Marketing Home Care, Marketing Elder Care, Marketing Senior Services Online with Social Media Marketing
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Marketing Home Care, Marketing Elder Care, Marketing Senior Services Online with Social Media Marketing

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http://www.LTCSocialMark.com, 888-404-1513, Marketing Home Care, Marketing Elder Care, Marketing Senior Services Online with Social Media Marketing, LTC Expert Publications LLC

http://www.LTCSocialMark.com, 888-404-1513, Marketing Home Care, Marketing Elder Care, Marketing Senior Services Online with Social Media Marketing, LTC Expert Publications LLC

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  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com

Transcript

  • 1. Online Relationship Building: Social Media Marketing for Current Clients and New Clients Valerie VanBooven RN BSN Copyright 2010 LTC Expert Publications LLC www.ltcsocialmark.com 888-404-1513
  • 2.
    • Valerie VanBooven RN BSN, Owner, LTCEP
    • George Novoson- Business Development Expert
    • Agenda
      • Review: What is social media marketing?
      • Return on Investment – How is it calculated?
      • What kind of accounts are set up?
      • Tips for a successful social media program.
      • What we’ve learned over time.
      • What’s next?
      • Q/A
    888-404-1513
  • 3.
    • Using fresh quality content in the form of articles, blog posts, video and audio to build trust and credibility online with your local community.
    • The way we market to consumers today has changed quickly from force feeding (TV commercials) to “inviting” conversations to happen openly online (transparency).
    888-404-1513
  • 4. In-Bound Marketing 888-404-1513
  • 5. 888-404-1513
  • 6.  
  • 7.  
  • 8.  
  • 9. 888-404-1513
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.
    • What CAN we measure?
    • Google search results.
    • Google analytics.
    • Where new clients “found” you.
  • 18. 888-404-1513 Triangulation will dominate your competition in any market!
  • 19. It’s Done-For-You..but, SEND CONTENT TO VALERIE! [email_address]
  • 20.
    • Check In!
    • Do you see your blog posts?
    • Do you know how to find your FB Business/Fan Page?
    • Accept friend requests.
    • Keep posts light, happy, and informational!
  • 21.
    • Check In!
    • Do you see your blog posts?
    • Have you joined any local business networking groups?
    • Accept friend requests.
    • Keep posts light, happy, and informational!
  • 22.
    • Is it Search Engine Optimized ? (keywords etc)
    • Do you have a link to your blog on your website??
    • Is there a CLEAR call to action on your website?
    • Do you send out regular email communication in the form of a branded e-newsletter to people who opt in?
    • Do you have a Google Analytics code on the back side of your site so that you can SEE where traffic is coming from?
  • 23.
    • Do you have a database of emails?
    • Do you know where your referrals are coming from?
    • Do you look at Google Analytics regularly?
  • 24.
    • Do you have all of your business listings in place?
    • Are they keyworded correctly?
    • Do they contain other content?
    • Do you check on them and update regularly?
  • 25. It’s not just about being found on the first page of Google. It’s not just about what your website looks like or how compelling it is. It’s not just about how many opt-ins you have per week on your website. It’s not just about how many times a week you have new content. It’s not just about videos. IT’S EVERYTHING.
  • 26.
    • Clients who CAN change their websites to add social media and other options.
    • Clients who CANNOT change their websites but CAN add a landing page to track clients and conversions.
    • Either way the program has to be complete.
  • 27. Your Web site
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32. VIDEO
  • 33. 888-404-1513 Triangulation will dominate your competition in any market!
  • 34.  
  • 35.
    • WHY?
  • 36. 25% see this 75% see this
  • 37. Component Descriptions Customized Blog Branded and configured for social site submissions Account profiles Optimized profiles on 13 Social media sites 3 Custom Videos With professional voice-overs and music with rotating optimization Weekly Blogging and Video Submissions SEO optimized content to over 60 social sites every week Branded Newsletter Turnkey Customer Newsletter up to 18 issues Local Business Listing Service Set up accounts in 9 major directories Article Marketing Program New articles each month re -optimized and re-submitted each week Landing Page Branded and containing compelling call to action
  • 38.
    • More prospects see your capabilities.
    • You are positioned as the knowledge leader on your subject matter locally.
    • Prospects contact you for help.
    • Lower costs than other methods
  • 39.
    • Complimentary social media membership website.
    • Monthly webinars that anyone in the office can attend- learn how to use your programs to your advantage!
    • We succeed when you succeed. We stay with you- teach you how to use this to your advantage.
  • 40.
    • Take action.
    • Talk to us.
    • Ask us questions.
    • Learn how this complete integrated process can increase your bottom line.
    888-404-1513
  • 41. Thank You! Q/A www.LTCSocialMark.com 1-888-404-1513 Talk to George Novoson, Business Development Expert