09 New Trends In Media Li Ed
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09 New Trends In Media Li Ed

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Presentation to TAG Recruiters group regarding New Trends in Media to Engage Candidates

Presentation to TAG Recruiters group regarding New Trends in Media to Engage Candidates

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  • 1.  
  • 2. New Trends in Media for Engaging Candidates Vicki Z. Lauter Z=mc 2 April 21, 2008
  • 3. Agenda
    • Survey results
    • Zappos
    • JobAngels
    • Experts & Various Media Options
      • Twitter
      • Mobile
      • NING
      • Other
    • Final Thoughts
  • 4. Job Seekers Media Survey – Industry Responses
  • 5. Job Seekers Media Survey – Job Search Status
  • 6. Job Seekers Media Survey – Media Usage
    • http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success
  • 7. Job Seekers Media Survey – “New” Media Used
  • 8. Job Seekers Media Survey - Networking & Recruiters
  • 9. Job Seekers Media Survey - Comments
    • Monster and CareerBuilder have always irritated me because posting anything there has typically resulted in being inundated by the spawn of Satan (i.e., recruiters)
    • Social media is great for the big picture but there is nothing more effective than personal networking.
    • I have blindly submitted my resume online but with very little success. Networking provided the results.
    • You just have to do it all - you're marketing yourself and the bigger the audience, the better the results.
    • I think the future lies in sites like Facebook and Twitter and other social networking sites.
    • I usually try to find someone I know via LinkedIn in the company I am applying to and try to get my resume in front of an actual recruiter.
  • 10. How Zappos Does It
    • It’s all about the Culture
      • Twitter
      • Face Book
      • Company Website
      • Jobvite
  • 11. JobAngels
    • On Twitter http://twitter.com/jobangels
    • On Face Book http://bit.ly/78laI
    • On LinkedIN http://www.jobangels.org/
      • Success Stories:
  • 12. @researchgoddess says…
    • Twitter
      • Observe (follow) those who are important to the people that are important to YOU
      • Then formulate a business case
        • What is your purpose?
        • Is it the right tool for your audience?
        • “ Give” before you try to “Get”
        • Don’t confuse networking and building relationships
        • Ben Franklin
        • Twitter is a paradox
        • Success story
        • Find her here: http://researchgoddess.wordpress.com/
        • OR http://twitter.com/researchgoddess
  • 13. Mobile
    • Mobile has become the undisputed heavyweight in total usage and mainstream adoption. According to a Morgan Stanley report, "91% of the planet keep the mobile phone within arm's reach 24/7. It is literally the last thing we look at before we go to sleep and again the first thing we see when we wake up.“
    • GSM World and the CTIA recently confirmed that there are now 4 billion mobile phone subscriptions on the planet, vs. just 1 billion PC owners.
    • Mobile subscribers now represent 60% of the population and growing.
    • In the USA alone, 262 million subscribers contribute to over 75 billion text messages per month.
    • Another interesting trend: 12% of US households have abandoned fixed landlines and moved to mobile phones only.
  • 14. http://bit.ly/4DB0m http:// smseverywhere.com / Michael Marlatt says… Mobile Recruiting is not just for the younger generation
  • 15. Other Media
    • LinkedIN
      • Job searches rose 51%in February 2009 over December 2008
      • Job applicants doubled in last six months
      • More people adding connections & getting recommendations; even those employed
        • http://bit.ly/3KoAl Source: LA Times March 30, 2009
    • Ecademy
    • Orkut
    • NING http://www.ning.com
      • Build your own community – You make the rules
        • Rick Zabor – People Staff
        • Jim Canto – medXcentral
    • VisualCV http://bit.ly/5aNPq
        • Search for candidates here
  • 16. NING
    • Rick Zabor of People Staff
    • http://peoplesoftjobleads.ning.com /
      • Community for individuals with PeopleSoft experience
      • Uses as a way to broadcast relevant information to group
        • Encourages group members to share articles & job leads
      • Posts folders that link to other websites with related content
      • Promotes through his email signature
      • Thinks social networking is in its infancy
  • 17. NING
    • Jim Canto of medXcentral http://medxcentral.ning.com/
      • On Twitter http://twitter.com/medxcentral http://twitter.com/medicalnetwork
        • Blog back to Twitter page http://medicalindustryonline.blogspot.com
      • http://www.thecandidatenetwork.com/mpopsheadquarters.html
      • http://twitter.com/mpopsjobseekers
        • Blog
          • http://medicaljobseekers.blogspot.com/2009/03/mpops-medical-job-seeker-demo1234.html
        • Facebook Fan Page
    • Jim says, “We are all free” and “Don’t have a small town mentality” with regard to social networking communities
  • 18. VisualCV http://bit.ly/5aNPq
    • For Professionals
      • Visual Resume for employers to search
      • Showcase your unique skills
    • Employers use as a recruiting tool
    • Business Owners use to promote their service
    • Freelance work
      • Showcase your creative work
      • http://unhub.com/michaelmarlatt/8783
  • 19. In Closing
    • Determine YOUR strategy
    • Decide which tools are best for your business, and focus on those
    • If you aren’t sure or want to know more ask questions of trusted sources
    • If at first you don’t succeed….Keep trying
  • 20. Contact
    • Vicki Z. Lauter
    • Find me here to find me everywhere:
    • http://unhub.com/VickiZLauter
    • 404-978-2616
    • [email_address]