New Trends in Media for Engaging Candidates Vicki Z. Lauter Z=mc 2 April 21, 2008

Agenda Survey results Zappos JobAngels Experts & Various Media Options Twitter Mobile NING Other Final Thoughts

Survey results

Zappos

JobAngels

Experts & Various Media Options

Twitter

Mobile

NING

Other

Final Thoughts

Job Seekers Media Survey – Industry Responses

Job Seekers Media Survey – Job Search Status

Job Seekers Media Survey – Media Usage http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success

http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success

Job Seekers Media Survey – “New” Media Used

Job Seekers Media Survey - Networking & Recruiters

Job Seekers Media Survey - Comments Monster and CareerBuilder have always irritated me because posting anything there has typically resulted in being inundated by the spawn of Satan (i.e., recruiters) Social media is great for the big picture but there is nothing more effective than personal networking. I have blindly submitted my resume online but with very little success. Networking provided the results. You just have to do it all - you're marketing yourself and the bigger the audience, the better the results. I think the future lies in sites like Facebook and Twitter and other social networking sites. I usually try to find someone I know via LinkedIn in the company I am applying to and try to get my resume in front of an actual recruiter.

Monster and CareerBuilder have always irritated me because posting anything there has typically resulted in being inundated by the spawn of Satan (i.e., recruiters)

Social media is great for the big picture but there is nothing more effective than personal networking.

I have blindly submitted my resume online but with very little success. Networking provided the results.

You just have to do it all - you're marketing yourself and the bigger the audience, the better the results.

I think the future lies in sites like Facebook and Twitter and other social networking sites.

I usually try to find someone I know via LinkedIn in the company I am applying to and try to get my resume in front of an actual recruiter.

How Zappos Does It It’s all about the Culture Twitter Face Book Company Website Jobvite

It’s all about the Culture

Twitter

Face Book

Company Website

Jobvite

JobAngels On Twitter http://twitter.com/jobangels On Face Book http://bit.ly/78laI On LinkedIN http://www.jobangels.org/ Success Stories:

On Twitter http://twitter.com/jobangels

On Face Book http://bit.ly/78laI

On LinkedIN http://www.jobangels.org/

Success Stories:

@researchgoddess says… Twitter Observe (follow) those who are important to the people that are important to YOU Then formulate a business case What is your purpose? Is it the right tool for your audience? “ Give” before you try to “Get” Don’t confuse networking and building relationships Ben Franklin Twitter is a paradox Success story Find her here: http://researchgoddess.wordpress.com/ OR http://twitter.com/researchgoddess

Twitter

Observe (follow) those who are important to the people that are important to YOU

Then formulate a business case

What is your purpose?

Is it the right tool for your audience?

“ Give” before you try to “Get”

Don’t confuse networking and building relationships

Ben Franklin

Twitter is a paradox

Success story

Find her here: http://researchgoddess.wordpress.com/

OR http://twitter.com/researchgoddess

Mobile Mobile has become the undisputed heavyweight in total usage and mainstream adoption. According to a Morgan Stanley report, "91% of the planet keep the mobile phone within arm's reach 24/7. It is literally the last thing we look at before we go to sleep and again the first thing we see when we wake up.“ GSM World and the CTIA recently confirmed that there are now 4 billion mobile phone subscriptions on the planet, vs. just 1 billion PC owners. Mobile subscribers now represent 60% of the population and growing. In the USA alone, 262 million subscribers contribute to over 75 billion text messages per month. Another interesting trend: 12% of US households have abandoned fixed landlines and moved to mobile phones only.

Mobile has become the undisputed heavyweight in total usage and mainstream adoption. According to a Morgan Stanley report, "91% of the planet keep the mobile phone within arm's reach 24/7. It is literally the last thing we look at before we go to sleep and again the first thing we see when we wake up.“

GSM World and the CTIA recently confirmed that there are now 4 billion mobile phone subscriptions on the planet, vs. just 1 billion PC owners.

Mobile subscribers now represent 60% of the population and growing.

In the USA alone, 262 million subscribers contribute to over 75 billion text messages per month.

Another interesting trend: 12% of US households have abandoned fixed landlines and moved to mobile phones only.

http://bit.ly/4DB0m http:// smseverywhere.com / Michael Marlatt says… Mobile Recruiting is not just for the younger generation

Other Media LinkedIN Job searches rose 51%in February 2009 over December 2008 Job applicants doubled in last six months More people adding connections & getting recommendations; even those employed http://bit.ly/3KoAl Source: LA Times March 30, 2009 Ecademy Orkut NING http://www.ning.com Build your own community – You make the rules Rick Zabor – People Staff Jim Canto – medXcentral VisualCV http://bit.ly/5aNPq Search for candidates here

LinkedIN

Job searches rose 51%in February 2009 over December 2008

Job applicants doubled in last six months

More people adding connections & getting recommendations; even those employed

http://bit.ly/3KoAl Source: LA Times March 30, 2009

Ecademy

Orkut

NING http://www.ning.com

Build your own community – You make the rules

Rick Zabor – People Staff

Jim Canto – medXcentral

VisualCV http://bit.ly/5aNPq

Search for candidates here

NING Rick Zabor of People Staff http://peoplesoftjobleads.ning.com / Community for individuals with PeopleSoft experience Uses as a way to broadcast relevant information to group Encourages group members to share articles & job leads Posts folders that link to other websites with related content Promotes through his email signature Thinks social networking is in its infancy

Rick Zabor of People Staff

http://peoplesoftjobleads.ning.com /

Community for individuals with PeopleSoft experience

Uses as a way to broadcast relevant information to group

Encourages group members to share articles & job leads

Posts folders that link to other websites with related content

Promotes through his email signature

Thinks social networking is in its infancy

NING Jim Canto of medXcentral http://medxcentral.ning.com/ On Twitter http://twitter.com/medxcentral http://twitter.com/medicalnetwork Blog back to Twitter page http://medicalindustryonline.blogspot.com http://www.thecandidatenetwork.com/mpopsheadquarters.html http://twitter.com/mpopsjobseekers Blog http://medicaljobseekers.blogspot.com/2009/03/mpops-medical-job-seeker-demo1234.html Facebook Fan Page Jim says, “We are all free” and “Don’t have a small town mentality” with regard to social networking communities

Jim Canto of medXcentral http://medxcentral.ning.com/

On Twitter http://twitter.com/medxcentral http://twitter.com/medicalnetwork

Blog back to Twitter page http://medicalindustryonline.blogspot.com

http://www.thecandidatenetwork.com/mpopsheadquarters.html

http://twitter.com/mpopsjobseekers

Blog

http://medicaljobseekers.blogspot.com/2009/03/mpops-medical-job-seeker-demo1234.html

Facebook Fan Page

Jim says, “We are all free” and “Don’t have a small town mentality” with regard to social networking communities

VisualCV http://bit.ly/5aNPq For Professionals Visual Resume for employers to search Showcase your unique skills Employers use as a recruiting tool Business Owners use to promote their service Freelance work Showcase your creative work http://unhub.com/michaelmarlatt/8783

For Professionals

Visual Resume for employers to search

Showcase your unique skills

Employers use as a recruiting tool

Business Owners use to promote their service

Freelance work

Showcase your creative work

http://unhub.com/michaelmarlatt/8783

In Closing Determine YOUR strategy Decide which tools are best for your business, and focus on those If you aren’t sure or want to know more ask questions of trusted sources If at first you don’t succeed….Keep trying

Determine YOUR strategy

Decide which tools are best for your business, and focus on those

If you aren’t sure or want to know more ask questions of trusted sources

If at first you don’t succeed….Keep trying

Contact Vicki Z. Lauter Find me here to find me everywhere: http://unhub.com/VickiZLauter 404-978-2616 [email_address]

Vicki Z. Lauter

Find me here to find me everywhere:

http://unhub.com/VickiZLauter

404-978-2616

[email_address]