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Home Care Marketing: Mobile Websites- Should You Have One? (Bonus Pinterest Primer)
 

Home Care Marketing: Mobile Websites- Should You Have One? (Bonus Pinterest Primer)

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Home Care Marketing: Mobile Websites- Should You Have One? (Bonus Pinterest Primer) http://www.homecaredaily.com/slides-from-the-home-care-marketing-webinar-mobile-websites-should-you-have-one/

Home Care Marketing: Mobile Websites- Should You Have One? (Bonus Pinterest Primer) http://www.homecaredaily.com/slides-from-the-home-care-marketing-webinar-mobile-websites-should-you-have-one/

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    Home Care Marketing: Mobile Websites- Should You Have One? (Bonus Pinterest Primer) Home Care Marketing: Mobile Websites- Should You Have One? (Bonus Pinterest Primer) Presentation Transcript

    • LTC Expert PublicationsValerie VanBooven RN BSNGeorge NovosonMobile Websitesin Home Careand AssistedLiving-(Plus BonusPinterest Primer!)
    • Agenda Mobile Usage- Now and in the Future Mobile Compatible Websites vs Mobile Optimized Websites Who’s Looking at Mobile Sites? What Should Be Included in Your “Mobile Version” of Your Website. Bonus: Pinterest Primer Q/A
    • Mobile Traffic in the U.S. Today
    • Apples iPad dominates among tabletWeb traffic, delivering 97.2 percent. TheiPad also accounted for more Web trafficthan iPhones (46.8 percent versus 42.6percent of all iOS device traffic). ApplesiOS platform also beat out Android,accounting for 43.1 percent of mobileWeb mobile Web traffic, compared withthe 34. 1 percent delivered by Googlesmobile operating system.
    • Opted-In from your website Opted- In from your website.  Send an automated hello/thank you for visiting/ can we answer any questions email.  Subscribe to e-newsletter  Quarterly- hope everything is ok, personal email (even if automated)
    • Mobile Optimized vs Mobile Compatible Sites If your current website is not mobile optimized, chances are it is a nightmare for your mobile visitors to use. Smaller screen sizes and mobile web browsers mean your website displays differently on a Smartphone. Without mobile-optimized code, most websites force mobile users to scroll or zoom, or become unusable because the content is squished together. Fonts can become so small that they are unreadable, and if your website uses Flash, you can be certain no one on an Apple device will be viewing it.
    • Mobile websites are not just minimizedversions of your main website – theymust be responsive, fast and designedwith the mobile user in mind.Besides adapting to the smaller screenof a mobile device, mobile websites areeasier to navigate using touch and helpvisitors get to the information andfeatures they need faster.
    •  Google®, Bing® and Yahoo!® each index mobile and mobile-compatible sites separately from non-mobile sites and are investing heavily in developing faster and better tools for mobile search to meet this demand. Aftersocial networking, searching is the second thing mobile internet users do the most with their mobile web browsers. The earlier you adopt new technologies, the more time you have to build high rankings and secure a highly visible position.
    • Mobile sites are faster and moreaccessible.Speed really does matter. A hugeadvantage of mobile websites is thecompact size and lightweightapproach to content, allowing it toload faster than a full website.Mobile websites give them preciselywhat they are looking for quickly andsimply.
    • Mobile sites are faster and moreaccessible.
    • Mobile sites are cost effective.Don’t spend tons of money on amobile site or ―mobile version‖ of yoursite.Keep it simple simple simple.Just give the searcher EXACTLY whatthey need to contact you.
    • What should you include on your mobile site?
    • Bonus: Pinterest PrimerShould you be using Pinterest for business?Who is the Pinterest audience?
    • Bonus: Pinterest PrimerAdd a Pinterest “Follow”and/or “Pin It” Button
    • Bonus: Pinterest PrimerDo Follow LinksPinterest is not only a great visual representation ofyour business; it also has the extra bonus ofhaving SEO value.Other large social media sites—Facebook, Wikipedia,etc.—started out with Do Follow links, but eventuallyimplemented No-Follows in an effort to deterspamming. While we cannot predict whetherPinterest will also make this change as theygrow… the current setup provides legitimate SEOvalue.
    • Bonus: Pinterest PrimerLink Back to Your Own SitesWant to make sure that people can find you online? Be sure to add links to your company website and Twitter page on your Pinterest profile. You can also bring users to specific web pages by adding the URL in the pin description.
    • Bonus: Pinterest Primer Videos Videos have their own distinct section on Pinterest. Another way to draw attention to your videos is by adding annotations— basically a call to action—for your audience to pin videos they find appealing. These annotations should tell the visitor to “pin this video to Pinterest” or provide a link to your Pinterest profile. The annotation serves as another reminder to users to engage with you in another way in a different community.
    • Bonus: Pinterest Primer
    • Next Steps: Next Steps:1. Assess your own website- how does it look on your mobile phone? Too much?2. Plan for a mobile website, don’t get left behind.3. Use Pinterest to your advantage.4. Talk with us about mobile capabilities.
    • Contact Us: George Novoson: George@ltcep.com 888-404-1513 Valerie VanBooven RN BSN Valerie@ltcep.com 888-404-1513www.LTCSocialMark.com