‘5 Million Futures’ Campaign
TARGET AUDIENCE
• Youtube, 15-21 (Young Teens, Early
Adulthood*)
• Social Media, 15-21*
• Dependent on location
TARGET AUDIENCE
RESEARCH
• Questionnaires, Surveys, Focus Groups…
INSPIRATION
• National Geographic Infographic
• WWF Snapchat Campaign
• Current Social Media
IDEAS
Emphasising ‘5 Million’
• Snapchat, Facebook, Twitter…
• Location based Campaign
• Billboards, Posters, Hashtag(’s)…
PRODUCTION
• Location specific Info-graphic
• Billboards, Posters…
• Football Stadiums, Landmarks…
PHYSICAL ADVERTISEMENT
• Billboards and Posters
• Location Dependent
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Presentation example

  1. 1. ‘5 Million Futures’ Campaign
  2. 2. TARGET AUDIENCE • Youtube, 15-21 (Young Teens, Early Adulthood*) • Social Media, 15-21* • Dependent on location
  3. 3. TARGET AUDIENCE RESEARCH • Questionnaires, Surveys, Focus Groups…
  4. 4. INSPIRATION • National Geographic Infographic • WWF Snapchat Campaign • Current Social Media
  5. 5. IDEAS Emphasising ‘5 Million’ • Snapchat, Facebook, Twitter… • Location based Campaign • Billboards, Posters, Hashtag(’s)…
  6. 6. PRODUCTION • Location specific Info-graphic • Billboards, Posters… • Football Stadiums, Landmarks…
  7. 7. PHYSICAL ADVERTISEMENT • Billboards and Posters • Location Dependent
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