Barnacle SEO for Local Search at #Pubcon
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Barnacle SEO for Local Search at #Pubcon

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Barnacle SEO for Local Search is making a comeback. ...

Barnacle SEO for Local Search is making a comeback.

In this presentation I show a number of examples of local businesses owning the SERPs on multiple sites.

Barnacle SEO: attaching oneself to a large fixed object and waiting for the customers to float by in the current.

Google has a weakness for big "authority" sites:
YouTube
Yelp
Pinterest
Facebook
Houzz
YP.com
And more…

REFERENCES:
Hummingbird's Unsung Impact on Local Search - moz, David Mihm
Your Field Guide to “Barnacle” Local SEO - Local Visibility System, Phil Rozek
Barnacle SEO for Local Search Success - Sixth Man Marketing, Mary Bowling
10 Tips For Using YouTube To Kill At Local SEO - Search Engine Land, Chris Silver Smith
Barnacle SEO – Local SEO for The Sam’s Club Crowd - Search Influence, Will Scott

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Barnacle SEO for Local Search at #Pubcon Presentation Transcript

  • 1. BARNACLE SEO LIKE JUDO FOR GOOGLE March 19, 2014 – Pubcon NOLA
  • 2. @w2scott
  • 3. WILL SCOTT CEO, SEARCH INFLUENCEABOUT ME • First website online in 1994 • Built over 2,500 customized web sites in 18 months (with a staff of 12 – 2000-2002) • Deployed over 300 local online yellow pages / year with print “look and feel” • Part of team which took Sprint YP from zero to 1,000,000 uniques in 18 months (2003-2005) • Speaks frequently on SEO, Social Media and Content Marketing • Local U Faculty member and forum moderator • Search Engine Land columnist @w2scott
  • 4. SEO IS DEAD… AGAIN @w2scott
  • 5. BECAUSE, GOOGLE SUCKS. @w2scott Luna the Lamprey to tweet in effort to save fish
  • 6. Barnacle SEO: Leveraging Authority for Local Search Tuesday February 10th, 2009 SMX West: Local Search Marketing Tactics
  • 7. Barnacle SEO Defined Barnacle SEO: attaching oneself to a large fixed object and waiting for the customers to float by in the current.
  • 8. The most important thing in business is sincerity… If you can fake that, you’ve got it made. Source: Google Webmaster Guidelines
  • 9. BECAUSE, GOOGLE SUCKS. @w2scott Luna the Lamprey to tweet in effort to save fish
  • 10. NOT SEO. GOOGLE KUNG FU. @w2scott
  • 11. • YouTube • Yelp • Pinterest • Facebook • Houzz • YP.com • And more… GOOGLE HAS A WEAKNESS: BIG“AUTHORITY”SITES @w2scott
  • 12. BARNACLE SEO IN THE WILD It’s actually gotten better thanks to Google screwing everything up again. From Mike Blumenthal: GOOGLE LOCAL SERP RESULTS CHANGE AGAIN @w2scott
  • 13. MIKE’S EXAMPLE @w2scott
  • 14. GOOGLE, PLEASE. “jewelry buyers metairie la” @w2scott
  • 15. WHAT? @w2scott
  • 16. DR. GRABER “gastric bypass surgery new hartford ny” @w2scott
  • 17. CAUSEWAY COIN CO. “gold buyer metairie la” @w2scott
  • 18. DONALDSON PLASTIC SURGERY “bounce like beyonce” @w2scott
  • 19. PR WEB “houma treatment center” @w2scott
  • 20. HOUZZ “kitchen remodel new orleans” @w2scott
  • 21. HOW?! @w2scott
  • 22. YOUTUBE Video dominates universal search. MarketingLand Infographic @w2scott
  • 23. RANKING REPORTS Oh come on, you know you do it. @w2scott
  • 24. KEEPING IT CLEAN-ISH WHITESPARK Local Citation Finder @w2scott
  • 25. WHERE? @w2scott
  • 26. BARNACLE SEO REFERENCES: • Hummingbird's Unsung Impact on Local Search - moz, David Mihm • Your Field Guide to “Barnacle” Local SEO - Local Visibility System, Phil Rozek • Barnacle SEO for Local Search Success - Sixth Man Marketing, Mary Bowling • 10 Tips For Using YouTube To Kill At Local SEO - Search Engine Land, Chris Silver Smith • Barnacle SEO – Local SEO for The Sam’s Club Crowd - Search Influence, Will Scott @w2scott
  • 27. @w2scott Search Influence helps customers successfully market online, by developing tools, technology and the experts who support them.
  • 28. ABOUT SEARCH INFLUENCE Helping customers successfully market online since 2006. Search Influence • 62 full-time employees • 4 part-time employees • 28 contract writers • Google AdWords & Analytics Certified Staff • Google Certified Partner Reputation • 2011 Inc. 500 honoree • 2013 Inc. Hire Power Award Winner • Recognized leader in search and social for local business • Over a decade in online media @w2scott
  • 29. WE WANT YOU!WWW.SEARCHINFLUENCE.COM/JOBS Account Associate Online Advertising Associate Internet Marketing Associate Operations Associate Advertising and PR Manager @w2scott
  • 30. THANK YOU! WILL SCOTT wscott@searchinfluence.com searchinfluence.com/blog twitter.com/w2scott