• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Networks Optimization

Social Networks Optimization



How to optimize your social network profile

How to optimize your social network profile



Total Views
Views on SlideShare
Embed Views



1 Embed 4

http://www.linkedin.com 4



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Social Networks Optimization Social Networks Optimization Presentation Transcript

    • Abusing Web 2.0 For Our Own Good
      לירן זילכה
      מנכ"ל משותף
    • Slide Share
      This presentation is going to be on http://www.slideshare.net/vzilka/presentations
    • Mark Your Target
    • What Can We Achieve
      Job offers
      Acquiring customers
      Job security
      Renew old connections
    • What Is Social Networking
    • What Is Social Networking
      A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, sexual relationships, kinship, dislike, conflict or trade.
    • ???
      Let’s start with talking on Web2.0
    • Web2.0
      "Web 2.0" refers to what is perceived as a second generation of web development and web design. It is characterized as facilitating communication, information sharing,interoperability, User-centered design and collaboration on the World Wide Web.
      It has led to the development and evolution of web-based communities, hosted services, and web applications. Examples include social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies.
    • Web2.0
      Everyone associates it with Tim O’reilly
      Next slides are taken from
    • Web 2.0 By Example
    • Web 2.0 Topics
      Web as a platform
      Harnessing collective intelligence
      Data is the next Intel Inside
      End of the software release cycle
      Lightweight programming models
      Software above the level of a single device
      Rich user experiences
    • Web as a Platform
      Netscape vs. Google
    • Web 2.0 Design Patterns
      The Long Tail
      Small sites make up the bulk of the internet's content; narrow niches make up the bulk of internet's the possible applications. Therefore: Leverage customer-self service and algorithmic data management to reach out to the entire web, to the edges and not just the center, to the long tail and not just the head.
    • Web 2.0 Design Patterns
      Data is the Next Intel Inside
      Applications are increasingly data-driven. Therefore: For competitive advantage, seek to own a unique, hard-to-recreate source of data.
    • Web 2.0 Design Patterns
      Users Add Value
      The key to competitive advantage in internet applications is the extent to which users add their own data to that which you provide. Therefore: Don't restrict your "architecture of participation" to software development. Involve your users both implicitly and explicitly in adding value to your application.
    • Web 2.0 Design Patterns
      Network Effects by Default
      Only a small percentage of users will go to the trouble of adding value to your application. Therefore: Set inclusive defaults for aggregating user data as a side-effect of their use of the application.
    • Web 2.0 Design Patterns
      Some Rights Reserved
      Intellectual property protection limits re-use and prevents experimentation. Therefore: When benefits come from collective adoption, not private restriction, make sure that barriers to adoption are low. Follow existing standards, and use licenses with as few restrictions as possible. Design for "hackability" and "remixability."
    • Web 2.0 Design Patterns
      The Perpetual Beta
      When devices and programs are connected to the internet, applications are no longer software artifacts, they are ongoing services. Therefore: Don't package up new features into monolithic releases, but instead add them on a regular basis as part of the normal user experience. Engage your users as real-time testers, and instrument the service so that you know how people use the new features.
    • Web 2.0 Design Patterns
      Cooperate, Don't Control
      Web 2.0 applications are built of a network of cooperating data services. Therefore: Offer web services interfaces and content syndication, and re-use the data services of others. Support lightweight programming models that allow for loosely-coupled systems.
    • Web 2.0 Design Patterns
      Software Above the Level of a Single Device
      The PC is no longer the only access device for internet applications, and applications that are limited to a single device are less valuable than those that are connected. Therefore: Design your application from the get-go to integrate services across handheld devices, PCs, and internet servers.
    • The New Yorker, July 1993
      The New Yorker, September 2005
      We blog
      Something has changed in the Web during this decade of online history… At the beginning it was all about being online; now it’s about socializing the online environment.
    • We Media - The citizen’s assault to Main-Stream-Media
      Participatory journalism is living its renaissance powered by the “credibility crackdown” of traditional media (MSM) and it’s reaching its own “technology perfection” through this new social media that are blogs, and that “vigorous communication subspace”, emerging within the Web itself, that is the Blogosphere.
    • Wikis: the ultimate collaboration tool
      A wiki is a web application that allows users to add content, as on an Internet forum, but also allows others (often completely unrestricted) to edit the content. The term Wiki also refers to the collaborative software used to create such a website. In essence, the wiki is a vast simplification of the process of creating HTML pages, and thus is a very effective way to exchange information through collaborative effort. (Wikipedia)
    • Social Software
      Social Networking
      Keeping your contacts online trough a web interface with a useful representation of them.
      Social Calendaring
      Shared agendas for events arrangement and meetings planning.
      Social Bookmarking
      Your links and references to different kinds of resources live online.
      Social Tagging (Folksonomies)
      An unintentional, collective effort of categorizing the Web, with added social significance.
      del.icio.us, de.lirio.us, BlogMarks, Wists, LinkedIn, eConozco, Orkut, 43Things, flickr... always in “permanent beta”, offering open APIs and keeping certain level of ‘hackability’ as an enabler for improving USER INNOVATION.
    • Which Social Networks Are There
    • Feb-09
    • Vertical Social Networks
      SOA (by IBM)
      Mix - https://mix.oracle.com/
      Oracle Week - http://oracleweek.ning.com/
    • And Now For Something Completely Different
    • Blogs
    • What Are Blogs
      A blog (a contraction of the term "weblog“) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
    • Rules For Successful Bloggers
      Write from the heart
      Be insanely useful
      Keep the reader’s problems in mind
      Don’t just write about yourself
      Interact with readers
      Give them a reason to come back
      Write catchy headlines
      On social media
      Guest posting
      Reveal yourself
      Don’t be afraid to try new things
      Focus on the essential
    • Useful Blogging Tools
      Blogging search engine
      Google Blog Search
      Social network on a site
      Google Friend Connect
    • Useful Blogging Tools
      Blog tools
    • What Not To Say
      Remember Jessica Cutler
      For short
      Don’t talk about customers
      Don’t talk about managers
      Don’t talk about co-workers
      Don’t talk about partners
    • Facebook
    • What Is Facebook
      Facebook is a free-access social networking website that is operated and privately owned by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves.
    • Facebook Stories
      Sexual harassment trial
    • Facebook Marketing
      Compare Target and Walmart marketing on facebook (2007)
    • Target Marketing On Facebook
      Adjust Message to for Audience:
      Pay attention to what is being said
      Talk Like Your Audience
      Converse Don’t Shout
      By Sept. 31, the site had attracted 7,176 members, 409 photos, 483 posts and hosted 37 discussion groups. Most of the feedback was positive and discussed good deals to be had in Target’s brick-and-mortar stores, from which had coffee shops to which had shorter lines, and gave kudos to the dollar bins of discounted merchandise.
    • Walmart Marketing On Facebook
      Restrict comments and feedback
      Stray from your core
      Only 2000 members
    • Joining Facebook
      No really, can you not have a facebook account already?
      Just join at www.facebook.com
      Browse with your mobile phone
      Add some friends
      Now use the Find Friends application to search for more friends
      And from now on – you won’t have a minute of production your entire life
      Add new applications
    • Facebook Tips
      Include a photo of yourself
      Incorporate Twitter
      Post Links of Interest
      Fill Out Your Profile Info
      Change Your Privacy Settings
      Friend People; Don’t Sell Them Stuff
      Friend with Privacy
      Calm Down When It Comes to Applications
      Bow Down to the Coolness of the Timeline and Feed
    • Linked In
    • What Is Linkedin
      LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking. As of May 2009, it had more than 40 million registered users, spanning 170 industries.
    • Demo
      Say a company name – and let’s find a reference in that company
      Knowing your competitor customers
    • Success Story
      Find a job
    • Joining Linkedin
      Create a profile
      Add some friends
      Use Linkedin Toolbar to identify friends from Outlook
      Write recommendations on people – and ask them to recommend you!
      Join groups
    • Twitter
    • What Is Twitter
      A micro-blogging service
      Actually, it’s:
      make high-pitched sounds, as of birds
      Twitter is a free social networking and micro-blogging service that enables its users to send and read each others' updates, known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the author's profile page and delivered to other users - known as followers - who have subscribed to them. 
    • Success Stories
      Naked pizza
    • Trends
      Iran elections
      Jeff Goldblum is dead
    • The Best Success Story
    • Israeli Stories
      Search engine
    • Israeli Stories – Cont’
      @Shidury vs. ynet
    • Twitter Terminology
      Someone who gets all your public tweets
      Send a message to the world
      Reply to a message
      Send a direct tweet to a follower. Only he can see it.
      Resending a tweet you got to all your followers
      Tweets you like
    • Twitter Tools
      I use jibjib – only because it’s free
      I use twhirl – and it’s good!
    • Running An Interesting Twit Account
      Tweet about anything
      Tweet allot
      Follow many
      If someone follows you – follow him
      Don’t say
      I’m bored
      Nothing to do
      Long day at the office
      Interesting links
      Life’s little anecdotes
    • Rules Of Twitter
      Don’t say – “I’m home alone” on Twitter
    • And Now For Something Completely Different
    • The Final Cut
    • Know The Rules
      Jeremiah Owyang
      Just like going to a cocktail party, the savvy attendee will know how to dress and won’t jump into any conversations before understanding the context
    • So, How Do I Sell Myself?!?
      Know the rules
      Choose your networks well
      Invest time
      Don’t be shy
    • Choose Your Networks
      What is your goal?
      Business? Pleasure? Getting friends?
      Business – Linkedin
      Fun – MySpace, Facebook
      Where are your friends
      Nobody in Israel is using Hi5
    • Invest Time
      How much? The more the merrier
      Invest in your profile
      Image increases your chance
      “Live” in your social network
      Write on walls
      Add friends
      Join groups
      Post blogs
    • Don’t Be Shy
      Israeli Hutzpa
      Asking an IBM VP to give a lecture in Israel ;-)
      Most people accept friendships
      Denying is rude
    • What To Do Now
    • Where To Start
      Again – what do you want to do?
      Choose network:
      Friends – use Facebook
      Business – use Linkedin
      Use twitter
      I use blogger.com – but there are tons of sites
      Know your target audience
      Blogger.com or The Marker Café?
    • Where To Start
      Get as many friends as you can
      I will accept any invitation, on any network
      See what other people are doing before you start
      What twits to write
    • Aluna
       חברת Aluna היא חברת ייעוץ ופרוייקטים מובילה וחברה בת של מטריקס. בחברה עשרות מומחים טכנולוגיים בתחום ה Java/JavaEE שמסייעים לחברות וארגונים בארכיטקטורה, בחירת טכנולוגיות, עיצוב, פיתוח, תמיכה והתקנה של מערכות ואפליקציות Java/JavaEE מורכבות.  
      איך נזהה צורך / למי זה יכול להתאים?
      כל חברה או ארגון שיש להם אפליקציה או מערכת מבוססת Java/JavaEEשנדרשים לפתח סביבה, לשפר את ביצועייה ולתמוך בה.
      כל החברות והארגונים שמגייסים מפתחי Java לשורותיהם.
      חברות וארגונים שמעוניינים להסב את המערכות שלהם מסביבת Legacy לסביבות חדשניות יותר כגון Java/JavaEE.
      חברה, ארגון ואפילו סטארט אפ בשלבי הקמה שמתחיל פיתוח מערכת חדשה או מוצר כלשהו בסביבת ב Java/JavaEE.
      ארגונים שמבצעים הדרכה או הכשרה בנושאי Java/JavaEE.