Eskimi general presentation & unique marketing tools for advertisers

EskimiOne of the biggest mobile social networks in Africa5m+ customers worldwideUnique mobile marketing tools

Eskimi General Presentation with marketing.grafﬂeMain factsEskimi has more than2,400,000+ registered users in Nigeria alone.10,000+ new users every day in Nigeria.5M+ registered users across the world.130,000+ unique Nigerians access the site on average per day.They open 7,000,000+ pages andspend more than 50 minutes on site per day.in addition:300,000+ registered users in Ghana300,000+ in Kenya200,000+ each in South Africa, Zimbabwe, Tanzania, NamibiaInternal Eskimi statistics tracking system is used. For rhird party metrics, see next slide.

Eskimi General Presentation with marketing.grafﬂeThird-party data Google Analytics data: 560,000+ unique daily visitors 90,000,000+ weekly pageviews 700,000+ unique weekly visitors 6,000,000+ weekly visits Detailed third-party audience reports are available upon request.

Eskimi General Presentation with marketing.grafﬂeFast growth in Nigeria February 8, 2012 2,405,323 usersOctober 31, 201016,828 usersEskimi is one of the faster growing mobile social networks in Nigeria.In a year, more than 2,4M Nigerians have registered to the service!

Eskimi General Presentation with marketing.grafﬂeUsers by age & cityAge City 18-24 Lagos 32.2% 62.5% Abuja 6.2% Ibadan 5.7% Benin-City 5.2% Port Harcourt 5.0% Warri 3.6% Abeokuta 3.2% Aba 3.1% Akure 2.9% Other 32.2%25-3423.4% 35-44 45+ 0-17 2.1% 1.3% 10.8%Youth (18-24) audience with a great distribution throughout the country.In addition, good reach in the young professionals (25-34) group.

Eskimi General Presentation with marketing.grafﬂeUsers by mobile operatorsRegistered users Active usersEtisalat MTN Etisalat MTN26.4% 51.9% 32.0% 50.6%Airtel6.2% AirtelGlo 6.6%0.1% Glo Other Other 1.3% 9.5% 15.4%Note. Active users - users who have used the service during last 30 days.

Eskimi General Presentation with marketing.grafﬂeEskimi overviewHomepage Members Proﬁle page

Eskimi unique marketing toolsBranded integration and performance based tools to create value

Eskimi General Presentation with marketing.grafﬂeMarketing tools in Eskimi TARGETED ACTIVE FEED SHARING & DISPLAY INTEGRATION VIRAL SPREAD ADVERTISING CONTACT RESEARCH COLLECTION SERVICES

Eskimi General Presentation with marketing.grafﬂeTargeted display advertisement Eskimi has 750000000 ad impressions in all network Mobile site and/or special categories are advertised across the whole ESKIMI site in different advertising placements. Your ad is here Both text messages and image based banners can be placed. Animated ones are not recommended as this is not supported by browsers of majority of the user base. Advertiser can reach more than 1500,000 unique users per month through display advertising in ESKIMI. Advertising creatives can be linked either to advertiser mobile site, special section in Eskimi and/or advertiser community in Eskimi. ~~~ Eskimi is unique because of targeting. We can target users by age, Your ad is here gender, location. 1 or 2 layers of targeting are possible. E.g. Eskimi can easily target people aged 18+ from biggest cities.

Eskimi General Presentation with marketing.graffleConstant position Ad position can be integrated as a part of Eskimi product keeping the brand name. Having a constant position will develop habits for Eskimi customers always to come through this link when they are looking for a business information. This kind of option will be seen by all customers, because all of them visit the first page. Very good position for media portals, classifieds, deal portals, yellow pages.

Eskimi General Presentation with marketing.grafﬂeActive RSS feed integration Advertiser might create a special promotional RSS feed for special deals. These RSS text banners will be mostly effective, because of instant promotional nature. Learn more about QluQlu! Good for business listings, deal portals, travel last minutes, special proposals of any kind. A set of offers can be promoted in similar positions. Special promotional pricing can be prepared for businesses for their extended visibility. These premium promotions could be promoted in Eskimi based on certain rules on targeting: age, gender, location, mobile operators. Premium offer: Get a special discount now, just click here and share your contact details

Eskimi General Presentation with marketing.grafﬂeViral & sharing possibilities Eskimi can utilize existing relationships with customers and induce Eskimi Marketplace Post an ad! them to share the integrated product, brand. Search Abuja (change city) Share the ad with his friends - an Eskimi message would be sent to Ads Abuja all or selected friends of that Eskimi user. Choose the elegant hall that suits your event To share on Facebook and/or Twitter. Most new users of Eskimi connect their accounts with their Facebook and/or Twitter accounts. As accounts are already linked, sharing happens by one-click posting of the link to the ad on Facebook wall or posting as a tweet on Twitter. Users do not have to leave Eskimi Marketplace by doing that. Facebook user has 120 friends in average, therefore it is a great opportunity for additional exposure. For the best in conference facilities in Abuja for your events; ranging from seminars, to parties, ... Reply Show contact data Share with friends Share on Facebook Twitter Eskimi Marketplace is powered by Your branded portal placement

Eskimi General Presentation with marketing.graffleContact data collection Display advertisement inside Eskimi will be used to drive traffic to special data collection pages. Display ad will transfer users to separate pages, where all details of campaign will be listed.Get a deal a day to your e-mail instantly Additional marketing means that can be employed: - Private messages of Eskimi - Special notification messages inside Eskimi - Share to friends option Eskimi will launch constant internal proactive campaigns to collect data Advertiser needs so later on when users land on data collection page, Eskimi would have the most information.

Eskimi General Presentation with marketing.graffleContact data collection 2 1 Customers will land in the separate data collection page. Deals in your e-mail They will be asked to enter information in the form. Get best deals to your e-mail, be the first 2 Eskimi will not ask information if it is already in our data base, to know e.g. age, location, e-mail. This will increase the success rates of the collection campaign. Fill-in the required forms and you will get e- mail once we have a deal to you. 3 Eskimi will take care of the e-mail confirmation. Only You will have to confirm your e-mail, so confirmed e-mails will be counted as successful campaign please check it after. results. Your working e-mail vytas@eskimi.com | Change 4 We propose to use Eskimi coins to induce the answers and Submit correct information. ~~~ Eskimi can collect up to 30000 e-mails per day.

Eskimi General Presentation with marketing.grafﬂeResearch services Eskimi can organize targeted researches to get opinion on Participate in a poll about e-services services, research service usage, demographics. Click here to participate in a poll about e- Currently up to 40% of the customers agree to ﬁll-in information services and participate in researches. We can research up to 30000 Answer the questions, this will take few customers per day and provide quality reports. minutes. Start

Eskimi General Presentation with marketing.grafﬂeFurther informationFor any further information, please contact:Vytas Paukštysvytas@eskimi.com+370 633 00000

Eskimi general presentation & unique marketing tools for advertisers

by Vytautas Paukstys

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 871

Statistics

Eskimi general presentation & unique marketing tools for advertisers Presentation Transcript

http://info.eskimi.com	870
https://oposumas.serveriai.lt	1