2012.11.13 FAME CPH BMgen Introduction
 

2012.11.13 FAME CPH BMgen Introduction

on

  • 642 views

Vujàdé Ltd was invited to give a short introduction on Business Modelling based on Alexander Osterwalder's #BMgen book at the first FAME* event in Copenhagen. ...

Vujàdé Ltd was invited to give a short introduction on Business Modelling based on Alexander Osterwalder's #BMgen book at the first FAME* event in Copenhagen.
* http://bwcon.de/fame.html
FAME Financing Network: der Kreativwirtschaft den Zugang zu Risikokapital ermöglichen

Statistics

Views

Total Views
642
Views on SlideShare
639
Embed Views
3

Actions

Likes
2
Downloads
7
Comments
0

1 Embed 3

http://www.linkedin.com 3

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

2012.11.13 FAME CPH BMgen Introduction 2012.11.13 FAME CPH BMgen Introduction Presentation Transcript

  • ss ! sine ! Bu Mo del on! ! ratniguage G ene la s mmon discus s. ! A co lop and n team ve i to de o dels ne ss m busi Photo by: Vujàdé Ltd. – Jasper Bouwsma Jasp FAME Works ! Bou er ! Copen hop! w nder sma! Fou hagen, Vujà & CE Denma O ! rk dé L td.! 2012.11. ! 13!© Vujàdé Ltd. – Supporting Forward Thinking www.vujade.com Slide |
  • Vu-jà-dé Vujàdé is the opposite of déjà-vu and refers to something that has not yet taken place or has not yet existed. Looking for new solutions. Critically questioning existing structures and behavior. Looking at something from a different or an unusual point of view. In other words: Vujàdé stands for innovation.© Vujàdé Ltd.Vujàdé Ltd Forward ThinkingPhoto by: – Supporting – Jasper Bouwsma Slide | 2
  • WHAT WE DO Photo by: Vujàdé Ltd. – Jasper Bouwsma WHO WE ARE© Vujàdé Ltd. – Supporting Forward Thinking www.vujade.com Slide |
  • À PROPOS 1. CORPORATE CONSULTING OUR PARTNERS: 2. STARTUP SUPPORT 3.  INCUBATION© Vujàdé Ltd. – Supporting Forward Thinking Slide | 4
  • Jasper Bouwsma Founder & CEO Vujàdé Ltd. Jasper Bouwsma is committed to supporting entrepreneurs, start-ups and established companies in bringing their innovation to market successfully. Through the combination of start-up and corporate activities, Jasper has a unique insight in innovation, the success factors and typical reasons for failure.  Jasper was born and raised in The Netherlands, studied International Business at the University of Maastricht (NL) and University of Fribourg (CH). In addition he took courses in Innovation Strategy and Management at MIT Sloan (Boston, USA) and Stanford Research Institute (Menlo Park, USA). Since 2009, Jasper is a visiting lecturer at the Center for Entrepreneurial Excellence at the University of St. Gallen. Until early 2008 he worked for the Swiss national telecommunications provider Swisscom where he initiated and led its incubation activities as Head of Incubation.  He lives with his wife, two daughters, and son outside of Bern, Switzerland.© Vujàdé Ltd.Vujàdé Ltd Forward ThinkingPhoto by: – Supporting – Jasper Bouwsma Slide | 5
  • TODAY’S TOPIC© Vujàdé Ltd. – Supporting Forward Thinking Slide | 6
  • Business Modeling© Vujàdé Ltd. – Supporting Forward Thinking Slide | 7
  • Business Modeling “Tomorrow there will be free beer”!© Vujàdé Ltd. – Supporting Forward Thinking Slide | 8
  • Alexander Osterwalder Probably the most successful Swiss Business Book author.© Vujàdé Ltd. – Supporting Forward Thinking Slide | 9
  • Insert Photo of book with Jasper’s Name. Co-Created by An amazing crowd of 470 practitioners from 45 countries.© Vujàdé Ltd. – Supporting Forward Thinking Slide | 10
  • AGENDA YOUR DEFINITION BUSINESS MODEL 1 2 3 9 BUILDING BLOCKS© Vujàdé Ltd. – Supporting Forward Thinking Slide | 11
  • F YIWATCH AND LISTEN.DON’T MAKE NOTES.THIS PRESENTATION HAS 64 SLIDESJUST DOWNLOAD IT AFTERWARDS ONWWW.SLIDESHARE.NET/VUJADE© Vujàdé Ltd. – Supporting Forward Thinking Slide | 12
  • QUESTIONHOW MUCH DOES1KG COFFEE COST Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking ? Slide Slide|| 13
  • © Vujàdé Ltd. – Supporting Forward Thinking Slide | 14
  • CHF4.95© Vujàdé Ltd. – Supporting Forward Thinking Slide | 15
  • CHF95.-© Vujàdé Ltd. – Supporting Forward Thinking Slide | 16
  • WHY HAS NESPRESSO BEEN SO SUCCESSFUL? ? Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking Slide Slide|| 17
  • NESPRESSO CHANGED THE BUSINESS MODEL FOR COFFEE Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking Slide Slide|| 18
  • RESULT 2011 USD3.2B (BY A SINGLE PRODUCT…) Note: Expectation 2012 USD4.0B! Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking Slide Slide|| 19
  • Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking Slide Slide|| 20
  • Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking Slide Slide|| 21
  • WHAT IS A BUSINESS MODEL ? Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking Slide Slide|| 22
  • 60 SECONDS PAIRS OF 2 Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking Slide Slide|| 23
  • A BUSINESS MODEL DESCRIBES THE RATIONALE OF HOW AN ORGANIZATION CREATES, DELIVERS, AND CAPTURES VALUE Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking Slide Slide|| 24
  • REVENUE MODEL ≠ BUSINESS MODEL Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking Slide Slide|| 25
  • AGENDA YOUR DEFINITION BUSINESS MODEL 1 2 3 9 BUILDING BLOCKS© Vujàdé Ltd. – Supporting Forward Thinking Slide | 26
  • © Vujàdé Ltd. – Supporting Forward Thinking Slide | 27
  • Business Model Canvas: Creating a common language for business modeling.© Vujàdé Ltd. – Supporting Forward Thinking Slide | 28
  • © Vujàdé Ltd. – Supporting Forward Thinking Slide | 29
  • THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com© Vujàdé Ltd. – Supporting Forward Thinking Slide | 30
  • CUSTOMER SEGMENTS Photo by: Vujàdé Ltd – Jasper Bouwsma The target audience for a business products and services.© Vujàdé Ltd. – Supporting Forward Thinking Slide | 31
  • THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com© Vujàdé Ltd. – Supporting Forward Thinking Slide | 32
  • VALUE PROPOSITION Photo by: Vujàdé Ltd – Jasper Bouwsma Photo by: Vujàdé Ltd – Jasper Bouwsma The products and services a business offers (Your Elevator Pitch)© Vujàdé Ltd. – Supporting Forward Thinking Slide | 33
  • VALUE PROPOSITION “ The vacuum cleaner that doesn’t lose suction. ”© Vujàdé Ltd. – Supporting Forward Thinking Slide | 34
  • Nokia’s Value Proposition© Vujàdé Ltd. – Supporting Forward Thinking Slide | 35
  • THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com© Vujàdé Ltd. – Supporting Forward Thinking Slide | 36
  • CUSTOMER RELATIONSHIP Photo by: Satbir Singh Photo by: Vujàdé Ltd – Jasper Bouwsma The links a company establishes between itself and its different customer segments.© Vujàdé Ltd. – Supporting Forward Thinking Slide | 37
  • THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com© Vujàdé Ltd. – Supporting Forward Thinking Slide | 38
  • CHANNELS The means by which a company delivers products and services to customers.© Vujàdé Ltd. – Supporting Forward Thinking Slide | 39
  • CHANNELS Photo by: Vujàdé Ltd – Jasper Bouwsma Remark: think beyond the value chain and include all the touch points you have with your customers.© Vujàdé Ltd. – Supporting Forward Thinking Slide | 40
  • THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com© Vujàdé Ltd. – Supporting Forward Thinking Slide | 41
  • REVENUE STREAMS Photo by: Vujàdé Ltd – Jasper Bouwsma The way a company makes money through a variety of revenue flows.© Vujàdé Ltd. – Supporting Forward Thinking Slide | 42
  • THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com© Vujàdé Ltd. – Supporting Forward Thinking Slide | 43
  • KEY ACTIVITIES Key activities are the activities you need to perform in order to bring your value proposition to your customer segments.© Vujàdé Ltd. – Supporting Forward Thinking Slide | 44
  • THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com© Vujàdé Ltd. – Supporting Forward Thinking Slide | 45
  • KEY RESOURCES Photo by: Vujàdé Ltd – Jasper Bouwsma Key resources are the assets required to offer and deliver your value proposition to your customer segments.© Vujàdé Ltd. – Supporting Forward Thinking Slide | 46
  • THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com© Vujàdé Ltd. – Supporting Forward Thinking Slide | 47
  • KEY PARTNERS Photo by: Theen Photo by: “How Much?” Che Some activities are outsourced and some resources are acquired outside the enterprise.© Vujàdé Ltd. – Supporting Forward Thinking Slide | 48
  • THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com© Vujàdé Ltd. – Supporting Forward Thinking Slide | 49
  • COST STRUCTURE Photo by: Theen “How Much?” The monetary consequences of the means employed in the business model.© Vujàdé Ltd. – Supporting Forward Thinking Slide | 50
  • THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com© Vujàdé Ltd. – Supporting Forward Thinking Slide | 51
  • THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com© Vujàdé Ltd. – Supporting Forward Thinking Slide | 52
  • THE BUSINESS MODEL CANVAS KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER PROPOSITIONS RELATIONSHIP SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS Alexander Osterwalder www.businessmodelgeneration.com© Vujàdé Ltd. – Supporting Forward Thinking Slide | 53
  • THE BUSINESS MODEL CANVAS SCHLÜSSEL- SCHLÜSSEL- WERTANGEBOT KUNDEN- KUNDEN AKTIVITÄTEN i ng! PARTNER Market BEZIEHUNGEN SEGMENTE Machine! N- Club! Produz- Produ k- enten! tion! Haus- halte! PateSCHLÜSSEL- - nts Patente! ! stri KANÄLE ! Di RESSOURCEN Call ! er Geschäfts ons- Cent N.com! buti le! kunden! nä Produk- ka tions- Store Einzel- anlage! Marke! s! handel! KOSTENSTRUKTUR EINNAHMEQUELLEN Produk- Distri- Marke ting! Machin Kapsel ! tion! ! e! bution Alexander Osterwalder www.businessmodelgeneration.com© Vujàdé Ltd. – Supporting Forward Thinking Slide | 54
  • © Vujàdé Ltd. – Supporting Forward Thinking Slide | 55
  • THE RIGHT BUSINESS MODEL CAN BE THE DIFFERENCE BETWEEN SUCCESS AND FAILURE FOR EXACTLY THE SAME TECHNOLOGY OR PRODUCT Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking Slide Slide|| 56
  • WHY WILL NESPRESSO EVEN BE MORE SUCCESSFUL? ? Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking Slide Slide|| 57
  • Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking Slide Slide|| 58
  • © Vujàdé Ltd. – Supporting Forward Thinking Slide | 59
  • AGENDA 9 BUILDING BLOCKS KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS “ A BUSINESS MODEL DESCRIBES THE RATIONALE OF HOW AN ORGANIZATION KEY RESOURCES CHANNELS CREATES, DELIVERS, AND CAPTURES VALUE “ COST STRUCTURE REVENUE STREAMS YOUR DEFINITION BUSINESS MODEL 1 2 3 9 BUILDING BLOCKS THE RIGHT BUSINESS MODEL CAN BE THE DIFFERENCE BETWEEN SUCCESS AND FAILURE FOR EXACTLY THE SAME TECHNOLOGY OR PRODUCT© Vujàdé Ltd. – Supporting Forward Thinking Slide | 60
  • “ In times of change learners inherit the earth; while the learned find themselves beautifully equipped to deal with aPhoto by: Vujàdé Ltd. – Jasper Bouwsma world that no longer exists. Eric Hoffer, (July 25, 1902 – May 21, 1983) © Vujàdé Ltd. – Supporting Forward Thinking American social writer and philosopher Slide |
  • © Vujàdé Ltd. – Supporting Forward Thinking Slide | 62
  • Vujàdé Ltd. Postal Address P.O. Box 4 CH-3257 Grossaffolterm Visiting Address Photo by: Vujàdé Ltd – Jasper Bouwsma Elfenaustrasse 13 CH-2502 Biel/Bienne +41 (0)32 32 32 300 Online www.vujade.com contact@vujade.com VujadeLtd© Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • See Slide our Sha r www And re.net/vuede!! .slid esha Enjo ja y ! :)! VUJÀDÉ LTD COLLECTION OF BUSINESS MODEL CANVASES Photo by: Vujàdé Ltd. – Jasper Bouwsma© Vujàdé Ltd. – Supporting Forward Thinking www.vujade.com Slide |
  • See Slide our Sha r www And re.net/vuede!! .slid esha Enjo ja y ! :)!© Vujàdé Ltd. – Supporting Forward Thinking Slide | 65