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Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
Inbound marketingpres
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Inbound marketingpres

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  • 1. CREATE INTERNATIONALMARKETING OPPORTUNITIES
  • 2. BUILDING YOUR MARKETING VEHICLE
  • 3. A B SUCCESS
  • 4. PARTS OF A DIGITAL MARKETING VEHICLED ire ctory Lis tings S e arch M arke ting S ocial M e d ia S e arch O p tim ization Analytics E m ail Lis ts We b s ite C onte nt M arke ting
  • 5. DIGITAL MARKETING VEHICLE You ne e d to h ave a good u nd e rs tand ing of you r b u s ine s s goals and d ire ction in ord e r to b u ild a p rop e r and e ffe ctive m arke ting ve h icle A p rop e rly b u ilt m arke ting ve h icle form s a s olid fou nd ation for s u cce s s fu l m arke ting cam p aigns E valu ate you r e xis ting m arke ting ve h icle to u nd e rs tand wh e re you are s trong, we ak, and id e ntifying wh at are as ne e d to b e b u ilt u p
  • 6. BECOME AN INTERNATIONAL SPYO P E N IN G TH E D O O R S F O R O P P O R TU N ITY
  • 7. ITC
  • 8. RESEARCH AUDIENCE F ind wh e re you r targe t au d ie nce is and le arn h ow to conne ct to th e m . U s e tools like Linke d In, X ing, p op u lar foru m s , and inte rnational trad e d ire ctorie s . U nd e rs tand th e cu ltu re s and s e ns ib ilitie s of you r targe te d m arke t. INTERNATIONAL LANDSCAPE Le arn ab ou t th e inte rnational land s cap e you ’ ll b e focu s ing on and th e competition in you r ind u s try CHOOSE HOW YOU FIT IN D e ve lop h ow you r b u s ine s s “ fits ” with in you r ch os e n re gions to d e cid e wh e th e r you r m arke ting ap p roach will b e d ire ct or
  • 9. LANGUAGESS p e ak th e local langu age and m ake s u re th at ke y are as ofyou r m arke ting ve h icle are trans late d corre ctly to e ffe ctive lycom m u nicate you r m e s s age . E s p e cially in th e followingare as : WEBSITE EMAIL SOCIAL MEDIAMESSAGE Be s u re you r tone and conte nt re s onate s withyou r targe te d au d ie nce .
  • 10. SOCIAL MEDIA HIGHLIGHT CUSTOMERS You r p ote ntial cu s tom e rs want to s e e h ow you inte ract with you r cu rre nt cu s tom e rs . H igh ligh t th e m to s h ow e ve ryone h ow m u ch you r cu s tom e rs love you r b u s ine s s . BUILD TRUST S ocial m e d ia p rovid e s you r cu s tom e rs with an ins id e vie w of you r b u s ine s s - wh ich b u ild s tru s t, e ngage m e nt, and m ore s ale s . ASK QUESTIONS G row you r b u s ine s s , s e rvice s , and offe rings b y as king you r ne twork wh at th e y want to s e e from you . Wh o is b e tte r to as k th an you r cu s tom e rs ?
  • 11. SOCIAL MEDIA GROUPS Be com e an influ e ntial p art of an active Linke d In grou p (s ) in you r m arke t or cre ate you r own. ANSWERS S p e nd s om e tim e e ach we e k ans we ring qu e s tions in you r m arke t/ u s try and p rod u ce le ad s b as e d on you r e xp e rtis e . ind 1 h ou r a we e k goe s a long way. ADVANCED SEARCH G e t in tou ch with th e e xact p e op le you ’ re going afte r. You can s e arch b y ind u s try, ke yword s , com p any, and title to m e ntion a fe w. PERSONALIZE YOUR MESSAGES O nce you find le ad s , m e s s age th e m . Th e b e s t way to e lim inate any walls , is to conne ct with th e m on as m any p e rs onal le ve ls as p os s ib le . D ive into th e ir p e rs onal p rofile to find th e im p ortant top ics to conne ct on.
  • 12. SOCIAL MEDIA
  • 13. SOCIAL MEDIA
  • 14. SEARCH OPTIMIZATION SEO R e s e arch s e arch p h ras e s on an inte rnational le ve l b y u s ing G oogle ’ s Ad word s ke yword tool. It’ s fre e ! h ttp s :/ ad word s .google .com / Targe ting/ xp lore r?_ _ c= 1 000000000&_ _ u = 1 000000000&_ _ o= kt&id e aR e qu e s tTyp e = / o/ E SEARCH ENGINES AND DIRECTORY LISTINGS Be com e fam iliar with u s e u tilize local s e arch e ngine s and d ire ctorie s TOP LEVEL DOMAIN Localize you r we b p re s e nce .
  • 15. SEARCH MARKETING DEMOGRAPHICS You h ave th e ab ility to ch oos e wh ich ad s are s h own to p ote ntial cu s tom e rs b as e d on th e ir location. F ine ly tu ne you r d e m ograp h ics and you r b u d ge t will th ank you . ANALYZE M onitor you r analytics re ligiou s ly. Th e y ch ange b as e d on th e cu rre nt com p e tition and th e am ou nt of s e arch e s com p le te d re late d to you s e arch p h ras e s . TARGETED ADS Ad ve rtis e to you r s p e cific au d ie nce th rou gh inte rne t, s e arch , and s ocial
  • 16. EMAIL THE RIGHT SERVICE F ind an e m ail s e rvice th at le ts you cre ate you r own te m p late s , p e rs onalize you r e m ails , au tom ate you r lis ts . SEGMENT YOUR LISTS Targe t you r cam p aigns b y s e gm e nting you r lis ts b as e d on cou ntry and th e n b y any oth e r ind u s try re late d b u s ine s s cate gory
  • 17. SNIPER MARKETING
  • 18. MEASURED SUCCESS Th ink of you r m arke ting as h it or m is s ins te ad of p as s or fail P lan for m e as u re m e nt b e fore d oing any kind of m arke ting Analyze wh y you r “ m is s e s ” d id not ach ie ve you r goals s o you can m ake th e ne ce s s ary ad j s tm e nts u Analyze you r “ h its ” s o you can continu e
  • 19. MEASURED SUCCESSTh e m aj ority s e rvice s d is cu s s e d h ave th e ir ownanalytics . Be s u re to u nd e rs tand h ow to u s eth e m to you r ad vantage : SEARCH EMAIL SOCIAL MEDIA ENGINGESPAID SERVICES Th e re are s e ve ral oth e r p aid we b s e rvice syou can u s e th at cons olid ate s ocial m e d ia and oth e ranalytics s u ch as H i5, R ad ian6, and H oots u ite to nam e afe w.
  • 20. MEASURED SUCCESS Location If you d on’ t know wh e re you r cu s tom e rs are com ing from h owwill you know wh e re to focu s you r e fforts ?
  • 21. MEASURED SUCCESS Referral PagesK e e p track of wh ich are as of you r we b p re s e nce are working and wh ichare n’ t. S p e nd you r tim e m aintaining and growing th e s e traffic s ou rce s .
  • 22. MEASURED SUCCESS Visitor Flow P rovid ing you rcu s tom e rs with th e conte nt th e y crave th rou gh you r we b p re s e nce can only b e im p rove d if you know wh at p age syou r cu s tom e rs arenavigating th rou gh .
  • 23. MEASURED SUCCESS Pages VisitedYou r cu s tom e rs are s p e nd ing m ore tim e on ce rtain p age s th an oth e rs . Take ad vantage of knowing e xactly wh at th os e p age s are .
  • 24. CREATING INTERNATIONAL MARKETING OPPORTUNITIES BUILD YOUR CREATE YOUR MEASURE YOURMARKETING VEHICLE OPPORTUNITIES SUCCESS

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