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Eskimi generic branded integration 01 06

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Presentation about the branded ready made community inside Eskimi. Unique possibilities for brands to reach loyal customer base of 5 mill customers!

Presentation about the branded ready made community inside Eskimi. Unique possibilities for brands to reach loyal customer base of 5 mill customers!

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  • 1. Eskimi Generic Branded Integration.graffleStartBranded integrationReady-made community proposalTitle: Eskimi Generic Branded Integration.graffle | Creator: Andrius Baranauskas | Modified: Fri Jan 06 2012 | Page 1/14
  • 2. Eskimi Generic Branded Integration.graffleCanvas 15Eskimi has more than2,200,000+ registered users in Nigeria alone.10,000+ new users every day in Nigeria.5M+ registered users across the world.120,000+ unique Nigerians access the site on average per day.They open 6,200,000+ pages andspend more than 50 minutes on site per day.in addition:300,000+ registered users in Ghana300,000+ in Kenya200,000+ in South Africa, Zimbabwe, Tanzania, Namibia
  • 3. Eskimi Generic Branded Integration.graffleCommunity Overview 1 Eskimi Cola Eskimi Cola Eskimi Cola 5,896 new members this week Discussions Members Invite all your friends! Join the talk about Eskimi Cola! 124 messages in this discussion Judinho9 16-LAG (online) Eskimi Cola: What food goes best with Post Post a photo Eskimi Cola for you? Dotmele expensive: It is great with steak for me. 25-LAG (online) Whats New Chat Gallery Giveaway! jaudrius: I drink it everytime during lunch, goest great with any food and mazyybaba Eskimi Cola: What food goes best with helps me stay awake. 25-EGD (online) Eskimi Cola for you? 124 replies GreatestRapperIndaWorld: I drink it expensive: I drink Eskimi Cola every with Bacardi. Cuba Libre, it is! Judinho9 day, it helps cool when its hot! Reply expensive: It is great with steak for me. 16-LAG (online) jaudrius: jaudrius: I drink it everytime during lunch, goest great with any food and Dotmele helps me stay awake. 25-LAG (online) Baby84: How cold is your Eskimi Cola? GreatestRapperIndaWorld: I drink it 128 replies with Bacardi. Cuba Libre, it is! mazyybaba 25-EGD (online) ... 1 2 3 ... 13 More >Homepage Discussions Member listsTitle: Eskimi Generic Branded Integration.graffle | Creator: Andrius Baranauskas | Modified: Fri Jan 06 2012 | Page 3/14
  • 4. Eskimi Generic Branded Integration.graffleHomepage Branded community on Eskimi is focused on the specific brand. All the pages Eskimi Cola within the community are branded. 5,896 new members this week Invite all your friends! In the homepage, members of the community can share text-based content and Join the talk about Eskimi Cola! images with others. Discussions can be started on both type of posts. All the content is seen by non-members too, including users not having Eskimi Post Post a photo account too. However, only members can post and actively participate in the Whats New Chat Gallery Giveaway! community. Eskimi Cola: What food goes best with Posts made by brand-managed accounts are emphasized and receives more Eskimi Cola for you? 124 replies attention. expensive: I drink Eskimi Cola every day, it helps cool when its hot! Reply jaudrius: Members can invite other users of Eskimi by clicking the simple link at the top of the page. Messages to all the friends of the user are sent instantly with a link to join the community, thus faciliating the viral growth of the branded community. Baby84: How cold is your Eskimi Cola? 128 replies ...HomepageTitle: Eskimi Generic Branded Integration.graffle | Creator: Andrius Baranauskas | Modified: Fri Jan 06 2012 | Page 4/14
  • 5. Eskimi Generic Branded Integration.graffleDiscussions Each message posted on the homepage of the community can be futher Eskimi Cola developed into bigger conversation - discussion. Discussions Discussion is started as soon as any message posted is commented by any user. 124 messages in this discussion This is a great tool for the brand to discuss the product usage needs, etc. with Eskimi Cola: What food goes best with their customers, in addition to members discussing with each other. Eskimi Cola for you? expensive: It is great with steak for me. jaudrius: I drink it everytime during lunch, goest great with any food and helps me stay awake. GreatestRapperIndaWorld: I drink it with Bacardi. Cuba Libre, it is! expensive: It is great with steak for me. jaudrius: I drink it everytime during lunch, goest great with any food and helps me stay awake. GreatestRapperIndaWorld: I drink it with Bacardi. Cuba Libre, it is! 1 2 3 ... 13 More >DiscussionsTitle: Eskimi Generic Branded Integration.graffle | Creator: Andrius Baranauskas | Modified: Fri Jan 06 2012 | Page 5/14
  • 6. Eskimi Generic Branded Integration.graffleMembers Members can see each other in the member list section. Eskimi Cola Members They can review their detailed profiles, continue discussions and develop relationships in private messages on Eskimi. Judinho9 16-LAG (online) Dotmele 25-LAG (online) mazyybaba 25-EGD (online) Judinho9 16-LAG (online) Dotmele 25-LAG (online) mazyybaba 25-EGD (online)Member listsTitle: Eskimi Generic Branded Integration.graffle | Creator: Andrius Baranauskas | Modified: Fri Jan 06 2012 | Page 6/14
  • 7. Eskimi Generic Branded Integration.graffleCommunity Overview 2 Eskimi Cola Eskimi Cola Eskimi Cola Chat Gallery Giveaway 128 people chatting 128 photos 128 people chatting Say something in Eskimi Cola chat! Win a summer trip to USA! Winner gets 2 tickets to Miami and 7 Post day stay in Florida with a vist to Eskimi Cola amusement park! Eskimi Cola: What food goes best with Eskimi Cola for you? Additional prizes include Eskimi Cola expensive: I drink Eskimi Cola every fridges, bags and can packs. day, it helps cool when its hot! jaudrius: All good things come to bad Participate! people. Is it really the case? GreatestRapperIndaWorld: I drink Read full terms and conditions Coke all night long! 1 2 3 ... 88 More > BeautyFromLagos: I cant live without Diet Coke. Im addicted to it! ...Chat Gallery GiveawayTitle: Eskimi Generic Branded Integration.graffle | Creator: Andrius Baranauskas | Modified: Fri Jan 06 2012 | Page 7/14
  • 8. Eskimi Generic Branded Integration.graffleChat Any member of the branded community can join and participate in the nearly real Eskimi Cola time chat. Chat 128 people chatting This is an easy way for a totally informal and dynamic conversation for those Say something in Eskimi Cola chat! members, who are currently online and are happy to chat in public. Post Refresh Eskimi Cola: What food goes best with Eskimi Cola for you? expensive: I drink Eskimi Cola every day, it helps cool when its hot! jaudrius: All good things come to bad people. Is it really the case? GreatestRapperIndaWorld: I drink Coke all night long! BeautyFromLagos: I cant live without Diet Coke. Im addicted to it! ...ChatTitle: Eskimi Generic Branded Integration.graffle | Creator: Andrius Baranauskas | Modified: Fri Jan 06 2012 | Page 8/14
  • 9. Eskimi Generic Branded Integration.graffleGallery All the images uploaded by users are gathered into a gallery page. Members can Eskimi Cola view image one-by-one and discuss them in comment sections. Gallery 128 photos In addition, all the images can be downloaded to members phones without any additional charges, except data transfer costs. 1 2 3 ... 88 More >GalleryTitle: Eskimi Generic Branded Integration.graffle | Creator: Andrius Baranauskas | Modified: Fri Jan 06 2012 | Page 9/14
  • 10. Eskimi Generic Branded Integration.graffleCompetition Variuos competitions can be organized where members of the community can Eskimi Cola participate. Giveaway 128 people chatting A few possible examples: Win a summer trip to USA! Simple giveaway Winner gets 2 tickets to Miami and 7 Simply displaying the prizes and conditions with a link for the user to enter the day stay in Florida with a vist to Eskimi Cola amusement park! competition without any effort. Additional prizes include Eskimi Cola Competition fridges, bags and can packs. Asking users to post and/or upload something and then giving away prizes for the best entries. Entries can be judged by brand representetives and/or by users, Participate! voting for the entries. Read full terms and conditions Example: photo competition where the winnner is with the most votes from other members. Inviting challenge Asking users to invite other to the community. Member who invites the biggest number of new members wins the challenge and gets the prize.GiveawayTitle: Eskimi Generic Branded Integration.graffle | Creator: Andrius Baranauskas | Modified: Fri Jan 06 2012 | Page 10/14
  • 11. Eskimi Generic Branded Integration.graffleEskimi Branding User may wander to the main Eskimi site while using the branded community, for example, to send and receive private messages and peform other social network-wide activities. However, even if the member leaves branded community, the whole site still remains branded with brand colors and a visible link placement (banner) in the middle of the homepage and different parts of many other pages. Such placements and banners can also be used to attract existing Eskimi users to the branded community when needed. Eskimi Cola Community Join the chat and discussions!HomepageTitle: Eskimi Generic Branded Integration.graffle | Creator: Andrius Baranauskas | Modified: Fri Jan 06 2012 | Page 11/14
  • 12. Eskimi Generic Branded Integration.graffleMember Intake Branded community user intake is possible through two channels: Eskimi Cola Community Join the chat and discussions! 1. Within Eskimi through promo links and banners. See slide Eskimi Branding for further details. 2. Through external advertising and driving users to dedicated branding landing page, where users can either use existing Eskimi, Facebook or Twitter accounts to join the community or become Eskimi members if needed.Title: Eskimi Generic Branded Integration.graffle | Creator: Andrius Baranauskas | Modified: Fri Jan 06 2012 | Page 12/14
  • 13. Eskimi Generic Branded Integration.graffleAddition PossibilitiesDirect communication Member dataBrand managers are provided with tools to faciliate direct During and after campaing brand managers are providedcommunication with the branded community members in with the member data they provided during registration,Eskimi. such as usernames, birthdates, emails and other social network handles (the last two when available).Direct communication is implemented by sending directprivate messages, which can be segmented by the Additional customer data can be gathered duringmember age, gender and location. registration when needed.Title: Eskimi Generic Branded Integration.graffle | Creator: Andrius Baranauskas | Modified: Fri Jan 06 2012 | Page 13/14
  • 14. Eskimi Generic Branded Integration.graffleBrand BenefitsReady-made mobile Member loyalty Active users visit Eskimi every day, several times per day. Itcommunity is easier for them to come back to a community withinEskimi offers a ready-made community - a turn key Eskimi then to go to a separate site.solution for any brand to have a mobile community upand running very fast. Social growth Communities grow virally - users invite each other. InDeep integration addition, their membership in specific communities areMember community in Eskimi provides deeper advertised in their user profiles.integration possibilites in comparison to some othersocial networks. Brand is not limited to specific area, butis visible throughout the whole site. Lower marketing cost As user retention is enhanced through the existing network tools and growth is fuelled virally, marketing expenditureWide and big audience can be decreased or used more effectively.1M+ Eskimi users in Nigeria presents a greatopportunity for any brand to quickly grow its owncountry-wide community.Title: Eskimi Generic Branded Integration.graffle | Creator: Andrius Baranauskas | Modified: Fri Jan 06 2012 | Page 14/14