Bloom
Digital
Platforms

Hello! We are Bloom.
We’ve set out to help digital media players to manage the
increasingly complex ecosystem of direct sales, ad
networks, ad exchanges and now agency demand
platforms.

We are a spin-off from Cossette.
Canada’s largest ad agency with over 1,500 employees
worldwide. The same team has been operating agency ad
serving business for the past eight years.

We believe that it’s time for a new
generation of ad serving platforms.
It is not the same commodity shared by everyone
anymore - it’s a source of competitive advantage coming
from deep integration of proprietary data and formats

We believe in freedom.
Freedom from legacy systems that have locked up
publishers into multi-year, multi-million dollar contracts.
This also means we have simpler business models and
will not nickel-and-dime for features.

We believe in openness.
AdGear is based on open, freely available REST APIs to
every function of the system. Because of this, we have
clients like StreamTheWorld and Atex who have
integrated ad serving in their own technology platforms.

We believe in connected data.
To make advertising more efficient, ad servers have to talk
to each other. Soon enough publishers will be operating
their own ad exchange-type technology.

AdGear is our answer.
Completed development in 2009, the platform is a second
generation of our ad serving technologies, AdCentric (first
launched in 2001)

Flexible targeting macros.
Combine any and all targeting criteria, from own data or
from external sources using cookie matching tables.

Extensive reporting.
Real, not estimated reach. Break-downs for every
category.

Activity mini-feed.
Ambient knowledge of status and problems for
campaigns, problems, ads, placements.

Native support for rich formats.
From audio and video to mobile - rich creative templates
are reflected in reporting as well.

No-nonsense user interface.
Simple, easy to use interface. Ad servers shouldn’t feel
like rocket science.

Promising product roadmap.
The arrival of ad exchanges and agency demand
platforms matters. AdGear will enable publishers to
leverage the trends in real-time bidding.

We’d love to demo!

Bloom
Digital
Platforms