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Vermont Association of Wedding Professionals

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  • 1. marrying social media and communications to build your businessVermont Association of Wedding Professionals March 19, 2013
  • 2. Hi, there.I’m Nicole Ravlin frompeople making good pr. nicole@PeopleMakingGood.com @pmgNicole © pmg public relations 2013
  • 3. Public Relations is… © pmg public relations 2013
  • 4. “Public relations is a strategiccommunication process that buildsmutually beneficial relationshipsbetween organizations and theirpublics.” As defined by the Public Relations Society of America (PRSA) © pmg public relations 2013
  • 5. Social Media is… © pmg public relations 2013
  • 6. “Forms of electronic communication(as Web sites for social networking andmicroblogging) through which userscreate online communities to shareinformation, ideas, personalmessages, and other content (asvideos)” As defined by Merriam-Webster © pmg public relations 2013
  • 7. PR used to look like this… © pmg public relations 2013
  • 8. Today it’s more like this… © pmg public relations 2013
  • 9. What’s your strategy? © pmg public relations 2013
  • 10. What is the GOAL? © pmg public relations 2013
  • 11. 1. FacebookThere is no such thing as a free lunch. © pmg public relations 2013
  • 12. You areUSED TO BE able to target yourposts by different criteria, including location: After we select that we want to target by location, we will be able to select a country, state, etc... The “?” would reflect the number of people we would be able to reach in the geographic location that we set.
  • 13. 2. FacebookThere’san app for that. © pmg public relations 2013
  • 14. 3. InstagramGet rich with rich media. © pmg public relations 2013
  • 15. 4. PinterestVisuals are key, but they have to link back to YOU. © pmg public relations 2013
  • 16. Pinterest has more than 20 million monthly active usersspending on average over 90 minutes on the site eachmonth; there are 12 million users in the US alone.Pinterestis now the 3rd highest-trafficked social mediasite in US.80% of Pinterest users are women; 50% of all Pinterestusers have children. 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase. This is compared with only 40% of online consumers who visit Facebook. 70% of users say they are on Pinterest to get inspiration on what to buy. By contrast, only 17% use Facebook for the same.
  • 17. 5. EmailGroup appropriately.
  • 18. review.1. Decide on a budget for social media.2. Use an app for all Facebook promotions.3. Show AND tell me.4. Email is NOT dead.5. Cross promote with non competing businesses. © pmg public relations 2013
  • 19. thanks for your time. nicole@PeopleMakingGood.com @pmgNicole © pmg public relations 2013

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