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09 New Trends In Media Li Ed
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09 New Trends In Media Li Ed


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Presentation to TAG Recruiters group regarding New Trends in Media to Engage Candidates

Presentation to TAG Recruiters group regarding New Trends in Media to Engage Candidates

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  • Transcript

    • 1.  
    • 2. New Trends in Media for Engaging Candidates Vicki Z. Lauter Z=mc 2 April 21, 2008
    • 3. Agenda
      • Survey results
      • Zappos
      • JobAngels
      • Experts & Various Media Options
        • Twitter
        • Mobile
        • NING
        • Other
      • Final Thoughts
    • 4. Job Seekers Media Survey – Industry Responses
    • 5. Job Seekers Media Survey – Job Search Status
    • 6. Job Seekers Media Survey – Media Usage
    • 7. Job Seekers Media Survey – “New” Media Used
    • 8. Job Seekers Media Survey - Networking & Recruiters
    • 9. Job Seekers Media Survey - Comments
      • Monster and CareerBuilder have always irritated me because posting anything there has typically resulted in being inundated by the spawn of Satan (i.e., recruiters)
      • Social media is great for the big picture but there is nothing more effective than personal networking.
      • I have blindly submitted my resume online but with very little success. Networking provided the results.
      • You just have to do it all - you're marketing yourself and the bigger the audience, the better the results.
      • I think the future lies in sites like Facebook and Twitter and other social networking sites.
      • I usually try to find someone I know via LinkedIn in the company I am applying to and try to get my resume in front of an actual recruiter.
    • 10. How Zappos Does It
      • It’s all about the Culture
        • Twitter
        • Face Book
        • Company Website
        • Jobvite
    • 11. JobAngels
      • On Twitter
      • On Face Book
      • On LinkedIN
        • Success Stories:
    • 12. @researchgoddess says…
      • Twitter
        • Observe (follow) those who are important to the people that are important to YOU
        • Then formulate a business case
          • What is your purpose?
          • Is it the right tool for your audience?
          • “ Give” before you try to “Get”
          • Don’t confuse networking and building relationships
          • Ben Franklin
          • Twitter is a paradox
          • Success story
          • Find her here:
          • OR
    • 13. Mobile
      • Mobile has become the undisputed heavyweight in total usage and mainstream adoption. According to a Morgan Stanley report, "91% of the planet keep the mobile phone within arm's reach 24/7. It is literally the last thing we look at before we go to sleep and again the first thing we see when we wake up.“
      • GSM World and the CTIA recently confirmed that there are now 4 billion mobile phone subscriptions on the planet, vs. just 1 billion PC owners.
      • Mobile subscribers now represent 60% of the population and growing.
      • In the USA alone, 262 million subscribers contribute to over 75 billion text messages per month.
      • Another interesting trend: 12% of US households have abandoned fixed landlines and moved to mobile phones only.
    • 14. http:// / Michael Marlatt says… Mobile Recruiting is not just for the younger generation
    • 15. Other Media
      • LinkedIN
        • Job searches rose 51%in February 2009 over December 2008
        • Job applicants doubled in last six months
        • More people adding connections & getting recommendations; even those employed
          • Source: LA Times March 30, 2009
      • Ecademy
      • Orkut
      • NING
        • Build your own community – You make the rules
          • Rick Zabor – People Staff
          • Jim Canto – medXcentral
      • VisualCV
          • Search for candidates here
    • 16. NING
      • Rick Zabor of People Staff
      • /
        • Community for individuals with PeopleSoft experience
        • Uses as a way to broadcast relevant information to group
          • Encourages group members to share articles & job leads
        • Posts folders that link to other websites with related content
        • Promotes through his email signature
        • Thinks social networking is in its infancy
    • 17. NING
      • Jim Canto of medXcentral
        • On Twitter
          • Blog back to Twitter page
          • Blog
          • Facebook Fan Page
      • Jim says, “We are all free” and “Don’t have a small town mentality” with regard to social networking communities
    • 18. VisualCV
      • For Professionals
        • Visual Resume for employers to search
        • Showcase your unique skills
      • Employers use as a recruiting tool
      • Business Owners use to promote their service
      • Freelance work
        • Showcase your creative work
    • 19. In Closing
      • Determine YOUR strategy
      • Decide which tools are best for your business, and focus on those
      • If you aren’t sure or want to know more ask questions of trusted sources
      • If at first you don’t succeed….Keep trying
    • 20. Contact
      • Vicki Z. Lauter
      • Find me here to find me everywhere:
      • 404-978-2616
      • [email_address]