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PRSA Northeast Conference 2011
 

PRSA Northeast Conference 2011

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PRSA Northeast Conference 2011 PRSA Northeast Conference 2011 Presentation Transcript

  • The Spin Doctors: PR Best Practices for Social Media
    Rinse
    2011 PRSA Northeast District Conference
    September 28, 2011 - Rochester, NY
  • the doctors
    Nicole Ravlin
    Partner, PMG Public Relations
    Michael McDougall, APR
    Managing Partner, McDougall Travers Collins
    M.D.
    … just kidding ;)
  • the procedure
    Four examples of companies doing it right
    Rapid fire: Five things youshould be learning/doing NOW
    Q&A
  • #PRSpinDR#PRSAned11
  • Recruitment Social Gaming
  • Customer-Driven NPD
  • Geolocation
    Geolocation tools now have robust backend analytics.
  • Infographics
    Just from the SocialGrocery blog:
  • Five things you need to consider NOW.
  • Use insights to bolster your results
  • Tap social media to pitch journalists
  • Meld influence and outreach data to hyper-target influencers
  • Broadcast Online (Twitter chats, LiveStreams, etc.)
  • Q & A
  • Contact Us
    Mike McDougall, APR | McDougall Travers Collins
    @mikemcdoug www.McDougallTC.com
    Nicole Ravlin | PMG Public Relations
    @pmgnicolewww.PeopleMakingGood.com