Your SlideShare is downloading. ×
Frakture Deck
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Frakture Deck

129
views

Published on

Frakture -- Your Engagement Army …

Frakture -- Your Engagement Army
An army of bots to gather and analyze statistics, and help turn your marketing team into an effective army.

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
129
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import Marketing Consultants Node.js Touch Mobile Cloud Marketing Math Regression Analyze Testing Message Production Actionable Insight Analytics 2.0 Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import Marketing Consultants Node.js Touch Mobile Cloud Marketing Math Regression Analyze Testing Message Production Actionable Insight Analytics 2.0 Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed Your Engagement Army
  • 2. Who We Are > Chris Lundberg Co-Founder, CEO Geek with People Skills. I build highly scalable technology that people actually need to do their jobs better and scalable companies to support them. April Pedersen Co-Founder Social Entrepreneur addicted to helping people figure out how to use technology for meaningful engagement. Leader, organizer, marketer, rabble rouser. Together we have : Founded and ran $9M SaaS CRM and Communications Platform with 2000 clients and 70 staff. Founded and ran a nonprofit SaaS to make technology accessible to small and mid-sized charities. We are : Experienced Tech & Social Entrepreneurs who enjoy major disruption in industries & helping groups grow and better engage with their audiences. We're all about the Action.
  • 3. 65% of Organizations say that integrating multiple data sources is a challenge The Problem > DATA Marketing is being transformed due to the flood of data. Harnessing that power is still a problem. Aggregating data ACROSS channels and technologies is hard. Data Sources: TOO many channels, too many data sources #1
  • 4. The Problem > Source: http://blog.neolane.com/conversational-marketing/big-data/ > Lack of Human Resources > 140,000-190,000: Shortage by 2018 of people with deep analytical skills among US Companies > Benefits are tangible, but not always obvious > Lack of good, easy cross-channel modeling tools Good analytics take a LOT of work > Turn data into something: Relevant, Timely, Contextual, Personal – A fancy dashboard is insufficient > Being an expert in each of these channels is impossible Turning insight into action Once you HAVE good analytics, implementing and getting to real engagement is hard = 1500 = 190,000 2018 Data Analyst Shortage #2 #3 Tools that do all three of these things well and make it simple do not exist
  • 5. Digital Advertising and Social Media have moved beyond hype Public acceptance of Analytics and Big Data Professional data analysis techniques and controlled experimentation have matured Why it’s solvable NOW >
  • 6. First: The Segmentation Engine Channels API 3rd Party DATA Amazon Redshift Warehouse Prediction Statistics Modeling
  • 7. The REAL Problem > Channel Expertise & TIME
  • 8. Our Solution - Bots! >
  • 9. Frakture Bots Programs and scripts that interact with you, and expand your team into an Army
  • 10. Worker Bots Utility Bots -- Move files around, work with version control systems, smooth the road for the other bots. Workhorses - accustomed to 24 hour shifts in dark server rooms.
  • 11. Data Bots Load and manipulate data in the Segmentation Engine. Process and import files, run models, cut segments, resolve identities, calculate statistics, etc. Russian accent.
  • 12. Chatter Bots Push and pull data from social media channels. Get a handle on the chatter going on about you. Generally pleasant to be around, bubbly.
  • 13. Channel Bots Integrate with your existing CRM, email, online ad systems, direct mail providers, etc. Synchronize data, run reports, coordinate messaging with your team. Smart and efficient, good at languages.
  • 14. Things your army lets you do > Because of the saved time and higher quality, you can now: Produce better statistics and reports, faster Reach channels you never could before Target and personalize to more segments Use ALL the data to help drive your outreach decisions
  • 15. Who We’re Great For > Target Market: CMO's, consultants, agencies serving organizations with: >$1M marketing budget, Marketing across min 4 channels, & Smart Analytics/Data folks w /ability to recognize ROI Major Benefits: Easily see real-time analytics on campaigns (summary reports delivered via mobile) Save time from pulling in data from multiple sources Automate processes Produce ROI reports on the fly Prove your methods increase ROI Help achieve meaningful and lasting engagement
  • 16. Who’s Trying > Automation companies are focused on making work easier for marketers. This includes dashboards, process automation, action triggers, integration with CRM, etc. Automation Analysis companies make marketers better by delivering new or better statistics for them to make decisions on. Predictive analytics, cross-channel metrics, numbers, numbers, numbers. Analysis Optimization companies improve the impact of marketing, generally in a small number of channels. Speeding up web page delivery, targeting ads, testing infrastructures, etc. all fall under Optimization. Optimization
  • 17. Where We Are Now > Launch slated for Fall 2013 We are now recruiting for our Delta Cohort We are hiring We are seeking partners Help us spread the word!
  • 18. The Investors We Want > Goal: We want investors who: Are founder-centric Believe in the importance of a tech CEO Interested in helping us build a strong network Believe in iterative development of product & company Can provide industry advice when necessary Believe the product is only as good as the clients it has Raise just enough seed money ($750K) to build an elite team for 6-12 months of work with a small cohort of clients to build the product and ensure relevance
  • 19. www.frakture.com info@frakture.com angel.co/frakture twitter.com/fraktureinc Your Engagement Army

×