20110329 Startsummit Sustainovation
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This is the presentation from our workshop during the StartSummit at HSG St. Gallen. Our topic was: Sustainovation – Which innovations are required for corporations to actually become sustainable?

This is the presentation from our workshop during the StartSummit at HSG St. Gallen. Our topic was: Sustainovation – Which innovations are required for corporations to actually become sustainable?

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20110329 Startsummit Sustainovation Presentation Transcript

  • 1. STARTSUMMITSUSTAINOVATIONWORKSHOP Photo by: Vujàdé Ltd. – Jasper BouwsmaST. GALLEN | 20110329© Vujàdé Ltd. – Supporting Forward Thinking www.vujade.com Slide |
  • 2. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 2
  • 3. TIME TO LEAVE YOUR Photo by: Vujàdé Ltd. – Jasper Bouwsma FOOTPRINT© Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 4. TIME TO ERASE YOUR Photo by: Vujàdé Ltd. – Jasper Bouwsma CARBON FOOTPRINT© Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 5. Dear Participants Vujàdé Ltd. is convinced that sustainability will become an issue of global relevance in future. Whereas in former times, being green was only an issue for a small group of people, the sustainability movement has reached a critical mass. Today, being sustainable has not only an ecological but also an economic, social and cultural dimension. We believe, in order to stay competitive, corporations have to adapt to this demand. But: How must companies adapt? Which innovations are required for carrying out these changes? What is necessary for different stakeholders to collaborate in efficient ways? To summarize: How should we sustainovate? After presenting our perspective as well as our provocation, we would like to engage with the participants by both listening to their point of views and discussing their reactions. By doing so, we will cover the entire room with post-its. We will use different models in order to structure and visualize our results. During the second part of the workshop, we would like to develop a generic action plan that should support corporations in their effort to achieve sustainovation. Cheers, Jasper Bouwsma© Vujàdé Ltd. – Supporting Forward Thinking Ltd. Founder Vujàdé Slide | 5
  • 6. Solution A team’s activity dashboard and homepage Fjord, Swisscom, Jokko Korhonen © 2007 - Confidential Page 6
  • 7. Hi! Introduction Why are you About This WS is not here? Vujàdé Ltd. about Japan Why you are here? Definition What do you What others Sustainability think it is? think it is? Define & Discuss Let’s look at: Apple Models Action Nespresso Value Chain Sustainovation Case Studies Migros TBL McDonalds (triple bottom line) Swisscom© Vujàdé Ltd. – Supporting Forward Thinking Slide | 7
  • 8. # GAME RULESPhoto by: Vujàdé Supporting Forward Thinking © Vujàdé Ltd. – Ltd. – Jasper Bouwsma Slide | 8
  • 9. Hi! Introduction Why are you About This WS is not here? Vujàdé Ltd. about Japan Why you are here? Definition What do you What others Sustainability think it is? think it is? Define & Discuss Let’s look at: Apple Models Action Nespresso Value Chain Sustainovation Case Studies Migros TBL McDonalds (triple bottom line) Swisscom© Vujàdé Ltd. – Supporting Forward Thinking Slide | 9
  • 10. WHY ARE YOU HERE© Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 11. WHY YOU ARE HERE© Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 12. # GOAL / OBJECTIVEVujàdé Ltd. wants to expand its activities* in the field ofsustainability, since we see how companies from largeto small are having difficulties in dealing with thecomplexity of the topic.We would like to make use of this StartSummit todiscuss sustainability and the importance of innovationas the sole tool for achieving a better world.Vujàdé Ltd. calls this combination “sustainovation” andwould like to explore, together with you, theopportunities this domain contains.* Vujàdé Ltd.’s activities:- Consulting- Startup Support- Incubation © Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 13. Hi! Introduction Why are you About This WS is not here? Vujàdé Ltd. about Japan Why you are here? Definition What do you What others Sustainability think it is? think it is? Define & Discuss Let’s look at: Apple Models Action Nespresso Value Chain Sustainovation Case Studies Migros TBL McDonalds (triple bottom line) Swisscom© Vujàdé Ltd. – Supporting Forward Thinking Slide | 13
  • 14. #201103 SUSTAINABILITY11© Vujàdé Ltd. – Supporting Forward Thinking Slide | 14
  • 15. WE WILL PUBLISH THESLIDES ABOUT JAPAN AND THE NUCLEAR DISASTER ON SLIDESHARE IN OUR A SPECIAL 201103 PRESENTATION.STAY TUNED TO BE INFORMED http://www.slideshare.net/vujade/© Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 16. Hi! Introduction Why are you About This WS is not here? Vujàdé Ltd. about Japan Why you are here? Definition What do you What others Sustainability think it is? think it is? Define & Discuss Let’s look at: Apple Models Action Nespresso Value Chain Sustainovation Case Studies Migros TBL McDonalds (triple bottom line) Swisscom© Vujàdé Ltd. – Supporting Forward Thinking Slide | 16
  • 17. WHAT WE DO WHO WE ARE Photo by: Vujàdé Ltd. – Jasper Bouwsma© Vujàdé Ltd. – Supporting Forward Thinking www.vujade.com Slide |
  • 18. Vu-jà-dé Vujàdé is the opposite of déjà-vu and refers to something that has not yet taken place or has not yet existed. Looking for new solutions. Critically questioning existing structures and behavior. Looking at something from a different or an unusual point of view. In other words: Vujàdé stands for innovation.Photo by: Vujàdé Supporting Forward Thinking © Vujàdé Ltd. – Ltd – Jasper Bouwsma Slide | 18
  • 19. À PROPOS 1. CORPORATE CONSULTING 2. STARTUP SUPORT 3. INCUBATION OUR PARTNERS:© Vujàdé Ltd. – Supporting Forward Thinking Slide | 19
  • 20. “ In times of change learners inherit the earth; while the learned find themselves beautifully equipped to deal with aPhoto by: Vujàdé Ltd. – Jasper Bouwsma ” world that no longer exists. Eric Hoffer, (July 25, 1902 – May 21, 1983) American social writer and philosopher © Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 21. THIS PRESENTATION IS LICENSED ACCORDING TO A CC-BY-SA LICENSE This license lets you remix, tweak, and build upon our work even for commercial reasons, as long as you credit us and license your new creations under these identical terms.Photo by: Vujàdé Supporting Forward Thinking © Vujàdé Ltd. – Ltd – Jasper Bouwsma Slide |
  • 22. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 22
  • 23. Vujàdé Ltd.Postal AddressP.O. Box 4CH-3257 GrossaffoltermVisiting Address Photo by: Vujàdé Ltd – Jasper BouwsmaGutenbergstrasse 9CH-3011 Bern+41 (0)31 381 50 80Onlinewww.vujade.comcontact@vujade.comVujadeLtd © Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 24. Hi! Introduction Why are you About This WS is not here? Vujàdé Ltd. about Japan Why you are here? Definition What do you What others Sustainability think it is? think it is? Define & Discuss Let’s look at: Apple Models Action Nespresso Value Chain Sustainovation Case Studies Migros TBL McDonalds (triple bottom line) Swisscom© Vujàdé Ltd. – Supporting Forward Thinking Slide | 24
  • 25. Hi! Introduction Why are you About This WS is not here? Vujàdé Ltd. about Japan Why you are here? Definition What do you What others Sustainability think it is? think it is? Define & Discuss Let’s look at: Apple Models Action Nespresso Value Chain Sustainovation Case Studies Migros TBL McDonalds (triple bottom line) Swisscom© Vujàdé Ltd. – Supporting Forward Thinking Slide | 25
  • 26. WHAT DO YOU THINK© Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 27. Hi! Introduction Why are you About This WS is not here? Vujàdé Ltd. about Japan Why you are here? Definition What do you What others Sustainability think it is? think it is? Define & Discuss Let’s look at: Apple Models Action Nespresso Value Chain Sustainovation Case Studies Migros TBL McDonalds (triple bottom line) Swisscom© Vujàdé Ltd. – Supporting Forward Thinking Slide | 27
  • 28. WHAT OTHERS THINK© Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 29. # # Sustainability Innovation # Technology # Society # Economy # TOPICS # PoliticsPhoto by: Vujàdé Supporting Forward Thinking © Vujàdé Ltd. – Ltd. – Jasper Bouwsma Slide | 29
  • 30. # 1986 04 SUSTAINABILITY 26 Photo by: svaboBirkenstock Etage © Vujàdé Ltd. – Supporting Forward Thinking Slide | 30
  • 31. # SUSTAINABILITYDie Schweizer sind Weltmeister im konsequentenRecycling: 2003 wurden 47% aller Haushaltabfällerezykliert: 96% Glas, 90% Aluminium, 77% Papier, 76% PET,85%Vujàdé Ltd. –Aludosen sowie 75 % Stahl- oder Weissblech © – 90% Supporting Forward Thinking Slide | 31
  • 32. # SUSTAINABILITYPhoto by: Vujàdé Ltd. – Jasper Bouwsma © Vujàdé Ltd. – Supporting Forward Thinking Slide | 32
  • 33. # 2011 03 SOCIETY 27 自粛@NYTimes: Post-Tsunami Japan Turns Away From Excess -http://nyti.ms/e0IsXL #jishuku © Vujàdé Ltd. – Supporting Forward Thinking Slide | 33
  • 34. # 2011 02 TECHNOLOGY 11Weapons of Mass Communication: internet and mobilephones, facebook, youtube, smartphones & Twitter arethe Vujàdé Ltd. – Supporting Forward Thinking © new weapons of Revolution Slide | 34
  • 35. # 2011 02 POLITICS 08 Photo by: magharebiaA picture that will always be remembered as the Egyptianrevolution at Tahrir Square © Vujàdé Ltd. – Supporting Forward Thinking Slide | 35
  • 36. # 2011 03 ECONOMY 28@TheGuardian Campaign via social media networks blocksDutch bankers bonuses bit.ly/eejO3M An online campaignoverturned INGsForward Thinking pay policy… © Vujàdé Ltd. – Supporting executive Slide | 36
  • 37. # 2010 04 SUSTAINABILITY 20Beyond Petroleum... 13 dead, 4.9M barrels spilled in 89days polluting 68k sq mi of sea and marshlandhttp://bit.ly/gsYfKt Thinking © Vujàdé Ltd. – Supporting Forward Slide | 37
  • 38. © Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 39. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 39
  • 40. # 2010 05 SUSTAINABILITY 20 Photo by: TumbenhaurTesla buys former Toyota factory in Fremont to build theirModel S car for 2012. http://bit.ly/fOc63p © Vujàdé Ltd. – Supporting Forward Thinking Slide | 40
  • 41. # 2011 03 SUSTAINABILITY 15Photo by: Vujàdé Ltd. – Jasper BouwsmaE10 Germany: a wonderful example of a “sustainable”product gone wrong. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 41
  • 42. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 42
  • 43. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 43
  • 44. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 44
  • 45. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 45
  • 46. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 46
  • 47. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 47
  • 48. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 48
  • 49. # SUSTAINABILITY Photo by: Oliver RaupachWind energy, many people are against obstructions in thelandscape © Vujàdé Ltd. – Supporting Forward Thinking Slide | 49
  • 50. # SUSTAINABILITY Photo by: Oliver RaupachSolar slowly reaches scalability and prices are decreasingas a consequence. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 50
  • 51. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 51
  • 52. Photo by: Vujàdé Supporting Forward Thinking © Vujàdé Ltd. – Ltd. – Jasper Bouwsma Slide | 52
  • 53. # 2011 03 SUSTAINABILITY 15E10 Germany: a wonderful example of a “sustainable”product gone wrong. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 53
  • 54. # 2010 12 SUSTAINABILITY 02#COP16: Cancun or Can’t Cun? After COP15 again a meagerresult. When single nations can veto an outcome nothingwillVujàdé Ltd.happen. Thinking © ever – Supporting Forward Slide | 54
  • 55. # 2011 01 SUSTAINABILITY 21Swiss government’s Doris Leuthard launches a new“Raumplanungskonzept” © Vujàdé Ltd. – Supporting Forward Thinking Slide | 55
  • 56. # 2011 02 SUSTAINABILITY 10 Photo by: svaboHmm this is not the way ski slopes should look like inFebruary... Lots of ski-regions already suffer financiallyfrom the bad season.Thinking © Vujàdé Ltd. – Supporting Forward Slide | 56
  • 57. ARE WE RIGHTWHEN WE THINK TO OBSERVE A Photo by: Vujàdé Ltd. – Jasper BouwsmaPARADIGM SHIFT ?© Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 58. © Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 59. © Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 60. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 60
  • 61. The Blueprint of a better kind of business1. Step One: Loss Advantage From Value Chains to Value Cycles2. Step two: Responsiveness From Value Propositions to Value Conversations3. Step three: Resilience From Strategy to Philosophy4. Step four: Creativity From Protecting a Marketplace to Completing a Marketplace5. Step five: Difference From Goods to Betters6. Step six: Constructive Strategy From Dumb Growth to Smart Growth. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 61
  • 62. ARE WE GOING MAINSTREAM WITH SUSTAINABILITY ?© Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 63. Hi! Introduction Why are you About This WS is not here? Vujàdé Ltd. about Japan Why you are here? Definition What do you What others Sustainability think it is? think it is? Define & Discuss Let’s look at: Apple Models Action Nespresso Value Chain Sustainovation Case Studies Migros TBL McDonalds (triple bottom line) Swisscom© Vujàdé Ltd. – Supporting Forward Thinking Slide | 63
  • 64. Hi! Introduction Why are you AboutThis workshop is here? Vujàdé Ltd.not about Japan Why you are here? Definition What do you What others Sustainability think it is? think it is? Define & Discuss Let’s look at: Apple Models Action Nespresso Value Chain Sustainovation Case Studies Migros TBL McDonalds (triple bottom line) Swisscom© Vujàdé Ltd. – Supporting Forward Thinking Slide | 64
  • 65. Let’s look at a number of different companies:1. Do you find these companies sustainable or not?2. How does sustainability differ among industries?3. (How) Can these companies create a value cycle?4. Where lies the main opportunities for sustainability for these companies? © Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 66. Hi! Introduction Why are you About This WS is not here? Vujàdé Ltd. about Japan Why you are here? Definition What do you What others Sustainability think it is? think it is? Define & Discuss Let’s look at: Apple Models Action Nespresso Value Chain Sustainovation Case Studies Migros TBL McDonalds (triple bottom line) Swisscom© Vujàdé Ltd. – Supporting Forward Thinking Slide | 66
  • 67. BUT MORE IMPORTANT: WHICH OPPORTUNITIES LEAVES THIS FOR Photo by: Vujàdé Ltd. – Jasper Bouwsma ENTREPRENEURS ?© Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 68. © Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 69. Photo by: Vujàdé Supporting Forward Thinking © Vujàdé Ltd. – Ltd. – Jasper Bouwsma Slide | 69
  • 70. “ Because you cant do todays job with yesterdays methods and be in business tomorrow.Photo by: Vujàdé Supporting Forward Thinking © Vujàdé Ltd. – Ltd – Jasper Bouwsma ” Slide | 70
  • 71. “ Nothing endures but change.Photo by: Vujàdé Ltd. – Jasper Bouwsma © Vujàdé Ltd. – Supporting Forward Thinking Heraclitus, c.535 BC - 475 BC Greek philosopher ” Slide |
  • 72. “ It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.Photo by: Vujàdé Ltd. – Jasper Bouwsma © Vujàdé Ltd. – Supporting Forward Thinking Charles Darwin (1809-1882) English Naturalist ” Slide |
  • 73. Vujàdé Ltd.Postal AddressP.O. Box 4CH-3257 GrossaffoltermVisiting Address Photo by: Vujàdé Ltd – Jasper BouwsmaGutenbergstrasse 9CH-3011 Bern+41 (0)31 381 50 80Onlinewww.vujade.comcontact@vujade.comVujadeLtd © Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 74. BACKUP© Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 75. *© Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 76. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 76
  • 77. http://www.greenpeace.org/international/en/news/features/Greener-electronics-guide-updated/© Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 78. http://www.greenpeace.org/international/en/news/features/Greener-electronics-guide-updated/© Vujàdé Ltd. – Supporting Forward Thinking Slide | 78
  • 79. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 79
  • 80. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 80
  • 81. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 81
  • 82. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 82
  • 83. # SUSTAINABILITY© Vujàdé Ltd. – Supporting Forward Thinking Slide | 83
  • 84. © Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 85. # SUSTAINABILITY© Vujàdé Ltd. – Supporting Forward Thinking Slide | 85
  • 86. © Vujàdé Ltd. – Supporting Forward Thinking Slide |
  • 87. # SUSTAINABILITY© Vujàdé Ltd. – Supporting Forward Thinking Slide | 87
  • 88. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 88
  • 89. # SUSTAINABILITY© Vujàdé Ltd. – Supporting Forward Thinking Slide | 89
  • 90. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 90
  • 91. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 91
  • 92. © Vujàdé Ltd. – Supporting Forward Thinking Slide | 92