E-commerce and its Trend (AITI APTECH)

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Giao lưu với AITI Aptech

Giao lưu với AITI Aptech

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  • 1. E-commerce andGroupon-like with Magento Nguyen Vu Hung, HanoiLUG 2012/01/ AITI-APTECH, Hanoi
  • 2. Agenda1. Self Introduction2. Business Model3. Revenue Model4. Views of Sellers and Buyers5. Groupon-likes in Vietnam6. Groupon-like with Magento7. So, what are the problems8. Related topics8. A New Business Model9. Q&A
  • 3. Agenda (2)1. Self Introduction2. Business Model3. Revenue Model4. Views of Sellers and Buyers5. Groupon-likes in Vietnam6. Groupon-like with Magento7. So, what are the problems8. Related topics8. A New Business Model9. Q&A
  • 4. Self Introduction● A FOSS activist● Offshore software development● System Adminnistrator● High Availability Engineer● 2 years working with Magento● About to start a new business with Magento
  • 5. OverchargedGROUPON BUSINESS MODEL Can not secure buyers Customer signs with Groupon Deal reaches critical mass Customers pay Groupon Groupon Customer features redeems deal coupon at Merchant Groupon pays merchant signs up merchant share Payments spread out in 3 installments over lifecycle of deal, leading Groupon Notable sources: with negative working capital http://primitus.com/blog/whats-the-secret-success-of-groupon/
  • 6. A BETTER BUSINESS MODEL ● Customers show “coupon” at merchants to get discounted ● No payment needed Customer signs with Groupon Deal reaches critical mass Customers pay Groupon Groupo Customer n redeems feature coupon at Merchant s deal Groupon pays merchant signs up merchant share Payments spread out in 3 installments over lifecycle of deal, leading Groupon Notable sources: with negative working capitalhttp://primitus.com/blog/whats-the-secret-success-of-groupon/
  • 7. NEW REVENUE MODEL Customer signs with Groupon Deal reaches critical mass Customers pay Groupon Groupo Customer n redeems feature coupon at Merchant s deal Groupon pays merchant signs up merchant share Payments spread out in 3 Revenue = Advertisment. installments over lifecycle of deal, leading Groupon Notable sources: with negative working capitalhttp://primitus.com/blog/whats-the-secret-success-of-groupon/
  • 8. Business Model Keypoints● Free on submission for merchants● Pay for top posting● Social marketing● Printed/Mail/SMS based scout/discount ● Directly sent to user’s email – OSOS takes no commission, cheaper for customers and merchants● Product Review● Users’ feedback (non-biased) ● Feedback ranking, lottery for writing feedback (coupon?)● Prefecture-based● Service classification● Monthly discount/lottery● “User-only price”
  • 9. ECONOMIC CHARACTERISTICSNegatives Plusses• Lack of network effect • Brand• No technology barriers to entry • Economies of scale (‘winner takes• No switching cost for merchants most’) and customers• Scaling is expensive (sales people on the ground)• High cost of customer acquisition Notable sources: http://techcrunch.com/2010/10/17/why-groupon-is-no-ebay/
  • 10. Sellers views● Benefits (compared to Groupon) ● Online marketing cheaper than Groupon ● Be able to manage its own customers ● Mail marketing ● Networking with its customers ● Easy to scale (using existing users)• Groupon – Merchants pay commission on posting• New Business Model – Merchants pay advertisement: top-posting, banner
  • 11. MERCHANT PERSPECTIVE ON CUSTOMER INTERACTION Get customer to follow on Ad. Get +1 Merchan t Like it on Offer on Advertise on Ad. Notable sources: http://gigaom.com/2010/09/29/hey-groupon-its-time-for-a-localsocial-roll-up/
  • 12. Muachung: Backed up by a big media commany: VC CORP
  • 13. Backed up by diadiem.com, and a PR commany in the group
  • 14. Social network marketing
  • 15. With phununet
  • 16. MagentoMain Features:CheckoutPayment (Bảo Kim, Ngân Lượng)Customer AccountOrder ManagementMobileMulti Store
  • 17. The Problems with Groupon● High Commission● Unstable● Can not secure customers● Not really effective PR
  • 18. Related topics● Traditional Marketing (Newspaper, TV)● Digital Marketing● Media Backup● Social networking (Facebook, Twitter) ● Exponential growth● Customer Behavior (Buyers) ● As cheap as it can be
  • 19. Xu Hướng Công Nghệ● Mobile● Tablet● Cloud● Ảo hóa● iOS/Android● HTML5
  • 20. Định Hướng Nghề Nghiệp● Kỹ năng ● Kỹ thuật ● Phi kỹ thuật
  • 21. Lựa Chọn Ngôn Ngữ● C#● Java● PHP● C++● Ruby, Python● Bash?● COBOL
  • 22. Xu Hướng Mở● Free and Open Source Software ● Google: FOSS business model● Xã hội hóa nội dung ● Wikipedia ● OpenStreetmap ● OCR with Captcha-like
  • 23. Cồng Đồng Mã Mở Việt Nam● Cộng đồng ● Lugs – Vietlug, HanoiLug, SaigonLug, Ubuntu-VN ● VFOSSA ● Java, Agile, Scrum● Doanh nghiệp ● Customize, deploy: Netnam ● Integration: iWay ● Development: NukeViet
  • 24. Các Vấn Đề Khác● SNS● Digital marketing● Bảo mật● Tối ưu hóa● High Availability
  • 25. Thank you Q&Ahttp://slidesha.re/sdKrfJ Nguyen Vu Hung, HanoiLUG Email: vuhung16plus@gmail.com Twitter: @vuhung Facebook: vuhung16plus@gmail.com
  • 26. References● http://www.magentovietnam.com/● http://www.sieumua.com/● http://www.magentocommerce.com/● “A study on Groupon.com” on Slideshare.net● “Groupon business model” on Slideshare.net
  • 27. E-commerce andGroupon-like with Magento Nguyen Vu Hung, HanoiLUG 2011/12/17 PHP Day 2011, Hanoi