Home Care Marketing Online:    2 Moves You Should Make NOWto Increase Online Visibility and Leads            Valerie VanBo...
Agenda• Get your online marketing house in  order.   • Website   • Tracking of Leads   • Calculating ROI• 1st Move You Sho...
Get your online marketinghouse in order. • Website • Tracking of Leads • Calculating ROI             Copyright 2012 LTC Ex...
Website  Copyright 2012 LTC Expert Publications
Website  Copyright 2012 LTC Expert Publications
Return On Investment         Copyright 2012 LTC Expert Publications
Return On Investment         Copyright 2012 LTC Expert Publications
#1 Move You Should Make Now            Copyright 2012 LTC Expert Publications
What is Pinterest?• Pinterest is a Virtual Pinboard.• Pinterest lets you organize and share all the beautiful  things you ...
Can You Use Pinterest for      Business? YES!           Copyright 2012 LTC Expert Publications
Pin your Content.•   Create Boards•   Blog Posts must have photos.•   Pictures of Staff•   Stock Photos•   Logos          ...
Valerie’s Pinterest Account            Copyright 2012 LTC Expert Publications
Add a Link Back to Your Blog      Post or Website             Copyright 2012 LTC Expert Publications
Copyright 2012 LTC Expert Publications
Copyright 2012 LTC Expert Publications
Copyright 2012 LTC Expert Publications
Copyright 2012 LTC Expert Publications
Copyright 2012 LTC Expert Publications
10 Tips forBetter Pinterest     SEO     by Sage Lewis    www.Clickz.com         Copyright 2012 LTC Expert Publications
Be sure to upload your ownimages at least some of thetime. Re-pinning other peoplesimages is a good idea but willnot have ...
Make sure the file name of your image contains your targeted key phrase.                               "Feb2012_20120204_0...
Pin from a variety of differentsources as opposed to one specificsite. Variety of images will makeyour overall Pinterest a...
After you upload an image, you can edit your   pin to change yourdescription and add a link.            Copyright 2012 LTC...
Pinterest descriptions can be500 characters. Use them all. Your description should be a keyword-rich explanation orcomment...
Play around on Pinterest to seewhat catches your eye and whatcompels you to engage with an image. Make a mental note of th...
Dont forget that this is social media. It      is not your advertising platform.      Comment, like, and re-pin other   pe...
Create a variety of different  boards and make sure the   names of the boards arekeyword-rich. "Places I love" isnot going...
Add the "Follow" button and    the "Pin It" button for websites. The key to socialmedia is to give people whatthey want. R...
Dont be "that guy." I see it already.   People are posting nothing butinfographics and superficial images   that assuredly...
Bonus tip: URLs that you add to   images when you edit your pin are"nofollow." So these links should not begiven any weigh...
2 Move You Should nd   Make NOW for Increased Visibility     and Leads         Copyright 2012 LTC Expert Publications
Copyright 2012 LTC Expert Publications
YUK!  No one ENJOYS asking for       testimonials andreviews…..BUT it’s an absolute    necessity in this market.     ABSOL...
We all rely on other people’s opinionsto make our at least some of ourchoices, especially in choosing goodsand services.  ...
Story:Combined Insurance Company of America founder, W. Clement Stone,very successfully sold life insurance, an intangible...
In the internet world, where online marketingtechniques are highly questionable, consumersoften refer to forums, blogs, re...
Copyright 2012 LTC Expert Publications
Copyright 2012 LTC Expert Publications
Send clients or customers a brief request with afew short questions and ask them to complete this  at their earliest conve...
Next Steps:• Websites, Leads, Internet Marketing-  Contact LTCEP at:• Phone: 888-404-1513• www.LTCSocialMark.com• www.Home...
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Home Care Marketing Online: 2 Moves You Should Make NOW to Increase Home Care Leads and Visibility

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Home Care Marketing Online: 2 Moves You Should Make NOW to Increase Home Care Leads and Visibility

  1. 1. Home Care Marketing Online: 2 Moves You Should Make NOWto Increase Online Visibility and Leads Valerie VanBooven RN BSN LTC Expert Publications www.ltcsocialmark.com Copyright 2012 LTC Expert Publications
  2. 2. Agenda• Get your online marketing house in order. • Website • Tracking of Leads • Calculating ROI• 1st Move You Should Make NOW for Increased Visibility and Leads• 2nd Move You Should Make NOW for Increased Visibility and Leads Copyright 2012 LTC Expert Publications
  3. 3. Get your online marketinghouse in order. • Website • Tracking of Leads • Calculating ROI Copyright 2012 LTC Expert Publications
  4. 4. Website Copyright 2012 LTC Expert Publications
  5. 5. Website Copyright 2012 LTC Expert Publications
  6. 6. Return On Investment Copyright 2012 LTC Expert Publications
  7. 7. Return On Investment Copyright 2012 LTC Expert Publications
  8. 8. #1 Move You Should Make Now Copyright 2012 LTC Expert Publications
  9. 9. What is Pinterest?• Pinterest is a Virtual Pinboard.• Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.• Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. Copyright 2012 LTC Expert Publications
  10. 10. Can You Use Pinterest for Business? YES! Copyright 2012 LTC Expert Publications
  11. 11. Pin your Content.• Create Boards• Blog Posts must have photos.• Pictures of Staff• Stock Photos• Logos Copyright 2012 LTC Expert Publications
  12. 12. Valerie’s Pinterest Account Copyright 2012 LTC Expert Publications
  13. 13. Add a Link Back to Your Blog Post or Website Copyright 2012 LTC Expert Publications
  14. 14. Copyright 2012 LTC Expert Publications
  15. 15. Copyright 2012 LTC Expert Publications
  16. 16. Copyright 2012 LTC Expert Publications
  17. 17. Copyright 2012 LTC Expert Publications
  18. 18. Copyright 2012 LTC Expert Publications
  19. 19. 10 Tips forBetter Pinterest SEO by Sage Lewis www.Clickz.com Copyright 2012 LTC Expert Publications
  20. 20. Be sure to upload your ownimages at least some of thetime. Re-pinning other peoplesimages is a good idea but willnot have as much value ascontributing your own images. Copyright 2012 LTC Expert Publications
  21. 21. Make sure the file name of your image contains your targeted key phrase. "Feb2012_20120204_0015.jpg" is not going to rank as well as “home_care_media_pa.jpg." Copyright 2012 LTC Expert Publications
  22. 22. Pin from a variety of differentsources as opposed to one specificsite. Variety of images will makeyour overall Pinterest account morecompelling. Without a doubt, re-pinning, liking, and commenting isgoing to play a role in where yourimages appear. Copyright 2012 LTC Expert Publications
  23. 23. After you upload an image, you can edit your pin to change yourdescription and add a link. Copyright 2012 LTC Expert Publications
  24. 24. Pinterest descriptions can be500 characters. Use them all. Your description should be a keyword-rich explanation orcommentary on the image you posted. You can edit the descriptions of anything you have pinned or re-pinned. Copyright 2012 LTC Expert Publications
  25. 25. Play around on Pinterest to seewhat catches your eye and whatcompels you to engage with an image. Make a mental note of these kinds of images so thatyou can upload similar types of content. Copyright 2012 LTC Expert Publications
  26. 26. Dont forget that this is social media. It is not your advertising platform. Comment, like, and re-pin other peoples images. As with any social media platform, people with morefollowers will have more power. Its very likely that in the near future, part of a search algorithm will include how engaging your Pinterest profile is. Copyright 2012 LTC Expert Publications
  27. 27. Create a variety of different boards and make sure the names of the boards arekeyword-rich. "Places I love" isnot going to serve you as well as “Senior Care Media PA." Copyright 2012 LTC Expert Publications
  28. 28. Add the "Follow" button and the "Pin It" button for websites. The key to socialmedia is to give people whatthey want. Right now people want Pinterest, so give it to them. Copyright 2012 LTC Expert Publications
  29. 29. Dont be "that guy." I see it already. People are posting nothing butinfographics and superficial images that assuredly will never offend anyone. These are the worst kinds of profiles. Just be yourself. Like what you like. And be kind to other people. Copyright 2012 LTC Expert Publications
  30. 30. Bonus tip: URLs that you add to images when you edit your pin are"nofollow." So these links should not begiven any weight according to standard nofollow rules. However, you can put URLs in your descriptions. Those currently are followed, meaning that Google should follow these and give the URL weight. Copyright 2012 LTC Expert Publications
  31. 31. 2 Move You Should nd Make NOW for Increased Visibility and Leads Copyright 2012 LTC Expert Publications
  32. 32. Copyright 2012 LTC Expert Publications
  33. 33. YUK! No one ENJOYS asking for testimonials andreviews…..BUT it’s an absolute necessity in this market. ABSOLUTE. Copyright 2012 LTC Expert Publications
  34. 34. We all rely on other people’s opinionsto make our at least some of ourchoices, especially in choosing goodsand services. (ESPECIALLY ONES THAT INVOLVE OUR FAMILY MEMBERS) Copyright 2012 LTC Expert Publications
  35. 35. Story:Combined Insurance Company of America founder, W. Clement Stone,very successfully sold life insurance, an intangible product, to hiscustomers by using this simple technique:He sent his salesmen out to speak to potential customers with only abinder of over 200 testimonials from previous satisfied customers.Salesmen would flip through the binder, read a few testimonials, andattempt to close the sale. If a customer was not sold, the salesmanwould flip through a few more testimonials, and attempt to close thesale once more.The rate at which customers signed up for his insurance wasastounding! Usually before 25 testimonials, a sale was made. Copyright 2012 LTC Expert Publications
  36. 36. In the internet world, where online marketingtechniques are highly questionable, consumersoften refer to forums, blogs, reviews andnetworking sites to find out whether a product orservice is worth spending money on.Placed strategically, a testimonial within web copyor as a headline can help sell a product or servicefaster than a marketer selling his own product . Copyright 2012 LTC Expert Publications
  37. 37. Copyright 2012 LTC Expert Publications
  38. 38. Copyright 2012 LTC Expert Publications
  39. 39. Send clients or customers a brief request with afew short questions and ask them to complete this at their earliest convenience. These should be specific, such as “Our aging loved one was much happier after hiring ABC Home Care. Our caregiver Jane was the best!” or “I was able to sleep at night for the first time in months”, etc Never underestimate the power of social proof, acceptance and satisfaction. Copyright 2012 LTC Expert Publications
  40. 40. Next Steps:• Websites, Leads, Internet Marketing- Contact LTCEP at:• Phone: 888-404-1513• www.LTCSocialMark.com• www.HomeCareDaily.com• George@ltcep.com Q/A• Valerie@ltcep.com Copyright 2012 LTC Expert Publications

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