ElderCare link – What is it? Internet-based referral service Free to consumers Specializes in eldercare case matching for families Nationwide – All 50 states Serviced over 350,000 families

Internet-based referral service

Free to consumers

Specializes in eldercare case matching for families

Nationwide – All 50 states

Serviced over 350,000 families

The Elder Care Market 1 in 4 families in USA caring for an aging parent 17M seniors >75, 4M seniors > 85; Population to double in 25 years Number 1 concern: Elders want to stay in their home as long as possible More and more elders living long distances from family Complexity in navigating elder service system increasing Financing of elder care is increasingly becoming a problem for families

1 in 4 families in USA caring for an aging parent

17M seniors >75, 4M seniors > 85; Population to double in 25 years

Number 1 concern: Elders want to stay in their home as long as possible

More and more elders living long distances from family

Complexity in navigating elder service system increasing

Financing of elder care is increasingly becoming a problem for families

Primary Lead Capture Process Internet Searches (millions per month) Internet Users searching For eldercare information Pay Per Click Advertisers Present ElderCare link Offer Consumers land on ElderCare link Site and Complete Needs Survey Needs Survey is Processed against provider qualifications & Screening criteria

ElderCare link – Matching Process Consumer Needs Survey Provider Lead Consumer Match Email Consumers complete online Needs Survey and are matched with qualified providers via email Providers receive a detailed consumer lead with profile of the potential clients qualifications

The Questions We Ask … First we ask about their health service, housing and medical equipment needs Next we ask if they need assistance with planning for and paying for eldercare such as: Financial Planning Estate Planning Senior Financing Options ( ie: reverse mortgages) Long Term Care Insurance Legal Advice

First we ask about their health service, housing and medical equipment needs

Next we ask if they need assistance with planning for and paying for eldercare such as:

Financial Planning

Estate Planning

Senior Financing Options ( ie: reverse mortgages)

Long Term Care Insurance

Legal Advice

More Qualifying Questions For “Senior Financing Options / Reverse Mortgages” Your survey indicated an interest in "Senior Financing Options / Reverse Mortgages". Please select all which apply to the Care Recipient: 62 years old or older Currently owns a home Currently resides in the home and wishes to continue to do so Market value of home exceeds any current mortgage or loans

For “Senior Financing Options / Reverse Mortgages”

Your survey indicated an interest in "Senior Financing Options / Reverse Mortgages".

Please select all which apply to the Care Recipient:

62 years old or older

Currently owns a home

Currently resides in the home and wishes to continue to do so

Market value of home exceeds any current mortgage or loans

More Qualifying Questions For ”Long Term Care Insurance” Your survey indicated an interest in "Long Term Care Insurance" or “Long Term Care Planning". Please select the response which best reflects your particular need: Options which are available for the care recipient Just looking for general information on LTC insurance Options that would be available for myself Question about eligibility and/or affordability Options for both myself and the care recipient None of the above / Not really interested

For ”Long Term Care Insurance”

Your survey indicated an interest in "Long Term Care Insurance" or “Long Term Care Planning". Please select the response which best reflects your particular need:

Options which are available for the care recipient

Just looking for general information on LTC insurance

Options that would be available for myself

Question about eligibility and/or affordability

Options for both myself and the care recipient

None of the above / Not really interested

Some important things to know about Caregivers using ElderCare link They typically have immediate care needs Many are just finding out how expensive long term care is They are in desperate need of support, information and options They represent two potential client groups The care recipient (i.e., the aging loved one) The caregiver (i.e., healthy spouse or adult children)

They typically have immediate care needs

Many are just finding out how expensive long term care is

They are in desperate need of support, information and options

They represent two potential client groups

The care recipient (i.e., the aging loved one)

The caregiver (i.e., healthy spouse or adult children)

Special Program for Next Generation Financial Services Leads for RM or LTC Insurance or both Set up fee $150 (50% savings) $15.00/lead (25% saving) Directory Listing available for $179 (save 25%) Sign up before June 1st !

Leads for RM or LTC Insurance or both

Set up fee $150 (50% savings)

$15.00/lead (25% saving)

Directory Listing available for $179 (save 25%)

Sign up before June 1st !