Netflix mindmap drawing : client - content - competitor -by @HongAnhParis

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The mindmap of understanding some basic marketing strategy for Netflix, the file was made in 2014, and done by HongAnh Paris.

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Netflix mindmap drawing : client - content - competitor -by @HongAnhParis

  1. 1. Customers in the US Streaming 1 month trail $7.99/month TV, PC, Phone, Tablet, Apple TV. Xbox, PS3 Networks: Playstation, Xbox live, Cable, Bluray quality, HD Subscribe on Netflix.com Payment via cards . 31.09 million subcribers TV shows and movies DVD rental $7.99/month How it works Make a list online of DVDs want to watch Free Delivery 1 DVD-a-time via post keep DVD as long as you want return DVD ( prepaid envelop) and get a new one 7.98 million subcribers Payment via cards . TV shows and Movies Was taken separated as Qwikster (2011) but didn't work out and have to take back Both streaming and DVD rental, combination of two options above $15.88 /month DVD watching Streaming Abroad Streaming only monthly fee 1 month trail TV, PC, Phone, Tablet, Apple TV. Xbox, PS3 Networks: Playstation, Xbox live, Cable, Bluray quality, HD Subscribe on Netflix website Payment via cards . Market UK, Ireland, Nordics (2012) Neitheland (2013) France, Germany (2014) Latin America 9.19 million subcribers Original programming Debut February 2013 acquiring original content from Self producing Political themme Big hits Only on Netflix Movie and TV library Signing contract with content providers Content removed after contract expried Content Providers And more Competitors Streaming in US DVD rental in US Small companies targeting niches market Asian entertainment Adult contents Dancing martial arts Religious contents Potential competitors Indirect Competitors Television Video games Other media illegal content sharing

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