Smart Data NewSQL Predictive Analysis Data Moneyball Flow ImportMarketing Consultants Node.js Touch Mobile Cloud Marketing MathRegression Analyze Testing Message Production Actionable Insight Analytics 2.0Data Scientists Customer Cohorts Multiple Channels ROI Quants CMOSegments BI Competitive Advantage Strategy Simplify Ease of Use SpeedSmart Data NewSQL Predictive Analysis Data Moneyball Flow ImportMarketing Consultants Node.js Touch Mobile Cloud Marketing MathRegression Analyze Testing Message Production Actionable Insight Analytics 2.0Data Scientists Customer Cohorts Multiple Channels ROI Quants CMOSegments BI Competitive Advantage Strategy Simplify Ease of Use SpeedYour Engagement Army
Who We Are >Chris LundbergCo-Founder, CEOGeek with People Skills. I buildhighly scalable technology thatpeople actually need to do theirjobs better and scalablecompanies to support them.April PedersenCo-FounderSocial Entrepreneur addicted tohelping people figure out how touse technology for meaningfulengagement. Leader, organizer,marketer, rabble rouser.Together we have :Founded and ran $9M SaaS CRM andCommunications Platform with 2000clients and 70 staff.Founded and ran nonprofit SaaS tomake technology accessible to smalland mid-sized charities.We are : Experienced Tech & Social Entrepreneurs who enjoy major disruptionin industries & helping groups grow and better engage with their audiences.Were all about the Action.
65% of Organizations say that integratingmultiple data sources is a challengeThe Problem >DATAMarketing is being transformed due to theflood of data. Harnessing that power is still aproblem. Aggregating data ACROSSchannels and technologies is hard.Data Sources:TOO many channels,too many data sources#1
The Problem >Source: http://blog.neolane.com/conversational-marketing/big-data/> Lack of Human Resources> 140,000-190,000: Shortage by 2018 of people withdeep analytical skills among US Companies> Benefits are tangible, but not always obvious> Lack of good, easy cross-channel modeling toolsGood analytics are difficult to get> Turn data into something: Relevant, Timely, Contextual, Personal –A fancy dashboard is insufficient> Being an expert in each of these channels is impossibleTurning insight into actionOnce you HAVE good analytics, implementingand getting to real engagement is hard= 1500= 190,0002018 Data Analyst Shortage#2#3Tools that do all three of these things well and make it simple do not exist
Digital Advertising and Social Mediahave moved beyond hypePublic acceptance of Analyticsand Big DataProfessional data analysis techniques andcontrolled experimentation have maturedWhy it’s solvable NOW >
The Technology Were Building >1) Bots Bots Bots: Weve built a number of wicked fast Extract/Transform/LoadDataBots to ingest millions of records from a number of different sources, Bots that canload data from large files, Bots to plug in to Facebook and Twitter and Tumblr, CRM’s, andmore.2) Segmentation Engine: Using combinations of column store DBs(Redshift),object stores (MongoDB), and modeling (custom), we can slice and dice the data inthousands of ways, and expose them via an API.Our working prototype includes :3) Interface: The interface layerproduces interactive timelines andcharts, as well as allows you to produceand manage dozens of bots runningcampaigns across a number of differentchannels.
The Tech Stack >ChannelsAPI3rd PartyDATAAmazon RedshiftWarehousePredictionStatisticsModeling
Who We’ll Serve >Target Market:CMOs, consultants, agencies serving organizations with:>$1M marketing budget,Marketing across min 4 channels,& Smart Analytics/Data folks w /ability to recognize ROIMajor Benefits to Agencies:Allow clients to easily see real-time analytics on campaigns(summary reports delivered via mobile)Save time from pulling in data from multiple sourcesAutomate processesProduce ROI reports on the flyProve your methods increase ROIHelp your clients achieve meaningful and lasting engagement
Where We Are Now >Launch slated for late Summer 2013Working with Gamma Cohort (closed beta)Assembling Team
What It Means For You >Frakture puts you in command.Of your data, of your communication production, andof your results -- freeing you up to do what youre bestat: creatively engaging with your audience, creatingmessage and compelling content, and interacting in away that robots cant... Authentically!
www.frakture.com firstname.lastname@example.org/frakture twitter.com/fraktureincYour Engagement Army