Workshop Buisness Model Canvas & Lean Start-up
What is it?
Lean Start-up and Business Model Generation are both new concepts on how to build start-ups and drive innovation. The former is based on a book from Eric Ries (USA), the latter on a book by Alexander Osterwalder & Yves Pigneur (CH).
Both value experimentation higher than elaborate planning, customer feedback higher than intuition, and iterative step-by-step development higher than a “big design up front” product development.
Why should you attend?
Traditional processes focused around the writing of business plans are passé. Instead business development is all about prototyping, iterating and testing. We will provide you with insight to the concepts “Lean Start-up” as well as “Business Model Generation”.
We will demonstrate the application of the Lean Startup methods as well as provide you with insight from successful and failed business models from a huge variety of companies and industries.
Design thinking: prototyping and iteration
The myth goes that the more perseverance, brilliance, good timing and a good product, the higher the chance for success. Fredi will show you why exactly the opposite is true: Survival and, even more so, success are highly correlated with the successful application of the "Build-Measure-Learn Feedback Loop". He will give examples of how you can deliver more business value earlier and with less risks by testing everything as soon as possible using a so-called Minimum Viable Product.
Through interactive exercises Jasper will get you quickly comfortable with the Business Model Canvas for prototyping and offer you an understanding of related tools and utilities.
Speakers in Zurich 11.12.2013
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