Home Care Marketing: Perfect Websites in 2013 Webinar Presentation (March 2013)

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888-404-1513, http://www.ltcsocialmark.com , Home Care Marketing: Perfect Websites in 2013 Webinar Presentation (March 2013), Valerie VanBooven RN BSN, George Novoson, LTC Expert Publications

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Home Care Marketing: Perfect Websites in 2013 Webinar Presentation (March 2013)

  1. 1. HOME CARE: PERFECT WEBSITES WEBINAR- THE GOOD, THE BAD AND THE UGLY. VA L E R I E VA N B O OV E N R N B S N C O P Y R I G H T 2 0 1 3 LT C E X P E R T P U B L I C AT I O N S W W W. LT C S O C I A L M A R K . C O M 888-404-1513
  2. 2. AGENDA• Everything you need to know about the perfect lead generating, visibility generating website for 2013.• The game has changed once again (thanks to Google).• Enjoy more visibility, more leads, more revenue when you do "everything" right.• We will show you all the hard work that goes into the BEST online presence in your local area.• We will show you a FORMULA that anyone can apply to their own online marketing to make it work! 888-404-1513Copyright 2013 LTCEP
  3. 3. This isperfection-> Online Presence Reputation Authority Engagement
  4. 4. GOOGLE RULES- AND CHANGES DAILY•400+ algorithm changes per year (almost 1 per day!) (good, bad and ugly all at the same time!)•Can your website keep up? (is it ugly?)•When was the last time you upgraded? (is it that bad?) 888-404-1513Copyright 2013 LTCEP
  5. 5. TIP #1: PLATFORM OF CHOICE• No more HTML websites.• Wordpress in the Cloud. 888-404-1513Copyright 2013 LTCEP
  6. 6. TIP#2: KEYWORDS AND PHRASESBe very careful about choosingkeyword placement on yourwebsite.• Too much=red flag.• Too little=no visibility.• Just right=Google LOVE. 888-404-1513Copyright 2013 LTCEP
  7. 7. TIP#3: CONTENT, CONTENT, CONTENTYou need fresh content every week.In more competitive markets- 2-3times per week.• Blog posts• Videos• Articles 888-404-1513Copyright 2013 LTCEP
  8. 8. TIP#4: CONTENT MUST BE UNIQUEYou need UNIQUE content every week. In morecompetitive markets- 2-3 times per week.• If your blog post has content in it that is “borrowed” from other websites- mixed and matched, etc- NO GO.• Must be 75% unique. 888-404-1513Copyright 2013 LTCEP
  9. 9. THE GOOD! 888-404-1513Copyright 2013 LTCEP
  10. 10. THE GOOD! 888-404-1513Copyright 2013 LTCEP
  11. 11. THE GOOD!Copyright 2013 LTCEP
  12. 12. THE GOOD! PAID SEARCHCopyright 2013 LTCEP
  13. 13. THE GOOD!Copyright 2013 LTCEP
  14. 14. THE GOOD!Copyright 2013 LTCEP
  15. 15. THE GOOD!Copyright 2013 LTCEP
  16. 16. THE GOOD!Copyright 2013 LTCEP
  17. 17. TIP#5: SOCIAL MEDIA DOES MATTERWhich social media accountsREALLY MATTER in the seniorcare market?1. LinkedIn2. Facebook3. Google+ 888-404-1513Copyright 2013 LTCEP
  18. 18. Tip#6: Expert Status and Backlinks Alzheimer’s Care Veterans Home CareLive In Care Caregiver Stress Hospital Readmissions
  19. 19. Unique articles with Back links Blog feed with Dynamic Back linksTerritory Served Author Profile with Back links
  20. 20. Tip#6: Expert Status and Backlinks
  21. 21. Tip#6: Expert Status and Backlinks
  22. 22. TIP #7 YOUR REPUTATION MATTERS• You have one.• You don’t have one.• You have a bad one.• You have a good one. 888-404-1513Copyright 2013 LTCEP
  23. 23. SENIOR CARE IS A VERY COMPETITIVE ENVIRONMENT • Extremely price competitive • Very crowded with many options • Differentiation is essential in the sales process • TRUST is a pivotal buyer concernCopyright 2013 LTCEP
  24. 24. SENIOR CARE REVIEWS ARE TOUGH. •Tough to get. •Audience is NOT web savvy. •Google sucks.Copyright 2013 LTCEP
  25. 25. SENIOR CARE REVIEWS ARE EASY. • We developed SeniorServiceReviews.com •Each home care agency has their OWN review site.Copyright 2013 LTCEP
  26. 26. Copyright 2012 LTCEP
  27. 27. SENIOR CARE REVIEWS ARE EASY. Each review site and all reviews are integrated with YOUR primary website!Copyright 2013 LTCEP
  28. 28. Copyright 2012 LTCEP
  29. 29. Copyright 2012 LTCEP
  30. 30. Copyright 2012 LTCEP
  31. 31. Copyright 2012 LTCEP
  32. 32. This is perfection-> Online Presence Reputation Authority Engagement
  33. 33. Online Presence Engagement• Strong Local SEO Plan • Publish, Publish, Publish• Lead Capture Web site design • Continuous ,unique, quality Content• Mobile optimized • Social Media Integration• Onsite SEO • Video Content• Directory Listings • Lead Nurturing Newsletters• Google Plus Pages for Business • Social Media Solutions Authority Reputation • Off site Publishing • Building Trust is Essential • Elder care Authority Sites • High quality , independent testimonials • Strong Back links • Easy to obtain testimonials • Press Releases • Simple to distribute and display
  34. 34. Q/A CONTACT INFORMATION: VALERIE VANBOOVEN RN BSN GEORGE NOVOSON 888-404-1513 WWW.LTCSOCIALMARK.COM VALERIE@LTCEP.COM 888-404-1513Copyright 2013 LTCEP

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