1                                                                               g                                         ...
2ERA ANALYSIS300 year history                                  Magazines Design Analysis S09                   Cervante   ...
3ERA Analysis: A 300 year old industry                         ERA 1                                                      ...
4ERA Analysis: A 300 year old industry                         ERA 1                                                      ...
5ERA Analysis: A 300 year old experience                         ERA 1                                                    ...
6ERA Analysis: A 300 year old industry                         ERA 1                                                      ...
7NETWORK DIAGRAMmapping the industry                                      Magazines Design Analysis S09                   ...
8Network Diagram: Mapping the industryContent flow                            Advertiser                 Editorof Magazine...
9Network Diagram: Mapping the industry                                        Advertiser                               Edi...
10ARTIFACT ANALYSIS                                   Magazines Design Analysis S09                    Cervante   |    Gup...
11Artifact    Physical Attributes                         MetaphorsAnalysis:   Lightweight		         Thin		               ...
12Artifact    Physical Attributes                         MetaphorsAnalysis:   Lightweight		         Thin		               ...
13Are there opportunities toleverage these qualities toattract subscribers?                                      Magazines...
14INSIGHT MATRIXsymmetric                                Magazines Design Analysis S09                 Cervante   |    Gup...
15Survey:69 participants were surveyed about theirmagazine reading experience.                                            ...
Reading specific articles online                     3                            3                  0                     ...
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
 Magazine analysis
Upcoming SlideShare
Loading in...5
×

Magazine analysis

394

Published on

Published in: News & Politics, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
394
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Magazine analysis

  1. 1. 1 g t Vuon a Haup Gupt es rvant es | Ce 09 nalysis S znes in gn A | Desi ga i azinesMag Mgaa az M is is sue: i n th lysis ram ana diag era ork w net ct anal ysis a rtifa matrix ins ight map pos ition rofile ribu te p att Magazines Design Analysis S09 Cervante | Gupta | Haupt | Vuong
  2. 2. 2ERA ANALYSIS300 year history Magazines Design Analysis S09 Cervante | Gupta | Haupt | Vuong
  3. 3. 3ERA Analysis: A 300 year old industry ERA 1 ERA 2 ERA 3 ERA 4 ERA 5 ERA 6 1700 1800 1900 2000 ERA 1 ERA 2 ERA 3 ERA 4 ERA 5 ERA 6 ERA 7 1700s 1880 1900-1930 1930-1970+ 1970-1990 1990-2000 Present INTELLECTUAL GENERALIZATION INDUSTRIALIZATION STANDARDIZATION LEISURE INFORMATION AGE COLLABORATIONCONTENT Literature, essay, Commentary, muckraking, Photography, documentary, Advertisers influence content, Small press renaissance, less newsy, amplified audience, Enticing, advertise driven, commentary, satire, documentary, book-like journalism, editorial, format news magazines, editorial, entertainment, general-interest, information driven, quality full community created and text heavy, book-like changes, advertising enters slick is in news, pictures, design color print spreads. verified contentACCESS Payment to a social class entitled General public has access to media. Access to a greater number and variety member to subscription of magazines through stand purchase Subscription and retail services are and subscription. available to a wider audience.ECONOMIC Distinct upper-class and Distinct upper-class and Growing lower class (WWI) Emerging middle class Emerging disposable income Prosperous Recession lower class lower classPOPULAR MAGAZINES , The Review, Tatler, Spectator, McClure’s, Munsey’s, Life, National Geographic, Fortune, Time, New Yorker, Vogue, Interview, GQ, Ray Gun, Colors, Wired, Good, “T”, Make, stopsmilingEMERGING MAGAZINES mostly British magazines America opens the market Saturday evening post, Ebony, Life, People, Esquire, Rolling Stone, Sports Maxim The Little Review Playboy, Highlights Illustrated, Men’s HealthVALUES OF MAGAZINE Distinguish your social General knowledge, General knowledge, Special interests, informal, Self-image and maintenance, Pop-culture, information, Useful, digestibable,COMMUNITY status and scene. Education information information democratic, slick and glossy, pop-culture. time, aesthetics, individuality stylish, compelling, enticing, and knowledge. Opinions news-oriented identity, sustainble of other intellectuals.CULTURE Intellectuals, knowledge Specialized social sectors, By demographic, increased Reader tolerates advertising, Self-oriented interests Information seeking Content collaboration, and seekers. conformists interest-based demoninator, and consumes, accepts networking industry monitors consumer standardization trendsINFLUENTIAL TECHNOLOGY Printing press Printing press + Analog TV, Cable Internet Internet, mobile media, mass production media convergence Magazines Design Analysis S09 Cervante | Gupta | Haupt | Vuong
  4. 4. 4ERA Analysis: A 300 year old industry ERA 1 ERA 2 ERA 3 ERA 4 ERA 5 ERA 6 1700 1800 1900 2000 ERA 1 ERA 2 ERA 3 ERA 4 ERA 5 ERA 6 ERA 7 1700s 1880 1900-1930 1930-1970+ 1970-1990 1990-2000 Present INTELLECTUAL GENERALIZATION INDUSTRIALIZATION STANDARDIZATION LEISURE INFORMATION AGE COLLABORATIONCONTENT Literature, essay, Commentary, muckraking, Photography, documentary, Advertisers influence content, Small press renaissance, less newsy, amplified audience, Enticing, advertise driven, commentary, satire, documentary, book-like journalism, editorial, format news magazines, editorial, entertainment, general-interest, information driven, quality full community created and text heavy, book-like changes, advertising enters slick is in news, pictures, design color print spreads. verified contentACCESS General public has access to media. Access to a greater number and variety Times have changed... Payment to a social class entitled member to subscription of magazines through stand purchase Subscription and retail services are and subscription. available to a wider audience.ECONOMIC Distinct upper-class and Distinct upper-class and Growing lower class (WWI) Emerging middle class Emerging disposable income Prosperous Recession lower class lower classPOPULAR MAGAZINES , The Review, Tatler, Spectator, McClure’s, Munsey’s, Life, National Geographic, Fortune, Time, New Yorker, Vogue, Interview, GQ, Ray Gun, Colors, Wired, Good, “T”, Make, stopsmilingEMERGING MAGAZINES mostly British magazines America opens the market Saturday evening post, Ebony, Life, People, Esquire, Rolling Stone, Sports Maxim The Little Review Playboy, Highlights Illustrated, Men’s HealthVALUES OF MAGAZINE Distinguish your social General knowledge, General knowledge, Special interests, informal, Self-image and maintenance, Pop-culture, information, Useful, digestibable,COMMUNITY status and scene. Education information information democratic, slick and glossy, pop-culture. time, aesthetics, individuality stylish, compelling, enticing, and knowledge. Opinions news-oriented identity, sustainble of other intellectuals.CULTURE Intellectuals, knowledge Specialized social sectors, By demographic, increased Reader tolerates advertising, Self-oriented interests Information seeking Content collaboration, and seekers. conformists interest-based demoninator, and consumes, accepts networking industry monitors consumer standardization trendsINFLUENTIAL TECHNOLOGY Printing press Printing press + Analog TV, Cable Internet Internet, mobile media, mass production media convergence Magazines Design Analysis S09 Cervante | Gupta | Haupt | Vuong
  5. 5. 5ERA Analysis: A 300 year old experience ERA 1 ERA 2 ERA 3 ERA 4 ERA 5 ERA 6 1700 1800 1900 2000 ERA 1 ERA 2 ERA 3 ERA 4 ERA 5 ERA 6 ERA 7 1700s 1880 1900-1930 1930-1970+ 1970-1990 1990-2000 Present INTELLECTUAL GENERALIZATION INDUSTRIALIZATION STANDARDIZATION LEISURE INFORMATION AGE COLLABORATIONCONTENT Literature, essay, Commentary, muckraking, Photography, documentary, Advertisers influence content, Small press renaissance, less newsy, amplified audience, Enticing, advertise driven, commentary, satire, documentary, book-like journalism, editorial, format news magazines, editorial, entertainment, general-interest, information driven, quality full community created and text heavy, book-like changes, advertising enters slick is in news, pictures, design color print spreads. verified contentACCESS Payment to a social class entitled General public has access to media. Access to a greater number and variety member to subscription of magazines through stand purchase Subscription and retail services are and subscription. available to a wider audience.ECONOMIC Distinct upper-class and Distinct upper-class and Growing lower class (WWI) Emerging middle class Emerging disposable income Prosperous Recession lower class lower classPOPULAR MAGAZINES , The Review, Tatler, Spectator, McClure’s, Munsey’s, Life, National Geographic, Fortune, Time, New Yorker, Vogue, Interview, GQ, Ray Gun, Colors, Wired, Good, “T”, Make, stopsmilingEMERGING MAGAZINES mostly British magazines America opens the market Saturday evening post, Ebony, Life, People, Esquire, Rolling Stone, Sports Maxim The Little Review Playboy, Highlights Illustrated, Men’s Health Yet the options to buy magazines are limited to subscription and buyingVALUES OF MAGAZINE Distinguish your social General knowledge, General knowledge, Special interests, informal, Self-image and maintenance, Pop-culture, information, Useful, digestibable,COMMUNITY status and scene. Education information information democratic, slick and glossy, pop-culture. time, aesthetics, individuality stylish, compelling, enticing, and knowledge. Opinions news-oriented identity, sustainble of other intellectuals. from the stand. CULTURE Intellectuals, knowledge Specialized social sectors, By demographic, increased Reader tolerates advertising, Self-oriented interests Information seeking Content collaboration, and seekers. conformists interest-based demoninator, and consumes, accepts networking industry monitors consumer standardization trendsINFLUENTIAL TECHNOLOGY Printing press Printing press + Analog TV, Cable Internet Internet, mobile media, mass production media convergence Magazines Design Analysis S09 Cervante | Gupta | Haupt | Vuong
  6. 6. 6ERA Analysis: A 300 year old industry ERA 1 ERA 2 ERA 3 ERA 4 ERA 5 ERA 6 1700 1800 1900 2000 ERA 1 1700s INSIGHT: ERA 2 1880 ERA 3 1900-1930 ERA 4 1930-1970+ ERA 5 1970-1990 ERA 6 1990-2000 ERA 7 Present INTELLECTUAL GENERALIZATION INDUSTRIALIZATION STANDARDIZATION LEISURE INFORMATION AGE COLLABORATION 4 tensions in the industry:CONTENT Literature, essay, Commentary, muckraking, Photography, documentary, Advertisers influence content, Small press renaissance, less newsy, amplified audience, Enticing, advertise driven, commentary, satire, documentary, book-like journalism, editorial, format news magazines, editorial, entertainment, general-interest, information driven, quality full community created and text heavy, book-like changes, advertising enters slick is in news, pictures, design color print spreads. verified contentACCESS Payment to a social class entitled General public has access to media. Access to a greater number and variety member to subscription of magazines through stand purchase and subscription. 1) ndustry faces threats and competition I Subscription and retail services are available to a wider audience.ECONOMIC from digital media Distinct upper-class and lower class Distinct upper-class and lower class Growing lower class (WWI) Emerging middle class Emerging disposable income Prosperous RecessionPOPULAR MAGAZINES ,EMERGING MAGAZINES 2) imited innovation with channel of distribution L The Review, Tatler, Spectator, mostly British magazines McClure’s, Munsey’s, America opens the market Life, National Geographic, Saturday evening post, The Little Review Fortune, Time, New Yorker, Ebony, Life, People, Esquire, Playboy, Highlights Vogue, Interview, GQ, Rolling Stone, Sports Illustrated, Men’s Health Ray Gun, Colors, Wired, Maxim Good, “T”, Make, stopsmiling (Buy at stand or subscribe) 3) Media convergence 4) ncreasing diversity and easier access IVALUES OF MAGAZINE of content create heightened expectations Distinguish your social General knowledge, General knowledge, Special interests, informal, Self-image and maintenance, Pop-culture, information, Useful, digestibable,COMMUNITY status and scene. Education information information democratic, slick and glossy, pop-culture. time, aesthetics, individuality stylish, compelling, enticing, and knowledge. Opinions news-oriented identity, sustainble of other intellectuals.CULTURE Intellectuals, knowledge Specialized social sectors, By demographic, increased Reader tolerates advertising, Self-oriented interests Information seeking Content collaboration, and seekers. conformists interest-based demoninator, and consumes, accepts networking industry monitors consumer standardization trendsINFLUENTIAL TECHNOLOGY Printing press Printing press + Analog TV, Cable Internet Internet, mobile media, mass production media convergence Magazines Design Analysis S09 Cervante | Gupta | Haupt | Vuong
  7. 7. 7NETWORK DIAGRAMmapping the industry Magazines Design Analysis S09 Cervante | Gupta | Haupt | Vuong
  8. 8. 8Network Diagram: Mapping the industryContent flow Advertiser Editorof Magazine Publisherindustry Printer Paper Version Subscription Distributor Digital Retailer READER Magazines Design Analysis S09 Cervante | Gupta | Haupt | Vuong
  9. 9. 9Network Diagram: Mapping the industry Advertiser EditorOur Scope Publisher Printer Paper Version Subscription Distributor area of interest Digital area of interest Retailer READER Magazines Design Analysis S09 Cervante | Gupta | Haupt | Vuong
  10. 10. 10ARTIFACT ANALYSIS Magazines Design Analysis S09 Cervante | Gupta | Haupt | Vuong
  11. 11. 11Artifact Physical Attributes MetaphorsAnalysis: Lightweight Thin Notebook Oprah on paper Glossy Paper Blog Tabloid Catalogue Journal Eye Candy Portable Static Prdetermined Wireless Activities Associations Etertainment Planning Waiting Rooms Travel Decorating Fashion Bathroom Cooking Business News/Current Events Down-time Multi-activities Reviews Book alternative Break Salon/Barbershp Design Gossip Commute Leisure Pictures Inspiration Profession Pornography Communicating Reading News Glossy Dynamic/Semipredictable Scrapbooking Playing Collectible Historical Designing Fitness Cheap Health Aesthetic Convenient Disposable Education Music DIY Discovery Low-commitment Tangible/Observable Intangible/Context Magazines Design Analysis S09 Cervante | Gupta | Haupt | Vuong
  12. 12. 12Artifact Physical Attributes MetaphorsAnalysis: Lightweight Thin Notebook Oprah on paper Glossy Paper Blog Tabloid Catalogue Journal INSIGHT: Eye Candy Portable Wireless Static Prdetermined Magazines are disposable, convenient and portable. This is what sets them apart from digital offerings and other Activities Associations substitutes. Waiting Rooms Travel Etertainment Planning Decorating Fashion Bathroom Cooking Business News/Current Events Down-time Multi-activities Reviews Book alternative Break Salon/Barbershp Design Gossip Commute Leisure Pictures Inspiration Profession Pornography Communicating Reading News Glossy Dynamic/Semipredictable Scrapbooking Playing Collectible Historical Designing Fitness Cheap Health Aesthetic Convenient Education Music Disposable DIY Discovery Low-commitment Tangible/Observable Intangible/Context Magazines Design Analysis S09 Cervante | Gupta | Haupt | Vuong
  13. 13. 13Are there opportunities toleverage these qualities toattract subscribers? Magazines Design Analysis S09 Cervante | Gupta | Haupt | Vuong
  14. 14. 14INSIGHT MATRIXsymmetric Magazines Design Analysis S09 Cervante | Gupta | Haupt | Vuong
  15. 15. 15Survey:69 participants were surveyed about theirmagazine reading experience. Magazines Design Analysis S09 Cervante | Gupta | Haupt | Vuong
  16. 16. Reading specific articles online 3 3 0 0 2 2 2 3 0 0 0 0 0 0 2 0 0 0 0 2 3 3 3 3 Key 16 0 1 2 3 Matrix1 0,0 to is related !21;22!17;18!13;14!17,18;19!3;4!24;23!11;10!17,18,19;20!2;1!9;8!11,10;12!3,4;5!17,18,19,20;16!9,8;7!20,19,18,17,16;15!3,4,5;2,1!9,8, 10,9,8,7,6,5,4,3,2,1;15,16,17,18,19,20,21,22,23,24!1,2,3,4,5,6,7,8,9,10,11,12,13,14,15,16,17,18,19,20,21,22,23,24!INSIGHT MATRIX: ubscribing vs. Buying from the Stand S Buying on impulse (coverstory, at checkout) Supporting other activities (cooking, DIY) Read quickly, flipping through, skim Getting free subscription to home Always having them around home Expecting one every month/week Motivating subscribing through mail-in offers Repurpose magazine (scrapbook) Disgarding subscrptions (unread) Choosing from a large selection Immediately purchase and read Exploring variety of magazines Reading specific articles online Saving Magazine as referenceActivities Attributes Decorating with magazine Pass time when traveling Caring about aesthetics Professional Learning Getting a deal/offers Subscribing online Take it anywhere Buy from stand Leisure reading Saving time Expecting one every month/week 3 3 2 2 3 2 1 2 2 0 2 1 3 3 3 0 0 1 0 2 0 1 1 3 Convenience 3 Saving time 3 3 1 2 2 3 2 1 1 0 0 1 2 1 0 0 0 0 0 1 0 0 1 3 subscribing through mail-in offers 2 1 3 2 0 0 0 0 0 0 0 0 2 2 0 1 0 0 0 0 0 0 1 0 Getting a deal/offers 2 2 2 3 3 0 2 0 1 0 0 0 3 2 2 0 0 0 0 0 0 0 0 0 Subscribing online 3 2 0 3 3 0 0 0 0 0 0 0 3 3 1 0 0 0 0 0 3 3 2 2 Read quickly, flipping through, skim 2 3 0 0 0 3 2 0 0 0 0 1 2 1 1 2 2 0 2 0 2 1 1 2 Supporting other activities (cooking, DIY) 1 2 0 2 0 2 3 2 2 1 0 0 1 3 2 3 0 0 0 0 0 0 2 2 Repurpose 2 Saving Magazine as reference 2 1 0 0 0 0 2 3 3 0 0 0 2 2 1 1 2 0 0 1 0 0 3 3 Repurpose magazine (scrapbook) 2 1 0 1 0 0 2 3 3 3 2 0 1 1 0 0 0 0 0 0 0 0 0 0 Decorating with magazine 0 0 0 0 0 0 1 0 3 3 3 1 2 3 1 2 1 1 0 0 0 0 1 0 Caring about aesthetics 2 0 0 0 0 0 0 0 2 3 3 2 0 3 2 0 1 0 0 0 2 2 0 0 Disgarding subscrptions (unread) 1 1 0 0 0 1 0 0 0 1 2 3 3 3 0 0 0 0 0 0 0 0 0 0 Getting free subscription to home Always having them around home 3 3 2 1 2 2 3 2 3 3 2 1 1 3 2 2 1 1 2 3 0 3 3 3 3 3 3 3 3 2 3 2 2 0 1 0 0 0 0 0 1 1 1 0 0 0 0 0 0 Home Accessability Leisure reading 3 0 0 2 1 1 2 1 0 1 2 0 2 3 3 2 2 3 3 1 0 0 2 2 Take it anywhere 0 0 1 0 0 2 3 1 0 2 0 0 2 2 2 3 2 2 3 3 0 0 0 0 Mobility/travel 1 Buy from stand 0 0 0 0 0 2 0 2 0 1 1 0 0 1 2 2 3 3 3 3 3 3 2 0 Buying on impulse (coverstory, at checkout) 1 0 0 0 0 0 0 0 0 1 0 0 0 0 3 2 3 3 3 3 3 2 1 0 Pass time when traveling 0 0 0 0 0 2 0 0 0 0 0 0 0 0 3 3 3 3 3 2 0 1 0 0 Immediately purchase and read 2 1 0 0 0 0 0 1 0 0 0 0 0 1 1 3 3 3 2 3 0 1 2 2 Choosing from a large selection 0 0 0 0 3 2 0 0 0 0 2 0 1 1 0 0 3 3 0 0 3 3 0 3 Exploration Exploring variety of magazines 1 0 0 0 3 1 0 0 0 0 2 0 0 0 0 0 3 2 1 1 3 3 1 3 Professional Learning 1 1 1 0 2 1 2 3 0 1 0 0 0 0 2 0 2 1 0 2 0 1 3 3 Professional Resource Reading specific articles online 3 3 0 0 2 2 2 3 0 0 0 0 0 0 2 0 0 0 0 2 3 3 3 3 Key 0 1 2 3 Matrix1 0,0 to is related !21;22!17;18!13;14!17,18;19!3;4!24;23!11;10!17,18,19;20!2;1!9;8!11,10;12!3,4;5!17,18,19,20;16!9,8;7!20,19,18,17,16;15!3,4,5;2,1!9,8, 10,9,8,7,6,5,4,3,2,1;15,16,17,18,19,20,21,22,23,24!1,2,3,4,5,6,7,8,9,10,11,12,13,14,15,16,17,18,19,20,21,22,23,24! Magazines Design Analysis S09 Cervante | Gupta | Haupt | Vuong
  1. ¿Le ha llamado la atención una diapositiva en particular?

    Recortar diapositivas es una manera útil de recopilar información importante para consultarla más tarde.

×