the	  BIG	  picture	  
Social	   Media	       ≠	  the	  wild	    west	  
Marke5ng	  Strategy	  101	  	  1.    Outline	  your	  goals	  2.    Determine	  your	  audience	  3.    Consider	  the	  c...
The	  Greatest	  Genera5on	       Born 1901 to 1924                              Data	  obtained	  at	  Wikipedia.org	  
The	  Silent	  Genera5on	     Born 1925 to 1945                                 Data	  obtained	  at	  Wikipedia.org	  
Baby	  Boomers	  Born 1945 to 1964                      Data	  obtained	  at	  Wikipedia.org	  
Genera5on	  X	  	  (also	  referred	  to	  as	  the	  13th	             Genera>on)	    Born early 1961 up to 1981         ...
Genera5on	  Y,	  (also	  known	  as	  the	  Millennial	   Genera>on	  —or	  Millennials,	      Genera>on	  Next,	  Net	   ...
Genera5on	  Z	  	  (also	  known	  as	  Genera>on	  M,	    the	  Net	  Genera>on,	  or	  the	       Internet	  Genera>on)	...
Coming	  Soon:	    Genera5on	  Alpha	  Born 2010 to early 2020s                           Data	  obtained	  at	  Wikipedia...
Let’s	  connect	      nicole@PeopleMakingGood.com        on Twitter: @pmgnicoleon Facebook: facebook.com/NicoleRavlin     ...
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BBA Presents “Marketing in the New Media World: The Best of the Old with the New”

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BBA Presents “Marketing in the New Media World: The Best of the Old with the New”

  1. 1. the  BIG  picture  
  2. 2. Social   Media   ≠  the  wild   west  
  3. 3. Marke5ng  Strategy  101    1.  Outline  your  goals  2.  Determine  your  audience  3.  Consider  the  channels  4.  Develop  a  plan  of  execu>on    
  4. 4. The  Greatest  Genera5on   Born 1901 to 1924 Data  obtained  at  Wikipedia.org  
  5. 5. The  Silent  Genera5on   Born 1925 to 1945 Data  obtained  at  Wikipedia.org  
  6. 6. Baby  Boomers  Born 1945 to 1964 Data  obtained  at  Wikipedia.org  
  7. 7. Genera5on  X    (also  referred  to  as  the  13th   Genera>on)   Born early 1961 up to 1981 Data  obtained  at  Wikipedia.org  
  8. 8. Genera5on  Y,  (also  known  as  the  Millennial   Genera>on  —or  Millennials,   Genera>on  Next,  Net   Genera>on,  Echo  Boomers)   Born late 1970s to early 1990s Data  obtained  at  Wikipedia.org  
  9. 9. Genera5on  Z    (also  known  as  Genera>on  M,   the  Net  Genera>on,  or  the   Internet  Genera>on)     Born early 1990 to early 2000s Data  obtained  at  Wikipedia.org  
  10. 10. Coming  Soon:   Genera5on  Alpha  Born 2010 to early 2020s Data  obtained  at  Wikipedia.org  
  11. 11. Let’s  connect   nicole@PeopleMakingGood.com on Twitter: @pmgnicoleon Facebook: facebook.com/NicoleRavlin Data  obtained  at  Wikipedia.org  

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