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    Victoria yarborough portfolio Victoria yarborough portfolio Document Transcript

    • VYVictoria Yarborough Portfolio
    • Table of ContentsAdvertisements.................................2Collateral Material..........................10News Releases.................................18Web Site Content............................24Planning and Analysis....................30Social Media...................................36
    • Advertisements Summary The following section includes some of the advertisements I have created for my current employer in the past 12+ months. All content, artwork and photography layout are original designs created with Microsoft Publisher and GIMP. These advertisements were created for print use in publications directed at very small target markets. Publications the ads were featured in include 417 Magazine, a Southwest Missouri lifestyle magazine, the US Electrical Union Directory and the Greene County Medical Society Journal. Ads were also created for one-time events such as the annual Springfield Law Day and Jackson Day. Page| 2
    • Your Full Service Firm for Business and Life. Southwest Missouri’s preeminent family law firm resolves complex issues with discretion and care. Mark Millsap, Ron Baird, J. Matthew MillerExpertise in divorce and family law litigation including valuation and division of business interests and partnerships; maintenance claims; child support and custody issues; prenuptial agreements and appeals. Baird, Lightner, Millsap & Harpool, PC 1901-C South Ventura Springfield, MO 65804 (417) 887-0133 www.blmhpc.comThe choice of a lawyer is an important decision and should not be based solely upon advertisements. Page| 3
    • • Personal Injury • Personal Injury • Corporate/Business Transactions & Litigation • Corporate/Business Transactions & Litigation • Employment Law • Employment Law • Family Law • Family Law • Real Estate Transactions & Litigation • Real Estate Transactions & Litigation • Insurance & Government Defense • Insurance & Government Defense (417) 887-0133 (417) 887-0133 1901-C South Ventura Springfield, MO 65804 1901-C South Ventura Springfield, MO 65804 www.BLMHpc.com www.BLMHpc.com A Full Service Firm to Represent You in Every Part of Your Life Preserving Your Rights, Working For You• Personal Injury • Personal Injury• Corporate/Business Transactions & Litigation • Corporate/Business Transactions & Litigation• Employment Law • Employment Law• Family Law • Family Law• Real Estate Transactions & Litigation • Real Estate Transactions & Litigation• Insurance & Government Defense • Insurance & Government Defense (417) 887-0133 (417) 887-0133 1901-C South Ventura Springfield, MO 65804 1901-C South Ventura Springfield, MO 65804 www.BLMHpc.com www.BLMHpc.comA Full Service Firm to Represent You in Every Part of Your Life Preserving Your Rights, Working for You. Page| 4
    • PROMOTION toPLAWYERS ProfiLes B a i r d , L i g h t n e r , M i l l sa p & H arp ool P . C. Attorneys: C. Ronald Baird: Originating Firm Partner; the early days the firm attracted young talent and allowed them J.D., Credentials: Best Lawyers in America® 2005-2012. John to develop into well-respected professionals. Mark J. Millsap R. Lightner: Firm Partner, J.D., Credentials: Best Lawyers in joined the firm in 1992, and M. Douglas Harpool followed in America® 2010-2012. Mark J. Millsap: Firm Partner, J.D. with 2006. The firm has grown from its original focus into a flourish- distinction. Credentials: Best Lawyers in America® 2010-2012. ing, full-service firm. As the firm has grown it has not changed M. Douglas Harpool: Firm Partner, J.D. Credentials: its core beliefs and commitment to clients, providing legal care Best Lawyers in America® 2010-2012. Brett W. Roubal: Firm and guidance to meet their goals. Partner, J.D. Credentials: Best Lawyers in America® 2012. serviCes: Banking, Commercial Litigation, Corporate and J. Matthew Miller: Firm Partner, J.D. Credentials: BV® Dis- General Business, Employment Law, Family Law, Government, tinguished rating by the Martindale Hubbell Association® Peer Insurance Defense, Personal Injury, Probate Litigation, Profes- Review, Warford B. Johnson III: Firm Partner, J.D., Creden- sional Liability, Trust and Estates and Workers Compensation. tials: Missouri Lawyers Weekly Up & Coming Attorney 2010. ContACt inforMAtion:Photo by Kevin O’Riley Paul D. Link: Firm Partner, J.D.,Credentials: Springfield Busi- 1901 South Ventura, Suite C ness Journal 40 Under 40, 2001. Springfield • (417)887-0133 firM History: Ron Baird started the firm in 1983 specializ- www.blmhpc.com ing in family law and was joined by John R. Lightner in 1984. In Pictured left to right: First Row: C. Ronald Baird, John R. Lightner, Mark J. Millsap, M. Douglas Harpool Second Row: J. Matthew Miller, Matt Cologna, Brett W. Roubal, Sativa Boatman-Sloan, Phil Quinn, Matthew D. Wilson Third Row: Jennifer A. Mueller, Paul D. Link, Warford B. Johnson III, Brandon Howard 417MAG.COM • 417 MAGAZINE 109 Page| 5
    • Our locally owned, full service law firm is here Doug Harpool, Attorneyto meet all of your legal needs.Civil Rights, Employment Law, Family Law,Local Government Law, Personal Injury1901-C South Ventura Avenue, Springfield, MO 65804P: (417) 887-0133 F: (417) 887-8740www.blmhpc.comThe choice of a lawyer is an important decision and should not be based solely upon advertisements. Page| 6
    • Your Full Service Firm in Business and Life.Locally owned and operated since 1983, our full service firm can assist you with all ofyour legal needs. The attorneys at Baird, Lightner, Millsap & Harpool take pride in our commitment to clients and we work hard to get you the results you deserve. Baird, Lightner, Millsap & Harpool, P.C. 1901-C South Ventura Springfield, MO 65807 T: (417)887-0133 F: (417)887-8740 www.blmhpc.com johnl@blmhpc.com If you have been hurt or injured by someone else our Personal Injury Our Family Law attorneys will guide you attorneys can assist through the sometimes you in difficult times confusing legal process. including: We guide clients through∙ divorce ∙ dissolution many stressful situations ∙ child custody ∙ including: ∙ child support ∙ ∙ on the job injury ∙ ∙ parenting plan ∙ workers compensation ∙ ∙ property division ∙ ∙ car accident ∙ ∙ wrongful death ∙ ∙ slip and fall ∙ assault ∙ ∙ uninsured motoristsWe also offer legal assistance in many other areas including real estate, wills and trusts, business consulting, employment law, employee trainings, professional liability and civil rights. The choice of a lawyer is an important decision and you should not base that decision solely upon advertisements. Page| 7
    • PROUD TO SUPPORT LAW DAY 2012C. Ronald Baird Paul D. LinkJohn R. Lightner Sativa Boatman-SloanMark J. Millsap Jennifer A. MuellerM. Douglas Harpool Matthew D. WilsonBrett W. Roubal Brandon L. HowardJ. Matthew Miller Matt ColognaWarford B. “Trace” Johnson Philip R. Quinn Teresa C. Baird 1901-C South Ventura Springfield, MO 65804 T: (417)887-0133 F: (417)887-8740 www.blmhpc.com Your Full Service Firm In Business and Life. Page|8
    • profiles | Attorneys PROMOTION In addition to having five attorneys named Best Lawyers in America©, the firm has received a Tier 1 ranking in the 2013 baird, lightner, Edition of U.S. News - Best Lawyers Best Law Firms. The firm is ranked with the AV™ Preeminent distinction by the Martin- millsap & harpool dale Hubbell Association® Peer Review — its highest rating, based on attorney experience and high professional and ethi- cal standards. The firm is listed as A.M. Best’s Recommended Insurance Attorneys and is involved with the local and state 2013 marks Baird, Lightner, Millsap and Harpools 30th bar associations. Multiple attorneys serve on boards of direc-anniversary of proud service to Springfield. Locally owned tors for area charitable organizations.since the beginning, BLMH has grown into a flourishing full- (Pictured left to right, back to front)service firm capable of meeting clients’ personal and profes- J. Matthew Miller, Brandon Howard and Jennifer A. Mueller.sional needs. As the firm has grown it has not changed its Brett W. Roubal, Phil Quinn, Matt Cologna and Paul D. Link.core beliefs and commitment to clients, providing legal care C. Ronald Baird, John R. Lightner, Mark J. Millsap and M.and guidance to meet their goals. The attorneys are proud of Douglas Harpool. Not pictured: Teresa Baird.the recognition and accomplishments achieved, but are moreproud of the strong ties to their community and local busi-ness owners. The firm’s practice areas include Appellate Practice, Bank- Photo by Kevin O’Rileying, Commercial Litigation, Corporate and General Business, ContaCtEmployment Law, Family Law, Government, Insurance De- 1901 south ventura, suite Cfense, Personal Injury, Probate Litigation, Professional Liabil- Springfield • (417) 887.0133ity, Municipal, Real Estate Law, Trusts and Estates, Wills and www.blmhpc.comWorkers Compensation.104 417 MAGAZINE • 417MAG.COM Page| 9
    • Collateral Materials Summary The following is a selection of marketing materials I have designed and created to further increase firm exposure and brand awareness. All content and artwork is original and designed with Microsoft Office, Publisher and GIMP. Examples of firm biography pages and attorney profiles were designed to introduce the firm to potential clients or reintroduce our attorneys to past clients. I also drafted letters of introduction for attorneys reaching out to specific people or congratulatory letters to local leaders. Attorney biographies were also designed to introduce them at speaking engagements and as an accompaniment during client presentations. Page| 10
    • 30 YEARS OF EXPERIENCE WORKING WITH MUNICIPALITIES, COUNTIES AND OTHER GOVERNMENT ENTITIES. Baird, Lightner, Millsap & Harpool, P.C. is a flourishing, BLMH has handled full-service law firm practicing throughout Missouri. We hundreds of cases have 14 talented attorneys, and the support staff to meet for public entities your needs. BLMH’s attorneys include a former state across Missouri. representative, former city attorneys, and recognized leaders in the state and local bar associations. Over the past 27 years, BLMH has expanded to become a full-service law firm, offering representation inBaird, Lightner, Millsap employment, governmental liability, civil rights, land use and economic development. The firm has handled & Harpool, P.C. hundreds of cases for public entities all over Missouri. BLMH has represented counties, cities, municipalities,1901-C South Ventura Avenue townships, school districts, police departments and Springfield, MO 65804 governmental agencies. We are proud to offer our clients the same caliber legal services as the large, multi-state Phone: (417) 887-0133 firms at a better value and with more personal attention. Fax: (417) 887-8740 www.blmhpc.com All of our lawyers are proud of BLMH’s reputation for excellence. Our hard work has earned us the AV Preeminent™ peer-review rating from Martindale- Hubbell® law directory, and five of our partners were selected by their peers for The Best Lawyers in America® in 2012. The choice of a lawyer is an important decision and you should not base that decision solely upon advertisements. Page| 11
    • Brett Roubal, Attorney-at-Law Areas of Practice Include: ∙ Real Estate and Development Law ∙ Business Litigation Education: ∙J.D., Creighton University; 1999 ∙ Business & Corporate ∙B.S., Creighton University; 1996 Transactions ∙ Civil Litigation Admissions: ∙Kansas, 2000 ∙Missouri, 1999Distinctions:AV™ Preeminent rating by the MartindaleHubbell Association® Peer Review.The rating is a reflection of attorneyexperience as well as high professionaland ethical standards.Best Lawyers in America® Professional & Community Activities: Missouri Bar Association, Board of Governors Representative (2008- ), Young Lawyers Council (2007-2008)Publications & Presentations:"No Courts, No Justice, No Freedom," Springfield Business Kansas Bar AssociationJournal, May 1, 2012. Springfield Metropolitan Bar Association,"Protecting Suppliers of Safe Component Parts and Raw Board of Directors (2008-2010)Materials Through the Component Part Doctrine and Springfield Workshop, Inc., Board of DirectorsSophisticated Purchases Doctrine: In re Springfield-Greene County Library Foundation,Temporomandibolar Joint (TMJ) Implants Products Board of DirectorsLiability Litigation," Vol. 31, No. 2, Creighton Law Review,1998. Mr. Roubal practices mainly in the areas of transactional corporate law and business litigation. His transactional practice focuses on a wide variety of real estate matters, corporate formation, lending and other general corporate issues. His practice also centers on business litigation, including contract disputes, non-competes and other business-related matters. Your Full Service Firm for Business and Life 1901-C South Ventura Springfield, MO 65804∙ Phone: (417) 887-0133 Fax: (417) 887-8740 www.blmhpc.com ∙ broubal@blmhpc.com www.facebook.com/blmhpc ∙ www.linkedin.com/pub/brett-roubal/14/137/503 Page| 12
    • Your Full Service Firm for Business and Life.Baird, Lightner, Millsap & Harpool PC is a flourishing, full-service, lawfirm practicing throughout the state of Missouri. For almost 30 years thepartnership has built its highly regarded, full-service law firm offering toinclude legal representation in banking, commercial litigation, corporateand general business, employment law, family law, government,insurance defense, intellectual property, nonprofit organization, personalinjury, probate litigation, professional liability, real estate, trusts andestate planning.BLMH attorneys have earned top AV Preeminent® peer-review ratingsfrom the Martindale-Hubbell law directory, and inclusion in The BestLawyers in America® listing since 2005. The firm is listed as A.M. Bests’Recommended Attorneys and our insurance defense team members arepart of the Claims & Litigation Management Alliance. We are proud ofour achievements and are committed to providing legal care that goesabove and beyond for everyone we represent.Baird, Lightner, Millsap & Harpool has grown to 14 attorneys whichallows us to serve the many needs of our clients. Our team membersinclude a former State Representative, former City Attorney andAssociates that have all tried cases in State and Federal Court. As wehave grown we have not changed our core beliefs and commitment toour clients. We apply our experience and practical business sense tocreate successful resolutions for our clients and their families. Ourclients are our top priority. To learn more: www.blmhpc.com 1901-C South Ventura Springfield, Missouri 65804 P: (417)887-0133 F: (417)887-8740 www.blmhpc.com www.facebook.com/blmhpc Page| 13
    • LAW OFFICES OF BAIRD, LIGHTNER, MILLSAP & HARPOOL, P.C. 1901-C SOUTH VENTURA AVENUE SPRINGFIELD, MISSOURI 65804 TELEPHONE (417) 887-0133 FACSIMILE (417) 887-8740 dharpool@blmhpc.com www.blmph.comC. RONALD BAIRD OFFICE ADMINISTRATORJOHN R. LIGHTNER ANGELA B. BEISNERMARK J. MILLSAPM. DOUGLAS HARPOOL PARALEGALSBRETT W. ROUBAL* ANGIE GOODSONJ. MATTHEW MILLER ANNE PIECHOCKIPAUL D. LINK*JENNIFER A. MUELLERBRANDON L. HOWARDMATT COLOGNA * Also admitted in KansasPHILIP R. QUINN ** Also admitted in California, ColoradoTERESA BAIRD** October 30, 2012Clif Smart, PresidentMissouri State University901 South NationalSpringfield, MO 65897Dear Clif,Our sincerest congratulations in your acceptance of the presidency position at Missouri State University. TheUniversity has already benefited greatly from your leadership as head legal counsel and interim president, andwe are sure that your continued work and dedication will only further the University’s success and futuregrowth.Missouri State University and the Springfield community are gaining an invaluable asset and we look forwardto seeing the University flourish under your guidance. Many thanks for the time and dedication you havealready given to Missouri State University, and again congratulations on your new position. Best Regards, BAIRD, LIGHTNER, MILLSAP & HARPOOL, P.C.BY________________________________________ BY________________________________________ C. Ronald Baird John R. LightnerBY________________________________________ BY________________________________________ Mark J. Millsap M. Douglas HarpoolBY________________________________________ BY________________________________________ Brett W. Roubal J. Matthew MillerBY________________________________________ Paul D. Link Page| 14
    • LAW OFFICES OF BAIRD, LIGHTNER, MILLSAP & HARPOOL, P.C. 1901-C SOUTH VENTURA AVENUE SPRINGFIELD, MISSOURI 65804 TELEPHONE (417) 887-0133 FACSIMILE (417) 887-8740 tbaird@blmhpc.com www.blmph.comC. RONALD BAIRD OFFICE ADMINISTRATORJOHN R. LIGHTNER ANGELA B. BEISNERMARK J. MILLSAPM. DOUGLAS HARPOOL PARALEGALSBRETT W. ROUBAL* ANGIE GOODSONJ. MATTHEW MILLER ANNE PIECHOCKIWARFORD B. JOHNSON, IIIPAUL D. LINK*SATIVA BOATMAN-SLOAN**MATTHEW D WILSON*JENNIFER A. MUELLERBRANDON L. HOWARDMATT COLOGNA * Also admitted in KansasPHILIP R. QUINN ** Also admitted in IllinoisTERESA BAIRD*** *** Also admitted in California, Colorado January 16, 2012Mark RobertsDirector, Personal & Commercial LinesGreat Southern Insurance2925 E. Battlefield, Suite 120Springfield, MO 65804Dear Mr. Roberts:I wanted to take a moment and congratulate yourself and the staff of Great Southern Insurance on the upcomingribbon cutting ceremony with the Springfield Chamber of Commerce. As a Chamber member I enjoy seeingthe successes and growth of fellow businesses. I know Great Southern to be a respected leader in thecommunity committed to local development.After growing up in Springfield, I left for a few years for university and work. I have recently returned to thearea and am excited to be home. I look forward to reconnecting with old friends and building new relationships.My law practice focuses on Trusts and Estates, and I truly enjoy working closely with families and helping themplan for the future. From building simple wills and establishing trusts to solving complicated estate tax matters,my focus is always on creating a sense of security in the face of the unknown. In addition to working withfamilies I also have experience working with foundations and nonprofit organizations in solving tax matters andestablishing planned giving contributions.Thank you for the opportunity to introduce myself, and again congratulations on Great Southern Insurance’scontinued success. I would be honored to have the opportunity to discuss with you the services myself and the firmmight be able to provide your clients and company.Very truly yours,BAIRD, LIGHTNER, MILLSAP & HARPOOL P.C.By________________________________________ Teresa Baird Page| 15
    • M. Douglas Harpool Mr. Harpool has spent more than 25 years representing public entities across Missouri in litigation pertaining to:  Municipal Law & Government Relations  Business Litigation  Construction Defect Litigation  Product Liability  Civil Rights  Employment Law  Trucking/Vehicle Negligence  Storm Water & Sewer Issues  Professional Liability Mr. Harpool has been a partner with the firm since 2006. He is a former five-term Missouri State Representative and is AV rated by the Martindale Hubbell Association Peer Review. Warford “Trace” Johnson Mr. Johnson has spent over 11 years in practice focused on litigation defense claims. His insurance, corporate business and employment litigation experience includes:  Insurance Defense  Professional Negligence  Construction Litigation  Real Estate Litigation  Trucking/Vehicle Negligence Defense  Automobile & Personal Injury  Employment Discrimination & Retaliation Mr. Johnson has been with the firm since 2008 and became a partner in 2010. He is BV rated by the Martindale Hubbell Association Peer Review.Baird, Lightner, Millsap & Harpool P.C. 1901-C South Ventura Springfield, MO 65804 (417) 887-0133 Page| 16
    • LAW OFFICES OF BAIRD, LIGHTNER, MILLSAP & HARPOOL, P.C. 1901-C SOUTH VENTURA AVENUE SPRINGFIELD, MISSOURI 65804-2700 TELEPHONE (417) 887-0133 FACSIMILE (417) 887-8740 plink@blmhpc.comC. RONALD BAIRD PARALEGALSJOHN R. LIGHTNER ANGIE GOODSONMARK J. MILLSAP ANNE PIECHOCKIM. DOUGLAS HARPOOLBRETT W. ROUBAL*J. MATTHEW MILLERWARFORD B. JOHNSON, IIIPAUL D. LINK*SATIVA BOATMAN-SLOAN** * Also admitted in KansasBRANDON HOWARD ** Also admitted in IllinoisJENNIFER MUELLER ***Also admitted in California, ColoradoMATTHEW WILSONMATTHEW COLOGNAPHILIP QUINNTERESA BAIRD*** January 16, 2013NAME, Mayor Elect_________City HallAddressAddressRe: Legal RepresentationMayor Elect __________:Congratulations on your recent campaign and victory. My colleagues and I would like to introduce ourselvesand make you aware of our firm in case the need arises in your city for legal representation. At Baird, Lightner,Millsap and Harpool, we pride ourselves in providing complete legal services at competitive pricing. Our locallyowned law firm in Springfield, Missouri has successfully provided clients with complete legal care for over 25years. We are a full service firm with attorneys on staff that have multiple years of experience in municipaladministration and government representation.Enclosed you will find information about Baird, Lightner, Millsap and Harpool. We believe that our team ofMunicipal Law and Government Relations specialists will provide you with the attention you need and deservefrom your law firm. Please visit our website at www.blmhpc.com for more information.If you would like to reach me to discuss our firm, please call our office at 417-887-0133. Very truly yours, BAIRD, LIGHTNER, MILLSAP & HARPOOL, P.C. By_________________________________________ Paul D. LinkPDL/vayEnclosure Page| 17
    • News Releases Summary The following is a small sample of press releases I wrote and distributed on behalf of the firm. Press outlets include the local Business Journal, local newspaper, the Missouri Bar, and other publications when appropriate. Press Releases concerning specific attorneys were sent to their alma maters, and releases related to particular law topics, such as insurance defense, were sent to correlating publications. I also distribute press releases via our website, Facebook, LinkedIn and Google+ pages. Page| 18
    • PRESS RELEASE For Immediate ReleaseDATE: November 1, 2012CONTACT: Victoria Yarborough (417) 887-0133 vyarborough@blmhpc.comPARTNERS AT BAIRD, LIGHTNER, MILLSAP & HARPOOL P.C. PEER-SELECTED FORTHE BEST LAWYERS IN AMERICA®2013Once again five partners from Baird, Lightner, Millsap & Harpool, P.C. were selected by their peers forinclusion in The Best Lawyers in America® 2013 (Copyright 2012 by Woodward/White, Inc., of Aiken,S.C.). Partners Ron Baird, John R. Lightner, Mark Millsap, Doug Harpool and Brett Roubal were allincluded on the 2013 listing of The Best Lawyers in America®. Baird, Lightner, Millsap & Harpool P.C.was first recognized for this honor in 2005, and firm attorneys have continued to be recognizedannually.Since its inception in 1983, Best Lawyers has become universally regarded as the definitive guide to legalexcellence. Inclusion in Best Lawyers is considered a singular honor because the award is based on anexhaustive peer-review survey in which more than 41,000 leading attorneys cast almost 3.9 millionvotes on the legal abilities of other lawyers in their practice areas and because lawyers are not requiredor allowed to pay a fee to be listed. Corporate Counsel magazine has called Best Lawyers “the mostrespected referral list of attorneys in practice.”Baird, Lightner, Millsap & Harpool P.C. is a full-service firm practicing throughout the state of Missouri.2013 will mark the firm’s 30th anniversary, and during that time it has built a highly regarded, full-servicelaw firm that offers legal representation in appeals, banking, commercial and general business litigation,employment law, family law, insurance defense, intellectual property, municipal law, nonprofitorganization, personal injury, probate litigation, professional liability, real estate law, trusts and estateplanning. For more information on Ron Baird, John R. Lightner, Mark Millsap, Doug Harpool, BrettRoubal and BLMH please visit http://www.blmhpc.com. #### Law Offices of BAIRD, LIGHTNER, MILLSAP & HARPOOL P.C. 1901-C South Ventura Springfield, MO 65804 ∙ Telephone (417) 887-0133 ∙ Fax (417) 887-8740 www.blmhpc.com ∙ vyarborough@blmhpc.com Page| 19
    • PRESS RELEASE For Immediate ReleaseDATE: April 25, 2012CONTACT: Pub Management LLC, bairdcrb45@gmail.com (417)861-9380 DOWNTOWN FAVORITE EBBETS FIELD TO REMAIN OPENSpringfield, Missouri- Ebbets Field at 1027 East Walnut, a landmark restaurant in downtownSpringfield for more than 30 years, will continue to be open for business and ready to serve itscustomers and loyal patrons. Ebbets Field has been a downtown gathering place since 1981.The managers and staff at our Ebbets Field Walnut location eagerly await the opportunity tocontinue to serve our customers and carry on the tradition of this iconic restaurant. We willcontinue the same menu and customs of Ebbets Field.Pub Management, LLC has entered into an agreement to manage and purchase the Ebbets Fieldrestaurant and are excited to continue the Ebbets Field business. We are appreciative of thecommunity’s support and look forward to carrying on the long tradition of Ebbets Field onWalnut Street.The closing of the Ebbets Field South restaurant at 3662 South Glenstone Avenue andreorganization of the Ebbets Field, LLC operating company is necessary because of financialchallenges previous management was not able to address. New management is providing thesupport and ability for Ebbets Field to go forward and is dedicated to the successful operationof Ebbets Field Walnut.During the transition to new management Ebbets Field Walnut will continue to be open forbusiness under current operating hours. #### Page|20
    • PRESS RELEASE For Immediate ReleaseDATE: November 1, 2012CONTACT: Victoria Yarborough (417) 887-0133 vyarborough@blmhpc.comC. RONALD BAIRD AND JOHN R. LIGHTNER RECOGNIZED AS MISSOURI & KANSAS SUPER LAWYERSSpringfield, MO-Partners C. Ronald Baird and John R. Lightner were named in the Missouri & KansasSuper Lawyers list as top attorneys in Missouri and Kansas for 2012. No more than 5 percent of thelawyers in these states are selected by Super Lawyers. C. Ronald Baird has been named on the Missouri& Kansas Super Lawyers list since 2005 and John R. Lightner has received the honor since 2010.Super Lawyers, a Thomson Reuters business, is a rating service of outstanding lawyers from more than70 practice areas who have attained a high degree of peer recognition and professional achievement.The annual selections are made using a rigorous multi-phased process that includes a statewide surveyof lawyers, an independent research evaluation of candidates, and peer reviews by practice area.Baird, Lightner, Millsap & Harpool P.C. is an AV™ Preeminent rated full-service firm practicingthroughout the state of Missouri. 2013 will mark the firm’s 30th anniversary, and during that time it hasbuilt a highly regarded, full-service law firm that offers legal representation in appeals, banking,commercial and general business litigation, employment law, family law, insurance defense, intellectualproperty, municipal law, nonprofit organization, personal injury, probate litigation, professional liability,real estate law, trusts and estate planning. For more information on Ron Baird, John R. Lightner andBLMH please visit http://www.blmhpc.com. #### Law Offices of BAIRD, LIGHTNER, MILLSAP & HARPOOL P.C. 1901-C South Ventura Springfield, MO 65804 ∙ Telephone (417) 887-0133 ∙ Fax (417) 887-8740 www.blmhpc.com ∙ vyarborough@blmhpc.com Page| 21
    • PRESS RELEASE For Immediate ReleaseDATE: November 19, 2012CONTACT: Victoria Yarborough (417) 887-0133 vyarborough@blmhpc.comEMILY CARLSTROM JOINS BAIRD, LIGHTNER, MILLSAP & HARPOOL P.C.Springfield, MO-Baird, Lightner, Millsap & Harpool P.C. is pleased to announce its newest associate,Emily Carlstrom. Ms. Carlstrom joins the firm from the Greene County Prosecuting Attorney’s Office,where she practiced for five years. Ms. Carlstrom was also previously employed with the MissouriAttorney General’s Office. Her work with the law firm will focus on general and civil litigation, insurancedefense and civil rights.Ms. Carlstrom graduated from the University of Missouri-Columbia School of Law and received herBachelor’s Degree from Drury University. Ms. Carlstrom is a native of Springfield, Missouri and isplanning her December nuptials. Ms. Carlstrom will be taking the last name of her fiancée, Shook, andcan be reached at eshook@blmhpc.com beginning December 10, 2012. Baird, Lightner, Millsap andHarpool welcomes Ms. Carlstrom and looks forward to her work with the firm.Baird, Lightner, Millsap & Harpool P.C. is a full-service firm practicing throughout the state of Missouri.2013 will mark the firm’s 30th anniversary, and during that time it has built a highly regarded, full-servicelaw firm that offers legal representation in appeals, banking, commercial and general business litigation,employment law, family law, insurance defense, intellectual property, municipal law, nonprofitorganization, personal injury, probate litigation, professional liability, real estate law, trusts and estateplanning. For more information on Emily Carlstrom and BLMH please visit http://www.blmhpc.com. #### Law Offices of BAIRD, LIGHTNER, MILLSAP & HARPOOL P.C. 1901-C South Ventura Springfield, MO 65804 ∙ Telephone (417) 887-0133 ∙ Fax (417) 887-8740 www.blmhpc.com ∙ vyarborough@blmhpc.com Page| 22
    • PRESS RELEASE For Immediate ReleaseDATE: November 1, 2012CONTACT: Victoria Yarborough (417) 887-0133 vyarborough@blmhpc.comBRETT ROUBAL RECOGNIZED AS MISSOURI & KANSAS SUPER LAWYERS RISING STARSpringfield, MO - Brett Roubal has been recognized in the Missouri & Kansas Rising Stars list as one ofthe top attorneys in Missouri and Kansas for 2012. This is the first year Mr. Roubal has been included onthe list. No more than 2.5 percent of the lawyers in the state are selected to this annual list. The RisingStars list was created to recognize the top up-and-coming attorneys in the state, either those under 40or those who had been practicing 10 years or less.Super Lawyers, a Thomson Reuters business, is a rating service of outstanding lawyers from more than70 practice areas who have attained a high degree of peer recognition and professional achievement.The annual selections are made using a rigorous multi-phased process that includes a statewide surveyof lawyers, an independent research evaluation of candidates and peer reviews by practice area.Brett Roubal is a firm partner specializing in real estate development and contract law, corporate andbusiness litigation and transactional law. Mr. Roubal is also an AV™ Preeminent rated attorney by theMartindale-Hubbell Association® Peer Review and is listed in Best Lawyers in America®. Mr. Roubal isvery active with both the Springfield Metropolitan Board Association and the Missouri BoardAssociation, serving as a Board of Governors Representative. He is on the Board of Directors forSpringfield Workshop, Inc. and the Springfield-Greene County Library Foundation.Baird, Lightner, Millsap & Harpool P.C. is an AV™ Preeminent rated full-service firm practicingthroughout the state of Missouri. 2013 will mark the firm’s 30th anniversary, and during that time it hasbuilt a highly regarded, full-service law firm that offers legal representation in appeals, banking,commercial and general business litigation, employment law, family law, insurance defense, intellectualproperty, municipal law, nonprofit organization, personal injury, probate litigation, professional liability,real estate law, trusts and estate planning. For more information on Brett Roubal and BLMH please visithttp://www.blmhpc.com. #### Law Offices of BAIRD, LIGHTNER, MILLSAP & HARPOOL P.C. 1901-C South Ventura Springfield, MO 65804 ∙ Telephone (417) 887-0133 ∙ Fax (417) 887-8740 www.blmhpc.com ∙ vyarborough@blmhpc.com Page| 23
    • Web Site Management Summary In my current position I am solely responsible for the upkeep and maintenance of the law firm’s website, http://www.blmhpc.com. I did not know much about web design before this position but in the past few months have taught myself HTML code well enough to be able to update the website on a regular basis adding content and web pages, new links, photographs and graphics. Included are screen snapshots of the website, including pages I have created or pages with content I regularly update. I monitor the website’s health and rankings using Google Analytics. With the program I monitor incoming links and visitors, how visitors were referred to or found the website and what web pages are most frequently visited, among many other measurable metrics. I also monitor the website’s health, fixing broken links and deleting erroneous re-directs. I have also done SEO work with the website, optimizing title tags, page headers and content for improved search rankings. Page|24
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    • Planning & Analysis Summary Part of any marketing position includes project planning and analysis. Included are few brief samples of agendas from marketing meetings I held with the firm partners and analysis of marketing services we pay for, to determine the ROI and if the products is valuable enough for continued use. I also included a tutorial I created for some of the less technologically-savvy attorneys to explain LinkedIn and its use. Page|30
    • 2012 MKT Budget:What is the Goal? 1. Building a Brand? 2. Brand Awareness? 3. Call to Action-Make clients come to us? 4. ?What market do we want to grow?PI, Family, Insurance, Employment Law, Elder Law, Estate Law, other?What do we NOT want to publicize?Projected 2012 MKT Budget: $30,000 – does this number include marketing efforts already in place ieRW Lynch (projected cost $24,000 in 2012), Martindale Hubbell listing (projected cost $6960 in 2012)?Website: We have the option to keep Diem Design on retainer for a fixed monthly cost. Option quotedwas $500/month for 10hrs of work monthly, $6000 annual fee. I’m not sure this is cost-effective; I’llkeep looking into it.Online Ads: Do we want to run any online ads? Ie Banner ads on sbj.net, Google, 417mag.com, etc.Print Ads: Options I’m looking into are: 417 Mag, SBJ, Greene County Medical Society, Junior LeagueMember Newletter. Any other suggestions?TV: Outside of the tv ads that go along with the MoState Basketball poster do we want to pursue this?At this time and for the short term (next 6-8months) I would recommend no.Listings: Aside from our listing in A.M. Best, I haven’t been able to find any other similar services thatwould be worthwhile. Any suggestions?Print Materials: I’m working on a tri-fold brochure for the firm for informational/advertising purposes,(see attached) and also 1pg “resumes” for all the attorneys to include as promo materials.  Any interest in mailing something to past/current/potential clients, like a postcard size ad? Or a letter?Community Involvement: We have attorneys involved with Springfield Workshop, Boys & Girls Town,Junior League. Are these organizations we want to focus our support for? Page| 31
    • LinkedIn.comOfficial LinkedIn learning website: http://learn.linkedin.com/A basic introduction video to LinkedIn: http://www.youtube.com/watch?v=IzT3JVUGUzMA little more in-depth video view of LinkedIn:http://www.youtube.com/watch?v=qHM70_e-vCo&feature=relatedTips for Attorneys: http://learn.linkedin.com/attorneys/LinkedIn is a social networking site for professionals with over 116 million users and one person joining asecond. It is where you can post and find jobs, answer questions, build your reputation as an expert ona topic, search for and connect to people you want to meet, ask advice from, or do business with.You’re not going to see pictures of friend’s dogs, funny stories about the weekend, etc. It is gearedtowards connecting with other professionals in your community, profession, and reaching out to peopleyou want to know.LN (LinkedIn) is a great way to build your online reputation, which is just as important as your real-lifereputation. The first place someone goes to find out information on you, your practice, and yourcompany is the internet. LN builds your online reputation and credibility because it is an outlet to showyour accomplishments and showcase your expertise; an online portfolio of your achievements. LN isalso a good tool because of the website’s strength on Google searches. For example, if you Google BrettRoubal, his LN profile shows up in the first page of results.*Interacting on LN:Adding Contacts: You can find people to connect with a number of ways. Once you’ve signed in, yourhomepage will have a bar at the top listing the main areas on LN. Rolling over Contacts will show youthe drop down list and the option Add Connections. On that page you can select the options ofcolleagues, alumni, and people you may know. Clicking on each tab brings up a page of people with LNprofiles who you might be interested in connecting with. 1. Contacts 2. Add Connections 3. Colleagues, Alumni, People You May KnowFrom there you can simply select who you would like to add as a contact. I suggest starting by addingpeople you are familiar with, have done business with, etc. You can also add people who you aren’tfamiliar with but want to get to know, but make sure you are sending a personalized invitation whenyou do so.Reasons to build and grow your LinkedIn network  You want to build an audience with whom to share your expertise.  Just like face-to-face networking, having a network offers an opportunity to meet new people….which could turn into……Potential business prospects, clients, or potential employers. Page| 32
    • Web Traffic for BLMH via Martindale.com/Lawyers.comImpressions by Site Profile Views by SiteMonth/Y Lawyers.c Monthly Martindale. Monthly Month/ Lawyers.c Monthlyear om Change com Change Year om Change Sep-09 850 300 Sep-09 95 Oct-09 900 6% 275 -8% Oct-09 145 53% Nov-09 750 -17% 210 -24% Nov-09 87 -40% Dec-09 700 -7% 200 -5% Dec-09 75 -14% Jan-10 810 16% 300 50% Jan-10 135 80% Feb-10 800 -1% 250 -17% Feb-10 100 -26% Mar-10 810 1% 225 -10% Mar-10 88 -12% Apr-10 900 11% 200 -11% Apr-10 77 -13% May-10 850 -6% 150 -25% May-10 88 14% Jun-10 810 -5% 140 -7% Jun-10 130 48% Jul-10 825 2% 75 -46% Jul-10 65 -50% Aug-10 1000 21% 200 167% Aug-10 110 69% Sep-10 1404 40% 162 -19% Sep-10 132 20% Oct-10 1083 -23% 216 33% Oct-10 125 -5% Nov-10 1000 -8% 236 9% Nov-10 143 14% Dec-10 99 -0.10% 129 -83% Dec-10 115 -20% Jan-11 1517 52% 180 40% Jan-11 150 30% Feb-11 1245 -18% 203 13% Feb-11 111 -26% Mar-11 1424 14% 329 62% Mar-11 203 83% Apr-11 1230 -14% 205 -38% Apr-11 109 -46% May-11 1352 10% 231 14% May-11 179 39% Jun-11 1554 15% 209 11% Jun-11 154 -14% Jul-11 1651 6% 258 33% Jul-11 115 -25% Aug-11 2054 24% 212 -18% Aug-11 248 116% Sep-11 1458 -29% 300 42% Sep-11 169 -32% Oct-11 1329 -9% 308 -3% Oct-11 207 22% Nov-11 1267 -5% 249 -19% Nov-11 173 -16% Dec-11 1206 -19% 309 24% Dec-11 173 0% Jan-12 1819 60% 228 -26% Jan-12 261 51% Feb-12 1804 -0.82% 305 33.77% Feb-12 200 -23.37% Mar-12 1649 -8.59% 247 -19.02% Mar-12 192 -4.00% Apr-12 2215 34.32% 222 -10.12% Apr-12 181 -5.73% May-12 1537 -30.61% 285 28.38% May-12 103 -43.09% Jun-12 2430 58.10% 184 -35.44% Jun-12 250 142.72% Jul-12 2435 0.21% 169 -8.15% Jul-12 287 14.80% Aug-12 2718 11.62% 152 -10.06% Aug-12 219 -23.69% Sep-12 2252 -17.14% 237 55.92% Sep-12 145 -33.79% Oct-12 Oct-12 Nov-12 Nov-12 Dec-12 Dec-12 Page| 33
    • Taglines: 1. A Full Service Firm to Handle All Your Personal and Business Needs 2. A Full Service Firm to Care for All Your Personal and Business Needs 3. A Full Service Firm to Represent You and Your Business 4. A Full Service Firm to Represent You in Business and in Life 5. A Full Service Firm to Represent You in Business and at Home 6. A Full Service Firm to Manage Your Business and Personal Needs 7. A Full Service Firm to Cater to All Business and Personal Needs 8. A Full Service Firm to Stand for You in Business and in Life 9. A Full Service Firm to Stand for You and Your Business 10. A Full Service Firm to Be Your Voice in Business and in Life 11. A Full Service Firm to Be Your Professional and Personal Voice 12. A Full Service Firm to Defend You and Your Business 13. A Full Service Firm to Defend You in Business and in Life 14. A Full Service Firm to Advocate for You and Your Business Page| 34
    • Marketing Action Plan 2012GoalsBuilding a Brand When people think of BLMH they should think: experience Hard working Caring Success Tough Efficient/Effective Achievement Results Intelligent Value Understanding Creative Collateral Materials-business cards, one pages, website, print ad, brochures,Brand Awareness Getting BLMH name out in community-Springfield Insurance Field Chamber of Commerce Logo Recognition Face Recognition Media Mentions Event Sponsorships Charitable DonationsCall to Action-Quantifiable Goals Increase total revenue by X dollars, X percentage*Total Amount Billed Nov 2011 vs Nov 2010: down 15% Bring in X new clients X amount of new business from existing clients Land X new Insurance Clients Specific Muni Clients Specific Business ClientsAreas to Consider for FocusAreas of Growth 2011 vs 2010 billed amounts: Bankruptcy, Construction Litigation, Collection, Estate Management, Incorporation, Landlord/Tenant, PI, ProbateAreas of Decline 2011 vs 2010 billed amounts: Conservatorship, Dissolution of Marriage, Business Litiigation/Defendant, Mechanic’s Lien, Modification of Decree, Prenup, Possession, Wrongful Death, Will Page| 35
    • Social Media Summary The following pages are screen shots of the social media pages I maintain as part of my current position. All are pages I created and started myself and that I am solely responsible for. Since working for the firm I have created their Facebook business page, a LinkedIn company profile and our Google+ profile. I have also created and update several personal LinkedIn profiles for attorneys at the firm. Content I post on our social media most often includes pertinent information such as office early closures or holidays, firm news such as new hires and press releases and interesting and informative news from our community. Most of the shared content on our social media profiles comes from local businesses and non-profit organizations. I also oversee the maintenance of the firm and attorney profiles on martindale.com and lawyers.com. Page| 36
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    • Contact Information Victoria Yarborough 816.651.1651 victoriayarborough@gmail.comhttp://www.linkedin.com/in/victoriayarborough