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Will Scott: Borrell #LOAC2014 Buzz Session
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Will Scott: Borrell #LOAC2014 Buzz Session

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How do you give a 15 minute presentation in 4 minutes? Please review to learn more about Search Influence, the value to your advertisers and the revenues to our media partners. …

How do you give a 15 minute presentation in 4 minutes? Please review to learn more about Search Influence, the value to your advertisers and the revenues to our media partners.

Remember, if a Tree Service falls on Facebook it may not really make a sound.

And, if you live in Columbus Ohio, you too can Bounce Like Beyonce.

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  • 1. Helping businesses succeed online.
  • 2. ABOUT ME • • • • • • • @searchinfluence WILL SCOTT First website online in 1994 Deployed over 2,500 customized web sites in 18 months (with a production staff of 12). Former Vice President of YPsolutions (now Local Matters) Online Directory vendor to 20 independent Yellow Pages Deployed over 300 online yellow pages a year with print “look and feel” Part of team which took Sprint BestRedYP from zero to 1,000,000 monthly visitors in 18 months Uniquely qualified to help improve media companies’ online products
  • 3. BUILDING A COMPANY THAT SCALES @searchinfluence
  • 4. ABOUT SEARCH INFLUENCE Helping customers successfully market online since 2006 through search engine optimization (SEO), social media, paid online advertising, and reputation management. Search Influence Reputation • 60+ full-time employees • 2011 Inc. 500 honoree • 30+ contract writers • 2012 & 2013 Inc. 5000 honoree • Google AdWords & Analytics Certified Staff • 2013 Inc. Hire Power Award Winner • Certified Google Partner • Recognized leader in search and social for local business • Over a decade in online media
  • 5. 400+ Monthly Accounts (10s of Thousands Served) @searchinfluence
  • 6. CURRENTLY OFFERING • Local and National SEO • Social Media Marketing • Comprehensive SEO • Including Site Audits • Content Marketing • Online Advertising @searchinfluence
  • 7. CUSTOM BRANDING
  • 8. BUT WHAT ABOUT SEARCH? BARNACLE SEO, FTW!
  • 9. HELLO, HELLO, HELLO. IS THERE ANYBODY OUT THERE? STUPID GOOGLE+ TRICKS
  • 10. Pay no attention to the man behind the curtain. OUR PARTNERS’ SUCCESS
  • 11. NATIONAL MEDIA PARTNER Revenue 0 2010 2011 Total Sales Projected Revenue 2012 2013 2014 @searchinfluence 1000000 2000000 3000000 4000000
  • 12. WHAT WERE THEY SELLING? 400 350 300 250 SEO 200 Social Media Content 150 100 50 0 2010 @searchinfluence 2011 2012 2013 2014
  • 13. NO, REALLY? 300 Listings 250 Keyword Package Comprehensive SEO 200 Audit Blogging 150 White Papers Social Presence 100 Facebook Mgmt 50 Linkedin Mgmt Twitter Mgmt 0 2010 @searchinfluence 2011 2012 2013 2014
  • 14. 2013 GROWTH: @searchinfluence
  • 15. “If you don’t like change, you’re going to like irrelevance even less.” -David F. Jakielo
  • 16. @searchinfluence
  • 17. THANK YOU Will Scott wscott@searchinfluence.com searchinfluence.com/blog twitter.com/w2scott