Web video Marketing: Making it Work for your Business1


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  • Its no surprise that video has quickly become a ‘must have’ online marketing tool. it is the best way to communicate and engage people online.
  • We are here to demystify the perception out there that video production is expensive and time consuming. We have streamlined our workflow to produce a qulaity video for as little as €300 and turnaround in 1 day. Here’s a quick video of the kind of work we do….
  • We can show you lots more samples of what we do. Pop over to us at our stand and have a chat with us.
  • There are lots of reasons to use video. These are just a few key points of how video will benefit your business... Google is pushing video to the top of the search listings. Google owns the second largest search eingine on the internet; youtube… so theres a very strong link between video and SEO. Attract new customers – we all want people to take action on our site and ill go through how you can convert views into conversions in a few mins. Engage exisitng customers – when your customer is engaged chances are it will pay more attention to your product or service – communicating your message through video gives your business some personality which helps build up customer loyalty.
  • Stand out from your competitors: it is likely that your competitors arent using video yet. So having video will really make you stand out and give you an edge over your competitors and it will make you look saavy and contemporary. VIDEO GOES VIRAL – the more engaging your video is the greater the liklihood of it being shared and going viral.
  • Theres a perception out there that video has to be really expensive to be good. It doesn’t! we can produce a quality video for you for as little as €300. but be sure to match your production costs with your video needs – you may have a need to produce a high end video it depends on what your looking to get done. But there are low cost options. These are just some of the optinos available to you…
  • Its really important to know who your target audience and to find the right channels to share your video on. Its important to optimise your video correctly with the right tags and keywrods so you can leverage the search ranking benfits that video can give you that we spoke about earlier on.
  • Web video Marketing: Making it Work for your Business1

    1. 1. Web Video… Making it Work for Your Business
    2. 2. People remember only 20% of what they hear and only 30% of what they see, but an incredible 70% of what they both hear and see? Did You Know…
    3. 3. Vuvie Media…Who Are We? We are a low cost, high quality web video production company. We make communication through video affordable, hassle-free and accessible to all. We Make Web Video Easy!
    4. 5. • Higher search ratings on Google 53 times more likely to appear on page 1 of Google (Forrester research, Jan 2010) • Attract new customers 50% of people have taken action after viewing an online video ad (online publishers association study ) • Engage existing customers Adding video to email marketing campaigns can boost customer interaction by as much as 200-300% (Ogilvy Consulting) Why do Businesses use Video?
    5. 6. Why do Businesses use Video? • Stand out from your competitors Video helps you build your brand in several ways, the most important by showing consumers you're ahead of the curve (realtor magazine online ) • Video Goes Viral • Offline and Mobile 600,000 Irish adults use a Smartphone and this is expected to grow to over 1.1 million by the end of Spring (return2sender/B&A)
    6. 7. <ul><li>Product Demonstration </li></ul><ul><li>Company Profile </li></ul><ul><li>‘ How to’ videos </li></ul><ul><li>An event </li></ul><ul><li>Reviews </li></ul><ul><li>Client Support/ FAQs </li></ul>What can I use Video for?
    7. 8. <ul><li>Website </li></ul><ul><li>YouTube </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter Links </li></ul><ul><li>LinkedIn </li></ul><ul><li>Google places </li></ul><ul><li>Tell everyone! </li></ul><ul><li>Directories </li></ul><ul><li>Target specific destinations </li></ul>How can I generate views?
    8. 9. <ul><li>Free online video tools </li></ul><ul><li>Customised stock video footage </li></ul><ul><li>On-location shoot </li></ul><ul><li>Bespoke video package </li></ul>What is the cost of Video?
    9. 10. <ul><li>Relevant title </li></ul><ul><li>Description text </li></ul><ul><li>Tags </li></ul><ul><li>Include a link </li></ul><ul><li>Video interaction </li></ul><ul><li>Closed captioning </li></ul>Make it search friendly…
    10. 11. How do I Convert from Views to Customers? • Link to your site • Call-to-action • Analytics
    11. 12. <ul><li>Do: Share your video </li></ul><ul><li>Do: Keep it short! </li></ul><ul><li>Don’t: Match your cost to your need </li></ul><ul><li>Do: Enable embedding </li></ul><ul><li>Don’t: Audio Auto Play </li></ul><ul><li>Don’t: Showcase Amateur footage </li></ul><ul><li>Do: Measure Carefully </li></ul>Do’s and Don’ts of Video
    12. 13. How Vuvie Media can Help… • Low-cost / High Quality / Quick Turnaround • 10yrs+ Experience • Nationwide network of Camera Operators • Small Business Package: 3 Low-cost Options We Make Web Video Easy!