E commerce and groupon-like with magento
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E commerce and groupon-like with magento

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Giao lưu với AITI Aptech

Giao lưu với AITI Aptech

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    E commerce and groupon-like with magento E commerce and groupon-like with magento Presentation Transcript

    • E-commerce and Groupon-like with Magento Nguyen Vu Hung, HanoiLUG 2012/01/ AITI-APTECH, Hanoi
    • Agenda 1. Self Introduction 2. Business Model 3. Revenue Model 4. Views of Sellers and Buyers 5. Groupon-likes in Vietnam 6. Groupon-like with Magento 7. So, what are the problems 8. Related topics 8. A New Business Model 9. Q&A
    • Agenda (2) 1. Self Introduction 2. Business Model 3. Revenue Model 4. Views of Sellers and Buyers 5. Groupon-likes in Vietnam 6. Groupon-like with Magento 7. So, what are the problems 8. Related topics 8. A New Business Model 9. Q&A
    • Self Introduction
      • A FOSS activist
      • Offshore software development
      • System Adminnistrator
      • High Availability Engineer
      • 2 years working with Magento
      • About to start a new business with Magento
      • GROUPON BUSINESS MODEL
        Customer signs with Groupon
        Deal reaches critical mass
        Customers pay Groupon
        Payments spread out in 3 installments over lifecycle of deal, leading Groupon with negative working capital
        Notable sources:
        Groupon pays merchant share
        Merchant signs up
        Customer redeems coupon at merchant
        http://primitus.com/blog/whats-the-secret-success-of-groupon/
        Groupon features deal
      Overcharged
        Can not secure buyers
      • A BETTER BUSINESS MODEL
        Customer signs with Groupon
        Deal reaches critical mass
        Customers pay Groupon
        Payments spread out in 3 installments over lifecycle of deal, leading Groupon with negative working capital
        Notable sources:
        Groupon pays merchant share
        Merchant signs up
        Customer redeems coupon at merchant
        http://primitus.com/blog/whats-the-secret-success-of-groupon/
        Groupon features deal
      • Customers show “coupon” at merchants to get discounted
      • No payment needed
      • NEW REVENUE MODEL
        Customer signs with Groupon
        Deal reaches critical mass
        Customers pay Groupon
        Payments spread out in 3 installments over lifecycle of deal, leading Groupon with negative working capital
        Notable sources:
        Groupon pays merchant share
        Merchant signs up
        Customer redeems coupon at merchant
        http://primitus.com/blog/whats-the-secret-success-of-groupon/
        Groupon features deal
        Revenue = Advertisment.
      • Business Model Keypoints
      • Free on submission for merchants
      • Pay for top posting
      • Social marketing
      • Printed/Mail/SMS based scout/discount
        • Directly sent to user’s email
          • OSOS takes no commission, cheaper for customers and merchants
      • Product Review
      • Users’ feedback (non-biased)
        • Feedback ranking, lottery for writing feedback (coupon?)
      • Prefecture-based
      • Service classification
      • Monthly discount/lottery
      • “ User-only price”
    • ECONOMIC CHARACTERISTICS Notable sources: Plusses
      • Brand
      • Economies of scale (‘winner takes most’)
      Negatives
      • Lack of network effect
      • No technology barriers to entry
      • No switching cost for merchants and customers
      • Scaling is expensive (sales people on the ground)
      • High cost of customer acquisition
      http://techcrunch.com/2010/10/17/why-groupon-is-no-ebay/
      • Seller's views
      • Benefits (compared to Groupon)
        • Online marketing cheaper than Groupon
        • Be able to manage its own customers
        • Mail marketing
        • Networking with its customers
        • Easy to scale (using existing users)
      • Groupon
        • Merchants pay commission on posting
      • New Business Model
        • Merchants pay advertisement: top-posting, banner
      • MERCHANT PERSPECTIVE ON CUSTOMER INTERACTION
        Notable sources:
        Merchant
        http://gigaom.com/2010/09/29/hey-groupon-its-time-for-a-localsocial-roll-up/
        Get customer to follow on
        Offer on
        Like it on
        Advertise on
        Ad.
        Get +1
        Ad.
    • Muachung: Backed up by a big media commany: VC CORP
    • Backed up by diadiem.com, and a PR commany in the group
    • Social network marketing
    • With phununet
    • Magento Main Features: Checkout Payment (Bảo Kim, Ngân Lượng) Customer Account Order Management Mobile Multi Store
    •  
    •  
    •  
    • The Problems with Groupon
      • High Commission
      • Unstable
      • Can not secure customers
      • Not really effective PR
    • Related topics
      • Traditional Marketing (Newspaper, TV)
      • Digital Marketing
      • Media Backup
      • Social networking (Facebook, Twitter)
        • Exponential growth
      • Customer Behavior (Buyers')
        • As cheap as it can be
    • Xu Hướng Công Nghệ
      • Mobile
      • Tablet
      • Cloud
      • Ảo hóa
      • iOS/Android
      • HTML5
    • Định Hướng Nghề Nghiệp
      • Kỹ năng
        • Kỹ thuật
        • Phi kỹ thuật
    • Lựa Chọn Ngôn Ngữ
      • C#
      • Java
      • PHP
      • C++
      • Ruby, Python
      • Bash?
      • COBOL
    • Xu Hướng Mở
      • Free and Open Source Software
        • Google: FOSS business model
      • Xã hội hóa nội dung
        • Wikipedia
        • OpenStreetmap
        • OCR with Captcha-like
    • Cồng Đồng Mã Mở Việt Nam
      • Cộng đồng
        • Lugs
          • Vietlug, HanoiLug, SaigonLug, Ubuntu-VN
        • VFOSSA
        • Java, Agile, Scrum
      • Doanh nghiệp
        • Customize, deploy: Netnam
        • Integration: iWay
        • Development: NukeViet
    • Các Vấn Đề Khác
      • SNS
      • Digital marketing
      • Bảo mật
      • Tối ưu hóa
      • High Availability
    • Thank you Q&A Nguyen Vu Hung, HanoiLUG Email: [email_address] Twitter: @vuhung Facebook: vuhung16plus@gmail.com http://slidesha.re/sdKrfJ
    • References
      • http://www.magentovietnam.com/
      • http://www.sieumua.com/
      • http://www.magentocommerce.com/
      • “A study on Groupon.com” on Slideshare.net
      • “Groupon business model” on Slideshare.net
    • E-commerce and Groupon-like with Magento Nguyen Vu Hung, HanoiLUG 2011/12/17 PHP Day 2011, Hanoi