BUSINESS MODEL GENERATION

Jasper Bouwsma
Founder & CEO
Vujàdé Ltd. – Supporting Forward Thinking
Zurich, Switzerland 2013...
Vu-jà-dé
Vujàdé is the opposite of deja vu and gives the impression that something
has not yet taken place, or has never b...
© Vujàdé Ltd. – Supporting Forward Thinking

Slide | 3
“
© Vujàdé Ltd. – Supporting Forward Thinking

Do you ever get that strange
feeling of vuja de?
Not déjà vu, vuja de.
It's...
Photo by: Vujàdé Ltd – Jasper Bouwsma

© Vujàdé Ltd. – Supporting Forward Thinking

5
À PROPOS

1. CORPORATE CONSULTING

2. START-UP SUPPORT

3. INCUBATION

© Vujàdé Ltd. – Supporting Forward Thinking
Photo b...
Jasper Bouwsma

Founder & CEO Vujàdé Ltd.
Jasper Bouwsma is committed to supporting entrepreneurs, start-ups and
establish...
OUR

TOPIC
FOR TODAY

© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
Business Modeling
© Vujàdé Ltd. – Supporting Forward Thinking

Slide | 9
Business Modeling
© Vujàdé Ltd. – Supporting Forward Thinking

Slide | 10
Alexander Osterwalder

A Swiss Business Book author.
© Vujàdé Ltd. – Supporting Forward Thinking

Slide | 11
Insert Photo of book with Jasper’s Name.

Co-Created by

470 practitioners from 45 countries.
© Vujàdé Ltd. – Supporting F...
© Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
1

Introduction Business Model Canvas | #BMGen

2

Design Thinking: Prototyping and Iteration

3

Levels of Mastery...
BUT BEFORE WE

START
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
VIDEO

COFFEE-BREAK VALUE PROPOSITION…

© Vujàdé Ltd. – Supporting Forward Thinking
WHAT ARE

?!

YOUR

EXPECTATIONS

© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
1

Introduction Business Model Canvas | #BMGen

2

Design Thinking: Prototyping and Iteration

3

Levels of Mastery...
AGENDA
1

Introduction Business Model Canvas | #BMGen

2

Design Thinking: Prototyping and Iteration

3

Levels of Mastery...
AGENDA
1

Introduction Business Model Canvas | #BMGen

i.

Introduction Business Model Canvas

ii.

Exercise: Case Study N...
AGENDA
1

Introduction Business Model Canvas | #BMGen

i.

Introduction Business Model Canvas

ii.

Exercise: Case Study N...
QUESTION
HOW MUCH DOES
1KG COFFEE COST
© Vujàdé Ltd. – Supporting Forward Thinking

?

2
Alexander Osterwalder

© Vujàdé Ltd.www.businessmodelgeneration.com
– Supporting Forward Thinking
CHF6.95

Alexander Osterwalder

© Vujàdé Ltd.www.businessmodelgeneration.com
– Supporting Forward Thinking
CHF95.-

Alexander Osterwalder

© Vujàdé Ltd.www.businessmodelgeneration.com
– Supporting Forward Thinking
WHY HAS
NESPRESSO BEEN
SO SUCCESSFUL?
?
Alexander Osterwalder

© Vujàdé Ltd. – Supporting Forward Thinking
www.businessmod...
NESPRESSO
CHANGED THE
BUSINESS MODEL
FOR COFFEE
Alexander Osterwalder

© Vujàdé Ltd. – Supporting Forward Thinking
www.bus...
RESULT 2012
USD4.0B+
(BY A SINGLE PRODUCT…)

Alexander Osterwalder

© Vujàdé Ltd. – Supporting Forward Thinking
www.busine...
BUZZ

GROUP
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
DISCUSS & DESCRIBE
WHAT YOU THINK
NESPRESSO’S
BUSINESS MODEL
IS.
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. –...
BUZZZ
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking

ZZ

ZZ
CON

SE

© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking

S
D
PLEASE
EXCUSE

MYFRENCH
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
BUT THAT IS

BOARD ROOM

BLAH BLAH

BLAH
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thin...
BULL
S#%T
BINGO
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
Business Model Canvas:

Creating a common language
for business modeling.

© Vujàdé Ltd. – Supporting Forward Thinking
Vuj...
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder

© Vujàdé Ltd.www.businessmodelgeneration.com
– Supporting Forward Thinking
THE BUSINESS MODEL CANVAS
KEY
PARTNERS

KEY
ACTIVITIES

KEY
RESOURCES

COST STRUCTURE

Alexander Osterwalder

© Vujàdé Ltd...
THE BUSINESS MODEL CANVAS
KEY
PARTNERS

KEY
ACTIVITIES

KEY
RESOURCES

COST STRUCTURE

Alexander Osterwalder

© Vujàdé Ltd...
VIDEO

#BMGen – 01

GETTING FROM BUSINESS IDEA TO BUSINESS MODEL

© Vujàdé Ltd. – Supporting Forward Thinking
Photo by: Vujàdé Ltd. – Jasper Bouwsma

“

A living cell requires energy
not only for all its functions,
but also for the ...
AGENDA
1

Introduction Business Model Canvas | #BMGen

i.

Introduction Business Model Canvas

ii.

Exercise: Case Study N...
Case Study

Nespresso
•  B2C & B2B
•  Business Model Portfolio

© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – ...
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking
THE BUSINESS MODEL CANVAS
KEY
PARTNERS

KEY
ACTIVITIES

KEY
RESOURCES

COST STRUCTURE

Alexander Osterwalder

© Vujàdé Ltd...
5’
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
BUZZZ
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking

ZZ

ZZ
5’

1’

4’

2’
3’

© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
THE BUSINESS MODEL CANVAS
KEY
PARTNERS

KEY
ACTIVITIESting
ke

Mar

Machine
Producers

VALUE
PROPOSITIONS

Household

n
ch...
ANECDOTE

© Vujàdé Ltd. – Supporting Forward Thinking
THE BUSINESS MODEL CANVAS
KEY
PARTNERS

KEY
ACTIVITIESting
ke

Mar

Machine
Producers

VALUE
PROPOSITIONS

Household

cha
...
NESPRESSO

HAS TAKEN A
WHILE TO BECOME
SUCCESSFUL…
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Fo...
© Vujàdé Ltd. – Supporting Forward Thinking

1987
© Vujàdé Ltd. – Supporting Forward Thinking
THE RIGHT BUSINESS MODEL
CAN BE THE DIFFERENCE
BETWEEN SUCCESS AND
FAILURE FOR EXACTLY THE
SAME TECHNOLOGY OR
PRODUCT
Vujà...
WHY WILL
NESPRESSO EVEN
BE MORE
SUCCESSFUL?
?
Vujàdé Ltd. – Supporting Thinking
© Vujàdé Ltd. – Supporting ForwardForward ...
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking
WE ARE MOVING FROM
PORTFOLIOS OF PRODUCTS
TO
PORTFOLIOS OF
BUSINESS MODELS.
Vujàdé Ltd. – Supporting Thinking
© Vujàdé Ltd...
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
Photo by: Vujàdé Ltd. – Jasper Bouwsma

“

Everything should be made
as simple as possible,
but not simpler.

© Vujàdé Ltd...
AGENDA
1

Introduction Business Model Canvas | #BMGen

i.

Introduction Business Model Canvas

ii.

Exercise: Case Study N...
TIPS &
TRICKS

© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
VIDEO

#BMGen – 02

VISUALIZE YOUR BUSINESS MODEL

© Vujàdé Ltd. – Supporting Forward Thinking
… NEVER WRITE ON THE CANVAS

Using post-its allows an easily shifting and removing of elements.
Therefore the exercise sta...
… ONE IDEA - ONE POST-IT

Use a thick marker!
No bullets, use for each point a separate post-it. This allows
you easily sh...
… COLOR CODING

Use different color post-its to highlight certain aspects of your
business model. For example, use differe...
… VISUALS & WORDS
Combining images and words to describe business model building blocks
is more powerful than just using w...
… GRANULARITY

Don’t add too many elements when you are sketching out the
strategic overview of a busi- ness model. Too ma...
FREQUENTLY

COMMITTED

MISTAKES
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
… ORPHAN ELEMENTS

Make sure you don’t create “orphan” ele- ments in your
business model. For example, every Statty in the...
… MIXING PRESENT AND FUTURE

Make sure you clearly distinguish between presently existing
business models and future ideas...
… TOO MANY IDEAS IN ONE CANVAS

Describing too many different ideas in the same Business Model
Canvas can lead to con- fus...
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
“
Photo by: Vujàdé Ltd. – Jasper Bouwsma

Because you can't do today's job
with yesterday's methods
and be in business tom...
AGENDA
1

Introduction Business Model Canvas | #BMGen

i.

Introduction Business Model Canvas

ii.

Exercise: Case Study N...
Exercise

AirBnB & APPLE iTUNES
•  B2B
•  Product to Service Centric

© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé L...
2 x 3’ EXERCISE
THE BUSINESS MODEL CANVAS
Key
Partners

Key
Activities

Project Name

Value
Proposition

Iteration Nr

Cus...
KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

COST STRUCTURE

© Images by XPLANE, with warm thanks to Alexander Osterwalder...
KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

COST STRUCTURE

© Images by Mathilda, with Forward Thinking
Vujàdé Ltd. – Sup...
3’
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
BUZZZ
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking

ZZ

ZZ
3’

1’
2’

© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

COST STRUCTURE

© Images by XPLANE, with warm thanks to Alexander Osterwalder...
KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

COST STRUCTURE

© Images by XPLANE, with warm thanks to Alexander Osterwalder...
KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

COST STRUCTURE

© Images by Mathilda, with Forward Thinking
Vujàdé Ltd. – Sup...
KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

COST STRUCTURE

© Images by Mathilda, with Forward Thinking
Vujàdé Ltd. – Sup...
2008
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
Source: http://stamen.com/clien...
2009
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
Source: http://stamen.com/clien...
2010
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
Source: http://stamen.com/clien...
2011
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
Source: http://stamen.com/clien...
November 4th 2013

The Airbnb Economy in New York:
Lucrative but Often Illegal
By ELIZABETH A. HARRIS

…
A huge amount of ...
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
Source: http://www.tagesanzeiger.ch/...
VIDEO

AirBnB

GETTING FROM BUSINESS IDEA TO BUSINESS MODEL

http://www.youtube.com/watch?v=PFV5wFF-Y-I

© Vujàdé Ltd. – S...
“
Photo by: Vujàdé Ltd. – Jasper Bouwsma

The important thing is not to stop
questioning.
Curiosity has its own reason for...
AGENDA
1

Introduction Business Model Canvas | #BMGen

2

Design Thinking: Prototyping and Iteration

3

Levels of Mastery...
AGENDA
2

Design Thinking & BMGen for Incubation

i.

Introduction Design Thinking

ii.

Exercise: a bicycle and USD1’000
...
AGENDA
2

Design Thinking & BMGen for Incubation

i.

Introduction Design Thinking

ii.

Exercise: a bicycle and USD1’000
...
TRADITIONAL THINKING

© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
DESIGN THINKING

© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
PROTOTYPING
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
Photo by: Vujàdé Ltd. – Jasper Bouwsma

“

“The more you stumble around,
the more likely you are
to stumble across
somethi...
VIDEO

PROTOTYPING

© Vujàdé Ltd. – Supporting Forward Thinking

#BMGen – 03
Photo by: Vujàdé Ltd. – Jasper Bouwsma

“

Once you understand business models
you can then start prototyping
business mod...
HUMAN-CENTERED

DESIGN
ALLOWS US TO CREATE AND
DELIVER SOLUTIONS BASED ON

PEOPLE’S NEEDS
© Vujàdé Ltd. – Supporting Forwa...
G

T
E

T

OU

THE

OF

ILD

BU
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking

NG
...
Photo by: Vujàdé Ltd. – Jasper Bouwsma

“
All truths are easy to understand once
they are discovered;
the point is to disc...
AGENDA
3

Design Thinking & BMGen for Incubation

i.

Introduction Design Thinking

ii.

Exercise: a bicycle and USD1’000
...
Exercise

You have a bicycle and USD1000.Prototype:
•  3 Business Models in
•  3 Minutes

© Vujàdé Ltd. – Supporting Forwa...
+

© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
3’
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
BUZZZ
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking

ZZ

ZZ
3’

1’
2’

© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
“
Photo by: Vujàdé Ltd. – Jasper Bouwsma

Logic will get you from A to B.
Imagination will take you everywhere

© Vujàdé L...
AGENDA
3

Design Thinking & BMGen for Incubation

i.

Introduction Design Thinking

ii.

Exercise: a bicycle and USD1’000
...
THE BUSINESS MODEL CANVAS
KEY
PARTNERS

KEY
ACTIVITIES

VALUE
PROPOSITIONS

Guess

Guess

Gues

s

s

KEY
RESOURCES

CHANN...
Photo by: Vujàdé Ltd. – Jasper Bouwsma

“

Get your facts first,
then you can distort them
as you please.

© Vujàdé Ltd. –...
VUJÀDÉ PRINCIPLES
THINGS WE BASE OUR WORK ON
• 

ITERATIVE PROCESS
Through iteration you get smarter during your journey.
...
ITERATE ITERATE ITERATE

HORIZONTAL
ITERATION

© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forwar...
SHAKEN NOT STIRRED
COMBINE THE BEST OF BOTH WORLDS

NEW

OLD

VJD

© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd....
VUJÀDÉ THINKING
(SHAKEN NOT STIRRED)

© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinkin...
HOLY TRINITY
FINDING THE SWEET-SPOT
CUSTOMER

TECHNOLOGY

© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Suppor...
HURRY… SLOWLY
DEVELOPMENT OF INSIGHTS DURING VENTURES

TIME

© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Sup...
DON’T FORGET THE RECYCLE BIN

© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
Photo by: Vujàdé Ltd. – Jasper Bouwsma

“

“Ultimately, there needs to be
some gravitational force that pulls it all
toget...
AGENDA
1

Introduction Business Model Canvas | #BMGen

2

Design Thinking: Prototyping and Iteration

3

Levels of Mastery...
© Vujàdé Ltd. – Supporting Forward Thinking

1
© Vujàdé Ltd. – Supporting Forward Thinking

Slide |

1
ELECTRICITY: 50Y
REFRIGERATOR: 40Y
PC: 30Y

MOBILE PHONE: 25Y

INTERNET: 20Y

DIESE GRAPH SHOWS TWO THINGS:
1) TECHNOLOGIE...
FACEBOOK: 7Y

SCHWEIZ: 2’934’700/MONAT
(38.71% DER BEVÖLKERUNG)
WELTWEIT: 979’648’940/MONAT
© Vujàdé Ltd. – Supporting For...
http://blogs.hbr.org/2013/11/the-pace-of-technology-adoption-is-speeding-up/?
utm_source=Socialflow&utm_medium=Tweet&utm_c...
© Vujàdé Ltd. – Supporting Forward Thinking
VIDEO

BUSINESS MODEL MASTERY

© Vujàdé Ltd. – Supporting Forward Thinking
“

In exponential times, if you improve
your performance incrementally

YOU FALL BEHIND
EXPONENTIALLY
Curt Carlson,
SRI In...
“

You may hate gravity,
but gravity doesn't care

Photo by: Vujàdé Ltd. – Jasper Bouwsma

Clayton Christensen,
Harvard Pr...
WRAP

UP
VJD
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
REFLEXION
DOCUMENT ON

BIG STATTYS WITHIN YOUR GROUP:

•  #BMGen:

OR

•  WHAT ARE YOUR 3 LEARNINGS ?
•  WAYGTDOM?
WHAT AR...
Photo by: Vujàdé Ltd. – Jasper Bouwsma

“
© Vujàdé Ltd. – Supporting Forward Thinking

Action is the
foundational key
to a...
Vujàdé Ltd.

Visiting Address
Elfenaustrasse 3
CH-2502 Biel/Bienne
+41 (0)32 32 32 300
Online
www.vujade.com
contact@vujad...
SOME
FURTHER
METHODS

© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
FORESIGHT
TECHNOLOGY REGULATORY
TRENDS
TRENDS

SOCIETAL &
SOCIAL-ECONOMIC
CULTURAL TRENDS
TRENDS

KEY
TRENDS
COMPETITIVE
A...
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
CUSTOMER FOCUS

STRATEGYZER.COM
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
CUSTOMER FOCUS

STRATEGYZER.COM
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
CUSTOMER FOCUS

STRATEGYZER.COM
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
CUSTOMER FOCUS

STRATEGYZER.COM
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
CUSTOMER FOCUS

STRATEGYZER.COM
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. – Supporting Forward Thinking
THE VALUE PROPOSITION CANVAS
GAIN
CREATORS

GAINS
CUSTOMER
JOBS

PRODUCTS
& SERVICES
PAIN
RELIEVERS

www.businessmodelgene...
THE VALUE PROPOSITION CANVAS
GAIN
CREATORS

4a

3.a

4b

GAINS
2b

1a

1a
CUSTOMER
1b
JOBS

PRODUCTS .b
3
& SERVICES

4c

...
Upcoming SlideShare
Loading in...5
×

20131211 angelday #bm_gen_vujade_lr_v1

519
-1

Published on

Workshop Buisness Model Canvas & Lean Start-up

What is it?

Lean Start-up and Business Model Generation are both new concepts on how to build start-ups and drive innovation. The former is based on a book from Eric Ries (USA), the latter on a book by Alexander Osterwalder & Yves Pigneur (CH).

Both value experimentation higher than elaborate planning, customer feedback higher than intuition, and iterative step-by-step development higher than a “big design up front” product development.


Why should you attend?

Best practices
Traditional processes focused around the writing of business plans are passé. Instead business development is all about prototyping, iterating and testing. We will provide you with insight to the concepts “Lean Start-up” as well as “Business Model Generation”.
Getting started
We will demonstrate the application of the Lean Startup methods as well as provide you with insight from successful and failed business models from a huge variety of companies and industries.
Design thinking: prototyping and iteration
The myth goes that the more perseverance, brilliance, good timing and a good product, the higher the chance for success. Fredi will show you why exactly the opposite is true: Survival and, even more so, success are highly correlated with the successful application of the "Build-Measure-Learn Feedback Loop". He will give examples of how you can deliver more business value earlier and with less risks by testing everything as soon as possible using a so-called Minimum Viable Product.
Through interactive exercises Jasper will get you quickly comfortable with the Business Model Canvas for prototyping and offer you an understanding of related tools and utilities.
Speakers in Zurich 11.12.2013
Jasper Bouwsma
Fredi Schmidli

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
519
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
16
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

20131211 angelday #bm_gen_vujade_lr_v1

  1. 1. BUSINESS MODEL GENERATION Jasper Bouwsma Founder & CEO Vujàdé Ltd. – Supporting Forward Thinking Zurich, Switzerland 2013.12.11 © Vujàdé Ltd. – Supporting Forward Thinking Photo by: Vujàdé Ltd – Jasper Bouwsma A common language to develop and discuss business models
  2. 2. Vu-jà-dé Vujàdé is the opposite of deja vu and gives the impression that something has not yet taken place, or has never been there. Looking for new solutions. Critically questioning existing structures and behavior. Looking at something from a different or an unusual point of view. In other words, Vujàdé stands for innovation. © Vujàdé Ltd. – Supporting Forward Thinking Photo by: Vujàdé Ltd – Jasper Bouwsma 2
  3. 3. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 3
  4. 4. “ © Vujàdé Ltd. – Supporting Forward Thinking Do you ever get that strange feeling of vuja de? Not déjà vu, vuja de. It's the distinct sense that somehow, something that just happened has never happened before. Nothing seems familiar. And then suddenly the feeling is gone. Vuja de. ” George Denis Patrick Carlin (May 12, 1937 – June 22, 2008) American stand-up comedian, social critic, actor, and author
  5. 5. Photo by: Vujàdé Ltd – Jasper Bouwsma © Vujàdé Ltd. – Supporting Forward Thinking 5
  6. 6. À PROPOS 1. CORPORATE CONSULTING 2. START-UP SUPPORT 3. INCUBATION © Vujàdé Ltd. – Supporting Forward Thinking Photo by: Vujàdé Ltd – Jasper Bouwsma
  7. 7. Jasper Bouwsma Founder & CEO Vujàdé Ltd. Jasper Bouwsma is committed to supporting entrepreneurs, start-ups and established companies in bringing their innovation to market successfully. Through his combination of start-up and corporate activities, Jasper has a unique insight in innovation, the success factors and typical reasons for failure. Jasper was born and raised in The Netherlands, studied International Business at the University of Maastricht (NL) and University of Fribourg (CH). In addition he took courses in Innovation Strategy and Management at MIT Sloan (Boston, USA) and Stanford Research Institute (Menlo Park, USA). Until early 2008 he worked for the Swiss national telecommunications provider Swisscom where he initiated and led its incubation activities as Head of Incubation. Autumn 2008 he founded Vujàdé Ltd. Jasper lives with his wife, two daughters and son outside of Berne. © Vujàdé Ltd. – Supporting Forward Thinking Photo by: Vujàdé Ltd – Jasper Bouwsma
  8. 8. OUR TOPIC FOR TODAY © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  9. 9. Business Modeling © Vujàdé Ltd. – Supporting Forward Thinking Slide | 9
  10. 10. Business Modeling © Vujàdé Ltd. – Supporting Forward Thinking Slide | 10
  11. 11. Alexander Osterwalder A Swiss Business Book author. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 11
  12. 12. Insert Photo of book with Jasper’s Name. Co-Created by 470 practitioners from 45 countries. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 12
  13. 13. © Vujàdé Ltd. – Supporting Forward Thinking
  14. 14. AGENDA © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  15. 15. AGENDA 1 Introduction Business Model Canvas | #BMGen 2 Design Thinking: Prototyping and Iteration 3 Levels of Mastery © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  16. 16. BUT BEFORE WE START © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  17. 17. VIDEO COFFEE-BREAK VALUE PROPOSITION… © Vujàdé Ltd. – Supporting Forward Thinking
  18. 18. WHAT ARE ?! YOUR EXPECTATIONS © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  19. 19. AGENDA 1 Introduction Business Model Canvas | #BMGen 2 Design Thinking: Prototyping and Iteration 3 Levels of Mastery © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  20. 20. AGENDA 1 Introduction Business Model Canvas | #BMGen 2 Design Thinking: Prototyping and Iteration 3 Levels of Mastery © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  21. 21. AGENDA 1 Introduction Business Model Canvas | #BMGen i. Introduction Business Model Canvas ii. Exercise: Case Study Nespresso #1 iii. Tips & Tricks | Frequently Committed Mistakes iv. Exercise: AirBnB & iTunes © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  22. 22. AGENDA 1 Introduction Business Model Canvas | #BMGen i. Introduction Business Model Canvas ii. Exercise: Case Study Nespresso #1 iii. Tips & Tricks | Frequently Committed Mistakes iv. Exercise: AirBnB & iTunes © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  23. 23. QUESTION HOW MUCH DOES 1KG COFFEE COST © Vujàdé Ltd. – Supporting Forward Thinking ? 2
  24. 24. Alexander Osterwalder © Vujàdé Ltd.www.businessmodelgeneration.com – Supporting Forward Thinking
  25. 25. CHF6.95 Alexander Osterwalder © Vujàdé Ltd.www.businessmodelgeneration.com – Supporting Forward Thinking
  26. 26. CHF95.- Alexander Osterwalder © Vujàdé Ltd.www.businessmodelgeneration.com – Supporting Forward Thinking
  27. 27. WHY HAS NESPRESSO BEEN SO SUCCESSFUL? ? Alexander Osterwalder © Vujàdé Ltd. – Supporting Forward Thinking www.businessmodelgeneration.com
  28. 28. NESPRESSO CHANGED THE BUSINESS MODEL FOR COFFEE Alexander Osterwalder © Vujàdé Ltd. – Supporting Forward Thinking www.businessmodelgeneration.com
  29. 29. RESULT 2012 USD4.0B+ (BY A SINGLE PRODUCT…) Alexander Osterwalder © Vujàdé Ltd. – Supporting Forward Thinking www.businessmodelgeneration.com
  30. 30. BUZZ GROUP © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  31. 31. DISCUSS & DESCRIBE WHAT YOU THINK NESPRESSO’S BUSINESS MODEL IS. © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  32. 32. BUZZZ © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking ZZ ZZ
  33. 33. CON SE © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking S D
  34. 34. PLEASE EXCUSE MYFRENCH © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  35. 35. BUT THAT IS BOARD ROOM BLAH BLAH BLAH © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  36. 36. BULL S#%T BINGO © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  37. 37. Business Model Canvas: Creating a common language for business modeling. © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  38. 38. © Vujàdé Ltd. – Supporting Forward Thinking
  39. 39. Alexander Osterwalder © Vujàdé Ltd.www.businessmodelgeneration.com – Supporting Forward Thinking
  40. 40. THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE Alexander Osterwalder © Vujàdé Ltd. – Supporting Forward Thinking www.businessmodelgeneration.com VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS REVENUE STREAMS CUSTOMER SEGMENTS
  41. 41. THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE Alexander Osterwalder © Vujàdé Ltd. – Supporting Forward Thinking www.businessmodelgeneration.com VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS REVENUE STREAMS CUSTOMER SEGMENTS
  42. 42. VIDEO #BMGen – 01 GETTING FROM BUSINESS IDEA TO BUSINESS MODEL © Vujàdé Ltd. – Supporting Forward Thinking
  43. 43. Photo by: Vujàdé Ltd. – Jasper Bouwsma “ A living cell requires energy not only for all its functions, but also for the maintenance of its structure. © Vujàdé Ltd. – Supporting Forward Thinking Albert Szent-Gyorgyi
  44. 44. AGENDA 1 Introduction Business Model Canvas | #BMGen i. Introduction Business Model Canvas ii. Exercise: Case Study Nespresso #1 iii. Tips & Tricks | Frequently Committed Mistakes iv. Exercise: AirBnB & iTunes © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  45. 45. Case Study Nespresso •  B2C & B2B •  Business Model Portfolio © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  46. 46. © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  47. 47. © Vujàdé Ltd. – Supporting Forward Thinking
  48. 48. THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE Alexander Osterwalder © Vujàdé Ltd. – Supporting Forward Thinking www.businessmodelgeneration.com VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS REVENUE STREAMS CUSTOMER SEGMENTS
  49. 49. 5’ © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  50. 50. BUZZZ © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking ZZ ZZ
  51. 51. 5’ 1’ 4’ 2’ 3’ © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  52. 52. THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIESting ke Mar Machine Producers VALUE PROPOSITIONS Household n cha Production Brand facilities COST STRUCTURE Distri bution Alexander Osterwalder © Vujàdé Ltd. – Supporting Forward Thinking www.businessmodelgeneration.com CUSTOMER SEGMENTS N-Club Produ ction IP KEY Patents RESOURCES (1800+ Distripatents) bution s nel Production CUSTOMER RELATIONSHIP CHANNELS l Cal r te N.com Cen Business Store s Retail REVENUE STREAMS Mark eting Machi ne Pods
  53. 53. ANECDOTE © Vujàdé Ltd. – Supporting Forward Thinking
  54. 54. THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIESting ke Mar Machine Producers VALUE PROPOSITIONS Household cha n Production Brand facilities COST STRUCTURE Distri bution Alexander Osterwalder © Vujàdé Ltd. – Supporting Forward Thinking www.businessmodelgeneration.com CUSTOMER SEGMENTS N-Club Produ ction IP KEY Patents RESOURCEStri(1800+ is patents) D tion bu nels Production CUSTOMER RELATIONSHIP CHANNELS l Cal r te N.com Cen Business Store s Retail REVENUE STREAMS Mark eting Machi ne Pods
  55. 55. NESPRESSO HAS TAKEN A WHILE TO BECOME SUCCESSFUL… © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  56. 56. © Vujàdé Ltd. – Supporting Forward Thinking 1987
  57. 57. © Vujàdé Ltd. – Supporting Forward Thinking
  58. 58. THE RIGHT BUSINESS MODEL CAN BE THE DIFFERENCE BETWEEN SUCCESS AND FAILURE FOR EXACTLY THE SAME TECHNOLOGY OR PRODUCT Vujàdé Ltd. – Supporting Thinking © Vujàdé Ltd. – Supporting ForwardForward Thinking
  59. 59. WHY WILL NESPRESSO EVEN BE MORE SUCCESSFUL? ? Vujàdé Ltd. – Supporting Thinking © Vujàdé Ltd. – Supporting ForwardForward Thinking
  60. 60. © Vujàdé Ltd. – Supporting Forward Thinking
  61. 61. © Vujàdé Ltd. – Supporting Forward Thinking
  62. 62. WE ARE MOVING FROM PORTFOLIOS OF PRODUCTS TO PORTFOLIOS OF BUSINESS MODELS. Vujàdé Ltd. – Supporting Thinking © Vujàdé Ltd. – Supporting ForwardForward Thinking
  63. 63. © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  64. 64. Photo by: Vujàdé Ltd. – Jasper Bouwsma “ Everything should be made as simple as possible, but not simpler. © Vujàdé Ltd. – Supporting Forward Thinking Albert Einstein
  65. 65. AGENDA 1 Introduction Business Model Canvas | #BMGen i. Introduction Business Model Canvas ii. Exercise: Case Study Nespresso #1 iii. Tips & Tricks | Frequently Committed Mistakes iv. Exercise: AirBnB & iTunes © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  66. 66. TIPS & TRICKS © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  67. 67. VIDEO #BMGen – 02 VISUALIZE YOUR BUSINESS MODEL © Vujàdé Ltd. – Supporting Forward Thinking
  68. 68. … NEVER WRITE ON THE CANVAS Using post-its allows an easily shifting and removing of elements. Therefore the exercise stays dynamic and the business model or the value propositions can be continuously developed. KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS REVENUE STREAMS CUSTOMER SEGMENTS
  69. 69. … ONE IDEA - ONE POST-IT Use a thick marker! No bullets, use for each point a separate post-it. This allows you easily shifting the elements and quickly testing combinations. teenagers s ther mo © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  70. 70. … COLOR CODING Use different color post-its to highlight certain aspects of your business model. For example, use different color stickies if you have two very different customer segments in your business model with very different jobs-to-be done (e.g. advertisers and users). Then continue to use the same colors for the corresponding value propositions, channels, etc. © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  71. 71. … VISUALS & WORDS Combining images and words to describe business model building blocks is more powerful than just using words. Our brain processes images quicker than words. Hence, images will allow viewers of your Canvas to more rapidly grasp the big picture of your model. on producti © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking social network customer
  72. 72. … GRANULARITY Don’t add too many elements when you are sketching out the strategic overview of a busi- ness model. Too many details hide the big picture. On the other hand, adding detail is appropriate when you work on the refinement of your business model, in order to test it and consider customer development. © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  73. 73. FREQUENTLY COMMITTED MISTAKES © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  74. 74. … ORPHAN ELEMENTS Make sure you don’t create “orphan” ele- ments in your business model. For example, every Statty in the revenue streams box needs a corresponding Statty in the customer segment and value proposition box that highlights who is willing to pay for what. You should not, for instance, have “advertising” as a revenue stream, without having an “advertiser” who is willing to pay for “an audience” mer usto nt C e Segm n Orpha Value Propo sition Revenue Source © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  75. 75. … MIXING PRESENT AND FUTURE Make sure you clearly distinguish between presently existing business models and future ideas. Mixing them can be confusing. You can easily distinguish between the two by using color coding or by using separate Canvases. sent pre © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking future
  76. 76. … TOO MANY IDEAS IN ONE CANVAS Describing too many different ideas in the same Business Model Canvas can lead to con- fusion. Try using separate Canvases to sketch out individual ideas. If necessary you can al- ways bring them together in the same Canvas later on. KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITIONS COST STRUCTURE KEY ACTIVITIES VALUE PROPOSITIONS CUSTOMER RELATIONSHIP REVENUE STREAMS CUSTOMER SEGMENTS KEY PARTNERS KEY RESOURCES CHANNELS KEY ACTIVITIES VALUE PROPOSITIONS CUSTOMER SEGMENTS REVENUE STREAMS REVENUE STREAMS KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking CUSTOMER RELATIONSHIP CHANNELS KEY RESOURCES COST STRUCTURE COST STRUCTURE CUSTOMER SEGMENTS CHANNELS KEY RESOURCES KEY PARTNERS CUSTOMER RELATIONSHIP VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS REVENUE STREAMS CUSTOMER SEGMENTS
  77. 77. © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  78. 78. “ Photo by: Vujàdé Ltd. – Jasper Bouwsma Because you can't do today's job with yesterday's methods and be in business tomorrow. © Vujàdé Ltd. – Supporting Forward Thinking
  79. 79. AGENDA 1 Introduction Business Model Canvas | #BMGen i. Introduction Business Model Canvas ii. Exercise: Case Study Nespresso #1 iii. Tips & Tricks | Frequently Committed Mistakes iv. Exercise: AirBnB & iTunes © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  80. 80. Exercise AirBnB & APPLE iTUNES •  B2B •  Product to Service Centric © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  81. 81. 2 x 3’ EXERCISE THE BUSINESS MODEL CANVAS Key Partners Key Activities Project Name Value Proposition Iteration Nr Customer Relationship Key Ressources Customer Segments Channels com mun ity sale s cata logu e Revenue Streams Cost Structure &m arke ting phot ogra ph ers deve lopm en t com mun plat ity form sale s help desk empl oyee s cata logu e de velo pmen t plat form empl www.businessmodelgeneration.com This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Vujàdé Ltd. – Consulting I Start-up Support I Incubation Elfenaustrasse 3 I CH-2502 Biel/Bienne I Switzerland +41 32 32 32 300 I contact@vujade.com I www.vujade.com www.slideshare.net/vujade pay oyee s pal world wide cove rage BUSINESS MODEL pay world wi de sale s& pal cove rage mar ketin g imag es by Math ilde sale s& mar ketin g imag es by Math ilde © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking &m arke ting
  82. 82. KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE © Images by XPLANE, with warm thanks to Alexander Osterwalder Vujàdé Ltd. – Supporting Forward Thinking VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS REVENUE STREAMS CUSTOMER SEGMENTS
  83. 83. KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE © Images by Mathilda, with Forward Thinking Vujàdé Ltd. – Supporting warm thanks to Yves Pigneur VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS REVENUE STREAMS CUSTOMER SEGMENTS
  84. 84. 3’ © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  85. 85. BUZZZ © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking ZZ ZZ
  86. 86. 3’ 1’ 2’ © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  87. 87. KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE © Images by XPLANE, with warm thanks to Alexander Osterwalder Vujàdé Ltd. – Supporting Forward Thinking VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS REVENUE STREAMS CUSTOMER SEGMENTS
  88. 88. KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE © Images by XPLANE, with warm thanks to Alexander Osterwalder Vujàdé Ltd. – Supporting Forward Thinking VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS REVENUE STREAMS CUSTOMER SEGMENTS
  89. 89. KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE © Images by Mathilda, with Forward Thinking Vujàdé Ltd. – Supporting warm thanks to Yves Pigneur VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS REVENUE STREAMS CUSTOMER SEGMENTS
  90. 90. KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE © Images by Mathilda, with Forward Thinking Vujàdé Ltd. – Supporting warm thanks to Yves Pigneur VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CHANNELS REVENUE STREAMS CUSTOMER SEGMENTS
  91. 91. 2008 © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking Source: http://stamen.com/clients/airbnb
  92. 92. 2009 © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking Source: http://stamen.com/clients/airbnb
  93. 93. 2010 © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking Source: http://stamen.com/clients/airbnb
  94. 94. 2011 © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking Source: http://stamen.com/clients/airbnb
  95. 95. November 4th 2013 The Airbnb Economy in New York: Lucrative but Often Illegal By ELIZABETH A. HARRIS … A huge amount of money hangs in the balance of this dispute, including revenue for Airbnb, as well as untold millions in hotel tax dollars that the attorney general says Airbnb has been costing the state every year. Also at stake is a discrete little economy, populated by New Yorkers who make a substantial portion of their income by renting out apartments on a short-term basis through the website, sometimes legally and sometimes not. http://www.nytimes.com/2013/11/05/nyregion/the-airbnb-economy-in-new-york-lucrative-but-often-unlawful.html?_r=0 © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  96. 96. © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking Source: http://www.tagesanzeiger.ch/wirtschaft/unternehmen-und-konjunktur/Bund-nimmt-ZimmerTeilet-unter-die-Lupe/story/25680550
  97. 97. VIDEO AirBnB GETTING FROM BUSINESS IDEA TO BUSINESS MODEL http://www.youtube.com/watch?v=PFV5wFF-Y-I © Vujàdé Ltd. – Supporting Forward Thinking
  98. 98. “ Photo by: Vujàdé Ltd. – Jasper Bouwsma The important thing is not to stop questioning. Curiosity has its own reason for existing. © Vujàdé Ltd. – Supporting Forward Thinking Albert Einstein
  99. 99. AGENDA 1 Introduction Business Model Canvas | #BMGen 2 Design Thinking: Prototyping and Iteration 3 Levels of Mastery © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  100. 100. AGENDA 2 Design Thinking & BMGen for Incubation i. Introduction Design Thinking ii. Exercise: a bicycle and USD1’000 iii. Vujàdé Principles © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  101. 101. AGENDA 2 Design Thinking & BMGen for Incubation i. Introduction Design Thinking ii. Exercise: a bicycle and USD1’000 iii. Vujàdé Principles © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  102. 102. TRADITIONAL THINKING © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  103. 103. DESIGN THINKING © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  104. 104. PROTOTYPING © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  105. 105. © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  106. 106. Photo by: Vujàdé Ltd. – Jasper Bouwsma “ “The more you stumble around, the more likely you are to stumble across something valuable.” © Vujàdé Ltd. – Supporting Forward Thinking Sergey Brin, Co-Founder Google
  107. 107. VIDEO PROTOTYPING © Vujàdé Ltd. – Supporting Forward Thinking #BMGen – 03
  108. 108. Photo by: Vujàdé Ltd. – Jasper Bouwsma “ Once you understand business models you can then start prototyping business models just like you prototype products. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder
  109. 109. HUMAN-CENTERED DESIGN ALLOWS US TO CREATE AND DELIVER SOLUTIONS BASED ON PEOPLE’S NEEDS © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  110. 110. G T E T OU THE OF ILD BU © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking NG I
  111. 111. Photo by: Vujàdé Ltd. – Jasper Bouwsma “ All truths are easy to understand once they are discovered; the point is to discover them. © Vujàdé Ltd. – Supporting Forward Thinking
  112. 112. AGENDA 3 Design Thinking & BMGen for Incubation i. Introduction Design Thinking ii. Exercise: a bicycle and USD1’000 iii. Vujàdé Principles © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  113. 113. Exercise You have a bicycle and USD1000.Prototype: •  3 Business Models in •  3 Minutes © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  114. 114. + © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  115. 115. 3’ © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  116. 116. BUZZZ © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking ZZ ZZ
  117. 117. 3’ 1’ 2’ © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  118. 118. “ Photo by: Vujàdé Ltd. – Jasper Bouwsma Logic will get you from A to B. Imagination will take you everywhere © Vujàdé Ltd. – Supporting Forward Thinking Albert Einstein
  119. 119. AGENDA 3 Design Thinking & BMGen for Incubation i. Introduction Design Thinking ii. Exercise: a bicycle and USD1’000 iii. Vujàdé Principles © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  120. 120. THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITIONS Guess Guess Gues s s KEY RESOURCES CHANNELS ss Gue Guess Guess s ues G Gues s COST STRUCTURE Guess Guess Alexander Osterwalder © Vujàdé Ltd. – Supporting Forward Thinking www.businessmodelgeneration.com ss Gue Gues Guess Guess CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS Guess Guess Gues s REVENUE STREAMS Gues s Guess Guess s Gues
  121. 121. Photo by: Vujàdé Ltd. – Jasper Bouwsma “ Get your facts first, then you can distort them as you please. © Vujàdé Ltd. – Supporting Forward Thinking
  122. 122. VUJÀDÉ PRINCIPLES THINGS WE BASE OUR WORK ON •  ITERATIVE PROCESS Through iteration you get smarter during your journey. Fail early, fail cheap! •  SHAKEN NOT STIRED Combine the best of both worlds. •  HOLY TRINITY Finding the sweet-spot between customer, business, and technology © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  123. 123. ITERATE ITERATE ITERATE HORIZONTAL ITERATION © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking VERTICAL ITERATION GET SMARTER DURING YOUR JOURNEY INCREASE INSIGHT
  124. 124. SHAKEN NOT STIRRED COMBINE THE BEST OF BOTH WORLDS NEW OLD VJD © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  125. 125. VUJÀDÉ THINKING (SHAKEN NOT STIRRED) © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  126. 126. HOLY TRINITY FINDING THE SWEET-SPOT CUSTOMER TECHNOLOGY © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking BUSINESS
  127. 127. HURRY… SLOWLY DEVELOPMENT OF INSIGHTS DURING VENTURES TIME © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  128. 128. DON’T FORGET THE RECYCLE BIN © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  129. 129. Photo by: Vujàdé Ltd. – Jasper Bouwsma “ “Ultimately, there needs to be some gravitational force that pulls it all together. Otherwise, you can get great pieces of technology all floating around the universe, but it doesn’t add up to much” © Vujàdé Ltd. – Supporting Forward Thinking Steve Jobs
  130. 130. AGENDA 1 Introduction Business Model Canvas | #BMGen 2 Design Thinking: Prototyping and Iteration 3 Levels of Mastery © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  131. 131. © Vujàdé Ltd. – Supporting Forward Thinking 1
  132. 132. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 1
  133. 133. ELECTRICITY: 50Y REFRIGERATOR: 40Y PC: 30Y MOBILE PHONE: 25Y INTERNET: 20Y DIESE GRAPH SHOWS TWO THINGS: 1) TECHNOLOGIES ARE BEING ADOPTED QUICKER 2) MORE TECHNOLOGIES ARE BEING ADOPTED © Vujàdé Ltd. – Supporting Forward Thinking Slide | 1
  134. 134. FACEBOOK: 7Y SCHWEIZ: 2’934’700/MONAT (38.71% DER BEVÖLKERUNG) WELTWEIT: 979’648’940/MONAT © Vujàdé Ltd. – Supporting Forward Thinking (7.2% DER WELTBEVÖLKERUNG) Slide | 1
  135. 135. http://blogs.hbr.org/2013/11/the-pace-of-technology-adoption-is-speeding-up/? utm_source=Socialflow&utm_medium=Tweet&utm_campaign=Socialflow © Vujàdé Ltd. – Supporting Forward Thinking Slide | 1
  136. 136. © Vujàdé Ltd. – Supporting Forward Thinking
  137. 137. VIDEO BUSINESS MODEL MASTERY © Vujàdé Ltd. – Supporting Forward Thinking
  138. 138. “ In exponential times, if you improve your performance incrementally YOU FALL BEHIND EXPONENTIALLY Curt Carlson, SRI International CEO © Vujàdé Ltd. – Supporting Forward Thinking ” Slide | 138
  139. 139. “ You may hate gravity, but gravity doesn't care Photo by: Vujàdé Ltd. – Jasper Bouwsma Clayton Christensen, Harvard Professor & Author © Vujàdé Ltd. – Supporting Forward Thinking
  140. 140. WRAP UP VJD © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  141. 141. REFLEXION DOCUMENT ON BIG STATTYS WITHIN YOUR GROUP: •  #BMGen: OR •  WHAT ARE YOUR 3 LEARNINGS ? •  WAYGTDOM? WHAT ARE YOU GOING TO DO ON MONDAY ? © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking ? + WHY ?
  142. 142. Photo by: Vujàdé Ltd. – Jasper Bouwsma “ © Vujàdé Ltd. – Supporting Forward Thinking Action is the foundational key to all success. Pablo Picasso 1888 - 1973 Spanish painter
  143. 143. Vujàdé Ltd. Visiting Address Elfenaustrasse 3 CH-2502 Biel/Bienne +41 (0)32 32 32 300 Online www.vujade.com contact@vujade.com VujadeLtd © Vujàdé Ltd. – Supporting Forward Thinking Photo by: Vujàdé Ltd – Jasper Bouwsma Postal Address P.O. Box 4 CH-3257 Grossaffoltern
  144. 144. SOME FURTHER METHODS © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  145. 145. FORESIGHT TECHNOLOGY REGULATORY TRENDS TRENDS SOCIETAL & SOCIAL-ECONOMIC CULTURAL TRENDS TRENDS KEY TRENDS COMPETITIVE ANALYSIS MARKET ANALYSIS SUPPLIERS & OTHER VALUE CHAIN ACTORS MARKET SEGMENTS STAKEHOLDERS COMPETITORS (INCUMBENTS) NEEDS & DEMAND INDUSTRY FORCES MARKET FORCES NEW ENTRANTS (INSURGENTS) SWITCHING COSTS SUBSTITUTE PRODUCTS & SERVICES REVENUE ATTRACTIVENESS MACRO ECONOMIC FORCES GLOBAL MARKET CONDITIONS CAPITAL MARKETS COMMODITIES & ECONOMIC OTHER RESOURCES INFRASTRUCTURE MACRO-ECONOMICS © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking MARKET ISSUES
  146. 146. © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  147. 147. CUSTOMER FOCUS STRATEGYZER.COM © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  148. 148. CUSTOMER FOCUS STRATEGYZER.COM © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  149. 149. CUSTOMER FOCUS STRATEGYZER.COM © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  150. 150. CUSTOMER FOCUS STRATEGYZER.COM © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  151. 151. CUSTOMER FOCUS STRATEGYZER.COM © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
  152. 152. THE VALUE PROPOSITION CANVAS GAIN CREATORS GAINS CUSTOMER JOBS PRODUCTS & SERVICES PAIN RELIEVERS www.businessmodelgeneration.com © Vujàdé Ltd. – Supporting Forward Thinking PAINS Slide | 152
  153. 153. THE VALUE PROPOSITION CANVAS GAIN CREATORS 4a 3.a 4b GAINS 2b 1a 1a CUSTOMER 1b JOBS PRODUCTS .b 3 & SERVICES 4c 3.c 4d PAIN RELIEVERS 4e www.businessmodelgeneration.com © Vujàdé Ltd. – Supporting Forward Thinking 2c PAINS 2e 1c 2d Slide | 153
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×