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Social Media Qstns
 

Social Media Qstns

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Social Media Qstns Social Media Qstns Presentation Transcript

  • 10 QUESTIONS YOUR CUSTOMERS WOULD ASK FOR SOCIAL MEDIA
  • Introduction Michael Stelzner, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged, commissioned a recent study that simply asked: What question about marketing with social media do you most want answered?
  • Questions Summary What are the best tactics to use? How do I measure the effectiveness of social media? Where do I start? How do I manage the social balance? What are the best sites and tools out there? How do I make the most of my available time? How do I find and focus my efforts on my target audience? How do I convert my social media marketing efforts into tangible results? How do I cohesively tie different social media efforts together? Does social media marketing work, and if so, how effective is it?
  • What are the best tactics to use ? Promotion: • Sales / Offers via Facebook / Twitter • Flash Games • Customer Services via Twitter • Viral Campaign • Enhance Brand Name via Advertising: Youtube / Flickr • Overall: Company Site / • SEO / SEM Company Blog • Google Adwords • Flash Banners
  • How do I measure the effectiveness of social media ? • Facebook: Fans • Twitter: Followers • Site/ Blog: Page views - Visitors • Flickr / Youtube: Views • Promotion / Advertising: Hits
  • Where do I start? EVERYWHERE
  • How do I manage the Social Balance ? As shown above, it’s not difficult from a “Friend” to become a “Spammer”. There is only one rule: The more you “sharing” the better reactions you have.
  • What are the best sites and tools out there ? Depends on the business: A basic Social Media Mix can be: • Facebook • Twitter / FriendFeed • Youtube • Flickr Important: As the Internet ecosystem is constantly change, there are NO best sites. There are “trends” we follow, the faster we adopt the trends the better results will have.
  • What are the best sites and tools out there ? Tools: There are 3 categories of tools: Content (writing, editing etc) - Send the information Monitoring (twitter search etc) - Track the information Measuring (g. analytics etc) - Evaluate the information
  • How do I make the most of my available time This is not a corporate question (however): In Social Media, there are no time limits, there are time frames. 1. Work on the time frame which is most efficiency for your business. 2. Send the information you want. 3. Reply to feedback. 4. Stay connected
  • How do I find and focus my efforts on my target audience? Unfortunately there is no “target audience”, there is a community. All efforts must be targeted on building a community
  • How do I convert my social media marketing efforts into tangible results? Depends on the company and campaign strategy.
  • How do I cohesively tie different social media efforts together ? All social media activities have to have the same starting/ending point: 1. Blog / Site 2. FB account 3. FriendFeed
  • Does social media marketing work, and if so, how effective is it? Social Media is another communication channel for you business. The budgets on online advertisement is increasing. Keep in mind: YOU DON’T SELL THEY BUY
  • Author: Vlassis Varelas www.varelas.info https://www.safecreative.org:443/work/0911064840160