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28. business plan tea house

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  • 1. 1 Business plan: A teahouse Table of Content Exclusive summary....................................................................................................................4 Introduction................................................................................................................................4 Rationale for the business concept.........................................................................................4 Aim and Objective.................................................................................................................5 Research approach .................................................................................................................5 Business Concept.....................................................................Error! Bookmark not defined. Business opportunity............................................................Error! Bookmark not defined. Vision and mission:..............................................................Error! Bookmark not defined. Product and service description ...........................................Error! Bookmark not defined. Product description ..........................................................Error! Bookmark not defined. Service description...........................................................Error! Bookmark not defined. Feasibility study.......................................................................Error! Bookmark not defined. Market Research ..................................................................Error! Bookmark not defined. Current needs of customers and coffee types ..................Error! Bookmark not defined. Industry trends .................................................................Error! Bookmark not defined. Market segmentation........................................................Error! Bookmark not defined.
  • 2. 2 Industrial Feasibility ............................................................Error! Bookmark not defined. Overview on market.........................................................Error! Bookmark not defined. Customer characteristic....................................................Error! Bookmark not defined. Competitors......................................................................Error! Bookmark not defined. Supplier............................................................................Error! Bookmark not defined. Macro factors ...................................................................Error! Bookmark not defined. Organizational Feasibility....................................................Error! Bookmark not defined. Development strategy ......................................................Error! Bookmark not defined. Product/Service Feasibility..................................................Error! Bookmark not defined. Product.............................................................................Error! Bookmark not defined. Services............................................................................Error! Bookmark not defined. Financial Consideration .......................................................Error! Bookmark not defined. Financial estimates:..........................................................Error! Bookmark not defined. Initial investment and capital...........................................Error! Bookmark not defined. Business activities............................................................Error! Bookmark not defined. Project Financial Sensitivity ............................................Error! Bookmark not defined. Project coefficient of sensitivity ......................................Error! Bookmark not defined. The business’ results:.......................................................Error! Bookmark not defined. Financial assessment........................................................Error! Bookmark not defined. Possible risks....................................................................Error! Bookmark not defined. Strategic Analysis ....................................................................Error! Bookmark not defined. SWOT Analysis ...................................................................Error! Bookmark not defined. Strength............................................................................Error! Bookmark not defined. Weakness .........................................................................Error! Bookmark not defined. Opportunities....................................................................Error! Bookmark not defined. Threats..............................................................................Error! Bookmark not defined.
  • 3. 3 Selection of the target market ..............................................Error! Bookmark not defined. Competitors..........................................................................Error! Bookmark not defined. Business Plan ...........................................................................Error! Bookmark not defined. Overview..............................................................................Error! Bookmark not defined. Business objectives ..........................................................Error! Bookmark not defined. Legal structure .................................................................Error! Bookmark not defined. Business sector.................................................................Error! Bookmark not defined. Location ...........................................................................Error! Bookmark not defined. General marketing strategy..................................................Error! Bookmark not defined. Product:............................................................................Error! Bookmark not defined. Place:................................................................................Error! Bookmark not defined. Price: ................................................................................Error! Bookmark not defined. Promotion:........................................................................Error! Bookmark not defined. People...............................................................................Error! Bookmark not defined. Process: ............................................................................Error! Bookmark not defined. Physical evidence:............................................................Error! Bookmark not defined. Model of organization..........................................................Error! Bookmark not defined. Proposed Activity Plan ........................................................Error! Bookmark not defined. References................................................................................Error! Bookmark not defined.
  • 4. 4 Exclusive summary In the trend of growing entertainment industry, the challenge for companies is to position its brand. Tea-house is born operating in the single sector industry – develop in depth, making effort for brand development, constantly creative for improving quality of products and services, providing customers with the best products and services, contributing to the mutual development of the community. This dissertation presents a proposal for opening the business. In order to achieve the study purpose, the study is structure as following:  Chapter 1 is the general introduction in regards of rationales for the business concept, the business aim and objectives as well as the method approach;  Chapter 2 defines the proposed the business concept including business opportunities as well as description of relevant product and services  Chapter 3 provides the evaluation of the project feasibility through several researches such as market research, internal and external factors affecting the business plan as well as the essential part of financial consideration including financial estimates, project financial sensitivity, financial assessment as well as other relevant business activities. Based on the feasibility studies critical success and failure factors are indentified for the business plan.  Chapter 4 provides the strategic analysis through SWOT analysis as well as competitor analysis.  Chapter 5 introduces the business plan in details with business structure, marketing strategy, model of organization as well as proposed business activities. Introduction Rationale for the business concept Ho Chi Minh city, with a population of more than 6,650,942 people (2007), consists of 19 districts and 5 rural districts, total square area of 2,095.01 km2, the average population density of 3,175 people/km², is the trade centre of the country, a developed city with many cultural centres, famous destinations, the cradle of solid education and the best choice for students. There are a large numbers of students every year move to Ho Chi Minh City to study, but their living standard is still at low level. A busy city, therefore, does not have many places
  • 5. 5 which are affordable for students to study, entertain. Seizing the opportunity, “tea-house” project is born with the idea of building a beverage business model to meet with customer’s need and desire. Located at 45 Dao Duy Anh, ward 9, Phu Nhuan district, the “tea-house” is established under the name “tea-house of student”, creating familiar feelings for anyone who comes here for the first time. This is the place for everyone, particularly student to relax, entertain freely, and enjoy many kinds of beverage, breakfast, making customers fresh and comfortable. Furthermore, coming to the tea-house, students can also study, exchange and learn from each other. All kinds of customers who come here to relax are severed here, but aiming at students mostly. The tough and hard time has gone, when students have to look for a place to study or wait at the library, in the hallway of the school as there is no room or sit left. They now can come to the tea-house instead of hot, noisy and full of smoking internet shops. Aim and Objective Research objectives are as following:  To understand the business situation  To plan suitable business policies to bring the best results for the tea-house  To assess the financial risks  To provide beverage and other relaxing services to customers Research approach Data collection is conducted as following:  On the internet, magazines, or directly asking for data from furniture shops, supermarkets, cafeteria, milk-tea at local.  Reference books, newspapers, and opinions from experts, people working in the same sector. Collected data is summarized and processed as following:  Analysis method SWOT  Quantitative analysis methods through financial indicators  Qualitative assessment based on experts’ opinions, actual observation and information collected.
  • 6. 6 The data of project is collected from investigating furniture and interior decoration stores on the Ngo Gia Tu Street, District 10; Big C supermarket, To Hien Thanh Street, Ward 14, District 10; Cho Lon Electronics Shopping Center, An Duong Vuong Street, District 5; Phong Vu trade and services company, Cach Mang Thang 8 Street, District 3; website: www.vatgia.com and other websites. This document is provided by: VU Thuy Dung (Ms.) Manager Center for Online Writing Resources Facebook : https://www.facebook.com/vu.thuydung.5076 Email : assignmentsource@gmail.com Blogger : http://assignmentsource.blogspot.com/ Website : http://assignmentsource.com/