Beginner track:  PR & SOCIAL –   INCREASINGINTERDEPENDENCY
Hi, there.I’m Nicole Ravlin from PMG Public Relations.           nicole@PeopleMakingGood.com           @pmgNicole         ...
Public Relations is…                       © pmg public relations 2012
“Public relations is a strategiccommunication process that buildsmutually beneficial relationshipsbetween organizations an...
Social Media is…                   © pmg public relations 2012
“Forms of electronic communication(as Web sites for social networking andmicroblogging) through which userscreate online c...
PR used to look like this…                             © pmg public relations 2012
Today it’s more like this…                             © pmg public relations 2012
What’s your strategy?                        © pmg public relations 2012
© pmg public relations 2012
© pmg public relations 2012
What is the GOAL?              © pmg public relations 2012
Don’t discount TRADITIONAL media.                           © pmg public relations 2012
Host the conversation                        © pmg public relations 2012
Real time PR and customer service© pmg public relations 2012
Bloggers =             © pmg public relations 2012
© pmg public relations 2012
Understand the worth of the blogger, just like you would weight a media                outlet.                            ...
Conversation – and good PR – can  happen easily within a blog’scomment section. This is an under          used arena.     ...
Its all about the    REVENUE        © pmg public relations 2012
B+B: Work with bloggers in ways that can be meaningful to the brand and the blog                                          ...
Good PR takes a mix of approaches.                            © pmg public relations 2012
thanks for your time.     nicole@PeopleMakingGood.com     @pmgNicole                                   © pmg public relati...
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PR and Social - Increasing Interdependency

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PR and Social - Increasing Interdependency

  1. 1. Beginner track: PR & SOCIAL – INCREASINGINTERDEPENDENCY
  2. 2. Hi, there.I’m Nicole Ravlin from PMG Public Relations. nicole@PeopleMakingGood.com @pmgNicole © pmg public relations 2012
  3. 3. Public Relations is… © pmg public relations 2012
  4. 4. “Public relations is a strategiccommunication process that buildsmutually beneficial relationshipsbetween organizations and theirpublics.” As defined by the Public Relations Society of America (PRSA) © pmg public relations 2012
  5. 5. Social Media is… © pmg public relations 2012
  6. 6. “Forms of electronic communication(as Web sites for social networking andmicroblogging) through which userscreate online communities to shareinformation, ideas, personal messages,and other content (as videos)” As defined by Merriam-Webster © pmg public relations 2012
  7. 7. PR used to look like this… © pmg public relations 2012
  8. 8. Today it’s more like this… © pmg public relations 2012
  9. 9. What’s your strategy? © pmg public relations 2012
  10. 10. © pmg public relations 2012
  11. 11. © pmg public relations 2012
  12. 12. What is the GOAL? © pmg public relations 2012
  13. 13. Don’t discount TRADITIONAL media. © pmg public relations 2012
  14. 14. Host the conversation © pmg public relations 2012
  15. 15. Real time PR and customer service© pmg public relations 2012
  16. 16. Bloggers = © pmg public relations 2012
  17. 17. © pmg public relations 2012
  18. 18. Understand the worth of the blogger, just like you would weight a media outlet. © pmg public relations 2012
  19. 19. Conversation – and good PR – can happen easily within a blog’scomment section. This is an under used arena. © pmg public relations 2012
  20. 20. Its all about the REVENUE © pmg public relations 2012
  21. 21. B+B: Work with bloggers in ways that can be meaningful to the brand and the blog © pmg public relations 2012
  22. 22. Good PR takes a mix of approaches. © pmg public relations 2012
  23. 23. thanks for your time. nicole@PeopleMakingGood.com @pmgNicole © pmg public relations 2012
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