Barnacle SEO for Local Search at #Pubcon

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Barnacle SEO for Local Search is making a comeback.

In this presentation I show a number of examples of local businesses owning the SERPs on multiple sites.

Barnacle SEO: attaching oneself to a large fixed object and waiting for the customers to float by in the current.

Google has a weakness for big "authority" sites:
YouTube
Yelp
Pinterest
Facebook
Houzz
YP.com
And more…

REFERENCES:
Hummingbird's Unsung Impact on Local Search - moz, David Mihm
Your Field Guide to “Barnacle” Local SEO - Local Visibility System, Phil Rozek
Barnacle SEO for Local Search Success - Sixth Man Marketing, Mary Bowling
10 Tips For Using YouTube To Kill At Local SEO - Search Engine Land, Chris Silver Smith
Barnacle SEO – Local SEO for The Sam’s Club Crowd - Search Influence, Will Scott

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Barnacle SEO for Local Search at #Pubcon

  1. 1. BARNACLE SEO LIKE JUDO FOR GOOGLE March 19, 2014 – Pubcon NOLA
  2. 2. @w2scott
  3. 3. WILL SCOTT CEO, SEARCH INFLUENCEABOUT ME • First website online in 1994 • Built over 2,500 customized web sites in 18 months (with a staff of 12 – 2000-2002) • Deployed over 300 local online yellow pages / year with print “look and feel” • Part of team which took Sprint YP from zero to 1,000,000 uniques in 18 months (2003-2005) • Speaks frequently on SEO, Social Media and Content Marketing • Local U Faculty member and forum moderator • Search Engine Land columnist @w2scott
  4. 4. SEO IS DEAD… AGAIN @w2scott
  5. 5. BECAUSE, GOOGLE SUCKS. @w2scott Luna the Lamprey to tweet in effort to save fish
  6. 6. Barnacle SEO: Leveraging Authority for Local Search Tuesday February 10th, 2009 SMX West: Local Search Marketing Tactics
  7. 7. Barnacle SEO Defined Barnacle SEO: attaching oneself to a large fixed object and waiting for the customers to float by in the current.
  8. 8. The most important thing in business is sincerity… If you can fake that, you’ve got it made. Source: Google Webmaster Guidelines
  9. 9. BECAUSE, GOOGLE SUCKS. @w2scott Luna the Lamprey to tweet in effort to save fish
  10. 10. NOT SEO. GOOGLE KUNG FU. @w2scott
  11. 11. • YouTube • Yelp • Pinterest • Facebook • Houzz • YP.com • And more… GOOGLE HAS A WEAKNESS: BIG“AUTHORITY”SITES @w2scott
  12. 12. BARNACLE SEO IN THE WILD It’s actually gotten better thanks to Google screwing everything up again. From Mike Blumenthal: GOOGLE LOCAL SERP RESULTS CHANGE AGAIN @w2scott
  13. 13. MIKE’S EXAMPLE @w2scott
  14. 14. GOOGLE, PLEASE. “jewelry buyers metairie la” @w2scott
  15. 15. WHAT? @w2scott
  16. 16. DR. GRABER “gastric bypass surgery new hartford ny” @w2scott
  17. 17. CAUSEWAY COIN CO. “gold buyer metairie la” @w2scott
  18. 18. DONALDSON PLASTIC SURGERY “bounce like beyonce” @w2scott
  19. 19. PR WEB “houma treatment center” @w2scott
  20. 20. HOUZZ “kitchen remodel new orleans” @w2scott
  21. 21. HOW?! @w2scott
  22. 22. YOUTUBE Video dominates universal search. MarketingLand Infographic @w2scott
  23. 23. RANKING REPORTS Oh come on, you know you do it. @w2scott
  24. 24. KEEPING IT CLEAN-ISH WHITESPARK Local Citation Finder @w2scott
  25. 25. WHERE? @w2scott
  26. 26. BARNACLE SEO REFERENCES: • Hummingbird's Unsung Impact on Local Search - moz, David Mihm • Your Field Guide to “Barnacle” Local SEO - Local Visibility System, Phil Rozek • Barnacle SEO for Local Search Success - Sixth Man Marketing, Mary Bowling • 10 Tips For Using YouTube To Kill At Local SEO - Search Engine Land, Chris Silver Smith • Barnacle SEO – Local SEO for The Sam’s Club Crowd - Search Influence, Will Scott @w2scott
  27. 27. @w2scott Search Influence helps customers successfully market online, by developing tools, technology and the experts who support them.
  28. 28. ABOUT SEARCH INFLUENCE Helping customers successfully market online since 2006. Search Influence • 62 full-time employees • 4 part-time employees • 28 contract writers • Google AdWords & Analytics Certified Staff • Google Certified Partner Reputation • 2011 Inc. 500 honoree • 2013 Inc. Hire Power Award Winner • Recognized leader in search and social for local business • Over a decade in online media @w2scott
  29. 29. WE WANT YOU!WWW.SEARCHINFLUENCE.COM/JOBS Account Associate Online Advertising Associate Internet Marketing Associate Operations Associate Advertising and PR Manager @w2scott
  30. 30. THANK YOU! WILL SCOTT wscott@searchinfluence.com searchinfluence.com/blog twitter.com/w2scott
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