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The advent of social media and many diversifying forms of online communications have led companies and organizations to try to identify ways to incorporate these new tools in their marketing communications.
However, according to a recent survey of communications professionals from across Tennessee, significant gaps exist between social media’s potential and how well Tennessee businesses and organizations actually are utilizing it to achieve results.
The survey also found that professionals believe their own organizations are underutilizing or underperforming with social media compared to the importance of using social media for particular needs, from crisis communications planning and employee relationship-building to new product development.
Interactive Springboard, a joint venture between Blue Media Boutique and Mary Beth West Consulting, with research insights provided by Bryant Research, will provide an informative overview of the survey results as well as recommendations for overcoming common challenges of effective social media adoption.