Jenni Collins                                                     Leslie Bradshaw
      Online Brand Manager, Corporate   ...
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing



New Media Strategies

          NMS is the...
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing


 Our Clients




© 2009 | New Media Strateg...
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing



Before You Start: Four Things to Consider
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NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing



The Conversation Prism                    ...
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing




         Communication and Promotional To...
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing



         Not “just a blog” – many
        ...
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing



         What is it?
           Permanency...
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing



         What is out there?
              ...
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing



         Video – what is out there?
      ...
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing



         What are wikis?
           Collab...
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing



         What tools are available?
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NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing



                           Visual         ...
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing



                           Visual         ...
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing



Thank you. Questions?
      Jenni Collins ...
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Viral Marketing - New Media Strategies

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This presentation was put together by the marketing company New Media Strategies for Ad Council's "Best Practices" seminar series for public service marketing.

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Viral Marketing - New Media Strategies

  1. 1. Jenni Collins Leslie Bradshaw Online Brand Manager, Corporate Communications Manager, Public Affairs April 7, 2009 © 2009 | New Media Strategies www.newmediastrategies.net
  2. 2. NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing New Media Strategies NMS is the industry leader and pioneer in social media marketing and measurement Over 1,500 campaigns across 60 industries executed by our team of nearly 100 employees Employ an integrated, three-pronged approach to the online space on behalf of our clients: © 2009 | New Media Strategies www.newmediastrategies.net
  3. 3. NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing Our Clients © 2009 | New Media Strategies www.newmediastrategies.net
  4. 4. NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing Before You Start: Four Things to Consider The marketplace is now a conversation. Are you listening? Do you have a voice? Authenticity and transparency rule the day. Social media has reintroduced the human element to all digital life. And, accordingly, real people like to interact with other people – not just a monolithic organization or brand. It’s a relationship, are you committed? The true value of participating online is in the ability to build lasting, meaningful ties. Anything short of that is a brief “viral success” at best, and, at worst, lost opportunities to maintain and grow a loyal consumer base. Before you can take it “viral,” you need an infrastructure. In order to create content that “catches fire,” you need to have a plan and a pathway (preferably, many pathways). © 2009 | New Media Strategies www.newmediastrategies.net
  5. 5. NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing The Conversation Prism Share and Store Wikis Online Blogs Collab. Visual Content Twitter Social Networks © 2009 | New Media Strategies www.newmediastrategies.net
  6. 6. NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing Communication and Promotional Tools Blogs Visual Content Blogs Twitter Social Twitter Visual content (video / photos) Networks Social Networks Organizational Efficiencies Wikis / crowd source Share, access, store Share Online Cloud-collaboration Wikis and Collab. Store © 2009 | New Media Strategies www.newmediastrategies.net
  7. 7. NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing Not “just a blog” – many considerations: Your organization’s blog Influencer blogs Blogs Employee blogs Coalition / member blogs Competitor / adversary blogs Permanent, but imperfect – many decisions: Software Engagement strategy Message and positioning Intelligence and tracking © 2009 | New Media Strategies www.newmediastrategies.net
  8. 8. NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing What is it? Permanency of blogging Utility of emailing Sociality of Facebook Agility of text / IMing Twitter Why join? Disseminate information Converse and share Build a network Gain insights Who uses it? The media Politicians C-level executives; decision makers Brands and organizations Online influentials © 2009 | New Media Strategies www.newmediastrategies.net
  9. 9. NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing What is out there? Facebook – friends Twitter – communications Social Ning – organizations Networks LinkedIn – colleagues MySpace – A & E MeetUp – offline So I have a page, now what? Upload your contacts Relax the reins Spark two-way conversations It’s a garden: plant, water, weed, maintain; repeat. © 2009 | New Media Strategies www.newmediastrategies.net
  10. 10. NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing Video – what is out there? YouTube – massive reach Vimeo – customizable Visual Viddler – interactive Photo – what is out there? Content Flickr – open network SmugMug – closed network Why you need it: A picture is worth… Tell your story; create a lasting resource Make it compelling; short and something you’d pass on Create assets to share with on and offline media outlets © 2009 | New Media Strategies www.newmediastrategies.net
  11. 11. NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing What are wikis? Collaborative resource Relies on “wisdom of the crowds” Not always accurate, buuuuut… Read: Here Comes Everybody (Clay Shirky) Wikis Why you need them: Define the debate at point of research: Wikipedia Replace internal intranets Create a puzzle-piece mentality that encourages more participation and knowledge-sharing Enable easy access Document evolution and keep definitions dynamic (e.g., of your issue / organization) © 2009 | New Media Strategies www.newmediastrategies.net
  12. 12. NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing What tools are available? Google Docs Share Google Reader / RSS Slideshare and Delicious YouSendIt Store TinyURLs “Share This” Why you need them: Cost effective ($0) Docs Accessible anywhere Time-saving Searchable; can make public © 2009 | New Media Strategies www.newmediastrategies.net
  13. 13. NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing Visual Social Blogs Twitter Content Networks Media & Blog Stories: 7,000+ Twitter Posts: 10,000+ “The president made an 3.8 Million Impressions offhand remark making fun 55,000 Facebook users of his own bowling that was 10,000+ Pledges “I bowled a 129. … in no way intended to 100+ Blog Posts It’s like – it was like disparage the Special 1,200 Tweets Special Olympics, or Olympics.” 16,000 Video Views something.” - Spokesman Bill Burton - President Obama March 19 March 20 March 31 Jay Leno Show Story explodes Special Olympics launches social media campaign with help from NMS © 2009 | New Media Strategies www.newmediastrategies.net
  14. 14. NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing Visual Social Blogs Twitter Content Networks Share Online Wikis and Collab. Store © 2009 | New Media Strategies www.newmediastrategies.net
  15. 15. NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing Thank you. Questions? Jenni Collins Leslie Bradshaw NMS Web: www.newmediastrategies.net NMS Blog: www.newmediastrategies.net/blog Blog: www.blondesiview.com Blog: www.lesliebradshaw.com Twitter: www.twitter.com/Bastille71 Twitter: www.twitter.com/LeslieAnn44 Email: jcollins@newstrategies.net Email: lbradshaw@newstrategies.net Phone: (703) 253-4325 Phone: (703) 253-0050 x 187 © 2009 | New Media Strategies www.newmediastrategies.net
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