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Fifteen Awesome Content Marketing Ideas For 2013 - Vysibility

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  • 1. 15 Awesome Content Marketing Ideas For 2013
  • 2. Thought LeadersFind at least three (or more) thought leaders inyour industry and build them into your content plan.
  • 3. Publishing PartnersFind potential publishing partners and launch a content marketing project together.
  • 4. Use PersonasMake it a top priority to focus your content to personas.
  • 5. Leverage SlideShareAssign one employee to manage your SlideShare account and have them figure out how to leverage this tool as part of your content marketing.
  • 6. Limit Calls To ActionMake sure that every content landing page has only one call to action. We want to limit distractions!
  • 7. Social Media InfluencersUpdate your list of social media influencers.
  • 8. Everyone’s On The Marketing Team Get every single employee who is not inmarketing involved in your weekly content plan.
  • 9. Address Customer Pain PointsSit down with every salesperson and ask themwhat their customers pain points are and put in place a plan to address each of them through your content.
  • 10. Answer Customer Questions Generate a list of the top 100 questions comingfrom your customer base and put in place a plan to answer them through your content.
  • 11. Address Customer Complaints Ask whoever is in charge of customer servicewhat their top 10 complaints were this year andbuild a content program to help address them.
  • 12. Kill Crappy Press ReleasesStop doing the same old crappy press releases and build them as engaging stories instead.
  • 13. Mobile Friendly ContentMake sure that your content is easy to consume on both smartphones and tablets. Mobile consumption is here to stay!
  • 14. Use Images WiselyGet smarter with usage of images in your content.
  • 15. Start A PodcastStart a podcast series for executives.
  • 16. Read Non-marketing BooksRead one non-marketing book each month. This will open your mind up to other content marketing ideas.
  • 17. Interested in learning more about content marketing and other online marketing strategies? Visit us @ http://vysibility.com