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Epik.09 Om Bootcamp
 

Epik.09 Om Bootcamp

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slides from EpikOne OM Boot Camp Green Marketing seminar in Burlington, VT

slides from EpikOne OM Boot Camp Green Marketing seminar in Burlington, VT

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  • Go to Facebook and look at Ads – demographics and how to set up a page.
  • Visit namechkPreview Radian6 if you have time…
  • Visit namechkPreview Radian6 if you have time…

Epik.09 Om Bootcamp Epik.09 Om Bootcamp Presentation Transcript

  • Green Marketing Workshop | Social Media
    presented by
    Nicole Ravlin
    PMG Public Relations
  • Social media is just that –
    SOCIAL and it requires engagement
    ©PMG Public Relations, LLC 2009
  • PUBLIC Relations
    ©PMG Public Relations, LLC 2009
  • “I’d like you to execute a viral campaign for my product…”
    “I’d like you to get me on Oprah… preferably as one of her favorite things.”
    ©PMG Public Relations, LLC 2009
  • 5 Reasons You Can’t Afford Not to Engage in Social Media
    Monitor your brand
    Competitive research
    Customer service
    Two-way communication with the public
    Gives legs to off-line traditional media efforts
    ©PMG Public Relations, LLC 2009
  • “It is not a fad.It is a fundamental shift in the way we communicate.”
    - Marta Kagan, Bonafide Marketing Genius
    ©PMG Public Relations, LLC 2009
  • The usual suspects…
    ©PMG Public Relations, LLC 2009
  • ©PMG Public Relations, LLC 2009
  • facebook
    • The fastest growing social networking site with over 200 million active users
    • Several options for individuals to build a personal brand or companies to establish a presence.
    ©PMG Public Relations, LLC 2009
  • facebook
    25% said they would NEVER click on an ad. 30% They would. 45% said they would consider if it were for a company they knew, and a local company.
    71% of respondents said they would more readily click on a link posted in a friend’s status.
    84% of respondents said that they would “listen” to marketing messages about once a week from companies or brands that they were “fans” of
    ©PMG Public Relations, LLC 2009
  • facebook
    Personal Pages
    Business Profile Pages
    Advertisements
    ©PMG Public Relations, LLC 2009
  • personal profile
    ©PMG Public Relations, LLC 2009
  • business profile page
    ©PMG Public Relations, LLC 2009
  • twitter
    • 140 character status updates
    • Not just “I woke up and had coffee…” More of an exchange of information and ideas
    ©PMG Public Relations, LLC 2009
  • twitter
    Monitor your brand
    Respond to customer service praise and mishaps faster and more publically
    Engage with your followers (customers)
    ©PMG Public Relations, LLC 2009
  • twitter
    Use of #hashtags to follow conversations
    Tweetups
    ©PMG Public Relations, LLC 2009
  • Next Steps
    YouTube
    Flickr and other photo sharing sites
    Social Bookmarking (Digg, StumbleUpon, etc.
    ©PMG Public Relations, LLC 2009
  • If you do nothing else…
    Protect your brand!
    www.namechk.com
    ©PMG Public Relations, LLC 2009
  • A couple of sites you should check out
    To follow conversations and # chat on Twitter
    http://tweetchat.com
    To have notifications sent to you anytime you or your name or site (even a short URL) is mentioned on Twitter
    http://tweetbeep.com
    An easy way to share online
    http://www.clearspring.com/services/launchpad
    The best place to upload a social media release
    http://www.pitchengine.com
    A great place to find people to follow and look at Twitter demographics.
    http://www.twellow.com
    Figure out your Twitter stats
    http://tweetstats.com
    ©PMG Public Relations, LLC 2009
  • Thanks for your attention and time!
    www.PeopleMakingGood.com
    @pmgnicole
    www.facebook.com/pmgpr