “Image Langue” x Gen Miyamura. Japanese calligrapher."
  5. 5. We want to change the world." The Social Network movie poster @NYC subway." Sep.2010"
  6. 6. " = sustainability $"
  7. 7. The best way to predict the future is to create it. - Peter Drucker. Ydreams – Ciudad Grupo Santander (Madrid) http://www.ydreams.com
  8. 8. future :"
  9. 9. Social (2001-2010) > Gaming (2011-2021)" The Game Layer on Top of the World Seth Priebatsch SCVNGR @TEDxBoston 2010
  10. 10. Time to play!"
  11. 11. Demographics Psychographics Technographics!
  12. 12. Digital natives!
  13. 13. speed! (Fast & flexible) Skaters @ Valencia. 2009
  14. 14. Escif @ Valencia. 2009 Hacking culture!
  15. 15. Consumers > People! Sonar Festival @ Barcelona. 2010
  16. 16. B®ands > social objects! Canal St. @ NYC. 2010
  17. 17. campaigns > platforms!
  18. 18. Big idea > Small Ideas! Greenwich Village. @ NYC. 2010
  19. 19. How to connect with re/wired brains?!
  20. 20. Know the rules. Break the rules.
  21. 21. Be inspiring. Be Beta.
  22. 22. From silos to streams.
  23. 23. Less advertising and more relevant content.
  24. 24. From control to collaboration.
  25. 25. Keep it cool. Embed the Y-factor.
  26. 26. http://ad2020.tumblr.com
  27. 27. Takeaway
  28. 28. LET’S HAVE THE BALLS.
  29. 29. LET’S CREATE THE LABS.
  30. 30. LET’S CHANGE THE WORLD.
  31. 31. ” Imagination is more important than knowledge.” - Albert Einstein." ©  2010.  WABI-­‐SABI  LAB  ·∙  DOCUMENTO  CONFIDENCIAL.  PROHIBIDA  SU  REPRODUCCIÓN  PARCIAL  O  TOTAL.  
  32. 32. t: @colmenares http://bit.ly/inspirame m: andres@wabisabilab.com! See you again in an WSL*" im:perfect future." Inspiration lab! © 2010!
  33. 33. Download this presentation at: bit.ly/rewiringbrains WSL*" Inspiration lab! © 2010!

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