Farmers market display and pricing

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This purpose of this presentation is to demonstrate low cost ways for farmers to create attractive farmers market displays. Brief discussion on pricing strategies.

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Farmers market display and pricing

  1. 1. Theresa J. Nartea Marketing & Agribusiness Extension Specialist Virginia State University Virginia Cooperative Extension Graphic Credit: http://www.psdgraphics.com/wp-content/uploads/2009/03/green-blank-blackboard.jpg Creating Eye-Catching Market Displays & Pricing Strategies
  2. 2. Photo Credit: http://www.glavina.com/gfx/portfolio/signs/signs_plywood_market.jpg <ul><li>Customers </li></ul><ul><li>Profits </li></ul><ul><li>Enjoyment </li></ul>Attractive Market Display Increases Your:
  3. 3. Effective Display Checklist: <ul><li>Shelter </li></ul><ul><li>Flow </li></ul><ul><li>Signage </li></ul><ul><li>Packaging </li></ul><ul><li>The 3 Dimensions </li></ul><ul><li>Color & Abundance </li></ul>
  4. 4. <ul><li>*Weather Protection </li></ul><ul><li>*Welcoming </li></ul><ul><li>*Easy to I.D. </li></ul>Shelter
  5. 5. Photo Credit: http://farm4.static.flickr.com/3147/2761690170_182b17bcf2.jpg Search: EZ Up Tent Your Farm Banner
  6. 6. <ul><li>* Put Bags at Start </li></ul><ul><li>* Register at End </li></ul><ul><li>* Face Customers </li></ul>Flow
  7. 8. Signage * Read from 3-5’ away * Education & Price * Secure & Durable
  8. 10. Photo Credit: http://tinyfarmblog.com/wp-content/uploads/2008/10/fal08_early_at_the_farmers_market_2.jpg
  9. 11. Photo Credit: ttp://www.specialtyproduce.com/blog/wp-content/uploads/2009/04/organic-broccoli-sign1-1024x624.jpg
  10. 12. Photo Credit: http://farm1.static.flickr.com/226/515242885_2c780f0006.jpg?v=0
  11. 13. Photo Credit: http://www.helloseattle.com/media/articles/large/384_image3_large.jpg
  12. 14. Photo Credit: http://www.treehugger.com/farmers-market-sign.jpg
  13. 15. Photo Credit: http://houndstoothgourmet.com/wp-content/uploads/2009/04/market-signs-collage-500.jpg
  14. 16. Photo Credit: http://houndstoothgourmet.com/wp-content/uploads/2009/04/market-signs-collage-500.jpg
  15. 17. Photo Credit: http://houndstoothgourmet.com/wp-content/uploads/2009/04/market-signs-collage-500.jpg Photo Credit: http://adventuresinshaw.files.wordpress.com/2008/05/welcome-sign.jpg Chalkboard Signage is preferred over white board in local food marketing trends.
  16. 19. Packaging * Open Stock * Pre-Pack (Weighed & Priced) * Bundles (Salsa, Soup, Stir Fry)
  17. 20. Photo Credit: http://www.ecosalon.com/wp-content/uploads/2009/01/farmers-market-bell-peppers.jpg
  18. 21. Three Dimension Display * Think Levels * Shop from the Hip * 3’ Reach Comfort
  19. 22. Customers shop from the Hip Up Add Interest with Different Levels
  20. 28. Photo Credit: http://static.open.salon.com/files/farmers_market_71249994358.jpg
  21. 29. Color Basics * Mood Enhancing * Mix Colors * Yellow in front
  22. 32. Sense of Abundance * Use Baskets, Vary Sizes * Keep Full Looking * Re-Stock & Re-Arrange
  23. 38. Photo Credit: http://www.blogcdn.com/www.slashfood.com/media/2009/09/farmers-market-425mb091609.jpg
  24. 40. <ul><li>Look Involved </li></ul><ul><li>Keep Stand Tidy </li></ul><ul><li>Be Friendly </li></ul><ul><li>Know Products </li></ul><ul><li>Give Recipes </li></ul><ul><li>Smile </li></ul>You are on Display! Photo Credit: http://www.buylocalfood.com/Newsletter/2008/May08News/FarmersMarket2.jpg
  25. 41. Your Display Matters! * Everyone Can Shine * Increase Product Value
  26. 42. Pricing Strategies
  27. 43. Trial and Error Pricing Too Low You run out of product before customers, no complaints; Too High Lots of lookers, and lots of complaints.
  28. 44. “ Cheap Food” is not You Focus on Freshness, Picked at Peak, Flavor, Quality, Customer Service. Customers choose produce based on QUALITY, then PRICE. Lowest Price ~ Low Quality Higher Price ~ High Quality
  29. 45. Price in Odd Cents Increments (49¢, 99¢, $1.79) means discount, or economy sale.
  30. 46. Price in Five Cents Increments (25¢, 50¢, 75¢, $1.00) means high quality, and premium value.
  31. 47. Volume Reduction ($8 per peck; or $4.50 per half peck) encourages buying larger sizes.
  32. 48. <ul><li>Price Units to Fit the Need </li></ul><ul><li>BIG (for large family events) </li></ul><ul><li>MEDIUM (for couples) </li></ul><ul><li>SMALL (for individuals) </li></ul>$5.00 per dozen
  33. 49. Dual Pricing First Quality-$1.99 per pound Second Quality $1.50 per quart
  34. 50. Bundle Packages Stop Light Peppers $6.99 each or $4.66 per pound
  35. 51. Thank You & Questions Theresa J. Nartea Marketing & Agribusiness Extension Specialist Virginia State University Virginia Cooperative Extension [email_address]

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