Social in 60 Minutes Per Week

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This presentation was given at the 2012 NASFT's Winter Fancy Food Show on Monday, January 16.

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Social in 60 Minutes Per Week

  1. 1. HOW TO MANAGE YOURBRAND’S SOCIAL MEDIACHANNELS IN 60MINUTES PER WEEKJanuary 16, 2012created for the Winter Fancy Food Show
  2. 2. be consistent
  3. 3. studies show… Best time to post to social media channels for brands is around meal times To make an impact on Twitter, you must tweet a minimum of three times per day – every day. As a brand, you should update Facebook between three and four times per week. Responding to user generated content is in addition to this. © pmg public relations 2012
  4. 4. FOCUS!!!! © pmg public relations 2012
  5. 5. create an editorial calendar
  6. 6. :20 © pmg public relations 2012
  7. 7. use a social client to schedule
  8. 8. :10 © pmg public relations 2012
  9. 9. set a timer and FOCUS
  10. 10. :20 Blogs do not have to be long Write about content that your audience cares about. Write about what you are an expert on. © pmg public relations 2012
  11. 11. listen and engage
  12. 12. :10 © pmg public relations 2012
  13. 13. who the heck are you? Nicole Ravlin PMG Public Relations nicole@PeopleMakingGood.com on twitter: @pmgnicole © pmg public relations 2012
  14. 14. thank you

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