Fifteen Awesome Content Marketing Ideas For 2013 - Vysibility

548 views
498 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
548
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Fifteen Awesome Content Marketing Ideas For 2013 - Vysibility

  1. 1. 15 Awesome Content Marketing Ideas For 2013
  2. 2. Thought LeadersFind at least three (or more) thought leaders inyour industry and build them into your content plan.
  3. 3. Publishing PartnersFind potential publishing partners and launch a content marketing project together.
  4. 4. Use PersonasMake it a top priority to focus your content to personas.
  5. 5. Leverage SlideShareAssign one employee to manage your SlideShare account and have them figure out how to leverage this tool as part of your content marketing.
  6. 6. Limit Calls To ActionMake sure that every content landing page has only one call to action. We want to limit distractions!
  7. 7. Social Media InfluencersUpdate your list of social media influencers.
  8. 8. Everyone’s On The Marketing Team Get every single employee who is not inmarketing involved in your weekly content plan.
  9. 9. Address Customer Pain PointsSit down with every salesperson and ask themwhat their customers pain points are and put in place a plan to address each of them through your content.
  10. 10. Answer Customer Questions Generate a list of the top 100 questions comingfrom your customer base and put in place a plan to answer them through your content.
  11. 11. Address Customer Complaints Ask whoever is in charge of customer servicewhat their top 10 complaints were this year andbuild a content program to help address them.
  12. 12. Kill Crappy Press ReleasesStop doing the same old crappy press releases and build them as engaging stories instead.
  13. 13. Mobile Friendly ContentMake sure that your content is easy to consume on both smartphones and tablets. Mobile consumption is here to stay!
  14. 14. Use Images WiselyGet smarter with usage of images in your content.
  15. 15. Start A PodcastStart a podcast series for executives.
  16. 16. Read Non-marketing BooksRead one non-marketing book each month. This will open your mind up to other content marketing ideas.
  17. 17. Interested in learning more about content marketing and other online marketing strategies? Visit us @ http://vysibility.com

×