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This presentation for the Virginia Extension Service Association annual conference on May 18, 2011, gave Virginia Cooperative Extension agents an overview of social media. It answered the following …

This presentation for the Virginia Extension Service Association annual conference on May 18, 2011, gave Virginia Cooperative Extension agents an overview of social media. It answered the following questions: What is social media? Why be social? How do you start? How do I know if it is working? What are the rules of engagement? Where do I go from here?

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  • 1. Creating a ‘Buzz’ with Social Media
    Lori Greiner, Communications Manager, @lgreiner
    Michael Sutphin, Writer, @michaelsutphin
    VESA Conference, May 18, 2011
  • 2. Overview
    What is social media?
    Why be social?
    How do you start?
    How do I know if it is working?
    What are the rules of engagement?
    Where do I go from here?
  • 3.
  • 4. What is Social Media?
    Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.
    -Wikipedia
  • 5.
  • 6. Why be social?
    It is where everyone is.
    Build community and engage your audience.
    Social media is the new local
    It is no longer about talking, it is about conversing.
    To assist you professionally.
  • 7. How do you start?
    Social media is a tool not a strategy.
    Develop a plan with a goal mind.
    Select the appropriate media.
    Participate.
  • 8. Launched February 2004
    More than 600 million members
    All-in-one social networking service (profiles, events, photos, etc.)
    Building conversations through status updates, comments, and “likes”
    Pages vs. groups
  • 9.
  • 10.
  • 11. Microblogging site launched July 2006
    An estimated 200 million members
    Messages, called tweets, of 140 characters or less
    Join conversations through replies (@), retweets (RT), and hashtags (#)
  • 12.
  • 13. Video sharing site launched February 2005
    Purchased by Google November 2006
    Anyone may watch videos, and registered users may upload unlimited videos
    Channels allow users to create video blogs
  • 14.
  • 15.
  • 16. How do I know if it is working?
    Facebook Insights
    Measure click-throughs- track links
    bit.ly
    Measure retweets and mentions
    Measure feedback
    Monitor global discussion and sentiment
  • 17.
  • 18. How to Be Successful
    Post regularly with high quality content
    Use visuals
    Ask questions
    Master one tool at a time
  • 19. What are the Rules of Engagement
    Be transparent
    Be accurate
    Be mindful
    Be respectful
  • 20. Resources
    Beginners Guide to Social Media in Extension
    http://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension
    Virginia Tech Social Media – Guidelines and Procedures
    http://www.unirel.vt.edu/web/social-networks/index.html
  • 21. Where to Find Us
    http://www.facebook.com/VirginiaCooperativeExtension
    http://twitter.com/vce_news
    http://www.facebook.com/vtagricultureandlifesciences
    http://twitter.com/VTAgLifeSci