Twitter for Local Business


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Slide Deck from my presentation at the Local Search Summit on using Twitter to promote local businesses.

Includes tools, techniques and tactics for leveraging Twitter for Local Business

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  • This is one of my favorite quotes of all time. And it’s completely relevant to good SEO. Ultimately the search engines are trying to decide who to trust. So, if you can appear the most relevant you win. And there’s no better way to do that, online, in a universally approachable way than with good old fashioned SEO.
  • Twitter for Local Business

    1. 1. Thursday August, 13 2009 Local Search Summit
    2. 2. The most important thing in business is sincerity… If you can fake that, you’ve got it made. Source: Google Webmaster Guidelines
    3. 3. Keys to Twitter Engagement <ul><li>Following </li></ul><ul><ul><li>Identify, follow and interact with local Tweeps </li></ul></ul><ul><li>Presence </li></ul><ul><ul><li>Twitter stream moves fast – active messaging and repetition help </li></ul></ul><ul><li>Interaction </li></ul><ul><ul><li>Be in the conversation & promote local tweeps </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
    4. 4. Following – Relevant & Local <ul><li>Following Tools: </li></ul><ul><ul><li>Twitter Search </li></ul></ul><ul><ul><li>Twellow (TwellowHood) </li></ul></ul><ul><ul><li>WeFollow </li></ul></ul><ul><ul><li>FriendOrFollow </li></ul></ul><ul><ul><li>Tweetdeck / Seesmic / PeopleBrowsr - my fave </li></ul></ul><ul><ul><li>Many, many more </li></ul></ul>
    5. 5. Following Tools – Continued
    6. 6. Following Tools – Data
    7. 7. Presence – Dealing with ADTD <ul><li>ADTD = Attention Deficit Twitter Disorder </li></ul><ul><li>Your followers aren’t all online right now </li></ul><ul><ul><li>Tweet early, tweet often </li></ul></ul><ul><ul><li>Repeat often when pushing promo / offer </li></ul></ul><ul><ul><li>Be conversational </li></ul></ul><ul><ul><ul><li>It’s a “Social” media (or as I say re: SEO, some of the best link-building is done offline ) </li></ul></ul></ul><ul><ul><ul><li>Highlight smart / witty / informative tweeps </li></ul></ul></ul><ul><ul><li>Do like your mama tol’ ya, don’t be ugly </li></ul></ul>
    8. 8. Presence – Tools <ul><li>Tons of tools for Twitter management </li></ul><ul><li>If you want to work twitter leave </li></ul><ul><li>Why you might use tools (I’m not here to judge) </li></ul><ul><ul><li>To be online all the time </li></ul></ul><ul><ul><li>To delegate tweeting </li></ul></ul><ul><ul><li>To follow appropriate / local folks </li></ul></ul><ul><ul><li>To monitor conversation / brand mentions </li></ul></ul><ul><ul><li>To be in conversations asynchronously </li></ul></ul><ul><ul><li>Autofollow / Autotweet / Autoreply / Autoretweet Like I said, I’m not here to judge </li></ul></ul>
    9. 9. Presence – Tools
    10. 10. Interaction – Who has time for this? <ul><li>Give to get </li></ul><ul><ul><li>What do you have to offer? </li></ul></ul><ul><ul><li>Who are you following? What do they have to say? Why don’t you share? </li></ul></ul><ul><ul><li>You don’t have to be online all the time. </li></ul></ul><ul><li>Can you plan ahead? </li></ul><ul><ul><li>Brainstorm, what could you share? </li></ul></ul><ul><ul><li>Do you know of upcoming events? Think local! </li></ul></ul>
    11. 11. Tracking – Ooh, that wasn’t on the list <ul><li>Referrers in Analytics </li></ul><ul><ul><li>Twitter,,, </li></ul></ul><ul><li>URL Tagging </li></ul><ul><ul><li>Use a unique URL ( if you’re using Google Analytics ) </li></ul></ul><ul><li>Ask or Tell </li></ul><ul><ul><li>Say you found us on… </li></ul></ul>
    12. 12. Tracking - Continued
    13. 13. Help me out – Small Biz Case Studies
    14. 14. How to Contact Me <ul><ul><li>Will Scott / Search Influence </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li> </li></ul></ul>