E commerce and groupon-like with magento

E-commerce and Groupon-like with Magento Nguyen Vu Hung, HanoiLUG 2012/01/ AITI-APTECH, Hanoi

Agenda 1. Self Introduction 2. Business Model 3. Revenue Model 4. Views of Sellers and Buyers 5. Groupon-likes in Vietnam 6. Groupon-like with Magento 7. So, what are the problems 8. Related topics 8. A New Business Model 9. Q&A

Agenda (2) 1. Self Introduction 2. Business Model 3. Revenue Model 4. Views of Sellers and Buyers 5. Groupon-likes in Vietnam 6. Groupon-like with Magento 7. So, what are the problems 8. Related topics 8. A New Business Model 9. Q&A

Self Introduction
A FOSS activist
Offshore software development
System Adminnistrator
High Availability Engineer
2 years working with Magento
About to start a new business with Magento

GROUPON BUSINESS MODEL
Customer signs with Groupon
Deal reaches critical mass
Customers pay Groupon
Payments spread out in 3 installments over lifecycle of deal, leading Groupon with negative working capital
Notable sources:
Groupon pays merchant share
Merchant signs up
Customer redeems coupon at merchant
http://primitus.com/blog/whats-the-secret-success-of-groupon/
Groupon features deal
Overcharged
Can not secure buyers

A BETTER BUSINESS MODEL
Notable sources:
Merchant signs up
Customers show “coupon” at merchants to get discounted
No payment needed

NEW REVENUE MODEL
Notable sources:
Merchant signs up
Revenue = Advertisment.

Business Model Keypoints
Free on submission for merchants
Pay for top posting
Social marketing
Printed/Mail/SMS based scout/discount
Directly sent to user’s email
OSOS takes no commission, cheaper for customers and merchants
Product Review
Users’ feedback (non-biased)
Feedback ranking, lottery for writing feedback (coupon?)
Prefecture-based
Service classification
Monthly discount/lottery
“ User-only price”

ECONOMIC CHARACTERISTICS Notable sources: Plusses
Brand
Economies of scale (‘winner takes most’)
Negatives
Lack of network effect
No technology barriers to entry
No switching cost for merchants and customers
Scaling is expensive (sales people on the ground)
High cost of customer acquisition
http://techcrunch.com/2010/10/17/why-groupon-is-no-ebay/

Seller's views
Benefits (compared to Groupon)
Online marketing cheaper than Groupon
Be able to manage its own customers
Mail marketing
Networking with its customers
Easy to scale (using existing users)
Groupon
Merchants pay commission on posting
New Business Model
Merchants pay advertisement: top-posting, banner

MERCHANT PERSPECTIVE ON CUSTOMER INTERACTION
Notable sources:
Merchant
http://gigaom.com/2010/09/29/hey-groupon-its-time-for-a-localsocial-roll-up/
Get customer to follow on
Offer on
Like it on
Advertise on
Ad.
Get +1
Ad.

Muachung: Backed up by a big media commany: VC CORP

Backed up by diadiem.com, and a PR commany in the group

Social network marketing

With phununet

Magento Main Features: Checkout Payment (Bảo Kim, Ngân Lượng) Customer Account Order Management Mobile Multi Store

The Problems with Groupon
High Commission
Unstable
Can not secure customers
Not really effective PR

Related topics
Traditional Marketing (Newspaper, TV)
Digital Marketing
Media Backup
Social networking (Facebook, Twitter)
Exponential growth
Customer Behavior (Buyers')
As cheap as it can be

Xu Hướng Công Nghệ
Mobile
Tablet
Cloud
Ảo hóa
iOS/Android
HTML5

Định Hướng Nghề Nghiệp
Kỹ năng
Kỹ thuật
Phi kỹ thuật

Lựa Chọn Ngôn Ngữ
C#
Java
PHP
C++
Ruby, Python
Bash?
COBOL

Xu Hướng Mở
Free and Open Source Software
Google: FOSS business model
Xã hội hóa nội dung
Wikipedia
OpenStreetmap
OCR with Captcha-like

Cồng Đồng Mã Mở Việt Nam
Cộng đồng
Lugs
Vietlug, HanoiLug, SaigonLug, Ubuntu-VN
VFOSSA
Java, Agile, Scrum
Doanh nghiệp
Customize, deploy: Netnam
Integration: iWay
Development: NukeViet

Các Vấn Đề Khác
SNS
Digital marketing
Bảo mật
Tối ưu hóa
High Availability

Thank you Q&A Nguyen Vu Hung, HanoiLUG Email: [email_address] Twitter: @vuhung Facebook: vuhung16plus@gmail.com http://slidesha.re/sdKrfJ

References
http://www.magentovietnam.com/
http://www.sieumua.com/
http://www.magentocommerce.com/
“A study on Groupon.com” on Slideshare.net
“Groupon business model” on Slideshare.net

E-commerce and Groupon-like with Magento Nguyen Vu Hung, HanoiLUG 2011/12/17 PHP Day 2011, Hanoi

E commerce and groupon-like with magento

by Hung Nguyen Vu

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