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Vermont Specialty Food Association / Your Business’ Communication Strategy
 

Vermont Specialty Food Association / Your Business’ Communication Strategy

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This is Nicole Ravlin's presentation as given at the Vermont Speciality Food Association's annual meeting.

This is Nicole Ravlin's presentation as given at the Vermont Speciality Food Association's annual meeting.

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Vermont Specialty Food Association / Your Business’ Communication Strategy Vermont Specialty Food Association / Your Business’ Communication Strategy Presentation Transcript

  • Education & Membership MeetingMountain Top Inn, Chittenden, VTJune 6, 2013Your Business’Communication Strategy
  • Hi, there.© pmg public relations 2013I’m Nicole Ravlin from PMG Public Relations.nicole@PeopleMakingGood.com@pmgNicole
  • © pmg public relations 2013
  • Communications Strategy• What’s the ultimate goal?– Creating differentiated awareness?– Increasing revenue?• What actions do you need to take to achievethe goal?• How will you measure your efforts?• When is enough time to evaluate what you’redoing?© pmg public relations 2013
  • Facebook EdgeRankWhat is it: This is the algorithm that manages whatshows up in your personal news feed.Why it matters: The majority of your fans are probablynot seeing your updates.How can you make Facebook work harder for yourbrand: You have to spend money. You can do this bypromoting posts or ad campaigns. You should alsoincrease the amount of [smart] content you push.© pmg public relations 2013
  • But wait… there are so manypeople “talking about this”© pmg public relations 2013
  • Dividing the number of people ‘talking about this’ by thenumber of total likes on your page (and multiplying by 100), youend up with a percentage of total people engaging with yourbrand’s content.Facebook recommends between 12% and 25% as a healthynumber.© pmg public relations 2013
  • Bloggers =© pmg public relations 2013
  • © pmg public relations 2013
  • Understand the worth of the blogger,just like you would weight a mediaoutlet.© pmg public relations 2013
  • Conversation – and good PR – canhappen easily within a blog’scomment section. This is an underused arena.© pmg public relations 2013
  • B+B: Work with bloggers in ways that can be meaningful to the brand and the blog© pmg public relations 2013
  • © pmg public relations 2013Images.Useful Content.Links.
  • PR used to look like this…© pmg public relations 2013
  • Today it’s more like this…© pmg public relations 2013
  • Traditional Public Relations© pmg public relations 2013
  • Good marketing takes a mix ofapproaches.© pmg public relations 2013
  • thanks for your time.© pmg public relations 2013nicole@PeopleMakingGood.com@pmgNicole