Mm ds

237 views
171 views

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
237
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mm ds

  1. 1. Marketing Management PGDM - DS
  2. 2. P&G• One of the world’s largest companies• Among the most respected marketing companies• World’s largest advertisers (8.2 billion $ p.a.)
  3. 3. Importance
  4. 4. What is Marketing ?• Identifying and satisfying human and social needs profitably• Creating, delivering, and communicating superior customer value
  5. 5. What is marketed ?1. Goods2. Services3. Events4. Experience5. Person6. Places7. Organizations8. Information9. Ideas (social marketing)
  6. 6. Marketing Philosophy1. Production concept China2. Product concept quality, performance, & Features3. Selling concept insurance4. Marketing concept customer5. Holistic/Societal concept relationship, integrated mktg., internal mktg.
  7. 7. Core Marketing Concepts1. Needs, wants, & demands2. S.T.P.3. Branding4. Value & Satisfaction5. Exchange
  8. 8. Needs
  9. 9. Needs, Wants, & Demands• Need – Food• Want – Roti/Burger• Demand – want + buying power “Marketers create Needs”“Marketers get people to buy things they don’t want”
  10. 10. 1. Stated needs – Budget car2. Real needs – Budget car having law running cost3. Unstated needs – With good service4. Delight needs – With GPS on dashboard5. Secret needs – I am a savvy consumer
  11. 11. Marketing Mix• Product – Consumer goods/industrial goods – Branding – Packaging & labeling• Price – Setting the price• Place – Retailing & wholesaling – Private labels – Logistics• Promotion – I.M.C.
  12. 12. Types of Market1. Consumer market2. Business market
  13. 13. S.T.P.

×