Your SlideShare is downloading. ×
Seo by Vũ Lê
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Seo by Vũ Lê

381
views

Published on

Published in: Technology, Design

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
381
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Working with Search Engines
  • 2. How it work? Crawling the Web Indexing Documents Processing Queries Ranking ResultsRemember – Search Engines index, process and present pages not sites
  • 3. How it work?
  • 4. 3 KEYS of SEO Technical Content Links
  • 5. Basic Onsite SEO Factors Contextual Keywords Title Tag ( with Keyword) Meta Description ( Consistent with Title Tag) URL’s Keyword Density in body text H1/h2/h3 Tags ( with Keyword) Graphic Alt Text ( with Keyword) Keyword Hyperlinks (anchor Texts)
  • 6. Google categorise pages in 3 levels Navigational mực in Informational mực in thay thế, mực in tương thích Transactional mua bán mực in, giá bán mực in
  • 7. Good practice Short unique and good sales pitch (65characters - around 15 words) Accurately describe the pages content Avoid using default or vague titles like "Untitled” Avoid keyword stuffing Create unique title tags for every page on your site Avoid using a single title tag across all of your sites pages or a large group of pages
  • 8. Good practice Short unique and good sales argument (Google allows around 160 characters) Accurately describe the pages content For humans and for search engines Connected to the Title Use unique descriptions for each page
  • 9. Good practice Words rather than numbers. Provide one version of a URL to reach a document redirect www or non-www (canonical) to concentrate all reputation 301 Redirections
  • 10. These URLs are all different: www.example.com example.com 301 redirect www.example.com/ www.example.com example.com/ Or www.example.com/index.html example.com example.com/index.html www.example.com/Home.aspx example.com/Home.aspx
  • 11. Good practice http://www.domain.com/sitemap.xml Should follow Googles XML standard http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=183668
  • 12. Good practice http://www.domain.com/robot s.txt Structure: User-agent: * Disallow:
  • 13. Good practice Offer exclusive content. Create content primarily for your users, not search engines Create fresh, unique contentDon’t do Duplicate Content. Stuffing Cloaking Having blocks of text like "frequent misspellings used to reach this page" that add little value for users
  • 14. Good practice Use Only One H1 Element on any page Use <h1> for top-level heading Accurately describe the pages content Unlike the title, this element can include links, emphasis and other HTML phrase elements
  • 15. Good practice Choose a logical file name that reinforces the keywords. Label the file extension. Make sure that the text nearby the image that is relevant to that image. <img src=”http://www.domain.com/images/good_image.jpg” alt=“these are the keywords I’m targeting” width=”75″ height=”100″/>Don’t do You can use hyphens in the file name to isolate the keyword, but avoid to exceeding two hyphens. Avoid using underscores as a word separator
  • 16. Good practice Descriptive text Think about anchor text for internal links too Tìm hiểu về mực in tương thích Instead of Tìm hiểu về mực in tương thích ở đây, hoặc nhấp vào liên kết sau: http://www.vmaxtoner.com
  • 17. Basic Basic Offsite SEO Factors Competition Analysis Link Building
  • 18. Good practice Blogging about new content or services Social Media Online PR Promotions Add your business to the local council or association Add your business to Google Maps / Google Local / Google Base Exchange IDEAS (not links) with your peers
  • 19. Remember SEO is not free (but it can deliver a high ROI) SEO is a tactic but it requires a strategy SEO is an asset - building it takes time SEO changes constantly (keep updated) No one can guarantee a #1 ranking on Google.
  • 20. Who wants to ask the second question? vu.le@goldendigital.com.vn Or http://www.linkedin.com/in/vulhoang