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Five Social Tools to Consider for Your Brand


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  • 1. FIVE SOCIAL MEDIATOOLS YOU NEED TO BEUSING NOW FOR YOURBRANDJune 19, 2012created for the Summer Fancy Food Show
  • 2. instagram
  • 3. Why: photo sharing site Easy to edit photos and share across other social sites. The stats make the case:  Every second instagram users perform 575 likes and 81 comments  Over 1 Billion Photos have been uploaded  40 million + users © pmg public relations 2012
  • 4. Example: Ben & Jerry’s © pmg public relations 2012
  • 5. pinterest
  • 6. Why: A way to visually representyour brand Drive traffic direct to a brands website Increase brand and product awareness As far as social networks, Pinterest accounts for 3.6 percent of referral traffic More than 10 million users If your customer is US women ages 25 to 34, they’re on Pinterest © pmg public relations 2012
  • 7. Example: Whole Foods Market © pmg public relations 2012
  • 8. the fancy
  • 9. Why: beautifully designed – andcan help drive sales unisex, urban, minimalist, high-design feel TheFancy works to help brands drive traffic direct to a brands website – and ultimately point of purchase Daily emails go out to TheFancy community based on what they have selected for their personal collections. These emails highlight other products that they may find interesting. Brands can offer special deals consumers can unlock from TheFancy with coupon codes on the brand’s own site. © pmg public relations 2012
  • 10. Example: Crate & Barrel © pmg public relations 2012
  • 11. Example: Queen Creek BaconOlive Oil © pmg public relations 2012
  • 12. tumblr
  • 13. Why: alternative to a blog Tumblr is a great way to have a photo blog, but it also gives you the option to post with words, too. The site acts as a social network as posts can be “tumbled” and shared throughout the Tumblr community Community is formed by people following Tumblr blogs that they like. These feed into a dashboard for the audience (similar to an RSS feed of your favorite blogs) © pmg public relations 2012
  • 14. Example: Huggies © pmg public relations 2012
  • 15. LinkedIn
  • 16. Why: The Business SocialNetwork Best way to share news about your company beyond your own digital assets and traditional PR efforts Study found LinkedIn to be the best social network for lead generation (HubSpot)  Lotsof features on the company pages now: blog RSS feed, news module, product & service spotlights, recommendations, and more! © pmg public relations 2012
  • 17. Example: ZipCar © pmg public relations 2012
  • 18. who the heck are you? PMG Public Relations on twitter: @pr_pmg © pmg public relations 2012
  • 19. thank you