Epik.09 Om Bootcamp

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Presentation from the Green Marketing Seminar at Epik One's OM Bootcamp

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  • Go to Facebook and look at Ads – demographics and how to set up a page.
  • Visit namechkPreview Radian6 if you have time…
  • Visit namechkPreview Radian6 if you have time…
  • Epik.09 Om Bootcamp

    1. 1. Green Marketing Workshop | Social Media<br />presented by<br />Nicole Ravlin<br />PMG Public Relations<br />
    2. 2. Social media is just that – <br />SOCIAL and it requires engagement<br />©PMG Public Relations, LLC 2009<br />
    3. 3. PUBLIC Relations<br />©PMG Public Relations, LLC 2009<br />
    4. 4. “I’d like you to execute a viral campaign for my product…”<br />“I’d like you to get me on Oprah… preferably as one of her favorite things.”<br />©PMG Public Relations, LLC 2009<br />
    5. 5. 5 Reasons You Can’t Afford Not to Engage in Social Media<br />Monitor your brand<br />Competitive research<br />Customer service<br />Two-way communication with the public<br />Gives legs to off-line traditional media efforts<br />©PMG Public Relations, LLC 2009<br />
    6. 6. “It is not a fad.It is a fundamental shift in the way we communicate.”<br />- Marta Kagan, Bonafide Marketing Genius<br />©PMG Public Relations, LLC 2009<br />
    7. 7. The usual suspects…<br />©PMG Public Relations, LLC 2009<br />
    8. 8. ©PMG Public Relations, LLC 2009<br />
    9. 9. facebook<br /><ul><li>The fastest growing social networking site with over 200 million active users
    10. 10. Several options for individuals to build a personal brand or companies to establish a presence.</li></ul>©PMG Public Relations, LLC 2009<br />
    11. 11. facebook<br />25% said they would NEVER click on an ad. 30% They would. 45% said they would consider if it were for a company they knew, and a local company. <br />71% of respondents said they would more readily click on a link posted in a friend’s status. <br />84% of respondents said that they would “listen” to marketing messages about once a week from companies or brands that they were “fans” of<br />©PMG Public Relations, LLC 2009<br />
    12. 12. facebook<br />Personal Pages<br />Business Profile Pages<br />Advertisements<br />©PMG Public Relations, LLC 2009<br />
    13. 13. personal profile<br />©PMG Public Relations, LLC 2009<br />
    14. 14. business profile page<br />©PMG Public Relations, LLC 2009<br />
    15. 15. twitter<br /><ul><li>140 character status updates
    16. 16. Not just “I woke up and had coffee…” More of an exchange of information and ideas</li></ul>©PMG Public Relations, LLC 2009<br />
    17. 17. twitter<br />Monitor your brand<br />Respond to customer service praise and mishaps faster and more publically<br />Engage with your followers (customers)<br />©PMG Public Relations, LLC 2009<br />
    18. 18. twitter<br />Use of #hashtags to follow conversations<br />Tweetups<br />©PMG Public Relations, LLC 2009<br />
    19. 19. Next Steps<br />YouTube<br />Flickr and other photo sharing sites<br />Social Bookmarking (Digg, StumbleUpon, etc.<br />©PMG Public Relations, LLC 2009<br />
    20. 20. If you do nothing else…<br />Protect your brand!<br />www.namechk.com<br />©PMG Public Relations, LLC 2009<br />
    21. 21. A couple of sites you should check out<br />To follow conversations and # chat on Twitter<br />http://tweetchat.com<br />To have notifications sent to you anytime you or your name or site (even a short URL) is mentioned on Twitter<br />http://tweetbeep.com<br />An easy way to share online<br />http://www.clearspring.com/services/launchpad<br />The best place to upload a social media release<br />http://www.pitchengine.com<br />A great place to find people to follow and look at Twitter demographics.<br />http://www.twellow.com<br />Figure out your Twitter stats<br />http://tweetstats.com<br />©PMG Public Relations, LLC 2009<br />
    22. 22. Thanks for your attention and time!<br />www.PeopleMakingGood.com<br />@pmgnicole<br />www.facebook.com/pmgpr<br />

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