Seo by Vũ Lê


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Seo by Vũ Lê

  1. 1. Working with Search Engines
  2. 2. How it work? Crawling the Web Indexing Documents Processing Queries Ranking ResultsRemember – Search Engines index, process and present pages not sites
  3. 3. How it work?
  4. 4. 3 KEYS of SEO Technical Content Links
  5. 5. Basic Onsite SEO Factors Contextual Keywords Title Tag ( with Keyword) Meta Description ( Consistent with Title Tag) URL’s Keyword Density in body text H1/h2/h3 Tags ( with Keyword) Graphic Alt Text ( with Keyword) Keyword Hyperlinks (anchor Texts)
  6. 6. Google categorise pages in 3 levels Navigational mực in Informational mực in thay thế, mực in tương thích Transactional mua bán mực in, giá bán mực in
  7. 7. Good practice Short unique and good sales pitch (65characters - around 15 words) Accurately describe the pages content Avoid using default or vague titles like "Untitled” Avoid keyword stuffing Create unique title tags for every page on your site Avoid using a single title tag across all of your sites pages or a large group of pages
  8. 8. Good practice Short unique and good sales argument (Google allows around 160 characters) Accurately describe the pages content For humans and for search engines Connected to the Title Use unique descriptions for each page
  9. 9. Good practice Words rather than numbers. Provide one version of a URL to reach a document redirect www or non-www (canonical) to concentrate all reputation 301 Redirections
  10. 10. These URLs are all different: 301 redirect Or
  11. 11. Good practice Should follow Googles XML standard
  12. 12. Good practice s.txt Structure: User-agent: * Disallow:
  13. 13. Good practice Offer exclusive content. Create content primarily for your users, not search engines Create fresh, unique contentDon’t do Duplicate Content. Stuffing Cloaking Having blocks of text like "frequent misspellings used to reach this page" that add little value for users
  14. 14. Good practice Use Only One H1 Element on any page Use <h1> for top-level heading Accurately describe the pages content Unlike the title, this element can include links, emphasis and other HTML phrase elements
  15. 15. Good practice Choose a logical file name that reinforces the keywords. Label the file extension. Make sure that the text nearby the image that is relevant to that image. <img src=”” alt=“these are the keywords I’m targeting” width=”75″ height=”100″/>Don’t do You can use hyphens in the file name to isolate the keyword, but avoid to exceeding two hyphens. Avoid using underscores as a word separator
  16. 16. Good practice Descriptive text Think about anchor text for internal links too Tìm hiểu về mực in tương thích Instead of Tìm hiểu về mực in tương thích ở đây, hoặc nhấp vào liên kết sau:
  17. 17. Basic Basic Offsite SEO Factors Competition Analysis Link Building
  18. 18. Good practice Blogging about new content or services Social Media Online PR Promotions Add your business to the local council or association Add your business to Google Maps / Google Local / Google Base Exchange IDEAS (not links) with your peers
  19. 19. Remember SEO is not free (but it can deliver a high ROI) SEO is a tactic but it requires a strategy SEO is an asset - building it takes time SEO changes constantly (keep updated) No one can guarantee a #1 ranking on Google.
  20. 20. Who wants to ask the second question? Or