This is one of my favorite quotes of all time. And it’s completely relevant to good SEO. Ultimately the search engines are trying to decide who to trust. So, if you can appear the most relevant you win. And there’s no better way to do that, online, in a universally approachable way than with good old fashioned SEO.
Thursday August, 13 2009 Local Search Summit
The most important thing in business is sincerity… If you can fake that, you’ve got it made. Source: Google Webmaster Guidelines