PR and Social - Increasing Interdependency

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
678
On Slideshare
676
From Embeds
2
Number of Embeds
1

Actions

Shares
Downloads
6
Comments
0
Likes
0

Embeds 2

https://twitter.com 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Beginner track: PR & SOCIAL – INCREASINGINTERDEPENDENCY
  • 2. Hi, there.I’m Nicole Ravlin from PMG Public Relations. nicole@PeopleMakingGood.com @pmgNicole © pmg public relations 2012
  • 3. Public Relations is… © pmg public relations 2012
  • 4. “Public relations is a strategiccommunication process that buildsmutually beneficial relationshipsbetween organizations and theirpublics.” As defined by the Public Relations Society of America (PRSA) © pmg public relations 2012
  • 5. Social Media is… © pmg public relations 2012
  • 6. “Forms of electronic communication(as Web sites for social networking andmicroblogging) through which userscreate online communities to shareinformation, ideas, personal messages,and other content (as videos)” As defined by Merriam-Webster © pmg public relations 2012
  • 7. PR used to look like this… © pmg public relations 2012
  • 8. Today it’s more like this… © pmg public relations 2012
  • 9. What’s your strategy? © pmg public relations 2012
  • 10. © pmg public relations 2012
  • 11. © pmg public relations 2012
  • 12. What is the GOAL? © pmg public relations 2012
  • 13. Don’t discount TRADITIONAL media. © pmg public relations 2012
  • 14. Host the conversation © pmg public relations 2012
  • 15. Real time PR and customer service© pmg public relations 2012
  • 16. Bloggers = © pmg public relations 2012
  • 17. © pmg public relations 2012
  • 18. Understand the worth of the blogger, just like you would weight a media outlet. © pmg public relations 2012
  • 19. Conversation – and good PR – can happen easily within a blog’scomment section. This is an under used arena. © pmg public relations 2012
  • 20. Its all about the REVENUE © pmg public relations 2012
  • 21. B+B: Work with bloggers in ways that can be meaningful to the brand and the blog © pmg public relations 2012
  • 22. Good PR takes a mix of approaches. © pmg public relations 2012
  • 23. thanks for your time. nicole@PeopleMakingGood.com @pmgNicole © pmg public relations 2012