Web video Marketing: Making it Work for your Business1Presentation Transcript
Web Video… Making it Work for Your Business
People remember only 20% of what they hear and only 30% of what they see, but an incredible 70% of what they both hear and see? Did You Know…
Vuvie Media…Who Are We? We are a low cost, high quality web video production company. We make communication through video affordable, hassle-free and accessible to all. We Make Web Video Easy!
• Higher search ratings on Google 53 times more likely to appear on page 1 of Google (Forrester research, Jan 2010) • Attract new customers 50% of people have taken action after viewing an online video ad (online publishers association study ) • Engage existing customers Adding video to email marketing campaigns can boost customer interaction by as much as 200-300% (Ogilvy Consulting) Why do Businesses use Video?
Why do Businesses use Video? • Stand out from your competitors Video helps you build your brand in several ways, the most important by showing consumers you're ahead of the curve (realtor magazine online ) • Video Goes Viral • Offline and Mobile 600,000 Irish adults use a Smartphone and this is expected to grow to over 1.1 million by the end of Spring (return2sender/B&A)
‘ How to’ videos
Client Support/ FAQs
What can I use Video for?
Target specific destinations
How can I generate views?
Free online video tools
Customised stock video footage
Bespoke video package
What is the cost of Video?
Include a link
Make it search friendly…
How do I Convert from Views to Customers? • Link to your site • Call-to-action • Analytics
Do: Share your video
Do: Keep it short!
Don’t: Match your cost to your need
Do: Enable embedding
Don’t: Audio Auto Play
Don’t: Showcase Amateur footage
Do: Measure Carefully
Do’s and Don’ts of Video
How Vuvie Media can Help… • Low-cost / High Quality / Quick Turnaround • 10yrs+ Experience • Nationwide network of Camera Operators • Small Business Package: 3 Low-cost Options We Make Web Video Easy!