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BBA Presents “Marketing in the New Media World: The Best of the Old with the New”
BBA Presents “Marketing in the New Media World: The Best of the Old with the New”
BBA Presents “Marketing in the New Media World: The Best of the Old with the New”
BBA Presents “Marketing in the New Media World: The Best of the Old with the New”
BBA Presents “Marketing in the New Media World: The Best of the Old with the New”
BBA Presents “Marketing in the New Media World: The Best of the Old with the New”
BBA Presents “Marketing in the New Media World: The Best of the Old with the New”
BBA Presents “Marketing in the New Media World: The Best of the Old with the New”
BBA Presents “Marketing in the New Media World: The Best of the Old with the New”
BBA Presents “Marketing in the New Media World: The Best of the Old with the New”
BBA Presents “Marketing in the New Media World: The Best of the Old with the New”
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BBA Presents “Marketing in the New Media World: The Best of the Old with the New”

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Transcript

  • 1. the  BIG  picture  
  • 2. Social   Media   ≠  the  wild   west  
  • 3. Marke5ng  Strategy  101    1.  Outline  your  goals  2.  Determine  your  audience  3.  Consider  the  channels  4.  Develop  a  plan  of  execu>on    
  • 4. The  Greatest  Genera5on   Born 1901 to 1924 Data  obtained  at  Wikipedia.org  
  • 5. The  Silent  Genera5on   Born 1925 to 1945 Data  obtained  at  Wikipedia.org  
  • 6. Baby  Boomers  Born 1945 to 1964 Data  obtained  at  Wikipedia.org  
  • 7. Genera5on  X    (also  referred  to  as  the  13th   Genera>on)   Born early 1961 up to 1981 Data  obtained  at  Wikipedia.org  
  • 8. Genera5on  Y,  (also  known  as  the  Millennial   Genera>on  —or  Millennials,   Genera>on  Next,  Net   Genera>on,  Echo  Boomers)   Born late 1970s to early 1990s Data  obtained  at  Wikipedia.org  
  • 9. Genera5on  Z    (also  known  as  Genera>on  M,   the  Net  Genera>on,  or  the   Internet  Genera>on)     Born early 1990 to early 2000s Data  obtained  at  Wikipedia.org  
  • 10. Coming  Soon:   Genera5on  Alpha  Born 2010 to early 2020s Data  obtained  at  Wikipedia.org  
  • 11. Let’s  connect   nicole@PeopleMakingGood.com on Twitter: @pmgnicoleon Facebook: facebook.com/NicoleRavlin Data  obtained  at  Wikipedia.org  

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