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Face-Book marketing services by Mobiz infotech Pvt Ltd

Face-Book marketing services by Mobiz infotech Pvt Ltd

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Facebook marketing Facebook marketing Presentation Transcript

  • Facebook Marketing
  • Why Should You Care?
    • Facebook is the leading online social network
    • The site claims more than 200 million active users (worldwide)
    • That’s an audience twice the size of the Superbowl
    • More than 50%, or 100 million users, log on at least once a day
    • More than 4 billion minutes are spent on Facebook each day
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Who Are All These People?
    • There are more females (55.7%) than males (42.2%)
    • 2.2% are of unknown gender(?)
    • The fastest growing demographic is the 35-54 year old demo
    • Experiencing a 276.4% growth rate over the past 6 months
    • The 55+ demo is not far behind with a 194.3% growth rate
    • The 25-34 year population is doubling every 6 months
    (source: Istrategy Labs 2009 Facebook Demographics and Statistics Report)
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Where Are They Coming From?
    • About 70% of Facebook users are outside the United States
    • Facebook has been translated into 70+ languages
    • In U.S., the largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago
    • Miami is the fastest growing metropolitan area (88.5%) and Atlanta (6.4%) is the slowest
    • There are more than 30 million active users currently accessing Facebook via their mobile devices
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • What Are They Doing?
    • Average user has 120 friends on the site
    • More than 30 million users are updating their statuses at least once each day
    • More than 6 million users become fans of Pages each day
    • More than 850 million photos are uploaded each month
    • More than 10 million videos are uploaded each month
    • More than 1 billion pieces of content are being shared each week (web links, news stories, blog posts, notes, photos, etc.)
    • More than 2.5 million events are created each month
    • More than 30 million active user groups have been created since the site launched
    (source: Facebook stats)
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Facebook Strategies
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • 5 Steps to Building Your Facebook Presence
    Step 1: Expanding your network of friends
    Step 2: Joining and participating in related Groups
    Step 3: Monitoring your brand reputation within Facebook
    Step 4: Creating and taking ownership over your company’s official
    Public Profile
    Step 5: Managing an ad campaign to reach your desired audience
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Step 1: The Art of Influencing Friends
    • Facebook is all about making connections with old and new contacts
    • Facebook allows you to search for friends by:
    • Name
    • High School
    • College
    • Company
    • Import email contacts and blast your friends
    • Be bold, be assertive, chances are they’d love to connect
    • Friendship is a two-way street - show your friend’s you care
    • Comment on photos
    • Send bday wishes
    • Challenge them to activities you think they’d enjoy
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Step 2: Catering to Special Interests via Facebook Groups
    • Groups have become a hugely popular feature within Facebook with more than 30-million created
    • Groups span the gamete of topics, including:
    • Camp Delaware Alumni - 567 members
    • Reasons to Date a Mortician - 874 members
    • Bald Men R Hot!!! - 1017 members
    • Any Facebook member can start a group
    • Groups can be restricted (approval required by admin), or open to all
    • They can also be secret, undetectable by search engines
    • Admins can blast emails to its members
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Step 3: Managing Your Online Reputation
    • Groups and Profile Pages can also serve to damage a brand
    • Bad news always travels faster than good
    • Companies need to know if/who is hijacking their brands
    Spotlight: Bank of America has received even more bad news - more than half of the 568 Facebook Groups about BOA are damaging, started by dissatisfied customers or disgruntled employees.
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Step 4: Creating Your Company Profile
    • Facebook Public Profiles are for companies big and small, celebrities, musicians, DVD/book producers, service providers and non-profits
    • There is no charge to create a Public Profile and it is relatively easy to set-up
    • Facebook members can become Fans of a Public Profile page
    • Automatic opt-in member from which to market to
    • Their interactions generate news stories
    • Fans serve as brand evangelists
    • Challenge is providing a compelling reason for people to become fans and remain engaged
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Public Profiles: Best Practices
    Rome wasn’t built in a day
    • relationships take time
    • take an initial step, evaluate, learn and scale it up
    Facebook is leading the marketing shift from monologue to dialogue
    • Make sure to listen and respond
    • Encourage fan participation
    Incentivize Fans
    • Provide Fans with relevant benefits
    • Contests and giveaways still rule
    Global Brands Have Global Fans
    • Need to think globally and act locally
    • Post content with global appeal
    • Reach local via targeted updates
    If you Promote it, They’ll Come
    • Ads drive users
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Public Profile: BudLightBikini Babes and Chance to Win a Cruise
    TIP:
    Public Profiles that show people in their photos attract more Fans that Profiles with logos, offices, or product images.
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Public Profile: Barack ObamaThe Most Popular Man on Facebook
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Step 5: Facebook as an Ad Platform
    • Facebook offers a self-serve ad system, similar to Google
    • Purchased on a CPC or CPM closed-bidding system
    • Ad creation, management and payment is done within Facebook
    • They allow for a high degree of targeting
    • Location
    • Education
    • Age/Sex/Relationship status
    • Language
    • Interests (based on user’s personal profile data)
    • Social Ads leverage news feed stories to amplify the impact
    • Engagement Ads bring social actions directly into the ad unit
    • Become a Fan of a Page
    • RSVP to an Event
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Targeted Ad: Skinny Guy Workout PlanNow That’s Targeting Ability
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Social Ad: BlockbusterYour Face Could End Up in this Ad
    • A Social Ad is a Facebook Ad with a story about the user’s friends’ interactions with a Facebook Page or Application as the headline
    • Social Ads include the branded image and copy from the advertiser alongside the Social Action
    • Social Actions make the ad more personally engaging and relevant for the user viewing it
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Social Ad: Virgin AmericaFans Become Brand Evangelists
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Engagement Ad: Powered by DellIncreasing Conversions from Within
    • Engagement ads allow users to engage with ads in the same way they interact with other content on Facebook, without leaving their home page on Facebook
    • When a user takes an action within an Engagement ad, it sparks organic sharing
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Facebook Tools
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Roll Your Own Ads
    Enter your click-thru page
    Create your ad
    Select your audience
    Add your bid
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Create Ads the Facebook Way
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Ad Targeting Made Easy
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Place Your Bid
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Facebook Ad Manager
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Measuring Ad Success
    • Facebook provides basic ad metrics via its Ad Manager
    • Facebook Insights offers deeper insights into social ad performance, including:
    • Reach (impressions/clicks)
    • Viral impact (how many fan additions)
    • Demographic breakdown
    • Engagement (number of video plays, wall posts, etc.)
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Measuring Conversational Buzz
    • Lexicon is a tool to measure conversation frequency within Facebook
    • www.facebook.com/lexicon
    • Enter up to five terms for a comparison graph
    • Lexicon shows the number of users that posted each term per day on a profile, event or group Wall
    • Does not count repeated terms by the same user on the same day
    • A new version available soon will offer advanced features
    • Demographic breakdown
    • Sentiment analysis (positive/netative)
    • Conversational maps
    • Additional related metrics (associations, pulse, etc.)
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Lexicon: Cool Charts and Graphs
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Facebook Platform
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Branded Applications
    • Facebook opened up its platform to developers in April 2007
    • Presently, there are 52,000 applications available in the Facebook Application Directory
    • Facebook has signed up more than 950,000 developers from more than 180 countries
    • Every month, more than 70% of Facebook users engage with Facebook apps
    • More than 100 applications have more than one million monthly active users
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Branded App: Foot NetworkMake a Cupcake and Send to a Friend
    • Fun, engaging activity.
    • Underscores brand.
    • Highly viral.
    • Integrates unique content.
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Branded App: Visa The Visa Business Network
    • Free $100 ad credit.
    • More than 50K installs.
    • Resources and advice for small business owners.
    • Ability to network with others in the community.
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Facebook Connect
    • Provides web site owners with a single sign-on process
    • Extends many of the same Facebook features that people have come to rely on to partner web sites
    • Seamlessly publishes members social actions to their Facebook news feeds, fueling the viral channels
    • Keeps your users' personal and friend data in sync with Facebook
    • More than 10,000 websites have implemented Facebook Connect since its general availability in Dec. 2008
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Ben & Jerry’s Serves Up Tasty Connect
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Last Words
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • FACEBOOK MARKETING GUIDELINES
    • Be Honest - always practice transparency. If you are representing a client, make sure to clearly identify state your association
    • Be Passionate - enthusiasm spreads. You’ve got to drink the coolaide if you want others to follow
    • Be Patient - Building an online reputation is a process. Blogs, Twitter, Facebook, LinkedIn all take time and dedicated efforts to build a fan base.
    • Everyone Loves Free Stuff - This is especially true on Facebook, but can be generally applied across all web marketing channels
    • Measure Your Success - Marketers are increasingly under pressure to show ROI. The three M’s of social media marketing are Monitor, Mine and Metrics.
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Facebook Closing Notes
    • Facebook offers marketers a ready-made environment with 200-million members
    • The social network provides tools for anyone to create a Facebook presence
    • Public Profile pages are the best place to start, as they allow a company, celebrity or organization build a network of fans
    • When a user becomes a fan of your Public Profile, you have an interested, opt-in consumer
    • Facebook ads are among the best ways to drive fan engagement
    valuab
    Promote
    Copyright @2011 Mobiz Infotech Pvt Ltd.
  • Mobiz Infotech Pvt Ltd.
    In Association with FaceBook.
    Copyright @2011 Mobiz Infotech Pvt Ltd.