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Epik.09 Om Bootcamp

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slides from EpikOne OM Boot Camp Green Marketing seminar in Burlington, VT

slides from EpikOne OM Boot Camp Green Marketing seminar in Burlington, VT

Published in: Business, News & Politics
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  • Go to Facebook and look at Ads – demographics and how to set up a page.
  • Visit namechkPreview Radian6 if you have time…
  • Visit namechkPreview Radian6 if you have time…
  • Transcript

    • 1. Green Marketing Workshop | Social Media
      presented by
      Nicole Ravlin
      PMG Public Relations
    • 2. Social media is just that –
      SOCIAL and it requires engagement
      ©PMG Public Relations, LLC 2009
    • 3. PUBLIC Relations
      ©PMG Public Relations, LLC 2009
    • 4. “I’d like you to execute a viral campaign for my product…”
      “I’d like you to get me on Oprah… preferably as one of her favorite things.”
      ©PMG Public Relations, LLC 2009
    • 5. 5 Reasons You Can’t Afford Not to Engage in Social Media
      Monitor your brand
      Competitive research
      Customer service
      Two-way communication with the public
      Gives legs to off-line traditional media efforts
      ©PMG Public Relations, LLC 2009
    • 6. “It is not a fad.It is a fundamental shift in the way we communicate.”
      - Marta Kagan, Bonafide Marketing Genius
      ©PMG Public Relations, LLC 2009
    • 7. The usual suspects…
      ©PMG Public Relations, LLC 2009
    • 8. ©PMG Public Relations, LLC 2009
    • 9. facebook
      • The fastest growing social networking site with over 200 million active users
      • 10. Several options for individuals to build a personal brand or companies to establish a presence.
      ©PMG Public Relations, LLC 2009
    • 11. facebook
      25% said they would NEVER click on an ad. 30% They would. 45% said they would consider if it were for a company they knew, and a local company.
      71% of respondents said they would more readily click on a link posted in a friend’s status.
      84% of respondents said that they would “listen” to marketing messages about once a week from companies or brands that they were “fans” of
      ©PMG Public Relations, LLC 2009
    • 12. facebook
      Personal Pages
      Business Profile Pages
      Advertisements
      ©PMG Public Relations, LLC 2009
    • 13. personal profile
      ©PMG Public Relations, LLC 2009
    • 14. business profile page
      ©PMG Public Relations, LLC 2009
    • 15. twitter
      • 140 character status updates
      • 16. Not just “I woke up and had coffee…” More of an exchange of information and ideas
      ©PMG Public Relations, LLC 2009
    • 17. twitter
      Monitor your brand
      Respond to customer service praise and mishaps faster and more publically
      Engage with your followers (customers)
      ©PMG Public Relations, LLC 2009
    • 18. twitter
      Use of #hashtags to follow conversations
      Tweetups
      ©PMG Public Relations, LLC 2009
    • 19. Next Steps
      YouTube
      Flickr and other photo sharing sites
      Social Bookmarking (Digg, StumbleUpon, etc.
      ©PMG Public Relations, LLC 2009
    • 20. If you do nothing else…
      Protect your brand!
      www.namechk.com
      ©PMG Public Relations, LLC 2009
    • 21. A couple of sites you should check out
      To follow conversations and # chat on Twitter
      http://tweetchat.com
      To have notifications sent to you anytime you or your name or site (even a short URL) is mentioned on Twitter
      http://tweetbeep.com
      An easy way to share online
      http://www.clearspring.com/services/launchpad
      The best place to upload a social media release
      http://www.pitchengine.com
      A great place to find people to follow and look at Twitter demographics.
      http://www.twellow.com
      Figure out your Twitter stats
      http://tweetstats.com
      ©PMG Public Relations, LLC 2009
    • 22. Thanks for your attention and time!
      www.PeopleMakingGood.com
      @pmgnicole
      www.facebook.com/pmgpr

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