Introduction to Business Model Generation @ StartupWeekend Zürich 20120302
 

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Business Model Generation!

Business Model Generation!
A common language to develop and discuss
business models in teams!

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Introduction to Business Model Generation @ StartupWeekend Zürich 20120302 Presentation Transcript

  • 1. ine ss ! B us ion! erat to Gen guage del on lan uss Mo omm disc ms. ! A c op and i n tea d evel models bus iness Photo by: Vujàdé Ltd. – Jasper Bouwsma Jasp StartU p Wee Bou er ! Zuric kend! w nder sma!Fou h, Switz & CE erland Vujà dé L O ! 201203 ! td.! 02! Vujàdé Ltd. – Supporting Forward Thinking www.vujade.com Slide |
  • 2. WHAT WE DO WHO WE ARE Photo by: Vujàdé Ltd. – Jasper BouwsmaVujàdé Ltd. – Supporting Forward Thinking www.vujade.com Slide |
  • 3. Jasper Bouwsma Founder & CEO Vujàdé Ltd. Jasper Bouwsma is committed to supporting entrepreneurs, start-ups and established companies in bringing their innovation to market successfully. Through the combination of start-up and corporate activities, Jasper has a unique insight in innovation, the success factors and typical reasons for failure.  Jasper was born and raised in The Netherlands, studied International Business at the University of Maastricht (NL) and University of Fribourg (CH). In addition he took courses in Innovation Strategy and Management at MIT Sloan (Boston, USA) and Stanford Research Institute (Menlo Park, USA). Since 2009, Jasper is a visiting lecturer at the Center for Entrepreneurial Excellence at the University of St. Gallen. Until early 2008 he worked for the Swiss national telecommunications provider Swisscom where he initiated and led its incubation activities as Head of Incubation.  He lives with his wife, two daughters, and son outside of Bern, Switzerland.Photo by: Vujàdé Ltd Supporting Forward Thinking Vujàdé Ltd. – – Jasper Bouwsma Slide | 3
  • 4. Vu-jà-dé Photo: Vujàdé Ltd. – Supporting Forward Thinking Vujàdé is the opposite of déjà-vu and refers to something that has not yet taken place or has not yet existed. Looking for new solutions. Critically questioning existing structures and behavior. Looking at something from a different or an unusual point of view. In other words: Vujàdé stands for innovation.Photo by: Vujàdé Ltd Supporting Forward Thinking Vujàdé Ltd. – – Jasper Bouwsma Slide | 4
  • 5. À PROPOS 1. CORPORATE CONSULTING OUR PARTNERS: 2. STARTUP SUPORT 3.  INCUBATION Vujàdé Ltd. – Supporting Forward Thinking Slide | 5
  • 6. TONIGHT’STOPICVujàdé Ltd. – Supporting Forward Thinking Slide | 6
  • 7. FreeBeer…and business modeling… Vujàdé Ltd. – Supporting Forward Thinking Slide | 7
  • 8. Alexander OsterwalderProbably the most successful Swiss Business Book author. Vujàdé Ltd. – Supporting Forward Thinking Slide | 8 Vujàdé Ltd. – Supporting Forward Thinking
  • 9. Insert Photo of book with Jasper’s Name.Co-Created byAn amazing crowd of 470 practitioners from 45 countries. Vujàdé Ltd. – Supporting Forward Thinking Slide | 9
  • 10. AGENDAWHAT IS A BUSINESS TIPS & TRICKS MODEL? 1 2 3 BUSINESS MODEL CANVAS Vujàdé Ltd. – Supporting Forward Thinking Slide | 10
  • 11. F YIWATCH AND LISTEN.DON’T MAKE NOTES.THIS PRESENTATION HAS 84 SLIDESJUST DOWNLOAD IT AFTERWARDS ONWWW.SLIDESHARE.NET/VUJADE Vujàdé Ltd. – Supporting Forward Thinking Slide | 11
  • 12. AGENDAWHAT IS A BUSINESS TIPS & TRICKS MODEL? 1 2 3 BUSINESS MODEL CANVAS Vujàdé Ltd. – Supporting Forward Thinking Slide | 12
  • 13. WHAT IS ABUSINESS MODEL ?Vujàdé Ltd. – Supporting Forward Thinking Slide | 13
  • 14. 60 SECONDS PAIRS OF 2Vujàdé Ltd. – Supporting Forward Thinking Slide | 14
  • 15. EXERCISEEXPLAIN THE BUSINESS MODEL Vujàdé Ltd. – Supporting Forward Thinking Slide | 15
  • 16. Vujàdé Ltd. – Supporting Forward Thinking Slide |
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  • 25. Vujàdé Ltd. – Supporting Forward Thinking Slide | 25Vujàdé Ltd. – Supporting Forward Thinking
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  • 32. Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 33. NapelsVujàdé Ltd. – Supporting Forward Thinking Slide | 33
  • 34. MaddoffVujàdé Ltd. – Supporting Forward Thinking Slide | 34
  • 35. Vujàdé Ltd. – Supporting Forward Thinking Slide | 35
  • 36. WHAT IS ABUSINESS MODEL ?Vujàdé Ltd. – Supporting Forward Thinking Slide | 36
  • 37. A BUSINESS MODEL DESCRIBES THERATIONALE OF HOW AN ORGANIZATION CREATES, DELIVERS, AND CAPTURES VALUE Vujàdé Ltd. – Supporting Forward Thinking Slide | 37
  • 38. REVENUE MODEL ≠BUSINESS MODELVujàdé Ltd. – Supporting Forward Thinking Slide | 38
  • 39. Ps stFACEBOOK ANNOUNCED ITS IPOIF WE HAVE SOME TIME LEFT…WE CAN QUICKLY LOOK INTO VS. VS.BUSINESS MODEL, REVENUES, MARKET CAP,VALUATION AND SCALING FOR THE FUTURE. Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 40. SUMMARY “ A BUSINESS MODEL DESCRIBES THE RATIONALE OF HOW AN ORGANIZATION CREATES, DELIVERS, AND CAPTURES VALUE “WHAT IS A BUSINESS TIPS & TRICKS MODEL? 1 2 3 BUSINESS MODEL CANVAS Vujàdé Ltd. – Supporting Forward Thinking Slide | 40
  • 41. AGENDAWHAT IS A BUSINESS TIPS & TRICKS MODEL? 1 2 3 BUSINESS MODEL CANVAS Vujàdé Ltd. – Supporting Forward Thinking Slide | 41
  • 42. WHICH BUILDING BLOCKS DOES ABUSINESS MODEL CONTAIN ?Vujàdé Ltd. – Supporting Forward Thinking Slide | 42
  • 43. Vujàdé Ltd. – Supporting Forward Thinking Slide | 43
  • 44. Business Model Canvas:Creating a common language for business modeling. Vujàdé Ltd. – Supporting Forward Thinking Slide | 44
  • 45. Vujàdé Ltd. – Supporting Forward Thinking Slide | 45Vujàdé Ltd. – Supporting Forward Thinking
  • 46. THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com Vujàdé Ltd. – Supporting Forward Thinking Slide | 46
  • 47. CUSTOMER SEGMENTS Photo by: Vujàdé Ltd – Jasper BouwsmaThe target audience for a businessproducts and services. Vujàdé Ltd. – Supporting Forward Thinking Slide | 47
  • 48. THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com Vujàdé Ltd. – Supporting Forward Thinking Slide | 48
  • 49. VALUE PROPOSITIONPhoto by: Vujàdé Ltd – Jasper Bouwsma Photo by: Vujàdé Ltd – Jasper BouwsmaThe products and services a business offers(Your Elevator Pitch) Vujàdé Ltd. – Supporting Forward Thinking Slide | 49
  • 50. VALUE PROPOSITION“ The vacuum cleaner that doesn’t lose suction. ” Vujàdé Ltd. – Supporting Forward Thinking Slide | 50
  • 51. Nokia’s Value Proposition Vujàdé Ltd. – Supporting Forward Thinking Slide | 51
  • 52. THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com Vujàdé Ltd. – Supporting Forward Thinking Slide | 52
  • 53. CUSTOMER RELATIONSHIP Photo by: Satbir Singh Photo by: Vujàdé Ltd – Jasper BouwsmaThe links a company establishes between itself and itsdifferent customer segments. Vujàdé Ltd. – Supporting Forward Thinking Slide | 53
  • 54. THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com Vujàdé Ltd. – Supporting Forward Thinking Slide | 54
  • 55. CHANNELSThe means by which a company delivers products andservices to customers. Vujàdé Ltd. – Supporting Forward Thinking Slide | 55
  • 56. CHANNELS Photo by: Vujàdé Ltd – Jasper BouwsmaRemark: think beyond the value chain and include allthe touch points you have with your customers. Vujàdé Ltd. – Supporting Forward Thinking Slide | 56
  • 57. THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com Vujàdé Ltd. – Supporting Forward Thinking Slide | 57
  • 58. REVENUE STREAMS Photo by: Vujàdé Ltd – Jasper BouwsmaThe way a company makes money through a variety ofrevenue flows. Vujàdé Ltd. – Supporting Forward Thinking Slide | 58
  • 59. THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com Vujàdé Ltd. – Supporting Forward Thinking Slide | 59
  • 60. KEY ACTIVITIESKey activities are the activities you need to perform in orderto bring your value proposition to your customer segments. Vujàdé Ltd. – Supporting Forward Thinking Slide | 60
  • 61. THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com Vujàdé Ltd. – Supporting Forward Thinking Slide | 61
  • 62. KEY RESOURCES Photo by: Vujàdé Ltd – Jasper BouwsmaKey resources are the assets required to offer and deliveryour value proposition to your customer segments. Vujàdé Ltd. – Supporting Forward Thinking Slide | 62
  • 63. THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com Vujàdé Ltd. – Supporting Forward Thinking Slide | 63
  • 64. KEY PARTNERS Photo by: Theen Photo by: “How Much?” CheSome activities are outsourced and some resources areacquired outside the enterprise. Vujàdé Ltd. – Supporting Forward Thinking Slide | 64
  • 65. THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com Vujàdé Ltd. – Supporting Forward Thinking Slide | 65
  • 66. COST STRUCTURE Photo by: Theen “How Much?”The monetary consequences of the meansemployed in the business model. Vujàdé Ltd. – Supporting Forward Thinking Slide | 66
  • 67. THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com Vujàdé Ltd. – Supporting Forward Thinking Slide | 67
  • 68. SUMMARY 9 BUILDING BLOCKS KEY PARTNERS KEY VALUE CUSTOMER CUSTOMER ACTIVITIES PROPOSITIONS RELATIONSHIP SEGMENTS “ A BUSINESS MODEL DESCRIBES THE RATIONALE KEY CHANNELS OF HOW AN ORGANIZATION RESOURCES CREATES, DELIVERS, AND CAPTURES VALUE “ COST STRUCTURE REVENUE STREAMSWHAT IS A BUSINESS TIPS & TRICKS MODEL? 1 2 3 BUSINESS MODEL CANVAS Vujàdé Ltd. – Supporting Forward Thinking Slide | 68
  • 69. AGENDAWHAT IS A BUSINESS TIPS & TRICKS MODEL? 1 2 3 BUSINESS MODEL CANVAS Vujàdé Ltd. – Supporting Forward Thinking Slide | 69
  • 70. 1.  PROTOTYPE THERE IS ALWAYS MORE THAN ONE OPTION2.  TEST GET OUT AND MEET CUSTOMERS!3.  ITERATE BM’S CHANGE AND NEED TO BE DEVELOPED CONTINUOUSLY4.  TEAM INVOLVE EVERYBODY Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 71. Vujàdé Ltd. – Supporting Forward Thinking Slide | 71Vujàdé Ltd. – Supporting Forward Thinking
  • 72. THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS ! GUESS GUESS! GUES S S! GUESS! S! GUES GUE GUESS! S! GUESS! KEY RESOURCES CHANNELS GUESS! S S! GUE GUESS! ! GUESS GUES S! S! G UES GUES S! COST STRUCTURE REVENUE STREAMS GUES ! GUESS! ! GUESS GUESS GUES S! GUESS S! ! Alexander Osterwalder www.businessmodelgeneration.com Vujàdé Ltd. – Supporting Forward Thinking Slide | 72
  • 73. “ “It aint what you dont know that gets you into trouble. Its what you know ” for sure that just aint so.”Vujàdé Ltd. – Supporting Forward Thinking Slide |Vujàdé Ltd. – Supporting Forward Thinking
  • 74. Photo by: Vujàdé Ltd – Jasper BouwsmaTest and iterate your business model Vujàdé Ltd. – Supporting Forward Thinking Slide | 74
  • 75. Business Model ToolboxA fantastic iPad app and absolutely recommendedhttp://businessmodelgeneration.com/toolbox Vujàdé Ltd. – Supporting Forward Thinking Slide | 75 Vujàdé Ltd. – Supporting Forward Thinking
  • 76. Vujàdé Ltd. – Supporting Forward Thinking Slide | 76Vujàdé Ltd. – Supporting Forward Thinking
  • 77. Vujàdé Ltd. – Supporting Forward Thinking Slide | 77Vujàdé Ltd. – Supporting Forward Thinking
  • 78. Vujàdé Ltd. – Supporting Forward Thinking Slide | 78Vujàdé Ltd. – Supporting Forward Thinking
  • 79. Vujàdé Ltd. – Supporting Forward Thinking Slide | 79Vujàdé Ltd. – Supporting Forward Thinking
  • 80. SUMMARY 9 BUILDING BLOCKS KEY PARTNERS KEY VALUE CUSTOMER CUSTOMER ACTIVITIES PROPOSITIONS RELATIONSHIP SEGMENTS “ A BUSINESS MODEL DESCRIBES THE RATIONALE KEY CHANNELS OF HOW AN ORGANIZATION RESOURCES CREATES, DELIVERS, AND CAPTURES VALUE “ COST STRUCTURE REVENUE STREAMSWHAT IS A BUSINESS TIPS & TRICKS MODEL? 1 2 3 BUSINESS MODEL TIPS: 1.  PROTOTYPE CANVAS 2.  TEST 3.  ITERATE 4.  TEAM TRICK: BMG TOOLBOX Vujàdé Ltd. – Supporting Forward Thinking Slide | 80
  • 81. S o…HOW ARE WE IN TIME?CARE FOR A QUICKFACEBOOK INSIGHT? Vujàdé Ltd. – Supporting Forward Thinking Slide | 81
  • 82. Ps stFACEBOOK ANNOUNCED ITS IPOIF WE HAVE SOME TIME LEFT…WE CAN QUICKLY LOOK INTO VS. VS.BUSINESS MODEL, REVENUES, MARKET CAP,VALUATION AND SCALING FOR THE FUTURE. Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 83. “ In times of change learners inherit the earth; while the learned find themselvesbeautifully equipped to deal with a world ”Photo by: Vujàdé Ltd. – Jasper Bouwsma that no longer exists. Eric Hoffer, (July 25, 1902 – May 21, 1983) American social writer and philosopher Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 84. Vujàdé Ltd. – Supporting Forward Thinking Slide | 84Vujàdé Ltd. – Supporting Forward Thinking
  • 85. Vujàdé Ltd.Postal AddressP.O. Box 4CH-3257 GrossaffoltermVisiting AddressGutenbergstrasse 9CH-3011 Bern Photo by: Vujàdé Ltd – Jasper Bouwsma+41 (0)31 381 50 80Onlinewww.vujade.comcontact@vujade.comVujadeLtd Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 86. BAC KUPVujàdé Ltd. – Supporting Forward Thinking Slide | 86
  • 87. See Slide our .slid Sha www r And hare.net/vueade! ! es Enjo j y ! :)!VUJÀDÉ LTD COLLECTION OFBUSINESS MODEL CANVASES Photo by: Vujàdé Ltd. – Jasper Bouwsma Vujàdé Ltd. – Supporting Forward Thinking www.vujade.com Slide |
  • 88. BUSINESS MODEL INSPIRATION See1.  SPOTIFY Slide our .slid Sha www r2.  APPLE * And hare.net/vueade! ! es3.  iTUNES Enjo j y ! :)!4.  SELL-A-BAND5.  FACEBOOK *6.  SKYPE7. 8. 9.  Wii NESPRESSO EASYJET * Vujàdé Ltd B based on file forms 10-k o MG Canvases d SEC ! r s-1.! !10.  GOOGLE * Vujàdé Ltd. – Supporting Forward Thinking Slide | 88