E-commerce           andGroupon-like with Magento              Nguyen Vu Hung, HanoiLUG              2012/01/             ...
Agenda1. Self Introduction2. Business Model3. Revenue Model4. Views of Sellers and Buyers5. Groupon-likes in Vietnam6. Gro...
Agenda (2)1. Self Introduction2. Business Model3. Revenue Model4. Views of Sellers and Buyers5. Groupon-likes in Vietnam6....
Self Introduction●   A FOSS activist●   Offshore software development●   System Adminnistrator●   High Availability Engine...
OverchargedGROUPON BUSINESS MODEL                                                                                         ...
A BETTER BUSINESS MODEL                                              ●                                                    ...
NEW REVENUE MODEL  Customer signs   with Groupon                                                   Deal reaches           ...
Business Model Keypoints●   Free on submission for merchants●   Pay for top posting●   Social marketing●   Printed/Mail/SM...
ECONOMIC CHARACTERISTICSNegatives                                    Plusses• Lack of network effect                     •...
Sellers views●    Benefits (compared to Groupon)    ●        Online marketing cheaper than Groupon    ●        Be able to ...
MERCHANT PERSPECTIVE ON CUSTOMER INTERACTION                                         Get customer to follow on          Ad...
Muachung: Backed up by a big media commany: VC CORP
Backed up by diadiem.com, and a PR commany in the group
Social network marketing
With phununet
MagentoMain Features:CheckoutPayment (Bảo Kim, Ngân Lượng)Customer AccountOrder ManagementMobileMulti Store
The Problems with Groupon●   High Commission●   Unstable●   Can not secure customers●   Not really effective PR
Related topics●   Traditional Marketing (Newspaper, TV)●   Digital Marketing●   Media Backup●   Social networking (Faceboo...
Xu Hướng Công Nghệ●   Mobile●   Tablet●   Cloud●   Ảo hóa●   iOS/Android●   HTML5
Định Hướng Nghề Nghiệp●   Kỹ năng    ●   Kỹ thuật    ●   Phi kỹ thuật
Lựa Chọn Ngôn Ngữ●   C#●   Java●   PHP●   C++●   Ruby, Python●   Bash?●   COBOL
Xu Hướng Mở●   Free and Open Source Software    ●   Google: FOSS business model●   Xã hội hóa nội dung    ●   Wikipedia   ...
Cồng Đồng Mã Mở Việt Nam●   Cộng đồng    ●   Lugs        –   Vietlug, HanoiLug, SaigonLug, Ubuntu-VN    ●   VFOSSA    ●   ...
Các Vấn Đề Khác●   SNS●   Digital marketing●   Bảo mật●   Tối ưu hóa●   High Availability
Thank you                       Q&Ahttp://slidesha.re/sdKrfJ               Nguyen Vu Hung, HanoiLUG               Email: v...
References●   http://www.magentovietnam.com/●   http://www.sieumua.com/●   http://www.magentocommerce.com/●   “A study on ...
E-commerce           andGroupon-like with Magento              Nguyen Vu Hung, HanoiLUG              2011/12/17           ...
E-commerce and its Trend (AITI APTECH)
E-commerce and its Trend (AITI APTECH)
E-commerce and its Trend (AITI APTECH)
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E-commerce and its Trend (AITI APTECH)

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E-commerce and its Trend (AITI APTECH)

  1. 1. E-commerce andGroupon-like with Magento Nguyen Vu Hung, HanoiLUG 2012/01/ AITI-APTECH, Hanoi
  2. 2. Agenda1. Self Introduction2. Business Model3. Revenue Model4. Views of Sellers and Buyers5. Groupon-likes in Vietnam6. Groupon-like with Magento7. So, what are the problems8. Related topics8. A New Business Model9. Q&A
  3. 3. Agenda (2)1. Self Introduction2. Business Model3. Revenue Model4. Views of Sellers and Buyers5. Groupon-likes in Vietnam6. Groupon-like with Magento7. So, what are the problems8. Related topics8. A New Business Model9. Q&A
  4. 4. Self Introduction● A FOSS activist● Offshore software development● System Adminnistrator● High Availability Engineer● 2 years working with Magento● About to start a new business with Magento
  5. 5. OverchargedGROUPON BUSINESS MODEL Can not secure buyers Customer signs with Groupon Deal reaches critical mass Customers pay Groupon Groupon Customer features redeems deal coupon at Merchant Groupon pays merchant signs up merchant share Payments spread out in 3 installments over lifecycle of deal, leading Groupon Notable sources: with negative working capital http://primitus.com/blog/whats-the-secret-success-of-groupon/
  6. 6. A BETTER BUSINESS MODEL ● Customers show “coupon” at merchants to get discounted ● No payment needed Customer signs with Groupon Deal reaches critical mass Customers pay Groupon Groupo Customer n redeems feature coupon at Merchant s deal Groupon pays merchant signs up merchant share Payments spread out in 3 installments over lifecycle of deal, leading Groupon Notable sources: with negative working capitalhttp://primitus.com/blog/whats-the-secret-success-of-groupon/
  7. 7. NEW REVENUE MODEL Customer signs with Groupon Deal reaches critical mass Customers pay Groupon Groupo Customer n redeems feature coupon at Merchant s deal Groupon pays merchant signs up merchant share Payments spread out in 3 Revenue = Advertisment. installments over lifecycle of deal, leading Groupon Notable sources: with negative working capitalhttp://primitus.com/blog/whats-the-secret-success-of-groupon/
  8. 8. Business Model Keypoints● Free on submission for merchants● Pay for top posting● Social marketing● Printed/Mail/SMS based scout/discount ● Directly sent to user’s email – OSOS takes no commission, cheaper for customers and merchants● Product Review● Users’ feedback (non-biased) ● Feedback ranking, lottery for writing feedback (coupon?)● Prefecture-based● Service classification● Monthly discount/lottery● “User-only price”
  9. 9. ECONOMIC CHARACTERISTICSNegatives Plusses• Lack of network effect • Brand• No technology barriers to entry • Economies of scale (‘winner takes• No switching cost for merchants most’) and customers• Scaling is expensive (sales people on the ground)• High cost of customer acquisition Notable sources: http://techcrunch.com/2010/10/17/why-groupon-is-no-ebay/
  10. 10. Sellers views● Benefits (compared to Groupon) ● Online marketing cheaper than Groupon ● Be able to manage its own customers ● Mail marketing ● Networking with its customers ● Easy to scale (using existing users)• Groupon – Merchants pay commission on posting• New Business Model – Merchants pay advertisement: top-posting, banner
  11. 11. MERCHANT PERSPECTIVE ON CUSTOMER INTERACTION Get customer to follow on Ad. Get +1 Merchan t Like it on Offer on Advertise on Ad. Notable sources: http://gigaom.com/2010/09/29/hey-groupon-its-time-for-a-localsocial-roll-up/
  12. 12. Muachung: Backed up by a big media commany: VC CORP
  13. 13. Backed up by diadiem.com, and a PR commany in the group
  14. 14. Social network marketing
  15. 15. With phununet
  16. 16. MagentoMain Features:CheckoutPayment (Bảo Kim, Ngân Lượng)Customer AccountOrder ManagementMobileMulti Store
  17. 17. The Problems with Groupon● High Commission● Unstable● Can not secure customers● Not really effective PR
  18. 18. Related topics● Traditional Marketing (Newspaper, TV)● Digital Marketing● Media Backup● Social networking (Facebook, Twitter) ● Exponential growth● Customer Behavior (Buyers) ● As cheap as it can be
  19. 19. Xu Hướng Công Nghệ● Mobile● Tablet● Cloud● Ảo hóa● iOS/Android● HTML5
  20. 20. Định Hướng Nghề Nghiệp● Kỹ năng ● Kỹ thuật ● Phi kỹ thuật
  21. 21. Lựa Chọn Ngôn Ngữ● C#● Java● PHP● C++● Ruby, Python● Bash?● COBOL
  22. 22. Xu Hướng Mở● Free and Open Source Software ● Google: FOSS business model● Xã hội hóa nội dung ● Wikipedia ● OpenStreetmap ● OCR with Captcha-like
  23. 23. Cồng Đồng Mã Mở Việt Nam● Cộng đồng ● Lugs – Vietlug, HanoiLug, SaigonLug, Ubuntu-VN ● VFOSSA ● Java, Agile, Scrum● Doanh nghiệp ● Customize, deploy: Netnam ● Integration: iWay ● Development: NukeViet
  24. 24. Các Vấn Đề Khác● SNS● Digital marketing● Bảo mật● Tối ưu hóa● High Availability
  25. 25. Thank you Q&Ahttp://slidesha.re/sdKrfJ Nguyen Vu Hung, HanoiLUG Email: vuhung16plus@gmail.com Twitter: @vuhung Facebook: vuhung16plus@gmail.com
  26. 26. References● http://www.magentovietnam.com/● http://www.sieumua.com/● http://www.magentocommerce.com/● “A study on Groupon.com” on Slideshare.net● “Groupon business model” on Slideshare.net
  27. 27. E-commerce andGroupon-like with Magento Nguyen Vu Hung, HanoiLUG 2011/12/17 PHP Day 2011, Hanoi

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