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Facebook Marketing <br />
Why Should You Care?<br /><ul><li>Facebook is the leading online social network
The site claims more than 200 million active users (worldwide)
That’s an audience twice the size of the Superbowl
More than 50%, or 100 million users, log on at least once a day
More than 4 billion minutes are spent on Facebook each day</li></ul>Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
Who Are All These People?<br /><ul><li>There are more females (55.7%) than males (42.2%)
2.2% are of unknown gender(?)
The fastest growing demographic is the 35-54 year old demo
Experiencing a 276.4% growth rate over the past 6 months
The 55+ demo is not far behind with a 194.3% growth rate
The 25-34 year population is doubling every 6 months</li></ul>(source: Istrategy Labs 2009 Facebook Demographics and Stati...
Where Are They Coming From?<br /><ul><li>About 70% of Facebook users are outside the United States
Facebook has been translated into 70+ languages
In U.S., the largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53...
Miami is the fastest growing metropolitan area (88.5%) and Atlanta (6.4%) is the slowest
There are more than 30 million active users currently accessing Facebook via their mobile devices</li></ul>Copyright @2011...
What Are They Doing?<br /><ul><li>Average user has 120 friends on the site
More than 30 million users are updating their statuses at least once each day
More than 6 million users become fans of Pages each day
More than 850 million photos are uploaded each month
More than 10 million videos are uploaded each month
More than 1 billion pieces of content are being shared each week (web links, news stories, blog posts, notes, photos, etc.)
More than 2.5 million events are created each month
More than 30 million active user groups have been created since the site launched</li></ul>(source: Facebook stats)<br />C...
Facebook Strategies<br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
5 Steps to Building Your Facebook Presence<br />Step 1:  Expanding your network of friends <br />Step 2:  Joining and part...
Step 1:	 The Art of Influencing Friends<br /><ul><li>Facebook is all about making connections with old and new contacts
Facebook allows you to search for friends by:
Name
High School
College
Company
Import email contacts and blast your friends
Be bold, be assertive, chances are they’d love to connect
Friendship is a two-way street - show your friend’s you care
Comment on photos
Send bday wishes
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Facebook marketing

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Face-Book marketing services by Mobiz infotech Pvt Ltd

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Transcript of "Facebook marketing"

  1. 1. Facebook Marketing <br />
  2. 2. Why Should You Care?<br /><ul><li>Facebook is the leading online social network
  3. 3. The site claims more than 200 million active users (worldwide)
  4. 4. That’s an audience twice the size of the Superbowl
  5. 5. More than 50%, or 100 million users, log on at least once a day
  6. 6. More than 4 billion minutes are spent on Facebook each day</li></ul>Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  7. 7. Who Are All These People?<br /><ul><li>There are more females (55.7%) than males (42.2%)
  8. 8. 2.2% are of unknown gender(?)
  9. 9. The fastest growing demographic is the 35-54 year old demo
  10. 10. Experiencing a 276.4% growth rate over the past 6 months
  11. 11. The 55+ demo is not far behind with a 194.3% growth rate
  12. 12. The 25-34 year population is doubling every 6 months</li></ul>(source: Istrategy Labs 2009 Facebook Demographics and Statistics Report)<br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  13. 13. Where Are They Coming From?<br /><ul><li>About 70% of Facebook users are outside the United States
  14. 14. Facebook has been translated into 70+ languages
  15. 15. In U.S., the largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago
  16. 16. Miami is the fastest growing metropolitan area (88.5%) and Atlanta (6.4%) is the slowest
  17. 17. There are more than 30 million active users currently accessing Facebook via their mobile devices</li></ul>Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  18. 18. What Are They Doing?<br /><ul><li>Average user has 120 friends on the site
  19. 19. More than 30 million users are updating their statuses at least once each day
  20. 20. More than 6 million users become fans of Pages each day
  21. 21. More than 850 million photos are uploaded each month
  22. 22. More than 10 million videos are uploaded each month
  23. 23. More than 1 billion pieces of content are being shared each week (web links, news stories, blog posts, notes, photos, etc.)
  24. 24. More than 2.5 million events are created each month
  25. 25. More than 30 million active user groups have been created since the site launched</li></ul>(source: Facebook stats)<br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  26. 26. Facebook Strategies<br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  27. 27. 5 Steps to Building Your Facebook Presence<br />Step 1: Expanding your network of friends <br />Step 2: Joining and participating in related Groups<br />Step 3: Monitoring your brand reputation within Facebook <br />Step 4: Creating and taking ownership over your company’s official <br /> Public Profile <br />Step 5: Managing an ad campaign to reach your desired audience <br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  28. 28. Step 1: The Art of Influencing Friends<br /><ul><li>Facebook is all about making connections with old and new contacts
  29. 29. Facebook allows you to search for friends by:
  30. 30. Name
  31. 31. High School
  32. 32. College
  33. 33. Company
  34. 34. Import email contacts and blast your friends
  35. 35. Be bold, be assertive, chances are they’d love to connect
  36. 36. Friendship is a two-way street - show your friend’s you care
  37. 37. Comment on photos
  38. 38. Send bday wishes
  39. 39. Challenge them to activities you think they’d enjoy</li></ul>Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  40. 40. Step 2: Catering to Special Interests via Facebook Groups<br /><ul><li>Groups have become a hugely popular feature within Facebook with more than 30-million created
  41. 41. Groups span the gamete of topics, including:
  42. 42. Camp Delaware Alumni - 567 members
  43. 43. Reasons to Date a Mortician - 874 members
  44. 44. Bald Men R Hot!!! - 1017 members
  45. 45. Any Facebook member can start a group
  46. 46. Groups can be restricted (approval required by admin), or open to all
  47. 47. They can also be secret, undetectable by search engines
  48. 48. Admins can blast emails to its members</li></ul>Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  49. 49. Step 3: Managing Your Online Reputation<br /><ul><li>Groups and Profile Pages can also serve to damage a brand
  50. 50. Bad news always travels faster than good
  51. 51. Companies need to know if/who is hijacking their brands</li></ul>Spotlight: Bank of America has received even more bad news - more than half of the 568 Facebook Groups about BOA are damaging, started by dissatisfied customers or disgruntled employees.<br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  52. 52. Step 4: Creating Your Company Profile<br /><ul><li>Facebook Public Profiles are for companies big and small, celebrities, musicians, DVD/book producers, service providers and non-profits
  53. 53. There is no charge to create a Public Profile and it is relatively easy to set-up
  54. 54. Facebook members can become Fans of a Public Profile page
  55. 55. Automatic opt-in member from which to market to
  56. 56. Their interactions generate news stories
  57. 57. Fans serve as brand evangelists
  58. 58. Challenge is providing a compelling reason for people to become fans and remain engaged</li></ul>Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  59. 59. Public Profiles: Best Practices<br />Rome wasn’t built in a day <br /><ul><li>relationships take time
  60. 60. take an initial step, evaluate, learn and scale it up</li></ul>Facebook is leading the marketing shift from monologue to dialogue<br /><ul><li>Make sure to listen and respond
  61. 61. Encourage fan participation</li></ul>Incentivize Fans<br /><ul><li>Provide Fans with relevant benefits
  62. 62. Contests and giveaways still rule</li></ul>Global Brands Have Global Fans<br /><ul><li>Need to think globally and act locally
  63. 63. Post content with global appeal
  64. 64. Reach local via targeted updates</li></ul>If you Promote it, They’ll Come<br /><ul><li>Ads drive users</li></ul>Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  65. 65. Public Profile: BudLightBikini Babes and Chance to Win a Cruise<br />TIP: <br />Public Profiles that show people in their photos attract more Fans that Profiles with logos, offices, or product images.<br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  66. 66. Public Profile: Barack ObamaThe Most Popular Man on Facebook <br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  67. 67. Step 5: Facebook as an Ad Platform<br /><ul><li>Facebook offers a self-serve ad system, similar to Google
  68. 68. Purchased on a CPC or CPM closed-bidding system
  69. 69. Ad creation, management and payment is done within Facebook
  70. 70. They allow for a high degree of targeting
  71. 71. Location
  72. 72. Education
  73. 73. Age/Sex/Relationship status
  74. 74. Language
  75. 75. Interests (based on user’s personal profile data)
  76. 76. Social Ads leverage news feed stories to amplify the impact
  77. 77. Engagement Ads bring social actions directly into the ad unit
  78. 78. Become a Fan of a Page
  79. 79. RSVP to an Event</li></ul>Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  80. 80. Targeted Ad: Skinny Guy Workout PlanNow That’s Targeting Ability<br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  81. 81. Social Ad: BlockbusterYour Face Could End Up in this Ad<br /><ul><li>A Social Ad is a Facebook Ad with a story about the user’s friends’ interactions with a Facebook Page or Application as the headline
  82. 82. Social Ads include the branded image and copy from the advertiser alongside the Social Action
  83. 83. Social Actions make the ad more personally engaging and relevant for the user viewing it</li></ul>Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  84. 84. Social Ad: Virgin AmericaFans Become Brand Evangelists<br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  85. 85. Engagement Ad: Powered by DellIncreasing Conversions from Within <br /><ul><li>Engagement ads allow users to engage with ads in the same way they interact with other content on Facebook, without leaving their home page on Facebook
  86. 86. When a user takes an action within an Engagement ad, it sparks organic sharing</li></ul>Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  87. 87. Facebook Tools<br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  88. 88. Roll Your Own Ads<br />Enter your click-thru page<br />Create your ad<br />Select your audience<br />Add your bid<br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  89. 89. Create Ads the Facebook Way<br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  90. 90. Ad Targeting Made Easy <br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  91. 91. Place Your Bid<br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  92. 92. Facebook Ad Manager<br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  93. 93. Measuring Ad Success<br /><ul><li>Facebook provides basic ad metrics via its Ad Manager
  94. 94. Facebook Insights offers deeper insights into social ad performance, including:
  95. 95. Reach (impressions/clicks)
  96. 96. Viral impact (how many fan additions)
  97. 97. Demographic breakdown
  98. 98. Engagement (number of video plays, wall posts, etc.) </li></ul>Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  99. 99. Measuring Conversational Buzz<br /><ul><li>Lexicon is a tool to measure conversation frequency within Facebook
  100. 100. www.facebook.com/lexicon
  101. 101. Enter up to five terms for a comparison graph
  102. 102. Lexicon shows the number of users that posted each term per day on a profile, event or group Wall
  103. 103. Does not count repeated terms by the same user on the same day
  104. 104. A new version available soon will offer advanced features
  105. 105. Demographic breakdown
  106. 106. Sentiment analysis (positive/netative)
  107. 107. Conversational maps
  108. 108. Additional related metrics (associations, pulse, etc.)</li></ul>Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  109. 109. Lexicon: Cool Charts and Graphs<br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  110. 110. Facebook Platform<br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  111. 111. Branded Applications <br /><ul><li>Facebook opened up its platform to developers in April 2007
  112. 112. Presently, there are 52,000 applications available in the Facebook Application Directory
  113. 113. Facebook has signed up more than 950,000 developers from more than 180 countries
  114. 114. Every month, more than 70% of Facebook users engage with Facebook apps
  115. 115. More than 100 applications have more than one million monthly active users</li></ul>Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  116. 116. Branded App: Foot NetworkMake a Cupcake and Send to a Friend<br /><ul><li>Fun, engaging activity.
  117. 117. Underscores brand.
  118. 118. Highly viral.
  119. 119. Integrates unique content.</li></ul>Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  120. 120. Branded App: Visa The Visa Business Network<br /><ul><li>Free $100 ad credit.
  121. 121. More than 50K installs.
  122. 122. Resources and advice for small business owners.
  123. 123. Ability to network with others in the community.</li></ul>Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  124. 124. Facebook Connect <br /><ul><li>Provides web site owners with a single sign-on process
  125. 125. Extends many of the same Facebook features that people have come to rely on to partner web sites
  126. 126. Seamlessly publishes members social actions to their Facebook news feeds, fueling the viral channels
  127. 127. Keeps your users' personal and friend data in sync with Facebook
  128. 128. More than 10,000 websites have implemented Facebook Connect since its general availability in Dec. 2008</li></ul>Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  129. 129. Ben & Jerry’s Serves Up Tasty Connect<br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  130. 130. Last Words<br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  131. 131. FACEBOOK MARKETING GUIDELINES<br /><ul><li>Be Honest - always practice transparency. If you are representing a client, make sure to clearly identify state your association
  132. 132. Be Passionate - enthusiasm spreads. You’ve got to drink the coolaide if you want others to follow
  133. 133. Be Patient - Building an online reputation is a process. Blogs, Twitter, Facebook, LinkedIn all take time and dedicated efforts to build a fan base.
  134. 134. Everyone Loves Free Stuff - This is especially true on Facebook, but can be generally applied across all web marketing channels
  135. 135. Measure Your Success - Marketers are increasingly under pressure to show ROI. The three M’s of social media marketing are Monitor, Mine and Metrics.</li></ul>Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  136. 136. Facebook Closing Notes<br /><ul><li>Facebook offers marketers a ready-made environment with 200-million members
  137. 137. The social network provides tools for anyone to create a Facebook presence
  138. 138. Public Profile pages are the best place to start, as they allow a company, celebrity or organization build a network of fans
  139. 139. When a user becomes a fan of your Public Profile, you have an interested, opt-in consumer
  140. 140. Facebook ads are among the best ways to drive fan engagement</li></ul>valuab<br />Promote<br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />
  141. 141. Mobiz Infotech Pvt Ltd.<br />In Association with FaceBook.<br />Copyright @2011 Mobiz Infotech Pvt Ltd.<br />

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