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Seo by Vũ Lê
 

Seo by Vũ Lê

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    Seo by Vũ Lê Seo by Vũ Lê Presentation Transcript

    • Working with Search Engines
    • How it work? Crawling the Web Indexing Documents Processing Queries Ranking ResultsRemember – Search Engines index, process and present pages not sites
    • How it work?
    • 3 KEYS of SEO Technical Content Links
    • Basic Onsite SEO Factors Contextual Keywords Title Tag ( with Keyword) Meta Description ( Consistent with Title Tag) URL’s Keyword Density in body text H1/h2/h3 Tags ( with Keyword) Graphic Alt Text ( with Keyword) Keyword Hyperlinks (anchor Texts)
    • Google categorise pages in 3 levels Navigational mực in Informational mực in thay thế, mực in tương thích Transactional mua bán mực in, giá bán mực in
    • Good practice Short unique and good sales pitch (65characters - around 15 words) Accurately describe the pages content Avoid using default or vague titles like "Untitled” Avoid keyword stuffing Create unique title tags for every page on your site Avoid using a single title tag across all of your sites pages or a large group of pages
    • Good practice Short unique and good sales argument (Google allows around 160 characters) Accurately describe the pages content For humans and for search engines Connected to the Title Use unique descriptions for each page
    • Good practice Words rather than numbers. Provide one version of a URL to reach a document redirect www or non-www (canonical) to concentrate all reputation 301 Redirections
    • These URLs are all different: www.example.com example.com 301 redirect www.example.com/ www.example.com example.com/ Or www.example.com/index.html example.com example.com/index.html www.example.com/Home.aspx example.com/Home.aspx
    • Good practice http://www.domain.com/sitemap.xml Should follow Googles XML standard http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=183668
    • Good practice http://www.domain.com/robot s.txt Structure: User-agent: * Disallow:
    • Good practice Offer exclusive content. Create content primarily for your users, not search engines Create fresh, unique contentDon’t do Duplicate Content. Stuffing Cloaking Having blocks of text like "frequent misspellings used to reach this page" that add little value for users
    • Good practice Use Only One H1 Element on any page Use <h1> for top-level heading Accurately describe the pages content Unlike the title, this element can include links, emphasis and other HTML phrase elements
    • Good practice Choose a logical file name that reinforces the keywords. Label the file extension. Make sure that the text nearby the image that is relevant to that image. <img src=”http://www.domain.com/images/good_image.jpg” alt=“these are the keywords I’m targeting” width=”75″ height=”100″/>Don’t do You can use hyphens in the file name to isolate the keyword, but avoid to exceeding two hyphens. Avoid using underscores as a word separator
    • Good practice Descriptive text Think about anchor text for internal links too Tìm hiểu về mực in tương thích Instead of Tìm hiểu về mực in tương thích ở đây, hoặc nhấp vào liên kết sau: http://www.vmaxtoner.com
    • Basic Basic Offsite SEO Factors Competition Analysis Link Building
    • Good practice Blogging about new content or services Social Media Online PR Promotions Add your business to the local council or association Add your business to Google Maps / Google Local / Google Base Exchange IDEAS (not links) with your peers
    • Remember SEO is not free (but it can deliver a high ROI) SEO is a tactic but it requires a strategy SEO is an asset - building it takes time SEO changes constantly (keep updated) No one can guarantee a #1 ranking on Google.
    • Who wants to ask the second question? vu.le@goldendigital.com.vn Or http://www.linkedin.com/in/vulhoang